scholarly journals BUSINESS ANALYSIS OF CANVAS AND SWOT MODELS (CASE STUDY FOR CULINARY CROSSBREED CAKE "TN. XYZ")

2020 ◽  
Vol 1 (3) ◽  
pp. 515-525
Author(s):  
Victor Victor
Keyword(s):  
Social Media ◽  
Digital Technology ◽  
Rice Flour ◽  
Customer Relationship ◽  
Product Demand ◽  
Traditional Markets ◽  
Business Analysis ◽  
Retail Outlets ◽  
Domestic Company

Basket cakes (some call them baskets), named after their printed basket-shaped containers, are cakes made from sticky rice flour and sugar and have a sticky and sticky texture. This cake is one of the typical cakes or mandatory Chinese New Year celebrations. "TN.XYZ" Basket Cake Business is a domestic company that makes basket cakes that are normally made and marketed each year before the Chinese New Year celebrations. The value proposition of “TN.XYZ” Basket Cake is a typical Peranakan cuisine that is marketed before the Chinese New Year. The channel chosen by the owner to verbally sell his products using traditional methods also uses digital technology via social media Instagram. In addition, the owner performs consignment storage in traditional markets and sells products to retail outlets as product demand increases. Customer relationship from Kue Basket "TN.XYZ" via social media Instagram. WhatsApp is also used to upload the results of testimonials from consumers who have already purchased "TN.XYZ" cake basket products through online media.

scholarly journals MANAJEMEN RANTAI PASOK: IMPLEMENTASI DAN EFEKTIVITAS MEDIA SOSIAL DALAM PENGELOLAAN BISNIS RADIO (Studi pada Radio 89.6FM IRadio Jakarta)

2019 ◽  
Vol 9 (3) ◽  
pp. 498
Author(s):  
Ahmad Mulyana
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Technology ◽  
Added Value ◽  
Business Continuity ◽  
Media Management ◽  
Radio Industry ◽  
Radio Broadcast ◽  
Broadcast Programs

The sustainability of industrial business depends on the ability of organizations to manage the needs and desires of consumers so that the products produced become part of consumer life. The radio broadcast industry in the era of digital technology is threatened no longer able to meet the needs of its listeners because social media has changed the behavior of audiences in consuming radio media. on that basis the radio broadcast industry must adapt to managing radio broadcasts by synergizing the behavior of the use of digital media with radio characters that are personal to the audience so that the radio broadcast industry continues to survive. The purpose of this study was to determine the management of social media and identify the added value it generates to maintain the business continuity of radio broadcast programs, especially Iradio 89.6 FM. The related concept is digital media management, product added value for business continuity. The research method used is a case study with a qualitative approach with the support of data triangulation so that the analysis can meet the validity aspects of the data. The results showed that the management was carried out with a strategy to build emotional bounding audiences through social media by synergizing digital technology with broadcast radio-based programming content. This helps the business continuity of IRadio 89.6 FM significantly. The existence of digital media for the radio industry is as a complement rather than as a competitor and digital media makes radio easier to access from various areas

scholarly journals Social Media Big Data Analytics for Demand Forecasting

2020 ◽  
Vol 28 (1) ◽  
pp. 103-120 ◽  
Author(s):  
Rehan Iftikhar ◽  
Mohammad Saud Khan
Keyword(s):  
Social Media ◽  
Big Data ◽  
Supply Chain ◽  
Demand Forecasting ◽  
Big Data Analytics ◽  
Predictive Modelling ◽  
Product Demand ◽  
Emotion Model ◽  
Improving Accuracy

Social media big data offers insights that can be used to make predictions of products' future demand and add value to the supply chain performance. The paper presents a framework for improvement of demand forecasting in a supply chain using social media data from Twitter and Facebook. The proposed framework uses sentiment, trend, and word analysis results from social media big data in an extended Bass emotion model along with predictive modelling on historical sales data to predict product demand. The forecasting framework is validated through a case study in a retail supply chain. It is concluded that the proposed framework for forecasting has a positive effect on improving accuracy of demand forecasting in a supply chain.

Customer Knowledge Management via Social Media: A Case Study of an Indian Retailer

2017 ◽  
Vol 24 (1) ◽  
pp. 39-55 ◽  
Author(s):  
Arunima Kambikanon Valacherry ◽  
Pakkeerappagari Pakkeerappa
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Computer Mediated Communication ◽  
Customer Relationship ◽  
Mediated Communication ◽  
Socialization Process ◽  
Customer Knowledge ◽  
Customer Knowledge Management ◽  
Computer Mediated

The socialization process in knowledge management (KM) has been in discussion for more than a decade, and most research has focused on socialization among employees in developing organizational knowledge. But this article tries to explore the socialization aspect in customer knowledge management (CKM) in a customer-centric industry, retail using social media. The case study of a leading Indian retailer is implemented using netnography, a research technique that draws data from computer-mediated communication channels. The communications of the retailer to and from customers through Facebook, Twitter and Foursquare are collected, codified and analysed. The findings explored the customer knowledge gaps (CKG) in the social media interactions, based on which a CKG model was developed. The study gives a new insight for retailers which can be used to evaluate their strategies using customer knowledge from social media apart from customer relationship management (CRM) and personal interactions. The information that customers share via social media is substantial and important for organizations like retailers, and it is high time to appropriately value this customer knowledge as it can be effectively used for enhancing future marketing strategies.

scholarly journals PKMS PEMBERDAYAAN IBU RUMAH TANGGA BERBASIS EKONOMI KREATIF MELALUI USAHA PEMBUATAN KUE TRADISIONAL DI BANJAR BLAHTANAH SUKAWATI

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Putu Dian Pradnyanitasari ◽  
Putu Yudha Asteria Putri ◽  
Ida Ayu Agung Idawati
Keyword(s):  
Social Media ◽  
Corporate Governance ◽  
Management Accounting ◽  
Capital Budgeting ◽  
Rice Flour ◽  
Production Costs ◽  
Product Packaging ◽  
Traditional Markets ◽  
Product Variation

Market snacks are foods that are usually bought from traditional markets. Until now the market snacks are still very popular for family snacks and served to guests. One type of market snacks that are well known from any times to the present is the sagon cake. In Bali the sagon cake which is commonly called "jaje sagon" is very popular, especially when it is approaching the feast day of "jage sagon" which is very popular in the market. This traditional cake made from coconut and sticky rice flour is the result of production from a home industry (IRT) business using simple equipment. The problems faced by partners include: 1) Do not have a bookkeeping or records related to income, expenses, production costs and profit and loss. 2) Do not have knowledge about management accounting practices related to the calculation of cost of production, cost of orders, capital budgeting and the performance of UMKM in conducting their business activities. 3) Do not understand corporate governance. 4) Don't have a marketing system like social media. 5) Unattractive product packaging and lack of product variation. The solutions offered for this problem are 1) Assisting in making simple financial books and reports. 2) Assist and provide management accounting training. 3) Provide training on the application of corporate governance, especially relating to the determination of production and marketing strategies. 4) Make social media to help in product marketing and provide assistance in its use. 5) Help make new packaging more attractive so that it can increase marketing and make alternative jaje sagon that is more varied from more contemporary flavors or forms.

Improving Customer Relations With Social Listening

2018 ◽  
pp. 615-630 ◽  
Author(s):  
Margaret C. Stewart ◽  
Maria Atilano ◽  
Christa L. Arnold
Keyword(s):  
Social Media ◽  
Academic Library ◽  
Relationship Management ◽  
Customer Relationship ◽  
Future Research ◽  
American University ◽  
Social Crm ◽  
The Social ◽  
Social Listening

Strategic social media plays a crucial role in contemporary customer relationship management (CRM); however, the best practices for social CRM are still being discovered and established. The ever-changing nature of social media challenges the ability to establish benchmarks; nonetheless, this article captures and shares actions, insights, and experiences of using social media for CRM. This case study examines how an academic library at a mid-size American university located in northeast Florida uses social media to engage in social listening and to enhance CRM. In particular, the social listening practices of this library are highlighted in relation to how they influence and potentially improve CRM. By exploring the practices of this single institution, attempts are made to better understand how academic libraries engage with customers using social media as a CRM tool and ideas for future research in the realm of social media and CRM practices are discussed.

Social Media as Social Customer Relationship Management Tool

2017 ◽  
pp. 108-123
Author(s):  
Wafaa A. Al-Rabayah
Keyword(s):  
Social Media ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Time Frame ◽  
Customer Relationship ◽  
Management Tool ◽  
Positive Role ◽  
Instrumental Case Study

Customer Relationship Management (CRM) is the process of managing a business's interaction with current and future potential customers. This instrumental case study aims to study and explain the role of social media as Electronic Customer Relationship Management tool (ECRM) in health care and tourism context by using Jordan Medical Directory company as a case study, we identified how using social media in communicating and managing customer's requirements as eCRM technique affects institution efficiency, the result proved the significant positive role of social media in managing customers relation starting from acquisition, passing by retention, and finally termination, data collected through personal and phone interviews in a time frame of one month.

scholarly journals The Importance of Human Domain Knowledge and Business Data Analytics to Support Modern Financial Decisions

2021 ◽  
Vol 4 (1) ◽  
pp. p1
Author(s):  
Nadia Delanoy Ph.D. ◽  
Karina Kasztelnik, Ph.D., MBA, CPA, CTP
Keyword(s):  
Social Media ◽  
Customer Relationship Management ◽  
Data Analytics ◽  
Domain Knowledge ◽  
Relationship Management ◽  
Customer Relationship ◽  
Financial Decision ◽  
Business Data ◽  
Media Narratives

The purpose of this study is to identify how importance is human domain knowledge and business data analytics to support modern financial decision. Understanding whether social media narratives could provide a value-add to current customer relationship management practices could be quite valuable. Design/methodology/approach-An analysis of the literature was undertaken and based on an assessment of the literature, conceptual states and pragmatic approaches as well as existing theoretical understandings and frameworks. An explorative case study approach based on Yin’s design will be utilized as a framework as well as a demographic survey to distill even further the characteristics of the sampling from a customer, management and social media user perspective. Furthermore, a customer relationship management framework which would include the adjoining of data analytics and social media narratives will be discussed in context of the research findings. This will help researchers and practitioners more readily explore the shared value framework which the study will be based and contribute to a more fulsome consideration of customer relationship management practice shifts within a technological and social media-oriented age. The contributions of this research will also help reiterate the importance of context in data management as well as the importance of the paradigmatic power shifts reflected in consumer usage of social media, product or service offerings, social consciousness and ethical practice as it relates to the influence of consumer intentions and subsequent purchasing intentions.The purpose of this qualitative exploratory case study was to gain common understandings of how importance is human domain knowledge and business data analytics to support modern financial decision. In order to support reliable and valid research, a purposive sample of customer relations managers, business analysts who have customer relations management (CRM) roles, and customers who utilize social media for the purposes of product or service development was attained.

scholarly journals Privacy and Digital Data of Children with Disabilities: Scenes from Social Media Sharenting

2020 ◽  
Vol 8 (4) ◽  
pp. 218-228
Author(s):  
Gerard Goggin ◽  
Katie Ellis
Keyword(s):  
Social Media ◽  
Data Management ◽  
Digital Technology ◽  
Children With Disabilities ◽  
Digital Data ◽  
Policy Agenda ◽  
Social Media Platform ◽  
Media Platform ◽  
Research And Policy

Children with disabilities have been an overlooked group in the debates on privacy and data management, and the emergence of discourses on responsibilization. In this article, we offer a preliminary overview, conceptualization, and reflection on children with disabilities, their experiences and perspectives in relation to privacy and data when it comes to existing and emergent digital technology. To give a sense of the issues at play, we provide a brief case study of “sharenting” on social media platform (that is, sharing by parents of images and information about their children with disabilities). We conclude with suggestions for the research and policy agenda in this important yet neglected area.

This-worldly Buddhism: Digital Media and the Performance of Religiosity in China

2020 ◽  
Author(s):  
Han Zhang ◽  
Junxi Qian
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Technological Innovation ◽  
Public Engagement ◽  
Digital Technology ◽  
Mainland China ◽  
Social Experiences ◽  
New Frontier ◽  
Use Of Social Media

Buddhism in Mainland China has demonstrated evident inclinations in recent decades towards This-worldly engagements and has accommodated adherents’ demands for blessing and spirituality. In this process, media and digital technology have played an abiding and enabling role, not only as a new venue of preaching, but also a new frontier of social experiences that religions strive to shape and influence. This chapter investigates the entanglement of digital media and religion through a case study of the recent rise and popularisation of This-worldly Buddhism. In particular, it documents: (1) Chinese Buddhist organisations’ and clergies’ use of social media as a public engagement approach, and (2) the seemingly paradoxical involvement of Buddhism in secular activities such as technological innovation and creativity to reconcile the relationships between religion and technology.

Social Media Big Data Analytics for Demand Forecasting

2022 ◽  
pp. 902-920
Author(s):  
Rehan Iftikhar ◽  
Mohammad Saud Khan
Keyword(s):  
Social Media ◽  
Big Data ◽  
Supply Chain ◽  
Demand Forecasting ◽  
Big Data Analytics ◽  
Predictive Modelling ◽  
Product Demand ◽  
Emotion Model ◽  
Improving Accuracy

Social media big data offers insights that can be used to make predictions of products' future demand and add value to the supply chain performance. The paper presents a framework for improvement of demand forecasting in a supply chain using social media data from Twitter and Facebook. The proposed framework uses sentiment, trend, and word analysis results from social media big data in an extended Bass emotion model along with predictive modelling on historical sales data to predict product demand. The forecasting framework is validated through a case study in a retail supply chain. It is concluded that the proposed framework for forecasting has a positive effect on improving accuracy of demand forecasting in a supply chain.

Sign in / Sign up

Export Citation Format

Share Document