ORIENTATION OF PRIORITIES OF INNOVATIVE MODERNIZATION OF RUSSIAN MACHINE-BUILDING ENTERPRISES

2021 ◽  
Vol 3 (5) ◽  
pp. 160-164
Author(s):  
N. A. LEBEDEV ◽  

The focus of the priorities of innovative modernization of domestic machine-building enterprises is re-vealed. It is shown that innovative work at machine-building enterprises should set the goal of achieving a higher technological degree and obtaining products with optimized properties; machine-building production should be integrated into transnational value chains and become more profitable.

2020 ◽  
Vol 12 (1) ◽  
pp. 286
Author(s):  
Il'nur Ildusovich Farkhoutdinov ◽  
Aleksei Gennadevich Isavnin

Nowadays using outsourcing and models of sourcing’s maneuver, becomes as one of the most leading tools for optimizing domestic engineering production. Many entrepreneurs reject outsourcing because they think that outsourcing will incur additional costs. However, they make mistakes in calculating the value of missed opportunities because they spend so much time on hard, energy-intensive work that it would be better to leave that to others. Therefore, outsourcing may be toxic to some businesses, and the same activity can be very successful if done within the organization. Outsourcing simplifies many tasks and is profitable for organizations and companies, but only if the conditions are carefully considered, and security points are observed. Every business, large or small, needs to outsource some of its activities, whether it hires an individual or a team to do their work at the company or do it elsewhere.In this paper, the authors consider the optimization of domestic machine-building enterprises through the use of restructuring production outsourcing. An approach to the economic evaluation of the machine-building production optimization based on the restructuring outsourcing, taking into account the cyclical nature of economic development, is developed.


2020 ◽  
Vol 16 (4) ◽  
pp. 678-694
Author(s):  
G.V. Kuznetsova ◽  
V.V. Korovkin

Subject. The article discusses the current and future development of domestic machine building as digital transformation processes are under way worldwide. Objectives. The study explores how a new wave of S&T progress influences the coming future of the industry by predicting and analyzing domestic machine building as is. We also substantiate that, as the most critical part of the Russian economy, the machine building sector should be redesigned in terms of its structure and management so as to adapt to challenges brought by digitalization. Methods. The study employs the logic systems analysis of statistical data and expert assessments, techniques for generalization and grouping, abstraction-logic method. Results. The domestic machine building crisis was proved to still linger. Those meager achievements are not viable without the State aid. What describes the industry is that the Russian enterprises and products are hardly integrated into global chain values, resulting from their low competitiveness globally. Most of them are designated for the domestic market or even narrower regional markets. Conclusions and Relevance. There is still no definite conclusion on the impact of digitalization on the future of domestic machine building. However, the industry is not very prepared for innovation, with the governmental domination of the economy impeding the innovative transformation, which requires the freedom of business. As a preliminary requirement for Russia to join a group of global leaders, it should create conditions for the free development of businesses by integrating into global value chains and become more competitive. The findings can underlie practical measures to formulate the industrial policy from macro- and microeconomic perspectives.


2020 ◽  
Vol 9 (512) ◽  
pp. 188-197
Author(s):  
Z. M. Zhygalkevych ◽  

The article is aimed at diagnosticating the effectiveness of quasi-integration structures on the basis of domestic machine-building enterprises. The relevance of the research is associated with the slow development of the machine-building quasi-integration structures in Ukraine. 11 quasi-integration structures on the basis of machine-building enterprises were examined, namely: public union «Ukrainian Aerospace Cluster» (Dnipro); aerospace cluster «Mekhatronika» (city of Kharkiv); industrial park «Vinnytsya cluster of refrigeration machine-building» (city of Vinnytsya); corporation «Scientific park «Innovation and Investment Cluster of Ternopil region»; aviation cluster of the corporation «Ukrainian aircraft company» of the State-owned concern «Ukroboronprom»; cluster of radiolocation, radiocommunication and special instrument engineering of the State-owned concern «Ukroboronprom»; cluster of precision weapons and ammunition of the State-owned concern «Ukroboronprom»; armored cluster of the State-owned concern «Ukroboronprom»; Mykolayiv shipbuilding cluster; Zakarpattya automotive cluster (Uzhhorod); machine-building cluster «AhroBUM» (Melitopol). On the basis of the information available on the Internet and by means of the analytical on-line system YouControl, an economic analysis of participants in the clusters of the State-owned concern «Ukroboronprom» and «AhroBUM» was carried out. A diagnostics of the effectiveness of these clusters represents an argument for quasi-integration of other machine-building domestic enterprises along with the interacting firms and institutions. It is concluded that the slow development of quasi-integration processes in Ukraine is connected with the ignorance of entrepreneurs and the lack of methodological recommendations for the formation of quasi-integration structures.


2019 ◽  
pp. 95-101
Author(s):  
Svitlana Chernobrovkina

Introduction. Information about the quality and competitiveness of domestic machine-building enterprises' products must be brought to the buyers with the help of a complex of communication means that create a communicative effect. With the right choice of means of communication and the correct combination of their numbers, the company will be able to significantly strengthen its position in the market, which in today's economic environment is very relevant. Purpose. The article aims to determine the required ratio of means of marketing communications of machine-building enterprises for maximum communicative effect. Method. The solution of the tasks is carried out by means of the method of expert estimation, method of analysis of financial and statistical reporting, sites of advertising agencies. Results. The degree of importance of each component of the communicative effect for the machine-building enterprises of Ukraine has been obtained. A matrix has been constructed. It illustrates the results of the joint use of marketing events in each case. The coefficient of the communicative effect from the measure has been determined, taking into account the money spent on it. The optimal percentage correlation of measures on marketing communications of machine-building enterprises of Ukraine has been calculated. It has been determined that the largest share in the marketing communications of machine-building enterprises should be for promoted sales, sponsorship, Direct marketing, advertising and personal sales.


Author(s):  
С.О. Родіонов

The main purpose of marketing activities in the field of mechanical engineering is to generate marketing information in order to make decisions in the field of interaction of the subjects of the marketing system, as well as to support management decisions. Also, marketing activities in the field of mechanical engineering helps to reduce the impact of elements of uncertainty and risk in the production and marketing activities of the enterprise. The practice of foreign machine-building enterprises indicates that the achievement of significant results in the activity is possible only with a thorough study of the machine-building market, as well as competitors operating in it, their careful assessment and consideration of their experience in their own activities. Taking into account the above features of the marketing activities of machine-building enterprises can be one of the ways to increase the competitiveness of domestic machine-building enterprises in international markets. Systematizing and analyzing objective information about the state of the market of machine-building products, the company is able to independently develop recommendations for making specific management decisions and methods of their implementation, to achieve the end results of efficiency in the activities of its machine-building enterprise. Marketing analysis of the external environment of domestic machine-building enterprises indicates that there is a complex and complex problem of competitiveness of the machine-building complex of Ukraine in world markets. In general, we can say about the domestic engineering industry: it is technologically backward, institutionally underdeveloped, too vulnerable to public policy and market fluctuations in the world market. Ukrainian machine building requires a comprehensive formation and gradual implementation of the national strategy for the development of the machine building industry and ensuring the appropriate level of its competitiveness in international markets. This necessitates the search for ways and means that can facilitate the transition of domestic machine-building enterprises to a better condition. Consideration of practice, analysis of development trends of machine-building enterprises allows to improve the quality of strategic management decisions, which will in the long run increase the level of competitiveness and enter new markets for domestic machine-building enterprises.


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