Residents’ Perception of Intangible Benefits and Costs Associated with Hosting Major Sporting Events

Author(s):  
Krystian M. Zawadzki

The main purpose of this paper is to estimate on the basis of inhabitants’ perception the overall composite and aggregated scores of two major sporting events held in Ergo Arena hall, on the border of Gdańsk and Sopot, in northern Poland. The indirect aim is to identify the determinants affecting the monetary offers of the locals of the two cities. The research results unveil that major sporting events may determine the appearance of intangible social effects which are eagerly valued by the citizens of host cities. The resident’s valuation ranges between 6,08 PLN (1,96 USD) and 11,29 PLN (3,64 USD) for intangible benefits, while between 1,75 PLN (0,56 USD) and 2,21 PLN (0,71 USD) for intangible costs, depending on the city and the event. The results determines an increase in the values of intangible net benefits. The amount of net intangible benefit is much lower than in the case of mega sporting events. Nevertheless, it is more likely to host many major sporting events in a short time in one place. The regression analysis shows that the decision to allocate funds to support the Championships in 2016 and 2017 in Gdańsk/Sopot was made by people with high incomes, who expressed an interest in sport, but not necessarily in the sports discipline, and perceived intangible benefits, in particular civic pride and the feel-good factor. In turn, the level of WTPcost was particularly high among people with high incomes who perceived the threats connected with the hosting of a major sporting event.

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Parra-Camacho ◽  
Rómulo Jacobo González-García ◽  
Manuel Alonso-Dos-Santos

PurposeTo examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.Design/methodology/approachA self-supplied questionnaire was used with 248 residents-sportspeople that participated in the Valencia Triathlon. Descriptive analysis, exploratory and confirmatory factorials were done through SPSS, FACTOR and EQS.FindingsThree dimensions of positive impacts were identified; sporting participation and city image, social development and human capital and economic development. The impacts in sporting participation and in the improvement to the image of the city contribute to positively explaining the willingness to support the holding of sporting events. Local sportspeople highlight their participative component and the projection of the city image as key factors to endorse holding future sporting events as a strategy for tourism.Research limitations/implicationsThe convenience sampling limits the extrapolation of the results.Practical implicationsMaking the most of the intangible aspects is recommended due to the great potential these events have to generate social capital and increase the networks of social collaboration. Give a more active role to volunteers and local organizers in an organization. Transmit the pride of the community and the sense of belonging to this community to the media and advertising communication.Social implicationsSmall scale sporting events can contribute to improving the quality of life, increasing pride, the sense of belonging of the residents, opportunities for entertainment and encouraging local participation.Originality/valueA contribution to the empirical analysis of the social impact of small-scale sporting events from the perspective of local participants.


2020 ◽  
Vol 12 (11) ◽  
pp. 4413 ◽  
Author(s):  
David Parra-Camacho ◽  
Mario Alguacil ◽  
Ferran Calabuig-Moreno

Residents’ perception of a sporting event as a socially unfair phenomenon can lead to changes in residents’ behavior towards the event and future sporting events. The aim of this study is to analyze the mediating effect of the perception variable on the fair social distribution (FSD) of benefits and costs between perceived positive and negative impacts and future intentions with respect to the celebration of the Formula 1 Grand Prix. A total of 371 residents were interviewed by using a questionnaire made up of indicators referring to positive and negative impacts, FSD, and future intentions. The psychometric properties of the scale were analyzed and structural equation modeling (SEM) was used to test the hypotheses. The results confirm that positive and negative impacts are significantly related to the perception of FSD, which, in turn, significantly influences future intentions. The mediating effect of FSD between perceived impacts and future intentions was also tested. The study suggests that it is important for organizers to pay attention to the social injustices and imbalances that may be associated with the holding of major sporting events in order to improve future behaviors toward sporting events.


Author(s):  
A.Yu. Bryukhanova ◽  
◽  
K.A. Manuilova ◽  
A.S. Garkovenko ◽  
V.L. Arkhipova ◽  
...  

Statement of the problem. Today, promotion and development of volunteers’ activities is considered one of the priority areas for the youth and social state policy. The importance of studying volunteer activities is explained by the fact that soon a number of large-scale events will take place on the territory of our country and the city; experienced and qualified volunteers will definitely come in handy to organize and carry out them successfully. The purpose of the study is to identify the features of the work of volunteers at a major sporting event. The research methodology is based on the analysis of literary sources; questionnaires; methods of mathematical data processing. Research results. The categories of people who are engaged in volunteer activities were identified; functional areas that are most in demand were established; the experience and competence of volunteers at this event was assessed; the factors that induce volunteers to participate in the organization of a major sporting event were identified. Conclusion. In the course of the study, the features of the work of volunteers at major sporting events were identified. The reasons for the emerging difficulties associated with the communication of the volunteer staff with athletes and spectators are identified, and the problems of organizing volunteer support at the venue are analyzed. The factors of motivation for youth participation in volunteer activities are considered.


Author(s):  
Juan Manuel Núñez-Pomar ◽  
Ferran Calabuig-Moreno ◽  
Vicente Añó-Sanz ◽  
David Parra-Camacho

Sporting events have become first-order promotional tools of large cities, allowing them to reach levels of dissemination economically unaffordable as conventional advertising. The social impact of the event on residents is very important, given their role as main actors. Perceptions of the residents of the cities that host sporting events have been extensively studied, although in this case a singular point of comparison to study the perception of the costs of organizing and holding the sporting event is provided. The purpose of this chapter is to assess the perception of the citizens of Valencia (Spain) on specific aspects of three sports events held in the city in 2012: European Grand Prix Formula 1, the Tennis Open 500, and Valencia Marathon. The results show significant differences in the perception of the costs of organizing the events related, and demonstrate the impact of the type of activity in the perception of residents.


2019 ◽  
pp. 57-80
Author(s):  
Simona Azzali

In the last decades, many emerging countries have been staging mega sporting events more and more frequently. Among those nations, Qatar stands out for being the first Arab country to host a FIFA World Cup. With the rationale of diversifying its economy and promoting itself as a tourist destination, Doha, its capital city, has recently staged many international events and is literally under construction, undergoing important changes in terms of transportation, infrastructure, and sports facilities. While hosting cities and organising committees often promote the supposed benefits of a mega event, experience shows an opposite trend: outcomes from staging major events are mostly harmful, and their effects are planned to last only for a short time. When it comes to sporting events sites, stadiums, and their precincts, they usually become under-used and very costly to maintain in a very short time, and their precincts are completely abandoned. What will be the destiny of the 2022 World Cup stadiums and infrastructure? How can this event be leveraged as a momentum of experimentation and sustainable growth of its capital city, Doha? Is it possible to transform the Cup’s stadiums and precincts into liveable, enjoyable and well-integrated public spaces and neighbourhoods? This work focuses on the city of Doha, which hosted the 2006 Asian Games and will host the 2022 FIFA World Cup and aims to identify strategies to plan and maximise the post-event use of event sites and venues, more specifically stadiums, to generate more liveable and sustainable public spaces. The article investigates Doha’s public spaces, and analyses the government’s legacy plans for the 2022 World Cup, with a specific focus on stadiums and their precincts. The research aims to be a warning to future hosting cities and presents a series of suggestions on how to best leverage the stage of mega sporting events to promote healthy and liveable public spaces.


Author(s):  
Juan Manuel Núñez-Pomar ◽  
Ferran Calabuig-Moreno ◽  
Vicente Añó-Sanz ◽  
David Parra-Camacho

Sporting events have become first-order promotional tools of large cities, allowing them to reach levels of dissemination economically unaffordable as conventional advertising. The social impact of the event on residents is very important, given their role as main actors. Perceptions of the residents of the cities that host sporting events have been extensively studied, although in this case a singular point of comparison to study the perception of the costs of organizing and holding the sporting event is provided. The purpose of this chapter is to assess the perception of the citizens of Valencia (Spain) on specific aspects of three sports events held in the city in 2012: European Grand Prix Formula 1, the Tennis Open 500, and Valencia Marathon. The results show significant differences in the perception of the costs of organizing the events related, and demonstrate the impact of the type of activity in the perception of residents.


Author(s):  
Margarida Mascarenhas ◽  
Bruno Rodrigues ◽  
Ivo Sousa-Ferreira ◽  
Elsa Pereira

This chapter aimed to analyse the profile and patterns of consumption of non-resident spectators of a sporting event that took place in an insular tourist city: Funchal (Madeira Island, Portugal). Data collection was performed at the entrance of the football stadium where 108 (n) spectators were randomly surveyed. Data were analysed based on descriptive and inferential statistics. Results showed that on average, each tourist spent 231 euros in the city; the highest cost was due to accommodation and secondly to tickets; ‘arrival time at the stadium' was the variable that most positively influenced the total expenditure; individuals with higher education/wage levels had a greater predisposition to spend more money on food/drink and accommodation. As spectators' opinion on the city/stadium showed high levels of satisfaction, the event improved the visitors' perception and image of the city. This study highlights how sporting events can increase the insular tourism. Future research should replicate this study in similar events hosted in comparable destinations.


2017 ◽  
Vol 22 ◽  
pp. 65-71
Author(s):  
Ewa Malchrowicz-Mośko ◽  
Mateusz Rozmiarek

The purpose of this article is to examine tourist behaviour of participants of the European Junior Swimming Championships in Poznan and to examine the opinions of participants regarding this sporting event on its influence on the image of the city. Through the use of simple random sampling, a number of 210 swimmers participated in the study during the European Junior Swimming Championships held in 2013 in Poznan, Poland. Methods of the study included a diagnostic survey, a standardized interview technique and an interview questionnaire. All questions were closed-ended in nature and were analysed using the Likert-scale. Results show that more than 60% of respondents claimed that the European Junior Swimming Championships has positive impact on the image of the city of Poznan. More than 70% of them rated the impact of the event on the city to be 10.0 (on the Likert-scale). More than 70% of athletes participated in tourist activities such as sightseeing (70.7%). The average rating of satisfaction of the event was rated at 8.8 (Likert-scale) and 82.8% of athletes claimed they would return to Poznan in the future. The survey results additionally indicated gaps regarding the city’s cultural offers for tourists during the sporting event. A sample of 210 swimmers completed the questionnaire. The sample was selected in such a way as to ensure proper representation of the obtained results. Simple random sampling, which is a draw without return, was used. Information on the expected number of participants was used to determine the sample size. Calculations were used for the sample size, for the finite population. It was assumed that the maximum error of estimation (e) at a 95% confidence level did not exceed 4%. Results of this empirical case study provide a source of information for event organisers, and those responsible for the development of sport and tourism on the scale of impact of international sporting events. While most research participants in the current literature were sports fans, this study addressed the topic from the perspective of active participants of the event (e.g. athletes). The paper presents the results of empirical research, case study – European Junior Swimming Championships.


2015 ◽  
Vol 20 (2) ◽  
pp. 185-191 ◽  
Author(s):  
Camilla Lewis

In 2002, the Commonwealth Games were championed as a win-win solution for Manchester. The sporting event would bring worldwide attention and investment to the city and offer a unique opportunity to kick start social regeneration, transforming the fortunes of some of Manchester's poorest neighbourhoods. This paper explores experiences of urban change, from the perspective of long-standing residents in the neighbourhoods of Beswick and Openshaw, which lie in East Manchester. Despite promises of legacy, these localities remain dislocated from the rest of the city and the future continues to be defined by uncertainty by the area's residents. In order to understand some of the tensions and difficulties that arise in projects of urban transformation we need to pay attention to the practical ways in which people make relationships to place ( Massey 1995 , 2001 ) which tend to be erased in dominant narratives about ‘legacy’. It argues that we must go beyond drawing simple conclusions of the ‘positive’ or ‘negative’ implications of regeneration processes in order to investigate the social effects of urban change for local populations.


Retos ◽  
2020 ◽  
pp. 27-40
Author(s):  
Enrique Cabanilla ◽  
Xavier Lastra - Bravo ◽  
Juan Pazmiño ◽  
Mónica Burbano

 El desarrollo del turismo en las ciudades plantea dos aspectos de importancia. En primer lugar, es su objetivo que el turismo impacte en el desarrollo local y, en segundo lugar, que la oferta turística se diversifique y se complemente. En esta coyuntura, la ciudad de Quito apostó por el apoyo a un evento deportivo, de gran envergadura, para el mes de noviembre del 2019. De esta propuesta surgió la necesidad de medir el impacto del evento deportivo en la ciudad y al mismo tiempo identificar la demanda real de turistas nacionales e internacionales. Para ello se aplicó un cuestionario con 23 ítems que fueron agrupados en 2 grupos de factores: la determinación del perfil del consumidor y el consumo turístico realizado. Posteriormente se obtuvieron datos de Quito Turismo sobre el media value del evento, con el cual se estructuró una base de datos para una interpretación integral. Los resultados obtenidos fortalecen la estrategia para que Quito albergue varios eventos de importancia, en diversos aspectos, a más de lo deportivo. La derrama económica en los negocios locales fue significativa y se registró un impacto importante en el posicionamiento de la ciudad como destino turístico.  Abstract. The development of urban tourism raises two important aspects. In the first place, tourism must have an impact on local development and, secondly, that the tourism offer should be diversified and complemented. At this juncture, the city of Quito opted to support a large-scale sporting event for the month of November 2019. From this proposal arose the need to measure the impact of the sporting event in the city and at the same time identify the real demand of national and international tourists. For this, surveys were conducted with 23 items that were grouped into 2 groups of factors: the determination of the consumer profile and the tourist economic consumption. Afterwards, data was obtained from Quito Tourism on the average media value of the event, with which a database was structured for a comprehensive interpretation. The results obtained strengthen the strategy for Quito to host several important events, in various aspects, in addition to sports. The economic impact on local businesses was significant and there was an important impact on the positioning of the city as a tourist destination.


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