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2021 ◽  
Vol 5 (4) ◽  
pp. 372-383
Author(s):  
Putu Arina Hermarani ◽  
Ni Made Ras Amanda Gelgel

Based on the KPID Bali website in 2020, PT Bali Ranadha Televisi is the first and only private local television broadcasting institution in Bali Province that is still active and persists in broadcasting local programs. The agency established a local television broadcasting station called Bali TV. The purpose of this study is to determine the business strategy of the local broadcaster PT Bali Ranadha Televisi. This qualitative research uses Niche Theory Analysis in Media Ecology. The results of this study are: 1) There are 6 types of local broadcast program content on Bali TV, 2) The target of audiences are from children to adults, 3) The capital used by Bali TV is human resources (HR), income from production costs of broadcast programs, advertising revenues, broadcast programs, and additional off-air programs, 4) Bali TV is referred to as a generalist media because it has various sources of life support.


2021 ◽  
Vol 10 (1) ◽  
pp. 113-128
Author(s):  
Yefi Dyan Nofa Harumike

Radio is one of the communication media that used to be a primadonna in society. However as media technology grew rapidly, radio became less attractive. Radio had to fight to maintain its existence in the media community. Various efforts are made by radio to reclaim the hearts of its listeners through improving the quality of broadcasting until the renewal, improvement and development of the program. Radio Persada faces the same problem. Radio Persada is a Local Public Broadcasting Institution (LPPL) in Blitar Regency that is independent, neutral, and non-commercial. It produces broadcast programs not solely to meet the demands of capitalism, liberalism, market tastes, or government mouthpiece, but primarily to carry out its function as a mass media serving the interests of the public. Persada is the flagship program of Radio Persada that seeks to realize the function of the service. Programs whose content prioritizes local information or news and live reportage is broadcast since 2018 and still exists today. This research aims to understand the management of Suara Persada program in an effort to maintain its existence in the era of digitization. Research is conducted using qualitative methods with data collection techniques through interviews, observations and documentation studies. This research found several faktors that influence the existence of Suara Persada program, namely; 1) excellence in serious but relaxing packaged local content, 2) community engagement through citizen journalism in Suara Persada program, 3) implementation of program management that follows developments in all stages of planning, organizing, influencing and controling activities, 4) the use of streaming channels and the utilization of social media (Facebook and Instagram), 5) consistency in maintaining a two-way communication system using various communication media including social media.


2021 ◽  
Vol 2 (2) ◽  
pp. 47-55
Author(s):  
Nurhikma Amalia Ramli ◽  
Hasanuddin Remmang ◽  
Muhlis Ruslan

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan (bukti fisik, kehandalan, daya tanggap, jaminan, dan empati) terhadap loyalitas pelanggan yang dimana dalam hal ini adalah pendengar Radio Republik Indonesia Makassar. Metode penelitian yang digunakan adalah teknik non random sampling dengan menggunakan klaster sampling acak sebanyak 100 orang pendengar radio RRI. Hasil penelitian menunjukkan bahwa variabel keandalan memiliki pengaruh yang signifikan yang artinya siaran RRI Makassar konsisten dalam ketepatan siaran, keakuratan infomasi dan tepat waktu. Ketika menyiarkan program siaran, variabel daya tanggap memilik pengaruh yang signifikan kepada pendengar dalam bentuk layanan seperti menanggapi dan memberikan solusi kepada pendengar saat penyiaran maupun masalah-masalah yang disampaikan oleh pendengar ke penyiaran atau ke RRI Makassar. Variabel   jaminan berpengaruh signifikan yang artinya jaminan yang telah diberikan oleh RRI Makassar telah memberikan kenyaman dalam mendengar dan melayani para pendengar radio RRI Makassar. Variabel empati berpengaruh signifikan artinya empati penyiar dan RRI makassar sudah peka terhadap keinginan dan kebutuhan pendengar. Begitupula dengan variabel bukti fisik memiliki pengaruh yang signifikan yang berarti menunjang siaran RRI Makassar sudah baik seperti alat pendukung siaran yang membuat frekuenzi dan suara penyiar jelas Ketika didengar. This study aims to study the effect of service quality (physical evidence, reliability, responsiveness, assurance, and empathy) on customer loyalty which in this case was the listener of Radio Republik Indonesia, Makassar. The research method used was a non-random sampling technique using a random cluster sampling of 100 RRI radio listeners. The results showed that the reliability variable had a significant effect, which means that RRI Makassar broadcasts were consistent in broadcasting accuracy, information accuracy, and on time. When broadcasting broadcast programs. The responsiveness variable had a significant effect on listeners in the form of services such as responding and providing solutions to listeners when broadcasting, as well as problems conveyed by listeners to the broadcasting or to RRI Makassar. The assurance variable had a significant effect, which means that the assurance provided by RRI Makassar had provided comfort in hearing and serving listeners of RRI Makassar. The empathy variable had a significant effect, meaning the broadcaster's empathy and RRI Makassar was already sensitive to the wants and needs of listeners. Also, the physical evidence variables had a significant effect, which means that supporting RRI Makassar broadcasts was good, such as broadcast support tools that made frequency and the announcer's voice was clearly heard.


2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Lisa Adatin Filla Wahida ◽  
Heny Triyaningsih

Abstrak Media merupakan komponen yang berpengaruh terhadap pelestarian sekaligus perkembangan budaya suatu daerah. Melalui media, budaya terjaga kelestariannya dan dapat diperkenalkan kepada khalayak. Namun, era digital dan perkembangan teknologi informasi dikhawatirkan mengikis budaya lokal dari segi program atau konten yang dibawa. Peranan penting dalam pelestarian budaya pada tingkat lokal seperti Madura, adalah melalui radio daerah salah satunya adalah radio Karimata, Pamekasan. Dalam hal ini menjadi penting untuk radio lokal mengemas program yang mendukung pelestarian budaya lokal. Untuk mengetahui strategi Radio Karimata, sebagai salah satu radio dalam melestarikan budaya di Madura digunakan metode kualitatif, data yang diperoleh dengan cara observasi, wawancara, dan dokumentasi. Data tersebut dianalisis dengan analisis data kualitatif deskriptif, dan dicek keabsahannya dengan triangulasi sumber dan metode. Hasil penelitian ini menunjukkan bahwa program siaran yang mendukung pelestarian budaya di Madura adalah program bingkai Madura yang dikemas dalam bentuk Feature. Beberapa strategi yang digunakan radio Karimata Pamekasan dalam melestarikan budaya Madura melalui program siarannya, adalah, menyajikan program yang berbeda dengan radio lainnya serta memperbanyak topik, menjadikan program tersebut program unggulan dari program yang ada, menggali informasi dari masyarakat ataupun pendengar dengan cara membuat rekaman singkat yang bersentuhan dengan budaya sekitar, dan menyajikan acara pada platform media sosial seperti ke laman facebook dan laman web radio Karimata Pamekasan. Abstract Media is a component that influences the preservation and development of a region’s culture. Through the media, the culture is preserved and can be introduced to the public. However, it is feared that the digital era and the development of information technology will erode local culture in trems of the programs or content carried. An important role in cultural preservation at the local level such as Madura, is through regional radio, one of which is the Karimata radio, Pamekasan. In the case, it is important for local radio to package programs that support the preservation of local culture. To find out the radio Karimata strategy as one of the radios in preserving culture in Madura, qualitative methods were used, the data were obtained by means of observation, interviews, and documentation. The data were analyzed using descriptive qualitative data analysis, and the validity was checked by triangulation of sources and methods. The results of this study indicate that the broadcast program that supports cultural preservation in Madura is a Madura frame program tha is packaged in the from of a Feature. Some of the strategies used by Karimata Pamekasan radio in preserving Madura culture through its broadcast programs are presenting programs that are different from other radios and multiplying topics, making the program the flagship program of existing programs, gathering information from the public or listeners by making short recordings that touch with the surrounding culture, and present events on social media platfroms such as the facebook page and the Karimata Pamekasan radio web page.


2020 ◽  
Vol 5 (2) ◽  
pp. 175
Author(s):  
Nanang Yulianto Romadlono

<p><em>Television broadcasting media during the Disruption Era was the biggest challenge for Television, especially local television to innovate and be creative in the era of technological development. Competition between the media is very tight coupled with the current Covid 19 pandemic, requiring media companies to survive in the competition of competitors. Cakra Semarang TV as Local TV in Central Java in an effort to compete in the Age of Media Disruption. The method used in this research is interpretive qualitative, using the theory of Sociocultural Evolution and Socio-technical System Theory that is used to see Cakra Semarang TV survive the media disturbances. the findings of the research show that creativity, promotional content and news as well as the application of media are the benefits that are utilized by Cakra Semarang TV to stay afloat. The application of Media Divergence by Cakra Semarang TV is a solution to the change in the way viewers watch the previously conventional Cakra Semarang TV program, but now viewers can enjoy Cakra Television Semarang TV broadcasts boldly or online. Efforts to save Cakra Semarang TV in a program broadcasting broadcast programs with the concept of divergence using YouTube streaming, social media to the site portal to get closer to the audience. This effort was carried out by Cakra Semarang TV as a way to maintain existence in the Local Television Media industry in Central Java in the Era of Disruption Current media</em>.</p>


2020 ◽  
Vol 21 (2) ◽  
pp. 62-66
Author(s):  
Vinda Maya Setianingrum ◽  
Anam Miftakhul Huda ◽  
Galuh Gita Indrajayani

Abstract— General election to be one of public concern because in the process leaders will be selected both at the executive and legislative levels. Television media makes the implementation of elections as the content of choice to be broadcast to the public. If the national election is packaged in a broadcast program on national television, then the holding of regional head elections or local elections becomes the material for broadcast programs on local television. East Java is the province that held simultaneous regional elections in 2018, both the election of the Governor and the election of Regents and Mayors. This moment was then managed by TV9, which was one of the local televisions in East Java to present a dialogue program called Ruang Pilkada. From this background, the researcher wanted to find out how the results of the discussion presented in the broadcast program were related to the East Java elections. Talks from the speakers were important to describe as references to the next election. This study uses a case study method and collects data through interviews, observation, and documentation. The result is that the regional election broadcast program can provide an overview of the implementation of the election in accordance with the expected stages and processes of democracy. The discourse in the broadcast program is a reference that the socialization and discussion that educates the public will have an impact on the implementation of a safe and dignified local election. Keywords—: broadcast media; television program; East Java regional election;TV9.


2020 ◽  
Vol 18 (02) ◽  
pp. 152-162
Author(s):  
Atika A

Televisi Republik Indonesia Kalimantan Selatan (TVRI Kalsel) is a local public television station in South Kalimantan which expected to have sufficient supporting resources so that it can meet the information needs of local people. This study analyzes media ecology on TVRI Kalsel, specifically in local content-based programs. The objective of this research is to determine the category of  TVRI Kalsel's niche breadth based on local content programs. Quantitative approach is used, where the data is analyzed using Niche Theory. Data was collected through interviews and program observation. The data is then analyzed using instrument sheet containing the program’s title and categories of information. The results showed that TVRI Kalsel as the only Public Broadcasting Institution in Banjarmasin, South Kalimantan, was included in the generalist category with 3.56 score. The score showed that TVRI Kalsel had quite a lot of supporting resources from information broadcast programs with local content. There were eight programs broadcasting information with local content. Those eight programs broadcast information were in form of straight news, features, features documentaries, and talk shows.


2020 ◽  
Vol 7 (2) ◽  
pp. 235
Author(s):  
Rizal Rizal ◽  
Eliyani Eliyani

<p class="Abstrak">Perusahaan bisnis bidang <em>broadcasting</em> atau tepatnya stasiun televisi memiliki strategi untuk menayangkan tayangan acara yang paling ditunggu oleh penonton setianya, yaitu berupa tayangan acara yang <em>up to date</em> dan cepat dalam penyiarannya. Oleh sebab itu, diperlukan staf pada bagian pasca produksi untuk bekerja secara cepat dan sesuai dengan prosedur tayangan. Untuk mempersiapkan tayangan terbaru secara cepat, diperlukan sistem penjadwalan staf <em>editor</em> video yang jumlahnya besar secara cepat, tepat, dan dapat dilihat dengan instan oleh para <em>editor</em> video sehingga memudahkan <em>editing</em> video setiap harinya. Algoritma yang cocok untuk menghasilkan jadwal secara cepat dengan jumlah yang besar dengan tidak ada data yang bentrok adalah <em>ant colony</em> atau algoritma koloni semut. Algoritma <em>ant colony </em>ini mengacu pada cara hidup semut yang berkelompok dalam mencari makanan sehingga dapat kembali lagi ke tempat semula dengan jalur yang sama dan cepat. Data masukan yang digunakan dalam penelitian ini adalah nama <em>editor</em> dan ruangan, serta luaran berupa jadwal per <em>shift</em> untuk setiap ruangan untuk suatu periode tertentu. Penelitian ini menggunakan basis data <em>MySQL</em> dan <em>firebase</em>. Jadwal <em>editor</em> yang telah diolah pada aplikasi <em>back-end</em> kemudian diubah ke dalam bentuk aplikasi android, dengan demikian jadwal tersebut dapat dilihat oleh seluruh staf <em>editor</em> video melalui <em>smartphone</em> masing-masing. Pengujian dilakukan terhadap hasil perhitungan algoritma, fungsional sistem, integrasi, dan penerimaan yang dikembalikan pada sistem dengan mencari kesalahan pada <em>interface</em> perangkat lunak, dan pengujian penggunaan langsung kepada pengguna. Hasil pengujian menunjukkan bahwa algoritma <em>ant colony</em> dapat digunakan untuk menyusun jadwal <em>editor</em> video dengan cepat dan tepat, semua fitur berjalan dengan baik, dan tingkat kepuasan pengguna cukup tinggi.</p><p class="Abstrak"> </p><p class="Abstrak"><em><strong>Abstract</strong></em></p><p class="Abstract"><em>Broadcasting or television business companies have a strategy to broadcast programs up to date and quickly. Therefore, staff in the post-production section are required to work quickly and in accordance with the show procedures. To prepare the latest shows quickly, a video editor staff scheduling system is needed. That scheduling system should be fast, precise, and can be seen instantly by video editors so that the editing processes can be done easily every day. The suitable algorithm to generate a schedule quickly in large numbers with no data clashing is ant colony.Ant colony algorithm refers to the way of ants when looking for food in a group, then they can return again to their original place with the same path and fast. The input data used in this study is the name of the editor and the room, and output in the form of a schedule per shift for each room for a certain period. This research uses MySQL and firebase databases. The editor's schedule that has been processed in the back-end application is then converted into an android application, therefore the schedule can be seen by all video editor staff via their own smartphones. Tests are carried out on the results of algorithm calculations, functional systems, integration, and feedback to the system by looking for errors on the software interface, and direct use testing to users. The test results show that the Ant Colony algorithm can be used to compile a schedule of video editors quickly and precisely, all features run well, and the level of user satisfaction is quite high.</em></p><p class="Abstrak"><em><strong><br /></strong></em></p>


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