scholarly journals A Multimodal Critical Discourse Analysis of Corporate Apologies by Starbucks CEO from the Perspective of Crisis Management

2021 ◽  
Vol 3 (2) ◽  
pp. 114-123
Author(s):  
Silang Liu ◽  
Xiangmin Li
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Crisis Management ◽  
Social Practice ◽  
Chief Executive ◽  
Social Background ◽  
Critical Discourse ◽  
Discourse Strategies ◽  
Visual Characteristics ◽  
Discourse Practice

From the perspective of crisis management, this research examines how Starbucks chief executive officer (CEO) extended corporate apologies to the stakeholders via an interview video and a monologue video under the framework of multimodal critical discourse analysis (MCDA). The apologies offered by Starbucks CEO in an interview with ABC News and a monologue were analyzed to illustrate textual, and visual characteristics. The analysis of text, discourse practice and social practice was conducted to explore apology discourse strategies employed by Starbucks CEO. The results indicated that corporate apology discourse contributes to crisis management and revealed the interplay of corporate apology discourse, crisis management, and social background.

scholarly journals UNIVERSITAS BRAWIJAYA STUDENT CONDITION DEPICTED IN AGUSTANTO SUPRAYOGI PETITION POSTED ON CHANGE.ORG

2019 ◽  
Vol 20 (1) ◽  
pp. 29-38
Author(s):  
Rahmad Novianto Ardiansyah
Keyword(s):  
Critical Discourse Analysis ◽  
Text Analysis ◽  
Social Practice ◽  
Social Background ◽  
Social Conditions ◽  
Critical Discourse ◽  
Word Choice ◽  
Student Life ◽  
Discourse Practice ◽  
Selection Of

This study aims to find how the writer of petition represent Universitas Brawijaya student condition on 2016 through word choice, and also to find the ideology behind the petition “Ganti WR III Unibraw Malang u/ Selamatkan Mahasiswa & IKA Unibraw Malang dari Perpecahan”. The author used 3 stages of Fairclough Critical Discourse Analysis (CDA) framework in this study, text analysis, discourse practice, and social practice. The result of this study is there were 16 data that represent how the student were oppressed (3 data) and the Vice-Rector III abusive act (13 data). The ideology behind this petition itself is how students experience persecution by WR 3 illustrated by the selection of words described by the petitioners. The ideology does not escape the author's social background, social conditions, and norms that apply to student life in UB at that time.

scholarly journals Discourse of Leader in an Academic Setting: A Critical Discourse Analysis of Email Messages

2012 ◽  
Vol 2 (2) ◽  
Author(s):  
Maya Khemlani David ◽  
Francisco Perlas Dumanig
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
Text Structure ◽  
Critical Discourse ◽  
Academic Setting ◽  
Academic Leader ◽  
Textual Practice ◽  
Micro Level ◽  
Discourse Practice

The focus of this paper is to examine the discourse of an academic leader through emails. This paper will examine the micro and macro level of leadership discourse. To analyze the data, Fairclough’s (1993) framework which includes the analysis of textual practice, discourse practice, and social practice will be used. In analyzing the discourse at the micro level, the paper will examine the textual practice which includes vocabulary, grammar, and text structure. In addition, genre and style of text and social practice will also be analyzed.

The representation of CSR in Malaysian CEO statements: a critical discourse analysis

2014 ◽  
Vol 19 (3) ◽  
pp. 303-317 ◽  
Author(s):  
Kumaran Rajandran ◽  
Fauziah Taib
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Content Type ◽  
Intercultural Studies ◽  
Social Legitimacy ◽  
Corporate Social ◽  
Discourse Practice

Purpose – The purpose of this paper is to examine how Malaysian CEO Statements represent corporate social responsibility (CSR). Design/methodology/approach – A corpus of 27 CEO Statements was analyzed using Fairclough's three-dimensional critical discourse analysis (CDA) model, which proposes analyzing text, discourse practice and social practice. The analysis emphasized image and language features in text while it explored intertextuality in discourse practice and ideology in social practice. Findings – The analysis revealed that selected image and language features contribute to six themes about CSR, namely achievement, identification, aspiration, disclosure, recognition and appreciation. The analysis also revealed that policies, standards and studies are often cited to reduce a credibility gap. These analyses indicate that CEO Statements represent CSR as a corporation's philanthropic initiatives for stakeholders. This representation reflects the ideology of CEO Statements. It establishes corporations as an agent of positive change in society, which helps to improve the social legitimacy of corporations. Research limitations/implications – Since the corpus was limited to ten corporations in three years, the findings might not be representative of the genre of CEO Statements. The corpus could be extended to include CEO Statements from other years, countries and languages and it can launch a productive enterprise in intercultural studies. Originality/value – This paper demonstrates CDA as an approach to understand CEO Statements. It may be useful to people practicing and teaching corporate communication because it encourages them to consider the meaning implied by image and language features, which can influence the meaning of CEO Statements.

scholarly journals VIRUS WANNACRY DALAM TEKS BERITA: ANALISIS WACANA KRITIS PADA LAMAN KEMKOMINFO, KOMPAS.COM DAN JAWAPOS.COM

2018 ◽  
Vol 8 (2) ◽  
pp. 137
Author(s):  
Izhatullaili Izhatullaili
Keyword(s):  
Information Technology ◽  
Discourse Analysis ◽  
Mass Media ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
Critical Discourse ◽  
Language Usage ◽  
Linguistic Features ◽  
Textual Interpretation ◽  
Discourse Practice

<p>Critical Discourse Analysis is a study that analyzes language usage in terms of linguistic features and a social practice. Each type of mass media shows a different tendency in conveying information through the language it uses. Likewise, there are some differences between government and non-government media as well. The data in this study were obtained by collecting texts related to WannaCry virus news taken from the Ministry of Communicaion and Information Technology, Kompas.com and JawaPos.com.<br />Abductive inferences technique was used to draw conclusions by connecting one text to other texts. The different tendencies in media’s linguistic features and ideologies were described using critical discourse analysis and Fairclough’s three interrelated analysis processes (i.e. the dimension of text description, the dimension of discourse practice by textual interpretation, and the dimension of socio-cultural by text explanation). The results of this study showed that the three media had some differences in both of their<br />linguistic features and ideology.</p>

scholarly journals A Critical Discourse Analysis of Representations of Travellers in Public Policies in Ireland

Societies ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 14
Author(s):  
Claire Jane Snowdon ◽  
Leena Eklund Eklund Karlsson
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Relations ◽  
Social Practice ◽  
Expert Knowledge ◽  
Minority Group ◽  
Critical Role ◽  
Critical Discourse ◽  
Discursive Practice ◽  
Negative Stereotypes

In Ireland, negative stereotypes of the Traveller population have long been a part of society. The beliefs that surround this minority group may not be based in fact, yet negative views persist such that Travellers find themselves excluded from mainstream society. The language used in discourse plays a critical role in the way Travellers are represented. This study analyses the discourse in the public policy regarding Travellers in the National Traveller and Roma Inclusion Strategy (NTRIS) 2017–2021. This study performs a critical discourse analysis (CDA) of the policy with the overall aims of showing signs of the power imbalance through the use of language and revealing the discourses used by elite actors to retain power and sustain existing social relations. The key findings show that Travellers are represented as a homogenous group that exists outside of society. They have no control over how their social identity is constructed. The results show that the constructions of negative stereotypes are intertextually linked to previous policies, and the current policy portrays them in the role of passive patients, not powerful actors. The discursive practice creates polarity between the “settled” population and the “Travellers”, who are implicitly blamed by the state for their disadvantages. Through the policy, the government disseminates expert knowledge, which legitimises the inequality and supports this objective “truth”. This dominant discourse, which manifests in wider social practice, can facilitate racism and social exclusion. This study highlights the need for Irish society to change the narrative to support an equitable representation of Travellers.

scholarly journals Ideological and Lexical Deviance of Western Media in Reflecting Socio-political Events of Pakistan

2017 ◽  
Vol 7 (6) ◽  
pp. 261
Author(s):  
Saadia Fatima ◽  
Muhammad Uzair
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
War On Terrorism ◽  
Cognitive Approach ◽  
Discourse Practices ◽  
Political Events ◽  
Global Issue ◽  
Discourse Practice ◽  
Western Media

The research in hand has the objectives to analyse how ideologies are expressed through discourse practices in Western media; how a discourse practice and a linguistic strategy in terms of lexical choices are employed in portraying ideologies in media about Pakistan. Grounded on the theoretical framework of Van Dijk’s socio-cognitive approach of critical discourse analysis and model of Ideology which is the most appropriate to study media discourse, the data will be analysed qualitatively. The method of the current research is critical discourse analysis. The research revolves around the Pakistani socio-political events in Western media from the perspective of a global issue that is a war on terrorism. The research has objectives to investigate what and how Western media has used lexical choices to depict a certain ideology about Pakistan to the world. 

scholarly journals Critical Discourse Analysis: Hegemony of the Social Media Twitter About National Issues in Indonesia and its Implications to the Discourse Analysis Subject in Colleges

2015 ◽  
Vol 2 (2) ◽  
pp. 153-166
Author(s):  
Elvi Susanti
Keyword(s):  
Social Media ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Text Analysis ◽  
Critical Discourse ◽  
The Social ◽  
Media Services ◽  
The World ◽  
Trending Topics ◽  
Discourse Practice

Abstract This research is linked with Twitter, as one of social media services on the Internet that are extremely popular in the world, including in Indonesia. This research is important because Twitter is effective in quickly and accurately delivering messages. In fact, everyone can act as a 'reporter' and form quick opinions through this social media. This research is aimed to investigate the emergence of the roots of hegemony based on text analysis that is linked with representation, relation, identity, and transformation of national issues that become trending topics on Twitter. Moreover, the research is to discuss the social media's discourse practice that influences media workers in producing news, and to see how it implicates the research on the study of discourse analysis. By using the Fairclough theory, especially on text analysis that is linked with representation, relation, and identity, the researcher attempts to explore how the roots of hegemony emerge in the national issues that become trending topics on Twitter. The researcher also offers a new function to complete the approach of Fairclough in text analysis on social media: transformation – which is an attempt to see the change in roles of news participants and amateur readers as 'reporters' and participate in forming opinions. Abstrak Penelitian ini berhubungan dengan twitter, sebagai salah satu media sosial di internet yang sangat populer di dunia, termasuk di indonesia. Penelitian ini penting karena twitter efektif dalam menyampaikan pesan dengan cepat dan akurat. Faktanya, semua orang dapat bertindak sebagai "reporter" dan membuat opini yang cepat melalui sosial media tersebut. Penelitian ini bertujuan untuk menyelidiki kemunculan dari akar hagemoni berdasarkan analisis teks yang berhubungan dengan representasi, hubungan, identitas, dan transformasi isu-isu nasional yang menjadi topik yang sedang tren di twitter. Selain itu, penelitian ini juga untuk mendiskusikan praktik wacana media sosial  yang mempengaruhi pekerja media dalam membuat berita, dan untuk melihat bagaimana hal tersebut melibatkan penelitian dalam studi analisis wacana. Dengan menggunakan teori Fairclough, khususnya pada analisis teks yang berhubungan dengan penafsiran, hubungan, identitas, peneliti berupaya untuk menyelidiki bagaimana akar hegemoni muncul yang menjadi topik tren di twitter. Peneliti juga menawarkan sebuah fungsi baru untuk melengkapi pendekatan Fairlclough dalam analisis teks pada sosial media: transformasi - yang merupakan usaha untuk melihat perubahan peran pembuat berita dan pembaca awam sebagai 'reporter' dan berpartisipasi dalam membentuk opini. How to Cite : Susanti, E. (2015). Hegemony of The Social Media Twitter About National Issues in Indonesia and Its Implications to the Discourse Analysis Subject in Colleges. TARBIYA: Journal Of Education In Muslim Society, 2(2), 153-166. doi:10.15408/tjems.v2i2.3180. Permalink/DOI: http://dx.doi.org/10.15408/tjems.v2i2.3180

scholarly journals Moving in a Gyre: A Discourse Analysis of President Rouhani’s De Facto Inaugural Speech

2015 ◽  
Vol 3 (3) ◽  
pp. 237
Author(s):  
Rahman Sahragard ◽  
Meisam Moghadam
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Syntactic Structure ◽  
Cognitive Model ◽  
Social Background ◽  
Formal Structure ◽  
Critical Discourse ◽  
Lexical Choice ◽  
Inaugural Speech ◽  
Political Groups

<em>The purpose of this study is to critically analyze the discourse of the de facto inaugural speech presented by president Rouhani while receiving his presidential percept from the leader, to seek the ideology beyond his speech and to detect the point that to which of discourses, reformists’ or principalists’, Rouhani’s discourse belong to. Based on Dijk’s socio-cognitive model of critical discourse analysis the selected corpus’ ideological and persuasive components are assessed. To this end and based on the model, the historical, political or social background of the election is discussed firstly. Then, the political groups and parties, specifically reformists and principalists, their ideologies and power relations are elaborated. Finally, based on the examination of all formal structure, lexical choice and syntactic structure, the presupposed and the implied notions are made explicit, to determine the ideology beyond the formal text. Comparing the extracted notions from the speech with the polarized viewpoints of two political parties, it was concluded that Rouhani tried to keep the golden middle path while presenting his ideas, trying to introduce himself a moderate person and base all his plans on moderation. His speech revealed the strategies to move in a gyre of ideas trying to avoid condemning any party or person of eminence in line to keep all parties in one line to make his move.</em>

scholarly journals Quest for Body and Voice: A Feminist Critical Discourse Analysis of Shamsie's Broken Verses

2021 ◽  
Vol VI (II) ◽  
pp. 78-84
Author(s):  
Mashhood Anjum ◽  
Iftikhar Baig ◽  
Abdul Hameed
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Paradigm Change ◽  
Feminist Discourse ◽  
Discourse Strategies ◽  
Feminist Critical Discourse Analysis

In contemporary and postmodern literary discourses, feminism has introduced a paradigm change in the sex debates. The plan of feminist critical discourse analysis is to explore different discourses from a feminist viewpoint. The planned study conforms to this field of feminist discourse that will attempt to analyze Kamila Shamsie's selected work, Broken Verses. She, being a famous feminist, has produced discourses in which structural and thematic samples absorb sex debates. Her feminist tendency has established clear expression in all the aspects of her works: body, voice and characterization. The current study shows how she has used feminist discourse strategies in conventionality with her feminist literary position. This research extensively improves the perceptive of Kamila Shamsie's work and pictures how the feministic arrangement and feminist critical discourse analysis have been inventively infused in her famous works.

scholarly journals Media construction of the immigrant’s image: specifics of discourse strategies (based on the content of a Facebook group and articles in The Daily Mail)

2020 ◽  
Vol 2 (3) ◽  
pp. 23-44
Author(s):  
M. S. Matytsina ◽  
O. N. Prokhorova ◽  
I. V. Chekulai
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
Critical Discourse ◽  
Discursive Construction ◽  
Media Discourse ◽  
Daily Mail ◽  
Reciprocal Effect ◽  
The Media ◽  
Definition Of

The paper based on the content of the Facebook group Immigrants in EU and The Daily Mail publications discusses the issue of discursive construction of an immigrant image in media discourse. Using the framework of Critical Discourse Analysis (CDA), the authors claim that the image of an immigrant can be viewed as a discursive construct, and the main discursive strategies involved in its construction include the reference strategy and the prediction strategy. As a result of the analysis, the so called CDA-categories (topic blocks) underlying the formation of the immigrant figure, are identified and illustrated by the relevant examples, the need for further study of the social media discourse as part of critical discourse analysis is justified. The relevance of such study is due to the growing research interest in discursive construction of the immigrant figure in the media discourse, since it underpins the definition of discourse as a form of social practice, not only reflecting processes in the society, but also exerting a reciprocal effect on them. The use of both verbal and non-verbal means in the media texts under study reflects the intention of the authors of the messages to use all possible communication channels when constructing an immigrant’s image. The results show that the dichotomy of “friends and foes” is being formed and maintained by the British newspaper The Daily Mail, while the members of the Immigrants in EU group try to mitigate the conflict between immigrants and indigenous people.

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