PENGARUH IKLAN TERHADAP PEMBENTUKAN BRAND AWARENESS DAN MINAT PEMBELIAN ULANG PRODUK

2020 ◽  
Vol 6 (1) ◽  
pp. 1-15
Author(s):  
Roy Wahyuningsih
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Descriptive Statistics ◽  
Brand Awareness ◽  
Simple Linear Regression ◽  
Consumer Awareness ◽  
Analysis Techniques ◽  
The Relationship

The competitor that must be faced by the Mie Sedaap Company is that the Noodles should move aggressively to increase consumer awareness in order to increase customer growth. For this reason, this research focuses on the issue of how advertising can shape brand awareness and repurchase interest. To answer the problems that have been formulated, it is necessary to obtain data relating to the research variables. Data on advertising, brand awareness, and repurchase interest were collected from 30 respondents using a questionnaire. The collected data is then analyzed using Simple Linear Regression analysis techniques. Based on the results of the analysis, then In accordance with the results obtained in this study from the descriptive statistics seen from the value of F = 19,197 (p = 0,000), while advertising and interest in constant repurchase (a) obtained 0.837 results, regression coefficient (b) obtained 0.866 results , prediction of the relationship between the effect of advertising on the repurchase interest. This can be seen from the value of F = 111,807 (p = 0,000). The results of this study can be seen that respondents strongly respond positively to sadaap noodle products, and advertising is indeed very influential on the formation of brand awareness and interest in repurchasing delicious noodle products. Keywords: advertising, brand awareness, and interest in product repurchase

scholarly journals Analysis of The Effect of Promotion on the Sales of General Insurance Services at PT. Wahana Tata Insurance

2021 ◽  
pp. 20-24
Author(s):  
Hero Wirasmara Kusuma
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Significance Test ◽  
Primary Data ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Study Results ◽  
The Relationship

This study aims 1) to determine the implementation of promotions carried out by PT. Wahana Tata Insurance, 2) to determine the relationship between promotions and company sales, 30 to find out how much the contribution of promotional costs affects sales results, and 4) how big the role or influence caused by the implementation of promotions to increase sales volume. This study uses primary data from company reports and direct observations of the company's operational activities. The study used a simple linear regression analysis and the regression coefficient significance test. The study results indicate that from the calculation of correlation analysis, the correlation coefficient is positive at 0.87, which means that the relationship between promotional costs and company sales results is very strong and positive. The calculation of the determinant coefficient analysis shows that promotional activities' contribution to the company's sales results is 75.69%, which means that the contribution of promotional costs is very significant to the company's sales results. From the correlation significance test, the t value is 3.057, greater than the t-table of 2.353, which means that the relationship between the promotion costs and sales results is strong and significant. And from the calculation of the simple linear regression analysis and the regression coefficient signification test, it is known that the t-count is 3.022, when compared to the t-table is 2.353. This is concluded that t-count is greater than t-table, which means that there is a strong and significant influence between promotion costs and sales results.

scholarly journals Fasilitas Perpustakaan Sebagai Media dalam Meningkatkan Minat Baca Siswa

2020 ◽  
Vol 8 (1) ◽  
pp. 66
Author(s):  
Risma Niswaty ◽  
Muhammad Darwis ◽  
Dian Andriani M ◽  
Muh. Nasrullah ◽  
Rudi Salam
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Descriptive Statistics ◽  
Simple Linear Regression ◽  
Analysis Techniques ◽  
Student Reading ◽  
Role Of Teachers ◽  
Reading Interest

Penelitian ini bertujuan untuk mengetahui analisis Fasilitas Perpustakaan dalam menignkatkan Minat Baca Siswa di SMK Negeri 4 Makassar. Penelitian ini merupakan penelitian kuantitatif yang menunjukkan pengaruh variabel X terhadap varibel Y. Populasi dalam penelitian ini berjumlah 206 peserta didik, dengan sampel sebesar 41 peserta didik. Pengumpulan data dilakukan dengan menggunakan teknik angket, dokumentasi, observasi dan wawancara. Sedangkan untuk teknik analisis datanya menggunakana statistik deskriptif serta teknik analisis statistik infrensial Analisis Regresi Linear Sederhana. Hasil penelitian ini menunjukkan bahwa fasilitas perpustakaan di SMK Negeri 4 Makassar dan Minat baca siswa di SMK Negeri 4 Makassar, berada dalam kategori baik. Hal ini dapat ditinjau dari hasil Analisis Regresi Linear sebesar 23,6 %. Dalam mendukung minat baca siswa maka dibutuhkan fasilitas perpustakaan seperti peran guru, pustakawan, fasilitas internet, penyediaan ebook, ejournal dan fasilitas lainnya.ABSTRACTThis study aims to determine the analysis of library facilities in improving student reading interest in SMK Negeri 4. This research is a quantitative study that shows the effect of variable X on Y variables. The population were 206 students, with a sample of 41 students. The data were gathered through questionnaire techniques, documentation, observation and interviews. The descriptive statistics and infrential statistical analysis techniques, and simple linear regression analysis were used to analyze the data. The study indicated that the SMK Negeri 4 Makassar’s library facilites and the reading interest of SMK Negeri 4 Makassar students were in good category. It was reviewed from the results of Linear Regression Analysis of 23.6%. In supporting students' reading interest, library facilities such as the role of teachers, librarians, internet facilities, the provision of ebooks, ejournal and other facilities are needed.

scholarly journals HUBUNGAN PERSEPSI TENTANG PROFESI FISIOTERAPI DENGAN MOTIVASI BELAJAR MAHASISWA AKADEMI FISIOTERAPI UKI

2018 ◽  
Vol 10 (3) ◽  
pp. 226
Author(s):  
Maksimus Bisa
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Correlation Analysis ◽  
Correlation Coefficient ◽  
Linear Regression Analysis ◽  
Motivation To Learn ◽  
Simple Linear Regression ◽  
Level 1 ◽  
Relationship Of ◽  
The Relationship

ABSTRACTThis study is descriptive analitik, aims to describe the relationship of perceptions about the physiotherapy profession with the motivation to learn students of the Academy of Physiotherapy UKI. Data collection through questionnaires to students of Physiotherapy Academy UKI level 1, 2, and 3 with a sample of 53 students, then give a score of each statement of questionnaire.The result of correlation analysis shows that p = 0,584> α (0,05) ho is accepted, so there is no significant relationship between the two variables. To measure the closeness and intensity of the relationship between the two variables, test of correlation coefficient and simple linear regression. The result of correlation coefficient test (r) obtained by -0,077, lies below the value of -0.30 (very weak) thus can be said there is no relation between perception about physiotherapy profession with motivation learn student Akfis UKI. Result of linear regression analysis obtained equation: Y = 73,52 + (-0,088) X. This means that every 1 point decrease of perception value will influence motivation value equal to 0,088 times.Keywords: Perception, motivation, physiotherapy profession, and learning achievement. ABSTRAKPenelitian ini bersifat deskriptif analitik, bertujuan untuk mendeskripsikan hubungan persepsi tentang profesi fisioterapi dengan motivasi belajar siswa Akademi Fisioterapi UKI. Pengumpulan data melalui kuesioner kepada siswa Fisioterapi Academy UKI tingkat 1, 2, dan 3 dengan sampel sebanyak 53 siswa, kemudian memberikan skor masing-masing kuesioner pernyataan. Hasil analisis korelasi menunjukkan bahwa p = 0,584> α (0,05) ho diterima, sehingga tidak ada hubungan yang signifikan antara kedua variabel tersebut. Untuk mengukur kedekatan dan intensitas hubungan antara kedua variabel tersebut, uji koefisien korelasi dan regresi linier sederhana. Hasil uji koefisien korelasi (r) diperoleh sebesar -0,077, berada di bawah nilai -0,30 (sangat lemah) sehingga dapat dikatakan tidak ada hubungan antara persepsi tentang profesi fisioterapi dengan motivasi belajar siswa Akfis UKI. Hasil analisis regresi linier diperoleh persamaan: Y = 73,52 + (-0,088) X. Artinya setiap 1 titik penurunan nilai persepsi akan mempengaruhi nilai motivasi sebesar 0,088 kali.Kata kunci: Persepsi, motivasi, profesi fisioterapi, dan prestasi belajar.

Pengaruh Promosi terhadap Penjualan Polis Asuransi Syariah

2020 ◽  
Vol 3 (2) ◽  
pp. 144-152
Author(s):  
Ermayanis Ermayanis ◽  
Nurse Fatimah MZ
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Insurance Companies ◽  
Simple Linear Regression ◽  
Insurance Policy ◽  
Insurance Policies ◽  
Islamic Insurance ◽  
The Relationship

This study aimed to determine the effect of promotion on the sales of Islamic insurance policies at PT. Asuransi Takaful Keluarga RO Riau Agency Pekanbaru. This research was motivated by the development of Islamic insurance companies both in terms of assets and in terms of company contributions that have an impact on insurance policy sales. The formulation of the problem in this study was to determine the effect of the relationship promotion on insurance policy sales. This research used quantitative methods with simple linear regression analysis. The sample in this study was 49 respondents. Based on the results of the partial test (t-test), the tcount was 1.391 <t-table 2.016, so the promotion had no significant effect on the variable sales of the insurance policy of PT. Asuransi Takaful Keluarga RO Riau Pekanbaru. The regression results showed that the promotion variable does not affect sales.

scholarly journals The Influence of Work Facilities on Employee Performance at the Regional Financial Management Agency Secretariat Section of South Sulawesi Province

2019 ◽  
Vol 6 (1) ◽  
pp. 35
Author(s):  
Nurul Jihan Pratiwi ◽  
Jamaluddin Jamaluddin ◽  
Risma Niswaty ◽  
Rudi Salam
Keyword(s):  
Regression Analysis ◽  
Statistical Analysis ◽  
Linear Regression ◽  
Financial Management ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Simple Linear Regression ◽  
Management Agency ◽  
Analysis Techniques ◽  
South Sulawesi

Adequate work facilities with suitable conditions that are well maintained and will help smooth the work process in an organization. This study aims to determine the use of work facilities, on the performance of employees in the section of the Regional Financial Management Agency Secretariat of South Sulawesi Province. Therefore, to achieve these objectives researchers used data collection techniques with observation, questionnaires, and documentation with a population of 35 people. While the data analysis techniques used are descriptive statistical analysis using percentages and for inferential statistical analysis techniques using data normality tests, product moment correlation analysis, and simple linear regression analysis. The results of the study indicate that the work facilities in the section of the South Sulawesi Provincial Financial Management Agency Secretariat are in a good category, in terms of indicators: machinery and equipment, infrastructure, work equipment, land, and buildings. For the quality of employee performance in the section of the South Sulawesi Provincial Financial Management Agency Secretariat in a good category, which is viewed from: quality, quantity, timeliness, effectiveness, and independence. Based on the product moment correlation test analysis, there is a positive and significant influence on the use of work facilities on the performance of employees in the section of the Regional Financial Management Agency of South Sulawesi Province at 17.00%, stated to be accepted with a moderate level of influence. From the results of simple linear regression analysis shows that there is an influence of work facilities on employee performance in the section of the Regional Financial Management Agency Secretariat of South Sulawesi Province.

scholarly journals PERAN INVESTASI TERHADAP PERTUMBUHAN EKONOMI DI KABUPATEN JEPARA, TAHUN 2012-2016

2020 ◽  
Vol 8 (2) ◽  
pp. 123-130
Author(s):  
Bono Prambudi
Keyword(s):  
Economic Growth ◽  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Independent Variables ◽  
The Relationship

This study aims to determine the relationship and influence of the independent variables on the dependent variable, namely investment on economic growth from 2012 to 2016. The data used in this study are data from BPS (Statistics Indonesia). In this study using simple linear regression analysis. The result is that investment is positively related to economic growth. This shows that investment is an important factor in driving economic growth in Jepara Regency

scholarly journals ANALISIS PENGARUH PELAKSANAAN SISTEM PENAGIHAN AKTIF TERHADAP TINGKAT PENCAIRAN TUNGGAKAN WAJIB PAJAK ORANG PRIBADI PADA KANTOR PELAYANAN PAJAK PRATAMA MANADO

2017 ◽  
Vol 12 (2) ◽  
Author(s):  
Sumaryani Ode Alumu ◽  
Stanly W. Alexander ◽  
Sonny Pangerapan
Keyword(s):  
Economic Development ◽  
Regression Analysis ◽  
Linear Regression ◽  
Public Awareness ◽  
Linear Regression Analysis ◽  
Active Role ◽  
Simple Linear Regression ◽  
Billing System ◽  
Potential Alternative ◽  
The Relationship

Tax is a very potential alternative in order to raise the fund. Based on that, then increased public awareness in this regard should be supported with an increase in the taxation of an active role in gonverment to improve people’s welfare and encoraging people to take responsiblity and play o role in the development of economic development. The purpose of this research is to know whether exist or not the influence of activated the billing system on taxpayer’s. The research methode used simple linear regression analysis and for data was processed using SPSS V.17, The results showed that the relationship between the active billing with the level of tax arrears of individual taxpayer’s in the Tax Office Primary  Manado no significant effect and classified as ineffective with the value of correlation Pearson of letter warning of -.299 and a letter of force of -370, while the contributions given billing active of delinquent disbursement personal taxpayer’s is 18,3%, the rest of it is 81,7%, disbursement of tax is affected by other which are not examined in this research.Keywords : Active Billing Implementation, Disbursement of Tax Arrears

scholarly journals PENGARUH TUNJANGAN KINERJA TERHADAP KINERJA PEGAWAI PADA DINAS PERTANIAN KABUPATEN MINAHASA

2018 ◽  
Vol 14 (1) ◽  
pp. 11
Author(s):  
Jecqueline Fritzie Najoan ◽  
Lyndon R. J. Pangemanan ◽  
Ellen G. Tangkere
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Test Reliability ◽  
Primary Data ◽  
Reliability Test ◽  
Simple Linear Regression ◽  
Analysis Techniques ◽  
Test Result

This study aims to determine the effect of performance allowances on the performance of staff in Minahasa District Agricultural Office. This study was conducted from May to August 2017 from preparation to the writing of research reports. Data used in this research are primary data andsecondary data. Primary data is collected by distributing questionnaires directly to employees for selfcompletion. The population in this study was all employees in Minahasa District Agriculture Office which amounted to 184 employees. Slovin formula is used to determine the number of samples so as to obtain the number of samples of 64 respondents. Data analysis techniques used are validity test, reliability test and simple linear regression analysis, for hypothesis testing using t-test with SPSS version 20 program. The research results showed that the test result t probabilility value of 0.000 < 0.05, which means H0 rejected and H1 accepted. Therefure, the performance allowances significantly influence the performance of employees in the Minahasa District Agricultural Office.*jnkd*

scholarly journals THE EFFECT OF SAVING LOANS ON SERVICE REVENUE PERFORMANCE

2018 ◽  
Vol 3 (2) ◽  
pp. 61-76
Author(s):  
Anisa Wahyu Lianing Fadhilah
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Savings And Loans ◽  
Quantitative Descriptive ◽  
Descriptive Method

This study aims to determine how much influence savings and loans have on the performance of service income in the group of mothers. This study uses a quantitative descriptive method by conducting questionnaires on 56 respondents. The data analysis method used is a simple linear regression analysis that is assisted by SPSS version 24.0 for Windows.The results of the analysis show the effect of savings and loans on the performance of service income in the group of women, namely Y = 16.417 + 0.307X obtained by a constant of 16.4% with a regression coefficient of 30.7%. The results of the determination coefficient show 27.4%, which means that the savings and loans variable has a very low effect on the service income performance variable. Whereas through the test obtained tcount 2.093 greater than t table 2.003.

Sign in / Sign up

Export Citation Format

Share Document