scholarly journals A discourse analysis methodology based on semantic principles - an application to brands, journalists and consumers discourses

2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Luc Grivel ◽  
Olivier Bousquet

This is a R&D Paper. It describes an analysis coming from a research project about opinion measurement and monitoring on the Internet. This research is realized within "Paragraphe" laboratory, in partnership with the market research institute Harris Interactive (CIFRE grant beginning July 2010). The purpose of the study was to define CRM possibilities. The targets of the study were self-employed workers and very small businesses. The discourses analysis is linked to a qualitative study. It turns around three types of discourses: brands, journalists and clients’ discourses. In the brand discourses analysis we benchmarked brand websites belonging to several businesses. In this first step, we tried to identify the most used words and promises by brands to the target we were studying. For that benchmark, we downloaded "Professionals" sections of the websites. Clients’ discourses analysis is based on opened answers coming from satisfaction questionnaires. The questions we are studying have been asked after a call to a hot line or after a technician intervention. Journalists’ discourses analysis is based on articles, published on information websites specialized in Harris Interactive's client sector. These websites were chosen because we considered them to be representative of information sources, which the target could consult.

2020 ◽  
Vol 10 (S3) ◽  
pp. 1-23
Author(s):  
Andriani Kusumawati

How prospective postgraduate students make a decision about overseas universities for their study and tourism remains scarcely reported. This qualitative study examines how Indonesian students explore information that influences their decision to choose an overseas university. Anchored in an interpretative paradigm, data were collected through semi-structured interviews and a qualitative questionnaire distributed to 19 Indonesian postgraduate students who just completed their studies in six different countries. Findings showed that university websites, social media, and advice from the reference groups facilitated mostly by the internet are valuable information sources considered by the students. Finally, implications and recommendations are presented for future studies.


2021 ◽  
pp. 217-230
Author(s):  
Dianne Wilson

The expanding range of information sources available for student research activities has led to greater awareness of the occurrence of plagiarism in its various forms. The opportunity offered by electronic information sources (in particular the internet) for students to plagiarise and get away with it is of particular concern to teachers. Is the issue of plagiarism as clear cut as it seems and is the same approach adopted by universities to deal with plagiarism the approach that should be taken in secondary schools? Is plagiarism an ethical issue or a learning one? This action research project looks at the approach taken in the author's school to raise staff awareness of the complex issues surrounding plagiarism and to trial learning strategies to minimize the occurrence of plagiarism. The action research project looked specifically at notetaking skills across the curriculum and how teachers can build the teaching of notetaking into their research assignments.


2019 ◽  
Vol 1 (4) ◽  
pp. 23-32 ◽  
Author(s):  
A. Tikhomirova ◽  
Chuanmin Shuai

Nowadays the Internet occupies the primary place in many people’s lives. It gives people many different opportunities including online shopping. The deep understanding of all the elements of trust building mechanisms is essential in order to guarantee future prosperous development of the e-commerce sphere as trust seems the key point of e-commerce success. The current study aims to assess trust building mechanisms of online shopping, namely customers’ comments, using the linguistic tool. By adopting the discourse analysis methodology this paper explores the language units used in the comments. First of all, the importance of feedbacks (customers’ comments) was assessed by means of self-compiled questionnaire and the results of the analyses indicate that feedbacks were proved to be significant for customers while forming the buying intention. Then qualitative data was collected from Amazon website. Customers’ comments were collected, systematized and grouped according to the specification of the comment. The following groups were singled out: attitude, duration of usage, quality, price, purpose of usage, function. Comments were divided into positive and negative as well and later on analyzed by means of discourse analysis. Two types of comments were pointed out, namely explanation and evidence (photo). Special features of online comments were pointed out.


2000 ◽  
Vol 14 (9) ◽  
pp. 767-771 ◽  
Author(s):  
Jaclyn Calder ◽  
Robert Issenman ◽  
Ruth Cawdron

Alternative health practices have become increasingly popular in recent years. Many patients visit specific complementary practitioners, while others attempt to educate themselves, trusting advice from employees at local health food stores or the Internet. Thirty-two retail health food stores were surveyed on the nature of the information provided by their staff. A research assistant visited the stores and presented as the mother of a child in whom Crohn’s disease had been diagnosed. Seventy-two per cent (23 of 32) of store employees offered advice, such as to take nutritional and herbal supplements. Of the 23 stores where recommendations were made, 15 (65%) based their recommendation on a source of information. Fourteen of the 15 stores using information sources used the same reference book. This had a significant impact on the recommendations; the use of nutritional supplements was favoured. In conclusion, retail health food stores are not as inconsistent as hypothesized, although there are many variances in the types of supplements recommended for the same chronic disease.


2016 ◽  
Vol 22 (4) ◽  
pp. 992-1016 ◽  
Author(s):  
Martina A Clarke ◽  
Joi L Moore ◽  
Linsey M Steege ◽  
Richelle J Koopman ◽  
Jeffery L Belden ◽  
...  

To synthesize findings from previous studies assessing information needs of primary care patients on the Internet and other information sources in a primary care setting. A systematic review of studies was conducted with a comprehensive search in multiple databases including OVID MEDLINE, CINAHL, and Scopus. The most common information needs among patients were information about an illness or medical condition and treatment methods, while the most common information sources were the Internet and patients’ physicians. Overall, patients tend to prefer the Internet for the ease of access to information, while they trust their physicians more for their clinical expertise and experience. Barriers to information access via the Internet include the following: socio-demographic variables such as age, ethnicity, income, education, and occupation; information search skills; and reliability of health information. Conclusion: Further research is warranted to assess how to create accurate and reliable health information sources for both Internet and non-Internet users.


2018 ◽  
Vol 19 (2) ◽  
Author(s):  
RODOLFO G. S. P. G. PRATES ◽  
ISABELA L. SANTOS ◽  
JARDEL N. MARTINS ◽  
FABIANA S. A. MARTINS ◽  
FELIPE F. COUTO

ABSTRACT Purpose: The general objective is to critically analyze the ideologies and constructions of management ideology in the Internet blog called Geração de Valor (Generation of Value), behind the discourse of success. Originality/value: The pop-management phenomenon has been widespread in the Brazilian context. It leads individuals to look for formulas of excel and achieve success as entrepreneurs. One of the disseminators of this ideology has been Geração de Valor. This article innovates when dealing with thematic without prima donna behaviors or fanciful romanticism. Design/methodology/approach: This article aims to analyze texts available on Geração de Valor through critical discourse analysis (CDA). Findings: We conclude that the voice of the businessman and blogger Flávio Augusto da Silva is nothing more than one of several voices, including in administration, that seek to defend the cult of personal victory and disdain for the collectivist practices of social organization. This kind of analysis is still scarce in this field of study, as they require enriched readings of the text in terms of context and intertextuality. Critical analyses contradict hegemonic visions and sharpen the reader's critical sense. Also, they are useful in highlighting the cult following that Administration has been receiving by the media.


Author(s):  
Alberto Mendoza ◽  
Aristóteles Uribe ◽  
Claudia Z. Gil ◽  
Emilio Mayoral

Two years ago, the Mexican Transportation Institute began to develop a computer-based management system of the information collected by various organizations about accidents occurring on the Federal Road Network. This system combines the information gathered by these organizations with the purpose of completing and validating the data so that tools can be developed for processing and analyzing the validated data and the processed data and developed tools can be made available to users. It was decided to support the development of such efforts on computer databases already being generated, on database processing and management software, on geographic information systems, and on remote data-exchange systems (e.g., the Internet). The progress made so far in the development of the computer system is reviewed. The system has been named the “Relational Accident Database Management System for Mexican Federal Roads” (SAIACF, in Spanish). The information sources beneficial to this project are identified and analyzed. The ideal scheme conceived for the integration of the various information sources is presented, and the SAIACF system is outlined. Some of the results obtained after its application to the information corresponding to 1997 are shown. Also, the element that was generated to make the information and the tools available to users is described, and conclusions are drawn.


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