scholarly journals Análisis del perfil demográfico y consumo turístico en eventos deportivos en la ciudad de Quito. Caso de estudio: Roger Federer (Analysis of the demographic profile and tourist consumption in sporting events in the city of Quito. Case of study: Roger Fed

Retos ◽  
2020 ◽  
pp. 27-40
Author(s):  
Enrique Cabanilla ◽  
Xavier Lastra - Bravo ◽  
Juan Pazmiño ◽  
Mónica Burbano

 El desarrollo del turismo en las ciudades plantea dos aspectos de importancia. En primer lugar, es su objetivo que el turismo impacte en el desarrollo local y, en segundo lugar, que la oferta turística se diversifique y se complemente. En esta coyuntura, la ciudad de Quito apostó por el apoyo a un evento deportivo, de gran envergadura, para el mes de noviembre del 2019. De esta propuesta surgió la necesidad de medir el impacto del evento deportivo en la ciudad y al mismo tiempo identificar la demanda real de turistas nacionales e internacionales. Para ello se aplicó un cuestionario con 23 ítems que fueron agrupados en 2 grupos de factores: la determinación del perfil del consumidor y el consumo turístico realizado. Posteriormente se obtuvieron datos de Quito Turismo sobre el media value del evento, con el cual se estructuró una base de datos para una interpretación integral. Los resultados obtenidos fortalecen la estrategia para que Quito albergue varios eventos de importancia, en diversos aspectos, a más de lo deportivo. La derrama económica en los negocios locales fue significativa y se registró un impacto importante en el posicionamiento de la ciudad como destino turístico.  Abstract. The development of urban tourism raises two important aspects. In the first place, tourism must have an impact on local development and, secondly, that the tourism offer should be diversified and complemented. At this juncture, the city of Quito opted to support a large-scale sporting event for the month of November 2019. From this proposal arose the need to measure the impact of the sporting event in the city and at the same time identify the real demand of national and international tourists. For this, surveys were conducted with 23 items that were grouped into 2 groups of factors: the determination of the consumer profile and the tourist economic consumption. Afterwards, data was obtained from Quito Tourism on the average media value of the event, with which a database was structured for a comprehensive interpretation. The results obtained strengthen the strategy for Quito to host several important events, in various aspects, in addition to sports. The economic impact on local businesses was significant and there was an important impact on the positioning of the city as a tourist destination.

Author(s):  
A.Yu. Bryukhanova ◽  
◽  
K.A. Manuilova ◽  
A.S. Garkovenko ◽  
V.L. Arkhipova ◽  
...  

Statement of the problem. Today, promotion and development of volunteers’ activities is considered one of the priority areas for the youth and social state policy. The importance of studying volunteer activities is explained by the fact that soon a number of large-scale events will take place on the territory of our country and the city; experienced and qualified volunteers will definitely come in handy to organize and carry out them successfully. The purpose of the study is to identify the features of the work of volunteers at a major sporting event. The research methodology is based on the analysis of literary sources; questionnaires; methods of mathematical data processing. Research results. The categories of people who are engaged in volunteer activities were identified; functional areas that are most in demand were established; the experience and competence of volunteers at this event was assessed; the factors that induce volunteers to participate in the organization of a major sporting event were identified. Conclusion. In the course of the study, the features of the work of volunteers at major sporting events were identified. The reasons for the emerging difficulties associated with the communication of the volunteer staff with athletes and spectators are identified, and the problems of organizing volunteer support at the venue are analyzed. The factors of motivation for youth participation in volunteer activities are considered.


Author(s):  
Juan Manuel Núñez-Pomar ◽  
Ferran Calabuig-Moreno ◽  
Vicente Añó-Sanz ◽  
David Parra-Camacho

Sporting events have become first-order promotional tools of large cities, allowing them to reach levels of dissemination economically unaffordable as conventional advertising. The social impact of the event on residents is very important, given their role as main actors. Perceptions of the residents of the cities that host sporting events have been extensively studied, although in this case a singular point of comparison to study the perception of the costs of organizing and holding the sporting event is provided. The purpose of this chapter is to assess the perception of the citizens of Valencia (Spain) on specific aspects of three sports events held in the city in 2012: European Grand Prix Formula 1, the Tennis Open 500, and Valencia Marathon. The results show significant differences in the perception of the costs of organizing the events related, and demonstrate the impact of the type of activity in the perception of residents.


2020 ◽  
Vol 27 (2) ◽  
pp. 33-37
Author(s):  
Aleksander Panasiuk

AbstractIntroduction. City tourism is one of the most frequently chosen forms of tourism consisting of many motives for doing it. On the modern tourist market, there are many negative phenomena that significantly affect the functioning of urban tourist destinations but primarily have an impact on the decisions of potential tourists about choosing cities as a tourist destination. These phenomena pose a threat to the development of both cities and tourism. They are conditioned by endogenous factors, which result from the functioning of the city, and exogenous ones, i.e. those related to socio-economic relations of the city with the environment, including tourist traffic. Cities, as a destination or transit tourist destination, are characterized by high concentration of tourist traffic; hence, the negative phenomena often affect urban tourist space with great intensity. The aim of the study is to present the author’s concept of sustainable urban tourism policy assumptions. After presenting the concept of sustainable urban tourism development policy, the following issues will be discussed: basics of tourism policy, urban tourism, sustainable tourism, classification of threats related to the sustainable development of urban tourism.Material and methods. The study is of theoretical and conceptual nature. The following research methods will be used: critical analysis of the literature and methods of logical operations.Results. The effect of the considerations is to propose the assumptions of the concept of sustainable urban tourism development policy.Conclusions. The most important problems related to the functioning of sustainable tourism were indicated, taking into account the impact of tourism on the natural environment and on overtourism.


Author(s):  
Juan Manuel Núñez-Pomar ◽  
Ferran Calabuig-Moreno ◽  
Vicente Añó-Sanz ◽  
David Parra-Camacho

Sporting events have become first-order promotional tools of large cities, allowing them to reach levels of dissemination economically unaffordable as conventional advertising. The social impact of the event on residents is very important, given their role as main actors. Perceptions of the residents of the cities that host sporting events have been extensively studied, although in this case a singular point of comparison to study the perception of the costs of organizing and holding the sporting event is provided. The purpose of this chapter is to assess the perception of the citizens of Valencia (Spain) on specific aspects of three sports events held in the city in 2012: European Grand Prix Formula 1, the Tennis Open 500, and Valencia Marathon. The results show significant differences in the perception of the costs of organizing the events related, and demonstrate the impact of the type of activity in the perception of residents.


2017 ◽  
Vol 22 ◽  
pp. 65-71
Author(s):  
Ewa Malchrowicz-Mośko ◽  
Mateusz Rozmiarek

The purpose of this article is to examine tourist behaviour of participants of the European Junior Swimming Championships in Poznan and to examine the opinions of participants regarding this sporting event on its influence on the image of the city. Through the use of simple random sampling, a number of 210 swimmers participated in the study during the European Junior Swimming Championships held in 2013 in Poznan, Poland. Methods of the study included a diagnostic survey, a standardized interview technique and an interview questionnaire. All questions were closed-ended in nature and were analysed using the Likert-scale. Results show that more than 60% of respondents claimed that the European Junior Swimming Championships has positive impact on the image of the city of Poznan. More than 70% of them rated the impact of the event on the city to be 10.0 (on the Likert-scale). More than 70% of athletes participated in tourist activities such as sightseeing (70.7%). The average rating of satisfaction of the event was rated at 8.8 (Likert-scale) and 82.8% of athletes claimed they would return to Poznan in the future. The survey results additionally indicated gaps regarding the city’s cultural offers for tourists during the sporting event. A sample of 210 swimmers completed the questionnaire. The sample was selected in such a way as to ensure proper representation of the obtained results. Simple random sampling, which is a draw without return, was used. Information on the expected number of participants was used to determine the sample size. Calculations were used for the sample size, for the finite population. It was assumed that the maximum error of estimation (e) at a 95% confidence level did not exceed 4%. Results of this empirical case study provide a source of information for event organisers, and those responsible for the development of sport and tourism on the scale of impact of international sporting events. While most research participants in the current literature were sports fans, this study addressed the topic from the perspective of active participants of the event (e.g. athletes). The paper presents the results of empirical research, case study – European Junior Swimming Championships.


This manuscript presents a case study where the impacts and potential opportunities that resulted from the joint efforts of all stakeholders involved in the European City of Sport are discussed. (CED) 2018, in Braga. For the present study, we chose to carry out a mixed analysis, given that we had access to the main numbers, as well as the criticism and information received by the authorities that were responsible for the centralization and monitoring of the case study: European City of Sport in the city of Braga. The main objective of this case study is to demonstrate the impact that events can have on a city. In the particular case, the study focuses on events related to sport, in 2018, in Braga, as a Portuguese city nominated for European City of Sport (CED). Braga CED 2018 was an event with enormous surroundings, characterized by being much more than those who competed in it. The associated intangible social benefits translate into social development through increased community interest in sport, resulting in greater community participation in sporting activities, improved health, increased consumption of articles related to sport and greater investment in infrastructure that can be used by the population both during and after the event. The main limitations of the study are related to some more qualitative analysis, namely with regard to the satisfaction of local inhabitants, in order to understand whether or not they are involved in strategic decisions related to the city where they live and if they effectively enjoy the positive effects impact of an event with these dimensions. As future studies, it is recommended to try to understand how the community is involved in the organization and selection of sporting events. From an interdisciplinary perspective, this manuscript presents inputs for marketing, management and local development.


Think India ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 178-185
Author(s):  
Rayees Ahmad Wani ◽  
Dr. Ishrat Khan ◽  
Maqsoodah Akhter

The present study examined the impact of tourist arrivals on revenue generation. The results revealed that tourist arrivals accounts 51 per cent variation in revenue generation. Jammu and Kashmir State has a tremendous potential to become a major global tourist destination. Importance of tourism in J&K economy is known for decades now and its role in economic development has been an area of great interest from policy perspective. The tourism is being the key contributor in the economic development of J&K state. To understand the economic impact of tourism in the J&K state, present paper uses secondary sources of data and tries to examine the economic development such as tourist inflow, revenue generation.


2021 ◽  
Vol 13 (13) ◽  
pp. 7164
Author(s):  
Guillermo Vázquez Vicente ◽  
Victor Martín Barroso ◽  
Francisco José Blanco Jiménez

Tourism has become a priority in national and regional development policies and is considered a source of economic growth, particularly in rural areas. Nowadays, wine tourism is an important form of tourism and has become a local development tool for rural areas. Regional tourism development studies based on wine tourism have a long history in several countries such as the US and Australia, but are more recent in Europe. Although Spain is a leading country in the tourism industry, with an enormous wine-growing tradition, the literature examining the economic impact of wine tourism in Spanish economy is scarce. In an attempt to fill this gap, the main objective of this paper is to analyze the impact of wine tourism on economic growth and employment in Spain. More specifically, by applying panel data techniques, we study the economic impact of tourism in nine Spanish wine routes in the period from 2008 to 2018. Our results suggest that tourism in these wine routes had a positive effect on economic growth. However, we do not find clear evidence of a positive effect on employment generation.


2020 ◽  
Vol 24 (1) ◽  
pp. 13-44
Author(s):  
Diana Mihnea

During the 1920s, the city of Sibiu expanded by approximately 250 hectares, with an area that was three times larger than its historical core. This great expansion was the result of the application of the agrarian reform, whose laws allowed and encouraged the creation of new building plots in the cities of Transylvania, Banat, Crișana and Maramureș. Although this was the largest territorial growth of the city up until that time, it was not controlled by the municipality and its Technical Office. In fact, the city authorities were excluded from most stages of the decision-making process. All the decisions were taken by the central and local institutions of the Ministry of Agriculture and Domains that were in charge with the application of the agrarian reform. The territorial expansion was not based on any large-scale studies regarding the needs of the city or the impact on its future development. In fact, the proportions and the directions of the city’s expansion were dictated mostly by the number of accepted requests for building plots and by the position of the areas that could be expropriated and that were suitable to be parcelled. The creation of the large new allotments was simultaneous with the efforts of the municipality to draft a systematisation plan that was now urgently necessary, given the rapidly changing situation of the city, and it was imposed by the new administrative legislation of Romania. So, shortly after the parceling plans were issued and the new building plots were distributed to those entitled, a preliminary systematization plan – drafted between 1926 and 1928 – proposed the revision of the new allotments and the modification of the procedure for assigning the building plots according to a system that would allow a gradual territorial growth of the city. Hence, during the second half of the 1920s and the beginning of the 1930s there were ample negotiations over the new urban territory, involving not only the Ministry of Agriculture and Domains, but also the Ministry of Interior and the Superior Technical Council. In the end, after almost a decade of negotiations, only minor adjustments were made to the allotments and the provisions of the systematisation plan were only partly applied.


2008 ◽  
Vol 22 (5) ◽  
pp. 526-549 ◽  
Author(s):  
Milena M. Parent ◽  
Benoit Séguin

The purpose of this study was to develop a model of brand creation for one-off large-scale sporting events. A case study of the 2005 Montreal FINA (Fédération Internationale de Natation) World Championships highlighted the importance of the leadership group (which must include individuals with political/networking, business/management, and sport/event skills), the context, and the nature of the event for creating the event’s brand. The importance of each aspect is suggested to vary depending on the situation. For example, the lack of an initial event brand will result in the leadership group having the greatest impact on the event’s brand creation process. Findings also highlighted differing communication paths for internal and external stakeholders. Thus, this study contributes to the literature by focusing on brand creation and its related factors instead of the management and outcomes of a brand.


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