scholarly journals Efektivitas Pesan Instagram Ruangguru sebagai Digital Marketing Communication

2021 ◽  
Vol 9 (2) ◽  
pp. 47-64
Author(s):  
Kartini Rosmalah ◽  
Shinta Agustianingrum
Keyword(s):  
Search Engine ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Search Engine Optimization

Fenomena kemunculan  komunikasi  pemasaran secara digital  tentu  saja dapat dimanfaatkan oleh berbagi pihak yang menjalankan dunia bisnis. Salah satunya dilirik oleh industri kreatif pada bidang pendidikan yaitu Ruangguru. Salah satu media sosial yang populer dan dapat berperan dalam kegiatan komunikasi pemasaran digital yaitu media sosial Instagram. Instagram dinilai mampu untuk menampilkan pesan-pesan yang ingin disampaikan oleh pelaku bisnis.Tujuan dari penelitian ini untuk mengetahui efektifitas pesan gambar dan teks  pada  akun  instagram  @ruangguru  dalam  digital  marketing communication. Penelitian ini menggunakan teori digital marketing communication dan teori pesan yang efektif menurut Kotler. Metodelogi penelitian ini menggunakan metodelogi kuantitatif dengan metode analisis isi yang bersifat deskriptif. Hasil penelitian menunjukkan bahwa pesan gambar dan  teks  pada  akun  instagram  @ruangguru  pada  keseluruhan  memenuhi kriteria pesan gambar dan teks yang efektif. Dengan menerapkan pesan gambar dan teks yang efektif, peluang Ruangguru untuk meningkatkan ketertarikan konsumen untuk membeli semakin tinggi, serta semakin baik dari sisi search engine optimization (SEO), sehingga sangat penting untuk memahami isi dan bentuk pesan yang menjawab kebutuhan dan minat konsumennya. Saran untuk penelitian selanjutnya, agar lebih dapat memperluas penelitian dengan menggunakan teori strategi komunikasi pemasaran dengan metode kulitatif supaya dapat mencangkup aspek penelitian dalam persepktif pemilik akun instagram.

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

scholarly journals A REVIEW ON DIGITAL MARKETING

2021 ◽  
pp. 35-38
Author(s):  
Akshay Raju Tandava ◽  
Ms. Vaishnavi Tiwadi ◽  
Mr. Raman Dayama
Keyword(s):  
Digital Media ◽  
Search Engine ◽  
Data Analytics ◽  
Secondary Data ◽  
Mobile Technologies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Data ◽  
Optimization Search

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as due to reasonable data prices. Marketers started different strategies like Search Engine Optimization, Search Engine Marketing, Content Marketing, Data analytics to reach the customers in a better and speedy way. The present study mainly highlights about different digital marketing components taken care of by the marketers for better customer reach and influence. The study is purely conducted with the help of secondary data. KEYWORDS: Digital Marketing, Search Engine Optimization, Search Engine Marketing, search results

scholarly journals Search Engine Optimization – Study and Analysis

2020 ◽  
Vol 2 (2) ◽  
pp. 6-16
Author(s):  
Srinithi S
Keyword(s):  
Search Engine ◽  
Digital Marketing ◽  
Search Engine Optimization ◽  
Intended Action ◽  
The People ◽  
Optimization Study

Search Engine Optimization is about understanding what people are searching for online, the answers they are seeking, the words they are using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer. Building the onsite and offsite page tactics will help us to build a better site that ranks higher in search and also with better click through rates. Understanding what the users or consumers need and producing the same to them is one of the major factor in the Digital Marketing. Using Analytics tool we can analyze how our site is doing well or not with our intended action will help us to understand our audience better.

scholarly journals The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism

2020 ◽  
Vol 14 (1) ◽  
pp. 31
Author(s):  
Agus Setiawan ◽  
Zulkifli Harahap ◽  
Dedy Syamsuar ◽  
Yesi Novaria Kunang
Keyword(s):  
Qualitative Analysis ◽  
Search Engine ◽  
Search Engines ◽  
Web Accessibility ◽  
Digital Marketing ◽  
Important Thing ◽  
Search Engine Optimization ◽  
Website Content ◽  
Ranking Position

This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palembang.ac.id/) and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.

scholarly journals Perception of Web Users on the Effectiveness of Search Engine Marketing and Search Engine Optimization in the Era of Digitalization

2019 ◽  
Vol 8 (4S3) ◽  
pp. 70-73
Keyword(s):  
Search Engine ◽  
Considerable Change ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Digital World ◽  
Digital Era ◽  
Technological Growth ◽  
Political Boundaries

The Digital era has revamped many sectors and industries, information sharing is considered as the most important aspect any business now, any industry have not been spared from the technological growth, digital world have given an opportunity to go on business of your product and services online. The attitude of the consumers and their behavior has seen considerable change; the business has to cater the needs of their customer’s. The product or services can be reached the end users much easier through virtual digital marketing cutting across the geographical and political boundaries. The websites created by the business has to be on the internet, not only on the net but have to land on the prime pages of the Search Engines, the marketers have to strive for ranking their webs on the top hit rank in order to be in the market. This article attempts to study the Search Engine Marketing (SEM) and to improvise on the strategies to remain on top by carrying out Search Engine Optimization and to adopt Search Engine Marketing Strategies (SMES) on a more effective way and also provides suggestions based on the empirical facts.

scholarly journals Search engine optimization as a tool to increase the competitiveness of pharmaceutical companies in modern conditions

E-Management ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 32-39
Author(s):  
A. Zakharenko ◽  
S. Smagulova
Keyword(s):  
Search Engine ◽  
Digital Marketing ◽  
Pharmaceutical Companies ◽  
Social Signals ◽  
Search Engine Optimization ◽  
Effective Use ◽  
Marketing Budgets ◽  
The Impact ◽  
Research Recommendations

Search engine optimization (SEO), which is currently actively used by the majority of pharmaceutical companies all over the world, is one of the most relevant digital marketing technologies. The features of the SEO in pharmaceutical companies as one of the modern tools of digital marketing have been considered in the article.Most of the companies, which operate in the natural sciences, are several years behind in development from other industries, due to the low level of SEO strategy application. As a result, the marketing budgets of pharmaceutical companies are focused on maintaining traditional classical approaches in the field of marketing. This bias in the budget arises mainly from the underestimation of the role of the SEO strategy in the organization’s activities by the majority of pharmaceutical companies. Companies should clearly understand how significant is the impact of digitalization on their activity in modern conditions. SEO is much broader than using search queries and meta tags. Due to implementing digital tools, it is possible to create “social signals” for attracting a new target audience.It has been noted in the article that search algorithms, developed by search platforms, change very often, and it is necessary to constantly monitor and improve them. Moreover, SEO is required to help people to find the content that best matches their intended goal, rather than to misinform them by showing inappropriate pages with matched search keywords in search results.Competition among the largest companies is constantly increasing in the global pharmaceutical market, and the use of digital marketing tools, such as SEO, will allow companies to change radically the situation. As a result of the research, recommendations for the effective use of SEO as one of the digital marketing tools in the business of pharmaceutical companies have been proposed. Finally, the conclusions about the increasing the role of digital marketing in modern conditions have been made.

scholarly journals Search Engine Optimization with A/B Testing

2019 ◽  
Vol 8 (2) ◽  
pp. 4484-4488
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Digital Marketing ◽  
High Ranking ◽  
Search Engine Optimization ◽  
Search Results ◽  
The World ◽  
Core Elements

The search engine optimization, or in short- SEO, is the largest speck of digital marketing, often the hardest thing to learn. Since there are so many individual components that make the large picture of what SEO is, people assume one can never fully learn SEO. While this can be considered true, due to the constant changes in the world of digital marketing, breaking SEO down to its core elements, and understanding them all individually, will help user better grasp the overall concept. In this paper we will learn the basics of search engine optimization and page rankings and this report will explain user how to start doing SEO with Google and provide user the basic SEO framework. Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

Sign in / Sign up

Export Citation Format

Share Document