scholarly journals Current trends in industry and features of marketing activities

2021 ◽  
pp. 132-136
Author(s):  
С.О. Родіонов
Keyword(s):  
Mechanical Engineering ◽  
International Markets ◽  
Complex Problem ◽  
Machine Building ◽  
Engineering Industry ◽  
Management Decisions ◽  
Marketing Activities ◽  
Domestic Machine ◽  
The Impact ◽  
Building Enterprises

The main purpose of marketing activities in the field of mechanical engineering is to generate marketing information in order to make decisions in the field of interaction of the subjects of the marketing system, as well as to support management decisions. Also, marketing activities in the field of mechanical engineering helps to reduce the impact of elements of uncertainty and risk in the production and marketing activities of the enterprise. The practice of foreign machine-building enterprises indicates that the achievement of significant results in the activity is possible only with a thorough study of the machine-building market, as well as competitors operating in it, their careful assessment and consideration of their experience in their own activities. Taking into account the above features of the marketing activities of machine-building enterprises can be one of the ways to increase the competitiveness of domestic machine-building enterprises in international markets. Systematizing and analyzing objective information about the state of the market of machine-building products, the company is able to independently develop recommendations for making specific management decisions and methods of their implementation, to achieve the end results of efficiency in the activities of its machine-building enterprise. Marketing analysis of the external environment of domestic machine-building enterprises indicates that there is a complex and complex problem of competitiveness of the machine-building complex of Ukraine in world markets. In general, we can say about the domestic engineering industry: it is technologically backward, institutionally underdeveloped, too vulnerable to public policy and market fluctuations in the world market. Ukrainian machine building requires a comprehensive formation and gradual implementation of the national strategy for the development of the machine building industry and ensuring the appropriate level of its competitiveness in international markets. This necessitates the search for ways and means that can facilitate the transition of domestic machine-building enterprises to a better condition. Consideration of practice, analysis of development trends of machine-building enterprises allows to improve the quality of strategic management decisions, which will in the long run increase the level of competitiveness and enter new markets for domestic machine-building enterprises.

RESULTS ASPECTS OF CAPITALIZATION OF MACHINE-BUILDING ENTERPRISES OF UKRAINE

2019 ◽  
Vol 4 (4) ◽  
pp. 110-118
Author(s):  
Larisa FROLOVA ◽  
Oksana MELNYK
Keyword(s):  
Mechanical Engineering ◽  
Business Models ◽  
Methodological Approach ◽  
Business Environment ◽  
Machine Building ◽  
Government Support ◽  
Engineering Industry ◽  
Time Interval ◽  
Fundamental Value ◽  
Building Enterprises

The purpose of this article is to assess the results captation machine-building enterprises of Ukraine, determination of their causal relationships, as well as recommendations for ensuring growth of capitalization. In Ukraine, mechanical engineering has traditionally been described as the locomotive of domestic economy development, the dynamics that determine performance aspects of functioning of enterprises of engineering industry are descending. The features research of engineering enterprises development is a topical area in the aspect capitation, as it allows to determine the core list of issues that lead to negative dynamics of the economic results and allows you to define the priority focuses of managerial influence to ensure that the increasing trends of engineering business capitalization. Mechanical engineering is the most sensitive area of the industry to strategic technological innovations. Undoubtedly, the main focus on the development of innovative machine-building business should be made by the companies’ management. However, government support is essential in the situation, which is characteristic of the domestic business environment. While engineering companies have to fundamentally change their business models, target orientation which should be aimed at ensuring the intellectual parameters of modern engineering production. In this aspect, you cannot rely on short-term financial results, and perhaps within a certain time interval, there will be a process of decapitalization. Such methods were used in the course of writing the article: estimation of the fundamental value of capital, the VBM analysis, the factor analysis results in accordance with the ReOI model. The results of the factor evaluation of the capital fundamental value of domestic machine-building enterprises determined the causes decapitalization and formed the principles of the national strategy for the development of modern machine-building production according to the content of the concept “Industry 4.0”. Of practical value are the results of the methodological approach testing to assessing the enterprise management efficiency based on the method of fundamental capitalization. Key words. Machine-building enterprises, the fundamental capitalization, the capital, the results capitation, the yield spread of capital, the sustainability index growth index value growth.

METHODOLOGY FOR ANALYZING THE EFFICIENCY OF MECHANICAL ENGINEERING ENTERPRISES

2020 ◽  
Vol 1 (4) ◽  
pp. 102-105
Author(s):  
V. A. BORODIN ◽  
◽  
А. I. GALUSHKINA ◽  
E. A. NAGAEVA ◽  
◽  
...  
Keyword(s):  
Economic Efficiency ◽  
Mechanical Engineering ◽  
Economic Condition ◽  
Machine Building ◽  
Evaluation Indicator ◽  
Building Enterprises

The article deals with the assessment of the economic condition of machine-building enterprises . Three major automotive companies were considered as the object of research. Profitability indicators were adopted as the main evaluation indicator. To assess the economic efficiency of enterprises, a formula is proposed that takes into account the weight of its components.

scholarly journals COMPETITIVENESS OF DOMESTIC PRODUCTS IN THE INTERNATIONAL MACHINE BUILDING MARKET: REALITIES AND PROSPECTS

2021 ◽  
pp. 80-91
Author(s):  
V.H. Gerasymchuk ◽  
O.O. Zrobok
Keyword(s):  
Mechanical Engineering ◽  
International Competitiveness ◽  
Legal Regulation ◽  
High Energy ◽  
Machine Building ◽  
Capital Investments ◽  
Job Seekers ◽  
Step Method ◽  
Machine Building Complex ◽  
Building Enterprises

The essence of the concept of "product competitiveness" is considered. The factors of competitiveness of products of machine-building enterprises on the international market are systematized. Based on the systematization of quantitative and qualitative methods of assessing the level of competitiveness, a step-by-step method for mechanical engineering enterprises is proposed. The state of the machine-building complex of Ukraine is considered. The dynamics of factors of international competitiveness of machine-building enterprises is analyzed: number of enterprises by machine-building branches; volume of sales and production of machine-building products; shares of mechanical engineering products in domestic exports; capital investments of enterprises in the fields of mechanical engineering. As a result of diagnosing the factors, a PEST-analysis of the domestic machine-building complex with the division of factors into political, economic, social and technological was carried out. It is established that machine-building enterprises of Ukraine have a low level of competitiveness in international markets due to a number of negative factors, the key of which are: insufficient demand in foreign markets, high dependence on fluctuations in resource prices (economic); imperfect legislation, the war in eastern Ukraine (political); technological and moral obsolescence of products and fixed assets, high energy consumption and low productivity, low costs of R&D (technological); lack or outflow of qualified manufacturers abroad, low wages, low motivation of job seekers to employment in the field of mechanical engineering (social). Measures to increase international competitiveness which are proposed include following: preferential lending; revival of basic and applied science; reforming the legal regulation of intellectual property; ensuring compliance of products with European technical regulations. Prospects for the development of domestic engineering: digitalization, development of robotics, technology of Industry 4.0, infrastructure of technology parks.

scholarly journals Organizational-economic conditions of maintenance of the accelerated development of machine-building branch

2018 ◽  
Vol 224 ◽  
pp. 02017
Author(s):  
Olga Vorontsova ◽  
Albert Isaev ◽  
Dmitry Stratan
Keyword(s):  
Machine Building ◽  
Current Situation ◽  
Engineering Industry ◽  
Economic Indicators ◽  
Economic Conditions ◽  
Building Industry ◽  
Innovative Development ◽  
Economic Instruments ◽  
The Impact ◽  
Reporting Data

The article analyzes and assesses the current situation in the engineering industry of Russia based on statistical reporting data. Conclusions are made about the impact of key economic indicators on the situation in the industry. The main problems on the way of innovative development of the machine-building industry have been identified and organizational and economic instruments for their solution have been proposed.

scholarly journals ACTUAL PROBLEMS OF INCREASING THE COMPETITIVENESS OF MACHINE-BUILDING ENTERPRISES IN MODERN CONDITIONS

2019 ◽  
Vol 1 (7) ◽  
pp. 41-45
Author(s):  
N. Arsenieva ◽  
L. Putyatina ◽  
A. Zheltenkov
Keyword(s):  
Machine Building ◽  
Engineering Industry ◽  
Product Range ◽  
Method Of Calculation ◽  
Innovative Potential ◽  
Main Components ◽  
The Competitiveness Of Enterprises ◽  
Building Enterprises

The article has devoted to the issues of improving the competitiveness of enterprises in the engineering industry. The factors hindering the development of industry enterprises have been analyzed. The article substantiates the main components of the competitiveness of enterprises, which are of particular relevance: product range – technology; – advanced R & d; – economic, industrial and innovative potential, etc. the Possibilities of improving the competitiveness of enterprises at the level of macroeconomics and at the level of enterprises themselves have been considered. The method of calculation, allowing to draw conclusions about the competitiveness of the product range of the enterprise has been offered.

scholarly journals Economic Assessment of Optimization of Machine-Building Production on the Basis of Restructuring Outsourcing Taking Into Account the Cyclical Nature of Economic Development

2020 ◽  
Vol 12 (1) ◽  
pp. 286
Author(s):  
Il'nur Ildusovich Farkhoutdinov ◽  
Aleksei Gennadevich Isavnin
Keyword(s):  
Economic Development ◽  
Economic Evaluation ◽  
Economic Assessment ◽  
Machine Building ◽  
Production Optimization ◽  
Missed Opportunities ◽  
Additional Costs ◽  
Domestic Machine ◽  
Intensive Work ◽  
Building Enterprises

Nowadays using outsourcing and models of sourcing’s maneuver, becomes as one of the most leading tools for optimizing domestic engineering production. Many entrepreneurs reject outsourcing because they think that outsourcing will incur additional costs. However, they make mistakes in calculating the value of missed opportunities because they spend so much time on hard, energy-intensive work that it would be better to leave that to others. Therefore, outsourcing may be toxic to some businesses, and the same activity can be very successful if done within the organization. Outsourcing simplifies many tasks and is profitable for organizations and companies, but only if the conditions are carefully considered, and security points are observed. Every business, large or small, needs to outsource some of its activities, whether it hires an individual or a team to do their work at the company or do it elsewhere.In this paper, the authors consider the optimization of domestic machine-building enterprises through the use of restructuring production outsourcing. An approach to the economic evaluation of the machine-building production optimization based on the restructuring outsourcing, taking into account the cyclical nature of economic development, is developed.

Digitalization and domestic machine building: Prospects and risks

2020 ◽  
Vol 16 (4) ◽  
pp. 678-694
Author(s):  
G.V. Kuznetsova ◽  
V.V. Korovkin
Keyword(s):  
Machine Building ◽  
Value Chains ◽  
New Wave ◽  
Russian Economy ◽  
Regional Markets ◽  
Free Development ◽  
Expert Assessments ◽  
Domestic Machine ◽  
The Impact ◽  
Transformation Processes

Subject. The article discusses the current and future development of domestic machine building as digital transformation processes are under way worldwide. Objectives. The study explores how a new wave of S&T progress influences the coming future of the industry by predicting and analyzing domestic machine building as is. We also substantiate that, as the most critical part of the Russian economy, the machine building sector should be redesigned in terms of its structure and management so as to adapt to challenges brought by digitalization. Methods. The study employs the logic systems analysis of statistical data and expert assessments, techniques for generalization and grouping, abstraction-logic method. Results. The domestic machine building crisis was proved to still linger. Those meager achievements are not viable without the State aid. What describes the industry is that the Russian enterprises and products are hardly integrated into global chain values, resulting from their low competitiveness globally. Most of them are designated for the domestic market or even narrower regional markets. Conclusions and Relevance. There is still no definite conclusion on the impact of digitalization on the future of domestic machine building. However, the industry is not very prepared for innovation, with the governmental domination of the economy impeding the innovative transformation, which requires the freedom of business. As a preliminary requirement for Russia to join a group of global leaders, it should create conditions for the free development of businesses by integrating into global value chains and become more competitive. The findings can underlie practical measures to formulate the industrial policy from macro- and microeconomic perspectives.

ORIENTATION OF PRIORITIES OF INNOVATIVE MODERNIZATION OF RUSSIAN MACHINE-BUILDING ENTERPRISES

2021 ◽  
Vol 3 (5) ◽  
pp. 160-164
Author(s):  
N. A. LEBEDEV ◽  
Keyword(s):  
Machine Building ◽  
Value Chains ◽  
Innovative Work ◽  
Domestic Machine ◽  
Building Enterprises

The focus of the priorities of innovative modernization of domestic machine-building enterprises is re-vealed. It is shown that innovative work at machine-building enterprises should set the goal of achieving a higher technological degree and obtaining products with optimized properties; machine-building production should be integrated into transnational value chains and become more profitable.

scholarly journals ECONOMIC SECURITY OF MACHINE-BUILDING INDUSTRY: PROBLEMS OF ECONOMIC POTENTIAL ACCUMULATION

2018 ◽  
Vol 20 (2(67)) ◽  
pp. 168-175
Author(s):  
O.Z. REDKVA
Keyword(s):  
Developed Countries ◽  
Economic Security ◽  
Machine Building ◽  
Building Industry ◽  
Economic Potential ◽  
Investment Activity ◽  
Fixed Assets ◽  
The Impact ◽  
Machine Building Complex ◽  
Building Enterprises

Topicality. In the conditions of ambiguity of the situation that has developed over the past years in the economy, each enterprise needs to focus on developing measures to minimize the impact of adverse factors of the external and internal environment, which can be achieved through system monitoring of changes in the situation, as well as the effective management of economic activity Actual increase of the economic potential of the machine-building industry, which will provide good management, will create conditions for timely response to threats and hazards, strengthen the system of economic security of enterprises in accordance with changing environmental conditions. Aim and tasks. The goal of the paper is to investigate and identify the problems of building up economic potential, their impact on the economic safety of the machine-building enterprise, in particular, and on the industry as a whole. In this regard, the task of carrying out a comprehensive analysis of the main indicators of economic capacity building at the enterprises of the machine-building industry, which will be able to identify the main problems and threats to the industry, identify the strengths and opportunities to understand the main problems of building capacity of the machine-building complex to ensure economic security. Research results. The share of industrial innovation and active enterprises according to the types of implemented innovations has been analyzed. The development of economic potential of machine-building enterprises has been researched. The main problems and threats have been outlined for ensuring economic security and development of the industry. It has been established that the investigated branch has a number of strengths and opportunities, which, taking into account the condition of limiting the impact of weaknesses and threats, gives grounds for specific strategies for the development of machine-building enterprises. In the circumstances in the industry there is practically no development potential. Leading companies are working out the development programs that include expansion of production facilities, updating of production equipment, development of scientific base, increasing of consumer properties of released products and also of the one being produced. It must be admitted that this is the only possible way out of the crisis and the transition to the development of the industry. However, the implementation of these programs is complicated by the lack of adequate funding, as most enterprises carry out technological innovations mainly at their own expense. Conclusions. The main problems of increasing the economic potential of machine-building enterprises are as follows: relative non-competitiveness of products in comparison with products of developed countries; unpopularity of products of the domestic machine-building complex in world markets and the absence of world brands; imperfection of investment activity in most enterprises: insignificant level of implementation of development of scientific and technological progress in comparison with potential opportunities in the production of innovative products; significant level of depreciation of fixed assets, a significant lag of the state of fixed assets from the technological level of developed countries; use of outdated technological developments.

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