scholarly journals Analysis of The Effect of Promotion on the Sales of General Insurance Services at PT. Wahana Tata Insurance

Author(s):  
Hero Wirasmara Kusuma

This study aims 1) to determine the implementation of promotions carried out by PT. Wahana Tata Insurance, 2) to determine the relationship between promotions and company sales, 30 to find out how much the contribution of promotional costs affects sales results, and 4) how big the role or influence caused by the implementation of promotions to increase sales volume. This study uses primary data from company reports and direct observations of the company's operational activities. The study used a simple linear regression analysis and the regression coefficient significance test. The study results indicate that from the calculation of correlation analysis, the correlation coefficient is positive at 0.87, which means that the relationship between promotional costs and company sales results is very strong and positive. The calculation of the determinant coefficient analysis shows that promotional activities' contribution to the company's sales results is 75.69%, which means that the contribution of promotional costs is very significant to the company's sales results. From the correlation significance test, the t value is 3.057, greater than the t-table of 2.353, which means that the relationship between the promotion costs and sales results is strong and significant. And from the calculation of the simple linear regression analysis and the regression coefficient signification test, it is known that the t-count is 3.022, when compared to the t-table is 2.353. This is concluded that t-count is greater than t-table, which means that there is a strong and significant influence between promotion costs and sales results.

2020 ◽  
Vol 16 (1) ◽  
pp. 9
Author(s):  
Delvira Juang Utami ◽  
Vera Ramadhanty ◽  
Fatimah Azzahra

Business competition in this modern era is so diverse, that business people who provide products and services must be able to make every effort and effort to be able to survive in the business that is being run. Currently for product providers not only provide what products are needed and quality products, but no less important in business is how businesses can provide the best service for their customers. The Stimulus Response (S-R) communication model is a human behavior (response) that can be predicted according to the stimulus to be sent. Regarding this, in this study the stimulus in question is service quality (variable X) and the intended response is customer loyalty (variable Y), this study uses quantitative research methodology. The object of this research is the gas station company 34-17123 Harapan Indah-Bekasi, customers who more than 3 times refuel four-wheeled vehicles as subjects, as well as service quality and customer loyalty as objects. The data obtained are primary data and secondary data. This study used a sample of 308 respondents from a total population count of 1,342 customers. The sampling technique used in this study is non-probability sampling with accidental sampling method. This study uses 5 test instruments using SPSS version 24 (Statistical Package for the Social Science) data processing application, namely validity, reliability, normality test using probability plot (p-plot), Anova (one-way Analysis of variance) test, simple linear regression analysis using partial test and a simple linear regression analysis test was performed. The results of this study are that the quality of service at SPBU 34-17123 Harapan Indah-Bekasi affects customer loyalty by 57.9%, and 42.1% is influenced by other factors. The results of this study have a significant effect on the significance level of 0.05% and the average customer agrees to be loyal to the SPBU 34-17123 Harapan Indah-Bekasi.


2020 ◽  
Vol 8 (2) ◽  
pp. 123-130
Author(s):  
Bono Prambudi

This study aims to determine the relationship and influence of the independent variables on the dependent variable, namely investment on economic growth from 2012 to 2016. The data used in this study are data from BPS (Statistics Indonesia). In this study using simple linear regression analysis. The result is that investment is positively related to economic growth. This shows that investment is an important factor in driving economic growth in Jepara Regency


2019 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Nina Widyana ◽  
Munardi Munardi

This study aims to analyze the effect of Zakat on Community Welfare in Muara Dua Subdistrict, Lhokseumawe City. This study uses primary data. The sample in this study is 28 respondents who are selected using Census sampling technique. The data analysis method used is a simple linear regression analysis and classical assumption tests. The results of the study partially show that Zakat has a positive and significant effect on the community welfare in Muara Dua Subdistrict, Lhokseumawe City.


2016 ◽  
Vol 7 (1) ◽  
pp. 1-13
Author(s):  
Mulyati Akib ◽  
Nur Asni

This research aimed of presented to examine the effect of intellectual intellegence on the performance of educator accountant. Primary data in this research were obtained from the perseption off all lecturers and 76 generation students majoring 2013/2014 in Departement of Accountancy Economy faculty and Business Halu Oleo University. Preceptions in measured by responses to ques tionnaires that uses ordinal measurement with a 5 point Likert scale. The analytical tool used to test the hypotesis is simple linear regression analysis with the help software IBM Statistical Package for Social Sciencess (SPSS) Statistics Versi 22, with comparing the answers of respondents are students and lecturers.The results of this research indicate that intellectual intellegence significantly effect on the performance of educator accountant. The results of the coefficient of determination for intellectual intellegence in R2 = 0,664 dan 0,748. This number can be used to see the contribution of intellectual intellegence on the performance of educator accountant is 66,4% and 74,8%, while the remaining 33,6% and 25,2% was obtained from the contribution of other factors.


2020 ◽  
Vol 6 (1) ◽  
pp. 1-15
Author(s):  
Roy Wahyuningsih

The competitor that must be faced by the Mie Sedaap Company is that the Noodles should move aggressively to increase consumer awareness in order to increase customer growth. For this reason, this research focuses on the issue of how advertising can shape brand awareness and repurchase interest. To answer the problems that have been formulated, it is necessary to obtain data relating to the research variables. Data on advertising, brand awareness, and repurchase interest were collected from 30 respondents using a questionnaire. The collected data is then analyzed using Simple Linear Regression analysis techniques. Based on the results of the analysis, then In accordance with the results obtained in this study from the descriptive statistics seen from the value of F = 19,197 (p = 0,000), while advertising and interest in constant repurchase (a) obtained 0.837 results, regression coefficient (b) obtained 0.866 results , prediction of the relationship between the effect of advertising on the repurchase interest. This can be seen from the value of F = 111,807 (p = 0,000). The results of this study can be seen that respondents strongly respond positively to sadaap noodle products, and advertising is indeed very influential on the formation of brand awareness and interest in repurchasing delicious noodle products. Keywords: advertising, brand awareness, and interest in product repurchase


2021 ◽  
Vol 6 (1) ◽  
pp. 270
Author(s):  
Muhammad Emil ◽  
Diky Achmad Riandi

This study aims to measure the influence of compensation on employee performance at PT. Matahari Department Store Lippo Plaza Jambi. This study also aims to determine whether the effect of compensation on performance and how much influence compensation on employee performance at PT. Matahari Department Store Lippo Plaza Jambi. This study uses quantitative methods with simple linear regression analysis methods, t test, coefficient of determination, and is assisted by the SPSS 23 program. The types of data used in this study are primary and secondary data, and data is obtained through distributing questionnaires using the help of Google Forms as a questionnaire tool and literature study related to research. The results of simple linear regression analysis Y = 0.803 + 0.700x + e in the partial test, it was found that the Compensation value was 0.000 less than the significance level of 0.5, meaning that compensation had an effect on performance. The magnitude of the effect of compensation on performance is evidenced by the regression coefficient and the result is 0.482. From the regression coefficient analysis, the magnitude of the influence was 48.2%, while the remaining 51.8% was influenced by other variables outside of this study. And it can be concluded based on statistical tests through tcount > ttable with tcount 7.779 while ttable 1.99714, so Ho is rejected Ha accepted, there is a significant influence between the compensation variable on performance.


2018 ◽  
Vol 10 (1) ◽  
pp. 50-64
Author(s):  
Darnawi ◽  
Jaka Waskito ◽  
Mahben Jalil

The purpose of this study is 1). To know the effect of promotion cost to the sale result, 2). To know the effect of distribution cost on sales result, 3). To know the effect of promotion cost and distribution cost together to the sales result. Data collection techniques used in this study is the method of documentation and interviews. While the data analysis method used is classical assumption test, simple linear regression analysis, test of simple linear regression coefficient, multiple linear regression analysis, test of multiple linear regression coefficient, coefficient of determination. Based on the results of simple linear regression analysis calculations obtained results for the promotion variable in obtaining a probability significance value of 0.000 is smaller than 0.05 means there is a significant effect of promotion on sales results concluded that the first hypothesis that reads "Suspected there is the influence of promotional costs on sales results fried onion product "proved true. The result of calculation of simple linear regression analysis obtained result for the distribution variable in obtaining the value of probability significance of 0.000 is smaller than 0,05 meaning there is significant influence of distribution to result of sale can be concluded that second hypothesis which reads "allegedly there influence of distribution cost to result of sale fried onion product "is proven. The result of simultaneous influence test obtained by the significance level of 0,000 <0,05 means there is a significant influence between the cost of promotion and distribution costs together to the sales results can be said the third hypothesis that reads "It is suspected that there is influence of promotion costs and distribution costs together. same to the sale of onion garlic products on UD Bawang Goreng in Pagedangan Village Adiwerna District Tegal Regency "proved true.


10.32698/0642 ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 120
Author(s):  
Wiwi Delfita ◽  
Neviyarni S. ◽  
Riska Ahmad

Some students perceive lesbian, gay, bisexual, and transgender (LGBT) positively, even though LGBT is a sexual deviation that is not appropriate with values and norms. There are several factors that influence an individual's perception of LGBT, including sexual identity. This study aims at looking at the contribution of sexual identity to student perceptions about LGBT. This research used a quantitative approach with a descriptive method and a simple linear regression analysis. The sample of this research was 385 taken from 15.752 undergraduate students of Universitas Negeri Padang which the sample was drawn by using the Slovin formula and continued with a Proportional Random Sampling technique. The instrument used was the Guttman model's sexual identity scale and the scale of students' perceptions of the LGBT Likert model. After analyzing the data with the descriptive technique and the simple linear regression analysis, the results showed that sexual identity significantly contributed to the students' perceptions of LGBT. This research has implications as a basis for counselors to help students avoid sexual identity mismatches and prevent the emergence of positive perceptions of LGBT.


2020 ◽  
Vol 2020 ◽  
pp. 1-6
Author(s):  
Wenhui Geng ◽  
Dabo Wang ◽  
Jing Han

Purpose. To explore the disease progression of primary open-angle glaucoma (POAG) in individuals with different degrees of VF defects by analyzing the trends in retinal nerve fiber layer (RNFL) changes at each stage. Methods. A total of 39 patients (77 eyes) were divided into three groups based on the severity of glaucomatous visual field (VF) loss: the first group included patients with mild baseline VF defects (mild group; n = 21 eyes). The second group included patients with moderate VF defects (moderate group; n = 18 eyes). The third group included patients with severe baseline VF defects (severe group; n = 38 eyes). For all patients, slit-lamp biomicroscopy of the anterior and posterior segments and detailed fundus and optic disc inspections were performed, the intraocular pressure (IOP) was measured by Goldman tonometry, best-corrected visual acuity (BCVA) was measured, the RNFL thickness was measured by OCT, and the VF was assessed by the Octopus perimeter. All the groups were followed up postoperatively for 18 months. Results. The mean RNFL thickness was recorded for all the visits. Using simple linear regression analysis, we found that the R2 values of the three groups were 0.988, 0.982, and 0.814, respectively, and the slopes of mean RNFL thickness changes for mild, moderate, and severe baseline VF defects were −0.088, −0.082, and −0.015, respectively. Moreover, we used simple linear regression analysis to explore whether and how the speed of RNFL thinning differs across groups. The R2 values of the three groups were 0.982, 0.978, and 0.805, respectively, and the slopes for mild, moderate, and severe baseline VF defects were 0.089, 0.085, and 0.017, respectively. Conclusion. The rate of RNFL thinning is linear; RNFL thinning is the fastest in individuals with mild baseline VF defects, followed by those with moderate baseline VF defects. In individuals with severe VF defects, changes in the RNFL thickness do not appropriately reflect the progression of the disease. The clinical trial is registered with ChiCTR2000028975.


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