scholarly journals New Urban Landscapes and Urban Image

2021 ◽  
Author(s):  
Zeynep Eraydın ◽  
Keyword(s):  
Urban Space ◽  
Urban Politics ◽  
Brand Image ◽  
Place Branding ◽  
Urban Landscapes ◽  
Policy Makers ◽  
Urban Image ◽  
Development Agenda ◽  
Branding Strategies

Recent accounts of place branding seen to have become an important tool for the cities which eagerly demand to take place in the global competition. Within this perspective of creating a brand image, urban space has become the scene for new urban landscapes for making city attractive, yet, the existing urban image and identities of urban places have ignored. This paper intends to highlight this omission by evaluating the brand image which is created through place branding strategies from a perspective of environmental psychology, to reveal the mismatch between inhabitants’ urban image and policy makers’ brand image. Using Ankara as the case study, which has recently put the place branding on the top of urban development agenda, a survey is presented in order to figure out whether the brand image corresponds with the urban image. The findings demonstrate that new urban landscapes designed through branding strategies do not take place in accumulated urban image. Consequently, this paper puts forth inhabitants’ main concerns on urban image and identity which can potentially play a crucial role in developing urban politics.

A deliberately emergent strategy – a key to successful city branding

2015 ◽  
Vol 8 (2) ◽  
pp. 90-102 ◽  
Author(s):  
Janne Lindstedt
Keyword(s):  
Place Branding ◽  
Place Identity ◽  
Point Of View ◽  
City Branding ◽  
Content Type ◽  
Emergent Strategy ◽  
Branding Strategies ◽  
Local Stakeholders ◽  
Place Brand

Purpose – The paper aims to address a neglected issue in the literature on place brand co-creation, namely, the strategic planning of the branding process. Furthermore, the paper demonstrates the benefits of a deliberately emergent strategy. Design/methodology/approach – A qualitative case study focusing on Turku, Finland, supports the development of the argument. In this study, branding of Turku is examined both during the European Capital of Culture 2011 (ECoC) project and after it. Findings – The contribution of the ECoC 2011 project – which was widely perceived as a success – to Turku’s brand was based on a deliberately emergent strategy. Afterwards, the local government has, however, chosen a different approach to branding. Research limitations/implications – Given the increasing popularity of brand thinking among practitioners all over the world, it would be meaningful for scholars to pay more attention to the application of brand co-creation in place branding strategies. Practical implications – The deliberately emergent branding strategy could be considered an approach to applying the idea of brand co-creation in practice. It enables local stakeholders to make their voices heard and results in increased credibility of a branding process. Originality/value – Place brand co-creation has not yet been examined from strategic planning’s point of view. The need for this kind of examination is apparent, because branding strategies have traditionally been based on the idea of static place identity. The Turku case helps to propose a solution in terms of the notion of deliberately emergent branding.

Experiments in Power

2017 ◽  
Author(s):  
Gavin Shatkin
Keyword(s):  
Urban Space ◽  
Urban Politics ◽  
Large Scale ◽  
Social Power ◽  
Gain Control ◽  
Local Communities ◽  
State Planning ◽  
The Face ◽  
The Government

India’s postliberalization urban politics is captured well by Solomon Benjamin’s concept of ‘occupancy urbanism’, a dynamic in which varied groups deploy their power of the vote and other forms of social power to solidify claims to urban space in contravention of state planning and corporate interest. This dynamic helps to explain why few large scale planned urban developments have come to fruition, despite ambitious plans. This chapter examines the very mixed record of urban real estate megaproject development in Kolkata, paying particular attention to the strategies that the Government of West Bengal has deployed to gain control of land and push through large developments in the face of grassroots political opposition. It documents a case study of Calcutta Riverside, a project that has made some progress due in large part to the developer’s effort to allay concerns of local communities by integrating social and ecological concerns into the design of the project.

The Dilemma of Place Branding: Transitory mega-events vs. sustainable image-building

2018 ◽  
Vol 6 (2) ◽  
pp. 101-119
Author(s):  
Evinc Dogan
Keyword(s):  
Cultural Values ◽  
Brand Image ◽  
Place Branding ◽  
The Other ◽  
Short Term ◽  
Mega Events ◽  
Branding Strategies ◽  
Image Building ◽  
Tourism Organization

The aim of this study is exploring the challenges in place branding through raising a debate on the transitory nature of mega-events vis-à-vis sustainable strategies for image-building. Food and cuisine, as part and parcel of cultural values, play a significant role in marketing places. In this context, The National Tourism Organization of Serbia (TOS) strives for building a positive and memorable image of the country based on “Soul Food” campaign. On the other hand, EXPO Milano 2015 is the case of a transitory event for analyzing the ways in which Serbia’s brand image is positioned and promoted through values, narratives, and manifestations. Unlike the examples of scholarly research focusing on countries hosting mega-events, this study investigates Serbia as a participating country in EXPO Milano 2015. The success of place branding is often attributed to long-term vision rather than short-term oriented promotion activities. Similarly, legacy is an important aspect for the success of mega-events, which should be linked to branding strategies. In this respect, mega-events can be recognized as useful place branding tools, not only in terms of attracting interest but also positioning the image of the place in the minds of people based on axiological, narrative and discursive levels of meaning.

scholarly journals Consumption and Demand for Places: a Reading through the Neapolitan Case

2021 ◽  
pp. 13-24
Author(s):  
Rosario Sommella ◽  
Libera D'Alessandro
Keyword(s):  
Public Space ◽  
Urban Space ◽  
Urban Landscape ◽  
City Centre ◽  
Urban Image ◽  
Historical Importance ◽  
Cultural Functions ◽  
New Phenomena ◽  
The City

The contribution starts from the historical importance of the commercial function in Naples in structuring the urban space, a function to which it is possible largely to trace the long-lasting relationship between consumption and demand for places, as well as many changes in the urban image. Retail organized the city not only on the main streets but also at the scale of non-minoritarian and widespread micro-spaces in the various neighborhoods, in a Naples that, especially in the twentieth century, was transformed according to macro logic very different from today’s. Today the element that seems to most order the structure of places and the urban landscape is consumption, mixed with living and related activities, walking and cultural functions: elements mediated by local authorities, which in turn must deal with new phenomena. The question arises in territorial terms, as retail and consumption (and their protagonists) claim places and public space. The case study will be that of the metropolitan territory in an extended sense and will be analyzed through four scales chosen as the most exemplary of the change: the upgraded/touristified city-centre; the historical centre in its marginal parts; the metropolitan interstices; the small and medium-sized centers at the metropolitan scale. Demands of products and places that become the expression of a new demand for cities bring out the potential, contradictions and conflicts of a Mediterranean city in transition.

Making space for resistance: the spatiality of popular protest in the late medieval Southern Low Countries

Urban History ◽  
2021 ◽  
pp. 1-16
Author(s):  
Hannah Serneels
Keyword(s):  
Urban Space ◽  
Urban Politics ◽  
Large Scale ◽  
Political Protest ◽  
Low Countries ◽  
Common People ◽  
Late Medieval ◽  
Scale Resistance ◽  
Wide Range

Abstract Using several cities in the late medieval Southern Low Countries as a case-study, this article deals with the relation between urban space and different forms of political protest. Urban commoners were aware of the powerful symbolism of certain places in the late medieval city and used that to their advantage during large-scale revolts. Yet the use of space was not limited to the dramatic occupations during these revolts. This article uncovers a wide range of strategies and tactics that common people used to act within given spaces to make their resistance possible. A spatial analysis of several instances of large- and smaller-scale resistance shows that space was intrinsically connected with how and when any form of resistance developed in late medieval cities. As such, the article aims to contribute to the literature on the importance of space in late medieval urban politics, in which attention to smaller-scale practices has been very limited.

The Bottom-up Place Branding of a Neighborhood: Analyzing a Case of Selective Empowerment

2021 ◽  
pp. 120633122110323
Author(s):  
Alessandro Gerosa ◽  
Maria Tartari
Keyword(s):  
Social Groups ◽  
Place Branding ◽  
Place Identity ◽  
Economic Capital ◽  
Cultural Hegemony ◽  
Bottom Up ◽  
Policy Makers ◽  
Positive Externalities ◽  
Urban Branding

This article analyzes the entanglement of social impacts of bottom-up urban branding processes on local hyperdiverse communities, through an ethnography of a neighborhood of Milan recently named by a group of residents as “NoLo.” Indeed, existing literature has broadly investigated urban rebranding as a tool used by policy makers to foster social change and economic capital, imposing top-down transformations. Nevertheless, a gap in the bottom-up place rebranding processes exists. We inspect it through the aforementioned case study and by combining place branding literature, the loss of place identity and theories on empowerment. Empirically, we analyze the socioeconomic processes and the actors that enabled the rebranding, discussing the positive externalities and the criticalities in terms of marginalization of weaker social groups and cultural hegemony. As for the theory, we contribute to the literature arguing that a bottom-up process is not enough to avoid a loss of place identity, as it can lead to selective empowerment.

scholarly journals Cities and the political imagination

2018 ◽  
Vol 66 (6) ◽  
pp. 1097-1110 ◽  
Author(s):  
Rivke Jaffe
Keyword(s):  
Urban Space ◽  
Urban Politics ◽  
Cultural Analysis ◽  
The Political ◽  
Urban Landscapes ◽  
Political Imagination ◽  
Expressive Culture ◽  
Social Sciences And Humanities ◽  
Everyday Practices ◽  
The Social

How can we recognize the political in the city? How might urban scholars engage with forms of urban politics outside of established sites of research such as those associated with representative democracy or collective mobilizations? This article suggests that new perspectives on urban politics might be enabled through reinvigorated connections between the social sciences and humanities, and by combining long-term urban ethnography and cultural analysis. Reading forms of creative expression in relation to power struggles in and over urban space can direct our attention towards negotiations of authority and political belonging that are often overlooked within urban studies. The article explores the possibilities of such an approach by focusing on the idea of the political imagination as socially and materially embedded in urban landscapes. Expressive culture generates both analytical and normative frames, guiding everyday understandings of how urban power works, where and in whose hands it is concentrated, and whether we see this as just or unjust. Such frames can legitimize or delegitimize specific distributions of urban resources and risks, and can normalize or denaturalize specific structures of decision-making. Through a discussion of popular music and visual culture, the article considers how everyday practices both feed into, and are informed by, imaginations of urban rule and political belonging.

Empowering Women Entrepreneurs Through Microfinance - A Case of Rural Bangladesh

2017 ◽  
Vol 3 (2) ◽  
pp. 7
Author(s):  
Saida Parvin
Keyword(s):  
Women's Empowerment ◽  
Assessment Tools ◽  
Women’S Empowerment ◽  
Case Study Method ◽  
Policy Makers ◽  
Theoretical Contribution ◽  
Donor Agencies ◽  
Definition Of ◽  
The Impact

Women’s empowerment has been at the centre of research focus for many decades. Extant literature examined the process, outcome and various challenges. Some claimed substantial success, while others contradicted with evidence of failure. But the success remains a matter of debate due to lack of empirical evidence of actual empowerment of women around the world. The current study aimed to address this gap by taking a case study method. The study critically evaluates 20 cases carefully sampled to include representatives from the entire country of Bangladesh. The study demonstrates popular beliefs about microfinance often misguide even the borrowers and they start living in a fabricated feeling of empowerment, facing real challenges to achieve true empowerment in their lives. The impact of this finding is twofold; firstly there is a theoretical contribution, where the definition of women’s empowerment is proposed to be revisited considering findings from these cases. And lastly, the policy makers at governmental and non-governmental organisations, and multinational donor agencies need to revise their assessment tools for funding.

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