РАЗРАБОТКА СТРАТЕГИИ НА ОСНОВЕ SWOT-АНАЛИЗА КОМПАНИИ, ПРОИЗВОДЯЩЕЙ МЕТАЛЛУРГИЧЕСКИЕ ПРОДУКТЫ

A company’s condition and its role in the competitive market largely depends on its ability to react to the various impacts, cuased by entrernal and external environment. This paper reveals the results of SWOT analysis conducted to the Kazakhstani metals company. Based on the findings of the research a number of recommendations to the company management were developed. The paper is of scientific and pratical value, since the company has never applied the SWOT analysis before to develop a strategic plan. Moreover, this research contributes with the real case-study of the domestic company, the results of which could be applied to other sectors manufacturers. Discovered strong and weak charaterisitcs, risks and opportunities of the company lead to the development of suggestions to the management for further strategic plan development and to focus on marketing activities. Previously to this paper, financial condition of the company has been comprehensively analyzed and organizational structure thorouly studied. Состояние компании и ее роль на конкурентном рынке во многом зависят от ее способности реагировать на различные воздействия, обусловленные внутренней и внешней средой. В данной статье раскрываются результаты SWOT-анализа, проведенного для казахстанской металлопромышленной компании. На основе результатов проведенного исследования был разработан ряд рекомендаций руководству компании. Исследование имеет научную и практическую ценность, поскольку компания никогда ранее не применяла SWOT-анализ для разработки стратегического плана. Более того, поскольку это реальный кейс-стади отечественной компании, результаты исследованиямогут быть применены и к другим отраслевым производителям страны. Выявленные сильные и слабые характеристики, риски и возможности компании приводят к выработке предложений руководству по дальнейшей разработке стратегического плана и сосредоточению внимания на маркетинговой деятельности. Ранее автором было всесторонне проанализировано финансовое состояние компании и детально изучена ее организационная структура.

Making the Case for a Rome V Regulation on the Law Applicable to Companies

There is significant legal variation and uncertainty in the conflict of laws rules applicable to companies in the EU. While the case law of the Court of Justice on the freedom of establishment has clarified some questions, it is evident that case law cannot provide for an adequate level of legal certainty. The main recommendation of this article is that private international company law in the EU should be harmonized. The article discusses the main challenges that a future regulation to this effect—called here ‘Rome V Regulation on the Law Applicable to Companies’—would have to overcome. Some of those are of a political nature: for instance, countries may fear that it may become easier for companies to evade domestic company law (eg, rules of employee co-determination), and there are specific considerations that concern companies established in third countries. Another challenge is that a future regulation on the law applicable to companies has to be consistent with existing EU conflict of laws rules as regards, for example, insolvency and tort law, while also complying with the freedom of establishment of the Treaty. It is the aim of this article to discuss these questions in detail, notably the general considerations for harmonisation in this field, a potential harmonization based on the ‘incorporation theory’, how it may be possible to overcome some contentious issues such as the definition of the lex societatis or the relationship between the lex societatis and other areas of law, and the prospects for future international harmonization.

INNOVATIVE PROCESSES IN THE RUSSIAN PHARMACEUTICAL MARKET

The definitions the concepts of “innovations” and “innovation process” have been adduced, general assessment of the position of the Russian Federation in the world in terms of investment in scientific and technical research and developments (R & D) has been given, the most investment areas in terms of the volume of expenditures on scientific and technical research and development (R & D) have been highlighted . Key arguments that justify the need for innovative development of the pharmaceutical industry in Russia have been presented. The state and structure of the pharmaceutical market in Russia have been considered, the factors of transition of the pharmaceutical industry to an innovative course of development have been specified. Clear results of the implementation of the strategy for the development of the pharmaceutical industry until 2020 have been emphasized. Examples of implementation of the innovation management mechanism at the level of a separate domestic company Biocad have been given.

BUSINESS ANALYSIS OF CANVAS AND SWOT MODELS (CASE STUDY FOR CULINARY CROSSBREED CAKE "TN. XYZ")

Basket cakes (some call them baskets), named after their printed basket-shaped containers, are cakes made from sticky rice flour and sugar and have a sticky and sticky texture. This cake is one of the typical cakes or mandatory Chinese New Year celebrations. "TN.XYZ" Basket Cake Business is a domestic company that makes basket cakes that are normally made and marketed each year before the Chinese New Year celebrations. The value proposition of “TN.XYZ” Basket Cake is a typical Peranakan cuisine that is marketed before the Chinese New Year. The channel chosen by the owner to verbally sell his products using traditional methods also uses digital technology via social media Instagram. In addition, the owner performs consignment storage in traditional markets and sells products to retail outlets as product demand increases. Customer relationship from Kue Basket "TN.XYZ" via social media Instagram. WhatsApp is also used to upload the results of testimonials from consumers who have already purchased "TN.XYZ" cake basket products through online media.

CORPORATE SOCIAL RESPONSIBILITY: AN ILLUSION OR REALITY

Business enterprises and their policies of conducting business have always been considered as debatable, and another aspect is following social and environmental regulations of jurisdictions in which companies conduct their business-either domestic enterprises or international ones. In different scenarios, companies self-regulate themselves and, in this prospect, environmental conduct cannot be adhered to properly. On the other hand, it has been observed that MNC's increasingly self-regulate their environmental conduct. Experience shows that when the MNC's or the polluting companies faced with strong environmental regulations, they move their base of operations to another country with lower (thus cheaper) standards and it affects that country massively. The same situation when it appears with a domestic company, it tries to disguise its fallacy through lack of regulations and policy within its own jurisdiction. What can be done to stop this? Indeed, there are various examples historically such as Lubbe v Cape PLC etc., and similarly, more stringent waste regulations in Europe and other industrialized nations can also help. What about stakeholders and internal management, and how do the repercussions of not adapting to the principles of corporate social responsibility?

Legal Consquences of A Contract Made by The Parties Thereout Arbiral Award

As a top-10 gold mining countries, Indonesia becomes the most attractive investors destination in mining sector. Those foreign investors shall be a Joint Venture Company with a domestic company. That joint venture company later must be making an agreement with Indonesia’s government in form contract of work. Conflict of interests are often happen within holding companies with joint venture company’s measure performing contract of work. In this case discussed in this writing, the holding companies are making an agreement of which the object of that agreement turns out being an object which is must be executed based on the case verdict between the joint venture company and the government of Indonesia. The losingparty may apply for agreement revocation or derdenverzet over the verdict.

Managerial competency in complex business systems: Outcomes standardization and organizational learning process quality in a large-scale domestic company

Staff competency, as the only distingent factor in a working process in an organization, is in a base of a successful and sustainable business. Managerial competency, especially in complex business systems, is even more significant. Competency requirements result of both the international management systems standards and the modern business environment conditions. Meeting these requirements require the implementation of a planned and systematic process of organizational learning. A well-designed procedure for selection, acquisition and managerial competency development, available resources for human resource investment and well-chosen topics in different educational and training programs are required, but not sufficient to reach wanted effects in the organizational system. Results of the empirical research on a case study of a large-scale domestic company with international business activities show a positive experience of standardizing the organizational learning programs outcomes to meet organizational and individual interests. Standard competencies, learning programs goals and anticipated effects of manager trainings represent the company's expectations and defined obligations and responsibilities for all actors in the organizational learning process toward achieving learning and business quality goals. Some of them are highlighted in this paper.

Investigation of ecogeophysical factors of the environment of Vladikavkaz

A study of ecogeophysical factors of the environment in Vladikavkaz was carried out at 126 points: indicators of noise pollution, electric fields and the level of gamma radiation were measured. The noise level was determined with the help of noise and vibration meter Ekogeofizika-110A of the domestic company Oktava. It has been defined that the population of Vladikavkaz is subjected to a significant noise period of time, which exceeds the permissible level, which can negatively affect the health of citizens. Measurements of gamma radiation level were made using a gamma radiation dosimeter DBGA-OCHA. According to the obtained data, the population of Vladikavkaz is exposed to the gamma radiation in the range of 0.05–0.18 µSv/h and with an average value of 0.11 µSv/h, which is below the maximum permissible level. In order to study the electric fields, the measurements were carried out by the electric field meter IEP-05. The electric field strength reached up to 1400 V/m at individual measurement points, at an acceptable level of 800 V/m; this indicator exceeds the maximum permissible values.

Airline service quality and visual communication

Purpose The purpose of this paper is to analyze differences in airlines service quality perceptions (service content) and visual communication styles (service form) between passengers from a high-context (HC) culture (Iraq) and from a low-context (LC) one (Germany). The theoretical support is based on Hall’s (1976) theory about cultural influences on consumers’ perceptions and on ethnocentric influences. Design/methodology/approach In this study, the authors compared two groups of passengers from two countries ‒ Iraq (a high-context culture) and Germany (low-context culture) – that gave their opinions about two different airlines (Iraqi Airlines and Lufthansa). In total, 400 personal evaluations were obtained (100 for each company in each country). Findings The results have demonstrated that, first, regarding service quality perceptions, both groups of passengers differ, not due to the cultural context, but due to the ethnocentristic feeling, that is service quality values are higher when the domestic company is evaluated in both countries. Second, regarding visual identity perceptions, the cultural context explains perception differences, because the Germans evaluations are higher for both, the foreign company and the domestic one. Originality/value First, the authors have measured in the same study whether people from an LC culture differ from people from a HC culture with respect to how they perceive both the content of the service (the perception of service quality) and the form of the service (the perception of visual identity). In other words, the authors have compared not just the way a company delivers its services, but also how the company is visually presented. Second, the authors have studied a country that has seldom been analyzed from a marketing perspective, Iraq. Third, the authors have compared not just two cultures, but also two companies (a domestic one and a foreign one), in order to see if consumers tend to have more positive perceptions of a local company, regardless of the culture to which they belong. If this point is demonstrated, then some more implications related to ethnocentrism will be added for a better understanding of how to proceed in the international arena.