Digital Marketing, e-WOM, Brand Awareness Dan Keputusan Pembelian Kopi Milenial

This writing aims to examine and analyze the effect of digital marketing, e-WOM, brand awareness of purchasing decisions at Pontianak Lokale coffee shop. This type of research uses a quantitative approach. The population in this study was 100 Lokale coffee shop followers on Instagram. Lokale Coffee Shop is one of the coffee shops of young people today that offers millennial coffee concept. With urbanites often spending time in coffee shops, coffee shops are now a symbol of lifestyle so that the choice of coffee shops themselves is also correlated with social status. The data analysis model used is path analysis. The results of this study indicate that digital marketing has no significant effect on brand awareness, while e-WOM has a significant effect on brand awareness, this shows that the effect of e-WOM is still very effective in its use in the marketing world compared to the use of digital marketing as a promotional tool in the current era. e-WOM and brand awareness have a significant effect on purchasing decisions, if viewed from the results obtained when the two ways of promotion are combined, the benefits can be maximized.

Kewirausahaan Dalam Perspektif Generasi Muda Marind

The purpose of this paper is to identify the views and opinions of the young generation of Marind in Kampung Domande Malind District about entrepreneurship. The method used is qualitative descriptive data analysis with observation and interview techniques and the young generation of Marind in Domande village Malind district as a source of information. The results of this study indicate that the young generation of Marind knows and has heard about entrepreneurship, but they see entrepreneurship as a difficult endeavor and if it is sought it will require no small amount of capital. There is a mistaken understanding that in entrepreneurship the main thing is capital in this case financial or money. In addition there is a crisis of confidence if you want to compete in the world of entrepreneurship with others. Thus, a negatif perspective is obtained so that it requires encouragement from various parties other than the young Marind generation itself, the role of the government in this case related agencies is needed to provide positive stimulus in this case capital assistance to them. Academics also have an important role to help the government at least through management knowledge by providing sosialization and training on entrepreneurship for the young generation of Marind in the village of Domande.

Pengangguran, Kemiskinan, Tingkat Pendidikan Dan Produk Domestik Regional Bruto

The study aims to analyse whether the unemployment, poverty and education factors affect gross Regional domestic product (GDP) in Merauke Regency in 2010-2018. The data used in this study is secondary data. The method of collecting data using secondary data from the official data is issued by the Department of Statistics Central of Merauke District. For data processing is done using SPSS 21 program. The results of this study showed the variables of unemployment, poverty and education for the four districts studied; The slope district, Kurik District, Naukenjerai District and Sota district are simultaneously affecting the value of the gross Regional domestic product (GDP) of Merauke Regency. Result coefficient of determination (R²) 91.7% indicates that the variables of unemployment, poverty, and education have a significant influence on the improvement of the gross Regional domestic product (GDP). From the results of this research can also be concluded that the unemployment variables that affect the change in the value of gross Regional domestic product (GDP) in Merauke District lower education impact on the gross Regional domestic product value ( GDP) is because awareness of the importance of education in this district is still minimal especially in four districts that are carefully

Alokasi Dana Desa (ADD), Jumlah Penduduk Miskin, Indeks Pembangunan Manusia (IPM) Dan Pertumbuhan Ekonomi

This paper is a form of concept development, with the variable allocation of village funds (X1), the number of poor people (X2), Human Development Index (X3) and Economic Growth (Y) in East Nusa Tenggara Province in 21 districts. This study uses secondary data obtained from the Central Statistics Agency (BPS) of NTT Province from 2015 to 2019. Descriptive Statistics and Panel Data Regression Analysis using E-Views 10 using the Fixed Effect Model (FEM). The results of hypothesis testing (t-test) shows the allocation of village funds, has a positive and significant effect on Economic Growth (p-value: 0,000 <0.05) and (t-count = 7.81> t-table = 1.66) . While the number of poor people and the Economic Human Development Index (HDI) have no influence on Economic Growth because the probability value is more than 5 percent (0.05). The magnitude of the effect of Adjust R-Square (R2) of 0.35 or 35 percent of economic growth variables can be explained by the variable Village Fund Allocation, Number of Poor Population, and Human Development Index. This reflects the economy grows to be done, and not only from the Village Fund Allocation but has investment space in the priority sectors of each district that is able to reduce poverty and boost the Human Development Index.

Pola Pikir Masyarakat Asli Papua Dalam Peningkatan Daya Saing Perekonomian

Penelitian ini bertujuan untuk mengetahui bagaimana pola pikir masyarakat asli Papua dalam meningkatkan daya saing perekonomian di Kampung Kumbe, apa yang menyebabkan pola pikir mereka berbeda dengan masyarakat pendatang sehingga masyarakat pendatang memiliki tingkat perekonomian yang lebih tinggi dibanding masyarakat asli Papua di Kampung Kumbe sedangkan bantuan yang diberikan oleh pemerintah telah dibagi secara merata di kampung tersebut. Serta untuk mengetahui daya saing dari masyarakat asli papua dengan masyarakat pendatang. Pendekatan penelitian dalam proposal ini yaitu kualitatif deskriptif yaitu metode yang berguna untuk menganalisis kejadian-kejadian yang terjadi pada saat penelitian berlangsung nanti dengan teknik analisis data berupa reduksi data, penyajian data, dan tahap kesimpulan atau verifikasi data. Hasil yang diperoleh setelah melakukan wawancara kepada 20 responden yaitu bentuk pola pikir masyarakat asli papua di Kampung Kumbe memiliki bentuk pola piker konsumtif dimana mereka hanya mementingkan kamauan bukan kebutuhan sehingga daya saing perekonomiannya rendah.

Pemberdayaan Masyarakat Melalui Ekonomi Usaha Kerajinan Tangan Penyulaman Noken

The development of creative economy and encouraging community empowerment are the triggers of research which are expected to be able to describe the empowerment of Noken extension craftsmen with a focus on four key principles of empowerment development. This qualitative descriptive study involved informants using snowball sampling techniques, the results showed that empowerment did not work as it should and was not carried out in accordance with these principles, the failure to achieve the principle of equality supported by the justification of backing each party could participate as giving help to receive. The special program is designed from the executor of empowerment, designed by the community is still limited to mobilization so that it does not have the principle of participation. The principle of independence does not work because it is surrounded by a pattern of aid that does not support the form of independence and it is also realized that independence is only formed as a whole which begins with awareness, suspended with assistance, deferred with the assistance of craftsmen and deferred with craftsmen so that it can be done by delivering the economy. The implementation of this independence is not immediately approved for the release of assistance or in other words, the principle of sustainability is not implemented.

Analisis Tingkat Ketimpangan Dan Karakteristik Sosial Ekonomi Penduduk

Although the poverty rate continues to decline, the trend of inequality in Merauke Regency tends to fluctuate and increase compared to 2007. Whereas the economic growth of Merauke Regency is consistently above 7 percent in 2011 and the contribution of the agricultural sector reaches a quarter in GRDP. In addition to the lack of research on the level of inequality in Merauke Regency, this research was conducted with the aim to find out the level of population inequality according to the World Bank's size and to understand the socio-economic characteristics of each population group. This study uses descriptive analysis to answer more clearly the purpose of this study. As a result, the level of inequality in Merauke Regency in 2017 is classified as moderate. Meanwhile, the low-income population mostly lives in the village, more likely to allocate income to consume food but less calorie, accept raskin butdid not receive a Social Protection Card. An important finding in this study is that the accessibility of low-income populations to social protection programs is still low. So it is necessary to evaluate the implementation of the program to be on target.

Kepemimpinan Strategis Dan Perubahan Pada Perguruan Tinggi

The world recently changed rapidly in all fields. Higher education is one of the sectors that cannot avoid these changing. An existed Higher education is able to survive at this time is a university that is always willing to make the strategy changing and culture of the organization. And it is also supported by the existence of a strategic leader in the organization. This study aims to know the impact of strategic leadership and organizational culture on changes in the organization of higher education in Surabaya, East Java. The research method used in this research is quantitative. This research population was 231 study programs with minimum accredited criteria B. The sampling technique used was purposive sampling, so the sample of this research was 72 study programs. Data analysis method used is Partial Least Square. The results showed that the strategic leadership and organizational culture each had a positive and significant influence on the changing in the organization of higher education in Surabaya, East Java.

Pinjaman Modal Usaha Tani Pada Bank Daerah Versus Bank Negara

Rice Commodity is a commodity that has high economic value, so it needs to be developed by increasing loan investment, so that the important role of the Bank for lending is very important for the development of agricultural businesses and farmers' economy. This study aims to see whether there is a difference between the value of the loan, type of loan, income, and the form of loan against the selection of the type of bank. This research was conducted in Merauke Regency, Tanah Miring District, with a sample of 97 respondents from household heads of farm households. Using quantitative descriptive analysis. The results of the analysis show that state-owned banking institutions are chosen 83% higher than regional banks for consumer income, namely <1 Million, 1 Million - 3 Million, and> 3 and at 32.5%, state-owned commercial banks have a higher percentage of loans compared to Regional Owned Commercial Banks which is 83%. For the highest percentage loan scheme owned by the State-Owned Commercial Bank with 83%, namely in the KUR scheme the loan has a significant result or gets the results of a hypothesis that is rejecting Ho or accepting Ha where in taking a loan for the loan scheme has a significant relationship to the type of bank X2 Table 15,507 X2 Calculate = 18,005 with degrees of freedom (db) of 2 and a = 0.05 or 5%, with a P-Value value of 0,000 smaller than 0.05, or it can be said in state and regional public banks, credit schemes very influential in the selection of loans. %) and Agriculture (34.2%), and type Schema variables

Profil Dan Determinan Kerentanan Kemiskinan Rumah Tangga

Concept of vulnerability to poverty appears by a presence of shocks as an important dimension of poverty. The existence of shocks lead to insecurity in household welfare. This measurement of vulnerability to poverty is trying to measure probability of households fall in to poverty in the future. This study aims to measure household vulnerability to poverty and examine its determinants on the basis of a household survey data for Indonesia. Sampel data used is secondary data from IFLS 5 (Indonesia Family Life Survey) year 2014. The measurement of vulnerability to poverty is analyzed using three stage FGLS (Feasible Generalized Least Square), while its determinant is analyzed using logit regression methods. Results of this study show that Lampung province, DKI Jakarta, Sumatera Utara, Sumatera Barat, Kalimantan Selatan, dan Nusa Tenggara Barat have a high average value of vulnerability to poverty. Moreover, Lampung Province is the most vulnerable in 2014. Furthermore, this study find that age of household head, education of household head, household size,location, saving ownership,and land ownership have a significant effect on household value of vulnerability to poverty.