PENGARUH BRAND IMAGE, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG PADA LAZADA

Significant Influence ◽

Brand Image ◽

Negative Influence ◽

Perceived Price ◽

This study aims to examine the effect of brand image, perceived price, and service quality on repurchasing interest in lazada. Respondents in this study were Lazada users in the students of the Faculty of Economics, Sarjanawiyata Tamansiswa University in Yogyakarta. The analysis instruments in this study were data quality test, classical assumption, multiple linear regression, t test, F test, and coefficient of determination. This study shows that brand image has a positive and significant influence on repurchase interest, and service quality has a significant positive effect on repurchase interest. Other results from this study indicate that the perception of prices has a negative influence on repurchasing interest.

PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN NASABAH DALAM MENGGUNAKAN BRI MOBILE (BRIMO)

account ◽

10.32722/acc.v8i1.3874 ◽

2021 ◽

Vol 8 (1) ◽

Author(s):

Asri Mandiri ◽

Efri Yanto ◽

Elisabeth Metekohy

Keyword(s):

Linear Regression ◽

Customer Satisfaction ◽

Service Quality ◽

Mobile Banking ◽

Simultaneous Test ◽

Analysis Technique ◽

Customer Trust ◽

ABSTRACT This research aims to analyze the effect of service quality and trust on customer satisfaction in using BRIMobile (BRImo) partially and simultaneously. The sample in this research consisted of 100 customers of Bank Rakyat Indonesia. The analysis technique used is multiple linear regression with analysis tools, namely SPSS Version 26.0. The results of this research partially indicate that service quality and customer trust have a significant positive effect on customer satisfaction in using BRI Mobile (BRImo). Based on the results of the simultaneous test, it was found that service quality and customer trust had a significant positive effect on customer satisfaction in using BRI Mobile (BRImo). Keywords: Service Quality, Customer Trust, Mobile Banking, BRI, Customer Satisfaction ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan kepercayaan terhadap kepuasan nasabah dalam menggunakan BRI Mobile (BRImo) secara parsial dan simultan. Sampel dalam penelitian ini terdiri dari 100 nasabah Bank Rakyat Indonesia. Teknik analisis yang digunakan adalah regresi linear berganda dengan alat bantu analisis yaitu SPSS Versi 26.0. Hasil penelitian ini secara parsial menunjukkan bahwa kualitas layanan dan kepercayaan berpengaruh positif signifikan terhadap kepuasan nasabah dalam menggunakan BRI Mobile (BRImo). Berdasarkan hasil uji simultan, ditemukan bahwa kualitas layanan dan kepercayaan berpengaruh positif signifikan terhadap kepuasan nasabah dalam menggunakan BRI Mobile (BRImo). Kata kunci: Kualitas layanan, Kepercayaan, Mobile Banking, BRI, Kepuasan Nasabah

PENGARUH KOMPETENSI, INDEPENDENSI, DAN PROFESIONAL AUDITOR TERHADAP KUALITAS AUDIT

JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) ◽

10.34204/jiafe.v2i1.534 ◽

2016 ◽

Vol 2 (1) ◽

pp. 16-37

Author(s):

Lia Dahlia ◽

Ellyn Octavianty

Keyword(s):

Decision Making ◽

Linear Regression ◽

Hypothesis Testing ◽

Audit Quality ◽

Financial Statements ◽

Processing Method ◽

Audit quality is very important, where the higher the quality audit that is applied to produce financial statements accurate and reliable as a basis for decision making for the users of these financial statements. The purpose of this study was to determine the effect of competence, independence and profeionalisme auditor to audit quality. Processing method to test the validity, reliability, multiple linear regression, hypothesis testing, and test the coefficient of determination. The results showed the competence of auditors in carrying out audits and significant positive effect on audit quality in KAP in South Jakarta. Independence of the auditor in carrying out audits and significant positive effect on audit quality in KAP. While Professionalism auditor in carrying out audits and significant positive effect on audit quality in KAP.Keywords: competence, independency, professionalism, and quality audits.

Pengaruh Citra Merek dan Promosi terhadap Keputusan Pembelian Smartphone Merek Oppo pada Gerai Handphone Shop di Gianyar

Widya Amrita ◽

10.32795/widyaamrita.v1i1.1185 ◽

2021 ◽

Vol 1 (1) ◽

pp. 349-361

Author(s):

Ni Nyoman Galuh Gita Darma ◽

Putu Sri Hartati

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Brand Image ◽

Purchasing Decisions ◽

Data Analysis Technique ◽

Analysis Technique ◽

The smartphone is a technology that develops rapidly from year to year. Several factors that can influence consumer purchasing decisions are brand image and promotion. The purpose of this study was to determine how the influence of brand image and promotion on purchasing decisions. The sample used in this study were 95 consumers of the Oppo brand smartphone at the Mobile Shop Outlet in Gianyar. The data analysis technique used in this study is Multiple Linear Regression. Based on the results of the study, it can be seen that: (1) brand image has a significant positive effect on purchasing decisions, (2) promotion has a significant positive effect on purchasing decisions, and (3) simultaneously brand image and promotion has a significant effect on purchasing decisions.

Peran Work Discipline, Reward, dan Job Training terhadap Work Achievement pada Karyawan Perumda BPR Bank Daerah Lamongan

Jurnal Ilmu Manajemen ◽

10.26740/jim.v9n1.p102-111 ◽

2021 ◽

Vol 9 (1) ◽

pp. 102

Author(s):

Khoirotun Nisa ◽

Hafid Kholidi Hadi

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Significant Influence ◽

Sampling Method ◽

Job Training ◽

Regional Bank ◽

Training Variable ◽

Research on work achievement is still relevant and exciting to study in companies worldwide. There are three variables tested for work achievement effects, namely work discipline, rewards, and job training. The location chosen in this study is Perumda BPR Lamongan. This study's population was 130 employees of Perumda BPR Lamongan Regional Bank with 98 samples using a probability sampling method. The data analysis of this study used SPSS, namely multiple linear regression. The results showed that work discipline, rewards, and job training had a significant positive effect on BPR Perumda BPR Lamongan Regency's work achievement, where the Job Training variable had the most significant influence on work achievement.

The Influence of Service Quality and Brand Image on Customer Satisfaction (Case Study at Bankaltimtara)

Jurnal Ekonomika : Manajemen, Akuntansi, dan Perbankan Syari'ah ◽

10.24903/je.v8i2.760 ◽

2019 ◽

Vol 8 (2) ◽

pp. 12

Author(s):

RESLIANTY RACHIM ◽

ZULKIFLI ZULKIFLI

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Brand Image ◽

Pearson Correlation ◽

Linear Regression Analysis ◽

Field Research ◽

Sampling Technique ◽

The purpose of this study was to determine the effect of service quality and image on customer satisfaction on Bankaltimtara, both partially and simultaneously using the study population, namely Bankaltimtara customers who came to the office when the researchers conducted field research. And the sample used in this study amounted to 100 people. The sampling technique in this study uses accidental sampling technique, which is a sampling technique based on coincidence, where the customer meets the researcher by chance. Data collection techniques used in this study are library research and field work research in the form of observations, interviews and questionnaires. This research method is descriptive using validity test analysis tools, reliability test, multiple linear regression analysis, Pearson correlation coefficient test, coefficient of determination test, T test and F test with the help of SPSS software version 23 to determine the effect of each variable. From the results of the analysis, it is known that the value of variable X1 is service quality, variable X2 is brand image and variable Y is customer satisfaction is significantly positive. The statistical test results partially stated that the service quality variable had a significant positive effect on customer satisfaction variables of 32.19% and the brand image variable had a significant positive effect on customer satisfaction variables of 28.86%. While the results of simultaneous testing stated that the variable service quality and brand image variables have a significant positive effect on customer satisfaction variables of 57.13%.

The Effect of Price, Product Quality and Brand Image on the Interest in Purchasing Two Good Bakery Products

KnE Social Sciences ◽

10.18502/kss.v5i5.8816 ◽

2021 ◽

Author(s):

Nicholas Francois Gunawan ◽

Christian Herdinata

Keyword(s):

Linear Regression ◽

Product Quality ◽

Quantitative Research ◽

Brand Image ◽

Research Approach ◽

Bakery Products ◽

Purposive Sampling ◽

This study aimed to determine the effect of price (X1 ), product quality (X2 ), and brand image (X3 ) on the interest to purchase (Y) Two Good products. A quantitative research approach was taken. Purposive sampling was used. There were 98 respondents. A questionnaire with a Likert scale was used to collect the data, which were analyzed using multiple linear regression processed with SPSS 25 Software. The price and product quality had a significant positive effect on the interest in buying Two Good products, while brand image did not. Keywords: price, product quality, brand image, buying interest

PROMOSI PENJUALAN, STORE ATMOSPHERE, DAN BRAND IMAGE BERPENGARUH TERHADAP REPURCHASE INTENTION

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2020.v09.i08.p07 ◽

2020 ◽

Vol 9 (8) ◽

pp. 3019

Author(s):

Made Dio Prakasa Restuputra ◽

Gede Bayu Rahanatha

Keyword(s):

Linear Regression ◽

Data Collection ◽

Brand Image ◽

Sales Promotion ◽

Repurchase Intention ◽

Sales Promotions ◽

Purposive Sampling ◽

Drinking coffee habit in Denpasar, creates an opportunity to attract consumers to repurchase intention. Factors that influence the occurrence of repurchase intention include sales promotions, store atmosphere, and brand image. Purpose of this study are to determine the effect of sales promotion, store atmosphere, and brand image on repurchase intention. This research is conducted on consumers Excelso Cafe products. Sample are 112 respondents with purposive sampling. Data collection is carried out by questionnaire, analyzed by multiple linear regression. Based on the results, sales promotions have a significant positive effect on repurchase intention, store atmosphere has a significant positive effect on repurchase intention, brand image has a positive and significant effect on repurchase intention. Sales promotion, store atmosphere, and a good brand image greatly affect repurchase intention. Excelso should pay more attention to sales promotions, store atmosphere, and brand image felt by consumers in order to increase repurchase intention from consumers. Keywords: sales promotion, store atmosphere, brand image, repurchase intention

ANALISIS TINGKAT PENDAPATAN PETANI GARAM KAWASAN PESISIR DI KABUPATEN REMBANG

Jurnal Ilmu Ekonomi JIE ◽

10.22219/jie.v3i3.9196 ◽

2019 ◽

Vol 3 (3) ◽

pp. 341-352

Author(s):

Aisyah Mirandi ◽

Ida Nuraini ◽

M.Sri Wahyudi Suliswanto

Keyword(s):

Linear Regression ◽

Analytical Method ◽

Statistical Test ◽

Primary Data ◽

Working Capital ◽

Land Area ◽

This study to analyzing the effect of variable land area, labor, working capital and selling prices on the income level of salt farmers in Rembang Regency. In this study using primary data through the distribution of questionnaires and direct interviews with 45 respondents of salt farmers as owners in Rembang Regency, with a list of questions prepared. The analytical method used is multiple linear regression, hypothesis testing: T statistical test, F statistical test and coefficient of determination. The results of this study indicate that the variable area of land, labor , working capital and selling prices has a significant positive effect on the income of salt farmers.

PENGARUH CITRA MEREK DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARIAN WASPADA MEDAN

E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis ◽

10.29103/e-mabis.v18i1.284 ◽

2018 ◽

Vol 18 (1) ◽

Author(s):

Mohd. Heikal

Keyword(s):

Linear Regression ◽

Significant Influence ◽

Brand Image ◽

Sampling Technique ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Validity And Reliability

Purchasing decisions is the end result of a thought and action in the purchase decision for use, wear, or consume a product or service to meet the needs and desires. The decision of purchase or use can be influenced by brand image and distribution. This study aimed to determine the effect of brand image and distribution on purchase decisions on PT. Harian Waspada Medan. The population in this study is that consumers use a shipping service PT. Harian Waspada Medan. Data collection techniques to study the documentation, interviews and questionnaires to 100 respondents with accidental sampling technique as well as to test the validity and reliability, data analysis techniques using classical assumption test, multiple linear regression, T-test, F-test, and the coefficient of determination ( R-Square). Classical assumption test results known that the normal data so that both are used for multiple linear regression, multiple linear regression Y = 11 563 + 0.580X1 + 0.427X2. Ttest brand image variables obtained t 5.274 1.984 Ttable, significant value 0.000 0.05, showed a significant influence between the variables of the brand image of the buying decision. Then the distribution of variables obtained tcount 3.670 1.985 ttable, significant value 0.001 0.05, indicating the significant influence of the variable distribution of purchase decision. Ftest obtained Fcount 47.933 Ftabel amount 3,090 with significant value 0.000 0.05, that the brand image and distribution simultaneously together significantly with purchasing decisions. Coefficient of determination obtained 0.497 or 49.7% indicated that about 49.7% variable purchase decisions are influenced brand imageand distribution, the remaining 50.3% is influenced by other variables not examined.