INTERNALISASI NILAI-NILAI MODERASI BERAGAMA DI INSTAGRAM

2021 ◽  
Vol 15 (1) ◽  
pp. 01-09
Author(s):  
Yusnawati Yusnawati ◽  
Ahmad Wira ◽  
Afriwardi Afriwardi
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Religious Studies ◽  
Primary Sources ◽  
Young Generation ◽  
Literature Study ◽  
Analysis Techniques ◽  
Qualitative Research Design ◽  
Social Media Platforms ◽  
Younger Generation

The latest highlight of religious moderation is the rise of contemporary issues of religious tolerance on social media. On that basis, this study aims to study religious studies on Instagram as one of the accountable social media platforms among the younger generation. Qualitative research design is used by literature study method. Data collection includes written documentation of Instagram content, comments. Content analysis techniques are used in primary sources related to the topic. This study confirms that Instagram has a positive impact in the process of internalizing religious moderation values among the younger generation. It is demonstrated through enthusiasm and response to the content material published by various da'wah media accounts. This study recommends subsequent research to identify the effectiveness of da'wah accounts that provide education in religious moderation. Keywords: Young generation; Instagram; Religious Moderation

EXPRESS: Complaint Publicization in Social Media

2021 ◽  
pp. 002224292110021
Author(s):  
Alireza Golmohammadi ◽  
Taha Havakhor ◽  
Dinesh K. Gauri ◽  
Johann Joseph Comprix
Keyword(s):  
Social Media ◽  
Firm Value ◽  
Positive Impact ◽  
Past Research ◽  
Response Strategy ◽  
Specific Response ◽  
Customer Care ◽  
Complaint Handling ◽  
Social Media Platforms ◽  
Firm Responses

Firms are increasingly turning to social media platforms for complaint handling. Past research and practitioners’ reports highlight the benefits of complaint handling on social media, urging firms to provide prompt and detailed responses to complaints. However, little research has explored the possible drawbacks of such practices, especially when responses inadvertently further publicize complaints. Utilizing two unique data sets in a series of observational and quasi-experimental analyses, this research provides the first evidence of complaint publicization in social media, a phenomenon in which firm responses to complaints on popular social media platforms increase the potential public exposure of complaints. This negative effect can outweigh any positive customer care-signaling impact from firm responses. The authors show that a response strategy that engenders a high level of complaint publicization – e.g., providing detailed responses through multiple communication exchanges with a complainant – could negatively impact perceived quality and firm value, diminish the positive impact of a firm’s own posts, and increase the volume of future complaints. Additional analyses reveal that these adverse impacts are stronger for firms that are targeted by retail investors. The authors also uncover specific response strategies and styles that could mitigate these effects.

scholarly journals SOCIAL MEDIA VS TRADITIONAL MEDIA AND THEIR IMPACT ON BRAND IMAGE COMMUNICATION ON INDIAN MILLENNIALS

2021 ◽  
Vol 9 (1) ◽  
pp. 1359-1373
Author(s):  
Ajit Jain
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Social Media Marketing ◽  
Young Generation ◽  
Age Group ◽  
Traditional Media ◽  
Image Communication ◽  
Generation Z ◽  
Social Media Platforms ◽  
Marketing Methods

The study focuses on examining which form of marketing out of the age-old Traditional Media or the latest Social Media Marketing has a greater impact on the consumer and which form, can communicate the brand image in a better way. The study focuses on finding answers to questions like what are the new platforms to reach out to targeted consumers, Reasons for which customers follow a brand on social media? etc. Concepts related to the brand image, traditional media, social media marketing, and lastly branding on social media platforms are introduced and examined in the paper. The experimental part of the study consists of a quantitative survey on Indian millennials and generation Z customers, i.e. in the age group of 15-30 years. The results imply that in general social media marketing methods are more effective and can communicate brand image in a better way than that of traditional media. Also, today’s young generation is more attracted to the brands having a strong social media presence.

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach

2020 ◽  
Vol 10 (1) ◽  
pp. 72-94
Author(s):  
Eman Ali Alghamdi ◽  
Naima Bogari
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Young Female ◽  
Equation Modeling ◽  
Purchasing Decision ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Impact

Social media (SM) tools have an immense potential in e-marketing and online shopping. However, there is a lack of researches on the use of social media platform as effective marketing tools. This study has aimed to investigate the revolution of social media in Saudi Arabia through understanding the impact of two popular SM platforms (Instagram and Snapchat) on the purchasing decision of Saudi customers through advertisements and blogger recommendations. Structural equation modeling (SEM) was used to develop a model, which was tested using Confirmatory factor analysis (CFA). The results indicated a positive impact of social media platforms on the purchasing decision of young female users. Moreover, the effectiveness of these platforms in generating electronic-word of mouth (eWOM) among consumers was highlighted. However, further research is needed to promote marketeers and consumers' awareness in the digital marketplace.

scholarly journals Mediating social media use: Connecting parents’ mediation strategies and social media literacy

2017 ◽  
Vol 11 (3) ◽  
Author(s):  
Rowan Daneels ◽  
Hadewijch Vanwynsberghe
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Media Use ◽  
Mobile Apps ◽  
Parental Mediation ◽  
Impact Factors ◽  
Social Media Use ◽  
Qualitative Research Design ◽  
Social Media Platforms ◽  
Set Up

Increasingly complex and multipurpose social media platforms require digital competences from parents and adolescents alike. While adolescents grow up with social media, parents have more difficulties with them, leading to uncertainties regarding their adolescents’ social media mediation. This study contributes to parental mediation research by (1) investigating whether mediation strategies defined by previous research are also relevant for social media use, and (2) exploring whether parents’ social media literacy is connected to the choice for a certain mediation strategy, as previous research already identified other impact factors such as children’s age or family composition. Using a qualitative research design, we interviewed 14 parents and 13 adolescents from 10 families in Belgium. Results indicate that, consistent with previous research, parents in this study mostly use active mediation focusing on risks and safety on social media. However, some parents monitor their children through social media accounts specifically set up for monitoring, or specialized mobile apps. Furthermore, parents with high (mostly critical) social media literacy choose active mediation over restrictive or technical strategies, recognizing opportunities of social media and letting adolescents explore on their own.

scholarly journals Utilizing Social Media to Implement Indonesia's National Ideology–Pancasila Within Millennials

2021 ◽  
Author(s):  
Nurfitrah Windriadi Oetomo
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Digital Technology ◽  
Modern Technology ◽  
Young Generation ◽  
Technology Usage ◽  
Know How ◽  
National Ideology ◽  
Younger Generation

Introduction: Pancasila is Indonesia’s national ideology that was made through long hours of discussion from June 1st to August 18th in 1945 which contains nation’s values that were meant to guide society to a better future. The young generation of Millennials are known for their skills and are familiar with modern technology, therefore they have a profound understanding of technology usage to utilize Pancasila’s values to the younger generation so they will not forget the struggle and vision of fellow veteran warriors for the nation. Methods: Aiming to know how Millennials work on modern technology such as social media, this article uses literature review methods, reviewing different articles on millennials, social media, digital technology and Pancasila. Results: 14 articles in totals are collected from different topics of millennials, social media, digital technology and Pancasila, resulting in values that Pancasila contains, the Millennials’ role in utilizing Pancasila’s values and taking advantage of social media to utilize Pancasila’s values in Millennials. Conclusion: Pancasila as a nation’s ideology contains values that are guiding society to a better future. As Millennials live and continue the journey to build a better Indonesia, it is necessary to utilize Pancasila’s values through modern technology that Millennials are familiar with like socialmedia so Pancasila is always in thought as guidance to live in society.

scholarly journals Book Review : "Generation Returning to the Roots: The Efforts of the Young Generation to Continue the Indonesian Imagination"

2021 ◽  
Author(s):  
Anida Faiqoh ◽  
Moses Glorino Rumambo Pandin
Keyword(s):  
Social Media ◽  
Millennial Generation ◽  
General Public ◽  
The State ◽  
Young Generation ◽  
National Narratives ◽  
Starting Point ◽  
Big Picture ◽  
Younger Generation

The purpose of writing the book "Generation Back to the Roots" is to describe the current millennial generation. The generation that uses social media to build wider networks and insights. This book is about an age that likes to get together, talk about many ideas, and try to make them happen. Besides that, it also describes the millennial generation who use optimism as a starting point for movement and change. The condition of the millennial generation trying to stay back at the roots of the noble culture of the Indonesian nation is a big picture of the book "Generation Back to the Roots."The book "Generation Back to the Roots" was written and intended to meet readers' needs, namely the nation's younger generations. The generation that begins to recognize the nation's civilization. The era that started to move to explore the noble culture of the country. This book explains the conditions of the millennial generation who are struggling to return to the roots of the nation and state's lives. The millennial generation and the general public are starting to forget the origins of the Indonesian government.This book presents the author's research for more than ten years regarding the millennial generation, who are starting to re-discuss ideals and build national narratives. In addition, it also provides information about the succession of ages in each period. It also tells how the development of mindset from generation to generation maintains the roots of the Indonesian nation. And most importantly, the book "Generation Back to the Roots" focuses on how the result of the mentality of the current millennial generation is starting to think about the nation's ideology as the root of the state. As well as presenting information form of motivation to the millennial generation to keep returning to the origins of Indonesian life.This book is quite interesting and important to review because we can use the book "Generation Back to the Roots" to understand the younger generation to try to continue the imagination of the Indonesian nation and bring about change in continuing the nation's ideals. Moreover, it is explained how can use the mindset from generation to generation to think and learn for the next millennial generation. The book "Generation Back to the Roots" is essential to review because it contains a moral message to the current millennial generation to continue learning and bringing development to a more advanced Indonesia. It is also necessary to check this book because the current millennial generation likes to read information and filter information with a developed mindset. Moreover, the book "Generasi Back to the Roots is also equipped with illustrations that make the reader not bored to finish this book.

scholarly journals Impact of Social Media Applications on Small Business Entrepreneurs

2016 ◽  
Vol 02 ◽  
pp. 1 ◽  
Author(s):  
Malik Shahzad Shabbir ◽  
Muhammad Saarim Ghazi ◽  
Atta Rasool Mehmood ◽  
◽  
◽  
...  
Keyword(s):  
Social Media ◽  
Small Business ◽  
Literature Review ◽  
Small Businesses ◽  
Positive Impact ◽  
Business Owners ◽  
Small Business Owners ◽  
Social Media Platforms ◽  
Media Applications ◽  
The Impact

The main objective of this paper is to investigate the impact of social media applications on small business entrepreneurs. It also examines how small business owners are motivated to use social media applications. Social media has completely transformed the way businesses are done. Social media applications in the present time have become the most efficient and effective tool for small business entrepreneurs, and normally all small businesses use social media platforms for the advertising and publicity of their products and services. They make fan pages for their followers, and they warmly welcome their suggestions and opinions, which help in improving their businesses. However, based on literature review, we conclude that there is a positive impact of social media applications on small business entrepreneurs as well as they are highly motivated to use these platforms.

scholarly journals MEMORI KOLEKTIF, REKONSTRUKSI, DAN REVITALISASI: STUDI KASUS WAYANG CECAK

Widyaparwa ◽  
2020 ◽  
Vol 48 (1) ◽  
pp. 92-105
Author(s):  
NFN Mu'jizah ◽  
NFN Purwaningsih
Keyword(s):  
Qualitative Research ◽  
Positive Impact ◽  
Oral Traditions ◽  
Primary Sources ◽  
Literature Study ◽  
Context Analysis ◽  
Living Tradition ◽  
Village Leader ◽  
Traditional Artists ◽  
Depth Interviews

Wayang Cecak is a Malay oral traditions which is almost critically extinc. This puppet remains only in the memories collective. The problem is how to preserve wayang cecak from extinction? The aim is to preserve the wayang's vitality from extinction. The method is done by reconstructing and revitalizing of wayang cecak becomes a living tradition. This qualitative research used an oral literary approach with primary sources of wayang cecak with text and context analysis. The method used literature study and field study technic observations were carried out with in-depth interviews with traditional artists, the representative community, and stakeholders. According to the eye-witnesses, wayang cecak has its unique structures. Reconstruction of wayang cecak involved the researcher, village leader, and traditional artists. Revitalization were carried out by performing wayang cecak in the community. This revitalization has a positive impact the wayang cecak increase their vitality.Wayang cecak merupakan sastra lisan Melayu yang hampir punah dan hanya hidup dalam ingatan ma-syarakat. Permasalahan penelitian ini ialah bagaimana cara melindungi wayang cecak dari kepunahan? Penelitian ini bertujuan untuk melindungi dan meningkatkan daya hidup wayang itu dari kepunahan. Caranya dengan merekonstruksi dan merevitalisasinya sehingga wayang itu menjadi sebuah tradisi yang hidup kembali. Penelitian kualitatif ini menggunakan pendekatan sastra lisan dengan analisis teks dan konteks. Sumber data berupa data primer wayang cecak. Metode yang digunakan yakni studi pus-taka dan studi lapangan dengan teknik observasi melalui wawancara mendalam dengan seniman pelaku tradisi, tetua adat, dan para pengambil kebijakan. Dari hasil penelitian diketahui bahwa pewaris aktif sudah tidak ada. Pertunjukan wayang cecak mempunyai struktur yang khas dalam pertun-jukannya. Rekonstruksi pertunjukan wayang cecak dilakukan bersama peneliti, tetua adat, dan seniman pemilik tradisi di Pulau Penyengat. Dari rekonstruksi dilakukan revitalisasi dengan mempertunjukkan wayang cecak dalam  masyarakatnya. Revitalisasi ini berdampak positif, yakni meningkatnya daya hi-dup wayang cecak.  

scholarly journals A Multimodal Approach to Predict Social Media Popularity

2018 ◽  
Author(s):  
Mayank Meghawat ◽  
Satyendra Yadav ◽  
Debanjan Mahata ◽  
Yifang Yin ◽  
Rajiv Ratn Shah ◽  
...  
Keyword(s):  
Social Media ◽  
Contextual Information ◽  
Primary Sources ◽  
Training Dataset ◽  
Grand Challenge ◽  
Multimodal Approach ◽  
Comparable Performance ◽  
Social Media Platforms ◽  
Data Source ◽  
Popularity Prediction

Multiple modalities represent different aspects by whichinformation is conveyed by a data source. Modern day social media platforms are one of the primary sources of multimodal data, where users use different modes of expression by posting textual as well as multimedia content such as images and videos for sharing information. Multimodal information embedded in such posts could be useful in predicting their popularity. To the best of our knowledge, no such multimodal dataset exists for the prediction of social media photos. In this work, we propose a multimodal dataset consisiting of content, context, and social information for popularity prediction. Specifically, we augment the SMPT1 dataset for social media prediction in ACM Multimedia grand challenge 2017 with image content, titles, descriptions, and tags. Next, in this paper, we propose a multimodal approach which exploits visual features (i.e., content information), textual features (i.e., contextual information), and social features (e.g., average views and group counts) to predict popularity of social media photos in terms of view counts. Experimental results confirm that despite our multimodalapproach uses the half of the training dataset from SMP-T1, it achieves comparable performance with that of state-of-the-art.

scholarly journals THE INFLUENCE OF SOCIAL MEDIA FOR YOUNG GENERATION; THE POTENTIAL TO DAMAGE THE NATIONAL IDENTITY

2021 ◽  
Author(s):  
Jihan Aqil Rihhadatul 'Aisy ◽  
Moses Glorino Rumambo Pandin
Keyword(s):  
Social Media ◽  
National Identity ◽  
Positive Impact ◽  
The State ◽  
Online Media ◽  
Young Generation ◽  
Negative Consequences ◽  
Web Based ◽  
Media Usage ◽  
High Application

Online media gives impacts on each individual's life because this stage can introduce an intuitive association between two individuals who are even far apart. Although it is loved and provided advantage by almost everyone, incidentally, web-based media has another side. Various detrimental consequences of online media are difficult to avoid. The development of information is changing society. Recently, electronic media has been demonstrated to transform people's personalities into virtual ones. The human character is described in all things considered, and people also shape themselves into something that becomes a trend. This study aims to determine the influence of social media usage on national identity and determine the positive and negative consequences of using social media that can affect national identity. This study uses the Literature Review (LR) strategy through a subjective methodology, which describes the problem to be contemplated and provides answers to defeat the problem in-depth and start to finish indicated by the side effects of the examination and the hypothesis used. The use of online media among the millennial or young generation is indeed less secure than adults. It cannot be denied that online media such as mobile phones, i-pads, or other gadgets are currently critical in everyday life. In Indonesia itself, these innovation advances have a positive impact but also have detrimental consequences. People in general also still need direct communication to reduce gaps or miscommunication between networks. However, some people like to be involved in workplaces with an open culture and flexible events, which can be reached easily by online media. The high application of online media in millennials causes simple changes in these young people's intellectual, emotional, and even behavior. Many millennial generations tend to use dialects that are not known as Indonesian or even imitating (westernized) clothing. Younger people generally feel happy when imitating foreigners, while foreigners embrace a free lifestyle compared to their society, which has begun to be compromised. Overall, we also see that many millennial generations need information about the importance of Pancasila as the image of the country, the state banner, and the state constitution.

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