scholarly journals ANALYSİS OF FACTORS İNFLUENCİNG TO CONSUMER BEHAVİOR İN ONLİNE SHOPPİNG

2021 ◽  
Vol 09 (05) ◽  
pp. 42-51
Author(s):  
Khatira Dovlatova Khatira Dovlatova
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
Fuzzy Ahp ◽  
Rapid Development ◽  
Online Communication ◽  
The Internet ◽  
Main Role ◽  
Simple Method ◽  
Business World ◽  
Online Stores

Internet has covered all sphere of life very fast and the world has begun to incur important changes since the beginning of the new millennium. The rapid development of the Internet and the fact that online interaction takes place in a virtual environment at any time of the day make online communication one of the basic communication tools. In this context, online platforms have turned into new markets for businesses. The simple method to contact individuals is presently getting more conceivable with the web. It has begun to provide consumers with the opportunity to shop at anytime and anywhere. Undoubtedly e-marketing is the most important usage sphere of the internet in the business world. Many important characteristics of the internet have played a main role in consumers' buying behavior for online stores. In this regard, defining the factors which influence the behavior of consumers in online shopping is a key element for businesses and marketers to guarantee efficiency. Keywords: multi-criteria decision making, consumer behavior, factors affecting online shopping, fuzzy AHP, eigenvalue, eigenvector

scholarly journals Customer Perception Towards Online Shopping in Chennai City

2019 ◽  
Vol 8 (4S3) ◽  
pp. 278-280
Keyword(s):  
Online Shopping ◽  
The Internet ◽  
Internet Shopping ◽  
Web Based ◽  
Effective Utilization ◽  
Customer Perception ◽  
The World ◽  
Online Stores ◽  
Chennai City ◽  
Number Of Individuals

Online based purchasing is the way toward buying products and enterprises from traders who sell them online through Internet. Since the rise of the World Wide Web, sellers have tried to offer their items to individuals who browser the Internet. Customers can visit online stores from their homes and shop comfortably. Presently a day shopping has turned out to be mainstream among individuals through browsing which has increased their web knowledge and effective utilization of internet. So internet shopping has become accustomed to the buyers which made the researcher to study the perception on internet based shopping. The principle aim of the this research is to find out the opinion of the respondents towards internet shopping. These days, there has been a flood in web based shopping. The Internet has been utilized by clothing organizations to sell their items and advance their brands. As an ever increasing number of individuals purchase attire on the web, there have been an expanding number of inquires about.

Factors Affecting Mobile Commerce and Level of Involvement

2007 ◽  
pp. 283-290
Author(s):  
F. Yim ◽  
A. Tse ◽  
K. Wong
Keyword(s):  
Consumer Behavior ◽  
Mobile Phones ◽  
Online Shopping ◽  
Mobile Commerce ◽  
The Internet ◽  
Level Of Involvement ◽  
Factors Affecting

In the following, we would briefly summarize what the literature says about important factors that affect online shopping, which forms the basis for us to speculate on factors that may be important for consumers shopping via their mobile phones, the latter being one kind of online shopping, which should resemble to some degree other forms of shopping on the Internet as far as important factors affecting consumer behavior is concerned. Hypotheses are then formulated, which is followed by the methodology. After presenting the results, we discussed the implications and conclusions of this study.

Big Data: A Very Short Introduction

2017 ◽  
Author(s):  
Dawn E. Holmes
Keyword(s):  
Social Media ◽  
Big Data ◽  
Online Shopping ◽  
The Internet ◽  
Gps Data ◽  
Security Risks ◽  
Short Introduction ◽  
Business World ◽  
The World ◽  
Diverse Cultures

Since long before computers were even thought of, data has been collected and organized by diverse cultures across the world. Once access to the Internet became a reality for large swathes of the world’s population, the amount of data generated each day became huge, and continues to grow exponentially. It includes all our uploaded documents, videos, and photos; all our social media traffic; our online shopping; even the GPS data from our cars. Big Data: A Very Short Introduction explains how big data works and is changing the world around us, the effect it has on our everyday lives and in the business world, and it considers the attendant security risks.

scholarly journals THE EFFECT OF CONSUMER BEHAVIOR STUDENTS UNIVERSITY STATE OF JAKARTA ON PRODUCT ONLINE PURCHASE’S DECISION ON ONLINE SHOP BUKALAPAK.COM

2017 ◽  
Vol 8 (2) ◽  
pp. 209
Author(s):  
Wasono Adi
Keyword(s):  
Consumer Behavior ◽  
Linear Regression Analysis ◽  
Internet Technology ◽  
The Internet ◽  
Growing Up ◽  
Online Stores ◽  
The University ◽  
Online Shops ◽  
Test Result ◽  
Buying Decisions

The development of the Internet technology becomes the precursor of the progress of business over the Internet that is significantly growing up in the recent year. In the present, people like to shop through online shops, because in addition to its practicality, the price of goods offered is relatively affordable, and,  or relatively equal to conventional stores. One of the online stores which are popular amongst Indonesian society, and also popular for the university student in Indonesia is Buka Lapak.com. This research aims to examine the influence of consumer behavior on their buying decisions (studies on consumer of Buka Lapak.com amongst the student of Universitas Negeri Jakarta ). The method used in this research is quantitative method with simple linear regression analysis. The results show that student’s consumer behavior in today’s technology significantly influences the student’s buying decisions on Buka Lapak.com. This is shown by the correlation coefficient test result, in which the level of relationship between the student’s consumers behavior toward buying decisions on Buka Lapak.com is included in the category of strong and direct.

A Study On Customer Satisfaction Towards Online Shopping In Sivaganga District

2019 ◽  
Vol 118 (6) ◽  
pp. 150-162
Author(s):  
A. Muthupriya
Keyword(s):  
Customer Satisfaction ◽  
Online Shopping ◽  
Rapid Development ◽  
The Internet ◽  
Marketing Environment ◽  
Traditional Markets ◽  
Factors Influencing ◽  
Shopping Satisfaction

This study titled “A Study on Customer Satisfaction towards Online Shopping in Sivaganga District” has been undertaken to understand the factors influencing customers’ online shopping decisions.The rapid development of the internet has strongly impact upon the worldwide marketing environment. Currently it has become one of the popular approaches for business and customer to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. Thus it describes how modern market is replacing the traditional markets. This study is taking place to identify the factors that may influence customer’s online shopping satisfaction. Generally, the successof online shopping essentially depends on the customer satisfaction during their purchase.

scholarly journals Design of E-Commerce Payment System at Tokopedia Online Shopping Site

2018 ◽  
Vol 1 (2) ◽  
pp. 143-155
Author(s):  
Achmad Zainuddin MN ◽  
Junaidi Junaidi ◽  
Renaldy Dwi Putra
Keyword(s):  
Online Shopping ◽  
Positive Impact ◽  
Payment System ◽  
The Internet ◽  
Business World ◽  
Online Transactions ◽  
Personal Services ◽  
New Business ◽  
Third Person ◽  
Online Business

Developments in information technology very rapidly in recent years a positive impact on many aspects of life, including in the business world. One concept that is assessed that the new business is E-Commerce or Commonly called Online Business. There are many sites that do Transactions of Goods or Services through E-Commerce, for example, the Sale and Purchase at online shopping sites in Tokopedia which emphasizes the Transaction Customer to Customer (C2C). C2C is one model of e-commerce in this case consumers sell directly to consumers who want to buy, or may be called as a transaction between the consumer. Activity C2C can be done in many ways over the internet. Auksi is one example of the best known C2C activities. Many people make purchases and sales on eBay and hundreds of auction website. Other examples of C2C activities are classification advertising, personal services, exchange, sale of virtual properties and supporting services. In the online shopping site that emphasizes C2C Transactions Transactions Using Transactions Rekber piggybank so as to secure for consumers. Rekber piggybank principle similar to that occurred in Escrow Payment System, the system Rekber piggybank an agreement between the seller and the buyer or producer and the consumer to use the services of a third person as the place of payment and the payee. Therefore Rekber piggybank exists to support and secure the sale and purchase of Online Transactions on the site piggybank. So that the transaction using the system Rekber piggybank can be used as a system that can promise Consumers and sellers can trust each other.

scholarly journals KATEGORI DAN LAYANAN E-COMMERCE TERHADAP DAYA BELI DI KALANGAN MAHASISWA

2020 ◽  
Vol 5 (1) ◽  
pp. 129
Author(s):  
Cucu Komala ◽  
Hamdan Sugilar
Keyword(s):  
Online Shopping ◽  
Rapid Development ◽  
Secondary Data ◽  
Positive Influence ◽  
Purchasing Power ◽  
Online Stores ◽  
Method Of Correlation

<p><em>The rapid development of e-commerce influences people's purchasing power, including students who are affected by services provided by e-commerce. The purpose of this article is to explain the categories of e-commerce and services that are presented to students' purchasing power at online stores. The method of this research is the method of correlation with the subjects of S1 and S2 students in one of the universities in Bandung, the research instruments are questionnaires, and secondary data in analyzing the response to services provided by e-commerce. The results of the study show that the purchasing power of students towards e-commerce is within the limits of the need not yet on the consumer aspect. However, the e-commerce service or platform provided changes the perspective of students from conventional shopping to online shopping. There is a correlation between service and purchasing power with a high correlation value of 0.985 and a positive influence between services or e-commerce platforms on student purchasing power at online stores.</em></p><p> </p><p>Pesatnya perkembangan <em>e-commerce</em> mempengaruhi daya beli masyarakat tidak terkecuali mahasiswa yang terpengaruh dengan layanan yang diberikan <em>e-commerce</em>. Tujuan artikel ini adalah untuk menjelaskan kategori <em>e-commerce</em> dan layanan yang disajikan terhadap daya beli mahasiswa pada toko online. Metode penelitian ini adalah metode korelasi dengan subjek penelitian mahasiswa S1 dan S2 salah satu perguruan tinggi di Bandung, isntrumen penelitiannya angket, dan data sekunder dalam menganalisa respon terhadapa layanan yang diberikan oleh <em>e-commerce</em>. Hasil penelitian menunjukkan bahwa daya beli mahasiswa terhadap <em>e-commerce</em> dalam batas kebutuhan belum pada aspek konsumtif. Namun layanan atau platform e- commerce yang diberikan mengubah cara pandang mahasiswa dari belanja konvensional ke belanja online. Ada korelasi antara layanan terhadap daya beli dengan nilai korelasi tinggi sebesar 0,985 dan adanya pengaruh positif antara layanan atau platform e-commerce terhadap daya beli mahasiswa pada toko online.</p>

ROPO and Reverse ROPO Effect in Gender-Generation Characteristics

2021 ◽  
Vol 6 (1) ◽  
pp. 24-35
Author(s):  
Richard Fedorko ◽  
Radovan Bačík ◽  
Martin Rigelský ◽  
Mária Oleárová
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
Jel Classification ◽  
Business Strategies ◽  
The Internet ◽  
Brick And Mortar ◽  
The Common ◽  
Search For Information ◽  
Purchasing Process ◽  
Generational Characteristics

Objective - The primary goal of the paper is to identify which purchasing channels (online or offline), Slovak consumers use to search for, research and purchase products as well as to evaluate the association between the selected elements of the purchasing process with respect to gender and generational characteristics of customers. Findings - This paper proves the existence of a significant association between the place customers search for information about products (on the Internet or in brick-and-mortar stores) and the place where they make the actual purchase. The paper also reveals that in terms of the common gender and generation characteristics and the overall purchasing process there is a significant association in most of the analyzed cases. Novelty - Although online shopping is considered convenient, cheaper and more time-efficient than shopping in brick-and-mortar stores, consumer behavior in the e-commerce sector may differ in terms of gender and generational characteristics. It is therefore important for marketers to know this behavior and tailor their business strategies to specific customer segments. Type of Paper: Empirical. JEL Classification: M31, M37. Keywords: Customer Behaviour; ROPO; Purchase Channel; Association Analysis; Gender; Generation Reference to this paper should be made as follows: Fedorko, R; Bačík, R; Rigelský, M; Oleárová, M. (2021). ROPO and Reverse ROPO Effect in Gender-Generation Characteristics, Journal of Management and Marketing Review, 6(1) 24 – 35. https://doi.org/10.35609/jmmr.2021.6.1(3)

Online Store Attribute Preferences

2021 ◽  
pp. 457-472
Author(s):  
Praveen Ranjan Srivastava ◽  
Anand Sharma ◽  
Rama Shankar Yadav ◽  
Satyendra Kumar Sharma ◽  
Inderjeet Kaur
Keyword(s):  
Consumer Behavior ◽  
Fuzzy Ahp ◽  
Relative Importance ◽  
Online Store ◽  
Factors Affecting ◽  
Online Purchase ◽  
Males And Females ◽  
Online Stores ◽  
Buying Behaviors ◽  
Level Of Importance

This article describes how purchasing from an online store depends on various attributes of the online store. The relative importance given to a particular factor may vary across gender. Thus, it generates a scope of inquiry for understanding the consumer behavior while making an online purchase. Hence, this article tries to understand the relative importance of the factors affecting consumers buying behaviors while shopping online. This article utilizes Fuzzy AHP and TOPSIS for finding relative weights of criteria and ranking of the alternatives available respectively. The results were analyzed for finding the relative importance of factors across gender. The article finds that security of transactions is the topmost priority for both males and females, but they put a different level of importance on rest of the factors. The results provide valuable insights which can help the online stores in prioritizing the important factors for future improvements.

scholarly journals Application of Panoramic Image Technology in Distance Teaching System

2015 ◽  
Vol 10 (6) ◽  
pp. 27
Author(s):  
Yanqun He
Keyword(s):  
Data Acquisition ◽  
Rapid Development ◽  
The Internet ◽  
Panoramic Image ◽  
Distance Teaching ◽  
Panoramic View ◽  
Simple Method ◽  
Teaching System ◽  
Modeling Methods

Virtual panoramic view, as a kind of realistic technology, has been developed rapidly in recent years. Compared with common modeling methods, virtual panoramic view has the advantages of low price, simplicity, and rapid development. Moreover, it has no strict requirements for data acquisition while ensuring vivid and smooth panoramic roam. The detailed process of creating a virtual panorama is described in this paper through a design example in the campus sports teaching website, and the simple method of panoramic release to the Internet is introduced. Based on previous research, a practical virtual panoramic teaching system is developed and applied in university sports teaching. Results show that panoramic technology is feasible to some degree in sports teaching.

Sign in / Sign up

Export Citation Format

Share Document