Culture and Motives of Tourists on Food Consumption in Hong Kong

2021 ◽  
Vol 21 (1) ◽  
pp. 25-37
Author(s):  
Derrick Lee ◽  
Watson Baldwin ◽  
Wilco Chan ◽  
Erin Hui-Wen Shih
Keyword(s):  
Hong Kong ◽  
Food Consumption ◽  
Cultural Factor ◽  
Decision Makers ◽  
Eating Habit ◽  
Tourism Destination ◽  
Chinese Tourists ◽  
Food Tourism

This article analyzed the motivational dimensions of tourists in Hong Kong. The study identified eight motivational dimensions of food consumption of Chinese tourists and Western tourists. The study revealed both groups of tourists shared similar motives, such as service and assurance, food and knowledge, authentic and culture, interpersonal and price, and familiarity and eating habit. However, the Chinese and Western tourists have different emphasis on food consumption in terms of value, variety, prestige, and ambience. The differences can be associated to cultural factor. Findings are useful to decision makers and marketers in promoting Hong Kong as a leading food tourism destination.

INTERNATIONAL TOURISTS’ CONSUMPTION PATTERN AND LEVEL OF OBJECTIVE KNOWLEDGE ON MALAYSIAN HERITAGE FOOD (MHF) WHILE ON VACATION

2018 ◽  
pp. 1-11
Author(s):  
SITI RADHIAH OMAR ◽  
SITI NAZIRAH OMAR
Keyword(s):  
Economic Growth ◽  
Food Consumption ◽  
Marketing Strategies ◽  
Consumption Pattern ◽  
Objective Knowledge ◽  
Tourism Destination ◽  
Male And Female ◽  
Body Of Knowledge ◽  
National Economic ◽  
Food Tourism

Food consumption in tourism destination is vital in ensuring the national economic growth. With regards to this issue, this study aimed to describe the international tourists’ consumption pattern while on vacation in Malaysia. Secondly, to examine the level of international tourists’ objective knowledge (OK) between gender. Findings revealed that Malay food had been highly purchased and consumed followed by Indian and Chinese Food. Besides, local restaurant was reported to be the most demanded place for purchasing MHF. When comparing the level of OK, there was no significant different between male and female international tourists. This study carries a strong aspire to enrich the food tourism body of knowledge by outlining substantive recommendations on marketing strategies specifically for food providers towards Malaysian Heritage Food consumption in tourism.

How do food consumption motivations and emotions affect the experiential values and well-being of foodies?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Janet Chang ◽  
Alastair M. Morrison ◽  
Sean Hsin-Hung Lin ◽  
Ching-Yen Ho
Keyword(s):  
Hong Kong ◽  
Food Consumption ◽  
Structural Equation ◽  
Well Being ◽  
Chinese Mainland ◽  
Mediating Effect ◽  
Content Type ◽  
Mainland Chinese ◽  
The Chinese Mainland ◽  
Chinese Tourists

PurposeTravellers who love to try different foods and who frequently follow up on food-related news and topics consider themselves to be “foodies”. The main aim of this research was to identify the relationships among food consumption motivations, experiential values and well-being of foodies.Design/methodology/approachA questionnaire survey was distributed to foodies from the Chinese mainland, Hong Kong and Macao in March–May 2019 who were aged 18 and above and who had visited Taiwan within the prior two years. Some 480 valid responses were received based on intercepts at airports and the data, based on a conceptual model, were analysed through structural equation modelling (SEM).FindingsThree paths among the key variables showed significant and positive relationships. Additionally, the mediating effect of food experiential values on emotions and well-being was identified.Research limitations/implicationsThe findings provide insights for food and hospitality scholars and the related literature since “foodie” is a rather new concept that is lacking in sufficient empirical and conceptual research. The research examines the relationships among experiential values, motivations and emotions and their influences on the well-being of foodies. In past studies on food consumption motivations and emotions, food experiential values were not included as a variable of potential influence. The research subjects were confined to foodies from the Chinese mainland (including Hong Kong and Macao) who were in Taiwan. Hence, the generalisation based on the sample may be limited.Practical implicationsThis research produces useful information on the behaviour of Chinese foodies when they are travelling. Preparers of food and beverages and tourism retailers should supply food that represents local cultural characteristics and design relevant local food souvenirs with the appropriate packaging.Social implicationsCommunities need to realise that not all visitors are alike and that some have a deeper interest in local foods and their historical and cultural roots.Originality/valueAlthough numerous studies on the behaviours of Chinese tourists have been conducted, the research on their food consumption characteristics is limited. To date, no empirical studies have examined the relationships among foodies, food consumption motivations, food experiential values, emotions and well-being of mainland Chinese tourists, which is a knowledge gap in understanding this important market segment.

Understanding the Shopping Motivation of Mainland Chinese Tourists in Hong Kong

2014 ◽  
Vol 10 (3) ◽  
pp. 323-346 ◽  
Author(s):  
Nelson K.F. Tsang ◽  
Louisa Yee-Sum Lee ◽  
Carrie K.L. Liu
Keyword(s):  
Hong Kong ◽  
Mainland Chinese ◽  
Chinese Tourists ◽  
Shopping Motivation

“Killed Out of Love”: A Frame Analysis of Domestic Violence Coverage in Hong Kong

2017 ◽  
Vol 24 (12) ◽  
pp. 1454-1473 ◽  
Author(s):  
Miriam Hernández
Keyword(s):  
Domestic Violence ◽  
Hong Kong ◽  
Social Problem ◽  
Political Power ◽  
Frame Analysis ◽  
News Coverage ◽  
Cultural Factor ◽  
Intimate Partners ◽  
The Social

A frame analysis was conducted on a Hong Kong newspaper to determine whether news coverage of female fatalities at the hands of their intimate partners was reported in conventional domestic violence ways or if there were culture-specific explanations. Overall, most coverage supported known views of domestic violence, justifying the perpetrator and categorizing the issue as isolated crime. However, a few stories highlighted the historical subordination of women under patriarchy in Confucianism as an important cultural factor. Findings have implications for the lack of generalization of the social problem, and the understanding of cultural and political power in Hong Kong society.

South Korea's Destination Image: Comparing Perceptions of Film and Nonfilm Chinese Tourists

2015 ◽  
Vol 43 (9) ◽  
pp. 1453-1462 ◽  
Author(s):  
Shiheng Zeng ◽  
Weisheng Chiu ◽  
Chul Won Lee ◽  
Hyun-Wook Kang ◽  
Chanmin Park
Keyword(s):  
South Korea ◽  
Destination Image ◽  
Tourism Destination ◽  
Positive Image ◽  
Significant Difference ◽  
Chinese Tourists ◽  
Food Variety ◽  
And Behaviors

We examined South Korea's destination image for Chinese tourists and compared the differences between visitors who had come to that destination because of exposure to movies or television dramas filmed at their destination (film tourists) and those who were nonfilm tourists. A survey of 311 Chinese tourists, consisting of film tourists (n = 132) and nonfilm tourists (n = 179) revealed that South Korea is perceived as a safe, friendly, and clean tourism destination, and that Chinese tourists feel happy and relaxed during their trip. We also found that Chinese tourists believe that Korea lacks food variety and historical attractions, and is not easy to get around. Moreover, we also found that there was a difference between film and nonfilm tourists in regard to cognitive image of the destination, in that film tourists had a more positive image than did nonfilm tourists. However, there was no significant difference in affective destination image between film and nonfilm tourists. Our findings contribute to understanding of Chinese tourists' perceptions and behaviors in regard to South Korea as a tourism destination. In addition, the implications for film and tourism destination marketers are discussed.

scholarly journals Do Discount Presentations Influence Gift Purchase Intentions and Attitudes of Chinese Outbound Tourists?

2020 ◽  
pp. 004728752091800 ◽  
Author(s):  
Di Wang ◽  
Brett A.S. Martin ◽  
Jun Yao
Keyword(s):  
Positive Affect ◽  
Country Of Origin ◽  
Purchase Intentions ◽  
Tourism Destination ◽  
Price Discount ◽  
Cultural Elements ◽  
Positive Attitudes ◽  
The Gift ◽  
Chinese Tourists

This study examines how Chinese cultural elements influence the responses of Chinese tourists toward different price discount presentations used by destination retailers. It identifies “8” and combinations of it (e.g., 88) as Chinese cultural icons. It investigates how presenting discounts containing “88” influence the gift purchase intentions and attitudes toward gift shops and the tourism destination of Chinese outbound tourists. The results from two experiments show that Chinese tourists are more likely to purchase gifts and have positive attitudes toward gift shops and their destination when destination retailers use “Pay 88%” than when they use the economically equivalent “Get 12% off” as a price discount. These effects are sequentially driven by consumers’ perceptions of cultural acknowledgment and their positive affect. Moreover, the effects only hold when the country of origin of the retailer is Western; it disappears when it is Chinese.

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