scholarly journals Kualitas Produk dan Harga Dalam Meningkatkan Minat Pembelian Konsumen Pada Rebana NS Di Kabupaten Gresik

2020 ◽  
Vol 17 (2) ◽  
pp. 240
Author(s):  
Muchsin Zuhad Al'asqolaini ◽  
Ahmad Junaidi Musthofa

The purpose of this study is to determine the effect of Product Quality and Price on Consumer Purchase Interests in Tambourine NS, and to analyze the effect partially and simultaneously of each variable, so that the data analysis method used is to use multiple linear regression analysis and hypothesis testing with test t and F test. In this study, the population was 35 regular customers of tambourine NS products using saturated samples. Data collection was carried out by giving a list of questions to respondents, namely regular customers tambourine NS. Based on the results of the analysis of multiple linear regression tests produce that Product Quality and Price Simultaneously influence 7.625 with a significance of 0.000. While the partial test results of Product Quality partially influence 4,322 with a significance of 0,000 results. another case with Prices which partially does not affect the Consumer Purchase Interest. The most dominant variable in influencing consumer purchase interest is product quality.

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Dr. Hotma Napitupulu

<p><em>This research is intended to examine the effect of price and product quality on customer satisfaction both partially and simultaneously at PT Sophie Paris Indonesia, Pondok Gede branch. The research method used is descriptive and verification research methods. Data was collected using the questionnaire method, and data analysis used was multiple linear regression analysis. The results showed that price, product quality and customer satisfaction.<br /><br /></em></p>


2019 ◽  
Vol 10 (1) ◽  
pp. 19-28
Author(s):  
Maria Kaok

The purpose of this study was to analyze the influence of the work environment and work facilities on the performance of the employees of PT. Telkom (Engineering Section) Merauke Branch. With data analysis techniques using multiple linear regression analysis and t-test results of 3.567 for X1 variables (work environment) and X2 variables (work facilities) 2.16 and f-test 12.724. The conclusion of this research is that by paying attention to the work environment and adding work facilities it will have a good impact on employee performance.


2017 ◽  
Vol 3 (2) ◽  
pp. 201-212
Author(s):  
Taufik Tri Nur Hidayat ◽  
Chalil Chalil ◽  
Maskuri Sutomo

The purpose of this study is to simultaneously and partially determine and analyze the effect of accessibility and destination image toward the revisit to Tambing Lake. The variables of this research are accessibility (X1) and destination image (X2). While the dependent variable is the revisit (Y). This study used the research method of causal descriptive, with the sample size of 70 people. The sampling of this research used incidental sampling technique. The data analysis method in this research used multiple linear regression analysis method. The results showed that: 1). Accessibility and destination image simultaneously have significant effect on the revisit to Tambing Lake; 2). Accessibility partially have significant effect on the revisit to Tambing Lake; 3). Destination image partially have significant effect on the revisit to Tambing Lake. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh variabel aksesibilitas dan citra destinasi secara simultan dan parsial terhadap niat berkunjung kembali ke Telaga Tambing. Variabel penelitian ini yaitu aksesibilitas (X1) dan citra destinasi (X2). Sedangkan variabel dependen yaitu niat berkunjung kembali (Y). Metode penelitian yang digunakan adalah metode deskriptif kausal dengan jumlah sampel 70 orang. Bentuk pengambilan sampel menggunakan teknik insidental sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian menunjukan bahwa: 1). Aksesibilitas dan citra destinasi secara simultan (serempak) berpengaruh signifikan terhadap niat berkunjung kembali ke Telaga Tambing; 2). aksesibilitas secara parsial berpengaruh signifikan terhadap niat berkunjung kembali ke Telaga Tambing; 3). citra destinasi secara parsial berpengaruh signifikan terhadap niat berkunjung kembali ke Telaga Tambing.


2020 ◽  
Vol 11 (1) ◽  
pp. 83-94
Author(s):  
Dewi Rosa Indah ◽  
Iza Afalia ◽  
Zenitha Maulida

This study aims to determine the effect of brand image, product quality and price on purchasing decisions on Vaseline hand and body lotion products. The population is female students of University Samudra who use these products. Because the number is not known with certainty, a sample of 96 people was determined using the Cochran formula. Data analysis method used is multiple linear regression analysis. The results of the study concluded that partially, brand image, product quality and price had a positive and significant effect on purchasing decisions for Vaseline hand and body lotion products. In addition, the results of the study stated that the brand image, product quality and price simultaneously had a significant effect on purchasing decisions on the product.  


Author(s):  
Khussnul Agestina ◽  
Ika Susilowati

This study aims to determine the effect of location, price, and product quality on  customer satisfaction of Hanna Kebab Kebumen. The problems raised in this study are the Analysis of the Influence of Location, price, and product quality on customer satisfaction of Hanna Kebab Kebumen, with the aim of knowing how much the influence of Location, Price, and Product Quality on Hanna Kebab Kebumen consumer satisfaction partially or simultaneously Sample data taken in this study are Hanna Kebab Kebumen consumers, amounting to 100 consumers as respondents. Instruments or data collection tools in this study were using questionnaires / questionnaires.  The data analysis tool used in this study is using multiple linear regression analysis. Data analysis techniques used include qualitative analysis and quantitative analysis consisting of validity test, reliability test, t test, F test, multiple linear regression analysis (Likert scale). ) Data were analyzed with the help of SPSS Release 22 for Windows.  From the results of the proof of the first hypothesis that the location partially has a significant effect on satisfaction. From the results of the second hypothesis that prices partially have a significant effect on satisfaction. From the results of the third hypothesis proving that product quality partially has a significant effect on satisfaction. From the results of the fourth hypothesis Location, Price, and Quality of Products simultaneously have a significant effect on satisfaction.  R Square determination coefficient value obtained 0.246 means that 24.6% satisfaction is influenced by the location variable, price, and product quality while the remaining 75.4% (100% -24.6%) is caused by other variables.


Jurnal Soso-Q ◽  
2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Walter Tabelessy

This study aims to analyze the effect of product quality, promotion and design on the purchasing decisions of Samsung Smartphones in Ambon City. The population in this study is Samsung Smartphone consumers in Ambon. The sample used was 100 respondents with accidental sampling technique. Data collection techniques with questionnaires, while data analysis techniques using multiple linear regression analysis. From the F test results it is known that the regression model is feasible to measure the purchasing decisions of Samsung smartphones to consumers in Ambon City. Based on the results of multiple linear regression analysis of the t test, the results show that product quality, promotion and design have a significant effect on the purchasing decision of Samsung Ambon City Smartphones. Keywords: Product Quality, Promotion, Design, Purchasing Decisions


2021 ◽  
Vol 10 (1) ◽  
pp. 1
Author(s):  
Iqfina Harun ◽  
Cut Putri Mellita sari

This study aims to determine the effect of foreign investment and exports on GDP in the industrial sector in Indonesia. The data used in this study are secondary data from 2010 to 2018. The data analysis method used in this research is multiple linear regression analysis. The results show that foreign investment and exports have a positive and significant effect on the GDP of the Indonesian industrial sectorKeywords:Gross Domestic Product, Foreign Investment, Export


2021 ◽  
Vol 10 (1) ◽  
pp. 39-48
Author(s):  
Ahmad Sobrowi ◽  
Muhammad Safri ◽  
Erni Achmad

This study aims to: 1) determine the development of lavies received on tourism object, the number of tourist visits, the number of hotels and the number of tourist attractions in Jambi City, 2) to analyze the effect of the number of tourist visits, the number of hotels and the number of tourist attractions on the receipt of levies for tourism object in Jambi City. The data used in this research was secondary data. The data analysis method used in this research is the developments formula and multiple linear regression analysis with the eviews program. The results showed that realization of levies received aon tourism object in Jambi City increased by an average 0f 35.31% with an average amount of tourist visits of 55.74%, the number of hotels an average 0.50%, and the number of tourist attractions an average 0,37%. While the result of the t-test shows that partially the number of tourist visits and the number of hotels have a significant effect on the acceptance of tourism object fees in Jambi City with a significant value of P <0.05. Keywords: Receipt of tourism object retribution, Number of tourist visits, Number of hotels, Number of tourism objects


2020 ◽  
Vol 22 (01) ◽  
pp. 71
Author(s):  
Rochmad Fadjar Darmanto ◽  
Anik Ariyanti

Service quality, price, and atmosphere influence customer satisfaction. The purpose of this study was to determine the effect of service quality, price, and atmosphere on customer satisfaction at Bakso Boedjangan Bintara. The study population was customers of Bakso Boedjangan Bintara and samples taken by 100 people. The data analysis method of this research is multiple linear regression analysis previously tested with the classic assumption test. The test results show that service quality, price, and atmosphere have an effect on customer satisfaction Bakso Boedjangan Bintara.Keywords: Service quality, price, and atmosphere influence customer satisfaction ABSTRAKKualitas pelayanan, harga dan suasana berpengaruh terhadap kepuasan pelanggan. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan, harga dan suasana terhadap kepuasan pelanggan Bakso Boedjangan Bintara. Populasi penelitian adalah pelanggan Bakso Boedjangan Bintara dan sampel yang diambil sebesar 100 orang. Metode analisis data penelitian ini adalah analisis regresi linier berganda yang sebelumnya diuji dengan uji asumsi klasik, Hasil pengujian menunjukkan bahwa kualitas pelayanan, harga dan suasana berpengaruh terhadap kepuasan pelanggan Bakso Boedjangan Bintara.Kata kunci: Kualitas pelayanan, harga dan suasana berpengaruh terhadap kepuasan pelanggan


2020 ◽  
Vol 8 (3) ◽  
pp. 267-280
Author(s):  
Suri Amilia ◽  
Iriyani

ABSTRACT The objective of the research was to find out the location, price and facilities of rental room decisions of the students Fakultas Ekonomi Universitas Samudra.  Data analysis method using multiple linear regression, with multiple linear regression analysis equation in research are: Y = 2.597 + 0.184X1 + 0.184X2 + 0.044X3. The value of Adjusted R Square obtained by 0,17 or 17,0% indicates the ability of the location, price and facilities of rental room decisions of the students Fakultas Ekonomi Universitas Samudra, while the remaining 83.0% is influenced by other variables that are not in accordance with this study such as research, security and other relationships etc. From the results of trials on the location of the lease significant to the rental room decision and the hypothesis accepted, the price does not matter significantly to the rental room decision and the hypothesis rejected, and the facilities are not significant to the rental room decision and the hypothesis rejected. From the trial results prove the location, price and simultaneous facilities significantly influence room rental decisions the students Fakultas Ekonomi Universitas Samudra and the hypothesis accepted.    


Sign in / Sign up

Export Citation Format

Share Document