scholarly journals The representation of workingwomen in Spanish television fiction

Comunicar ◽  
2016 ◽  
Vol 24 (47) ◽  
pp. 59-67 ◽  
Author(s):  
Charo Lacalle ◽  
Beatriz Gómez
Keyword(s):  
Customer Service ◽  
Academic Research ◽  
Working Women ◽  
Female Characters ◽  
Women In The Workplace ◽  
Care Giving ◽  
Tv Shows ◽  
Las Mujeres ◽  
The Public Sphere ◽  
Female Professionals

During the sixties and seventies the limited presence of women in the public sphere was reflected in the restricted repertoire of roles played by female characters in television fiction (mainly those of mothers and wives). The strengthening of the feminist movement in the following decades increased and diversified the portrayals of women in the workplace, and further encouraged academic research on the social construction of working women. Despite the relevance of female professionals in current TV shows, the importance of romantic relationships and sexuality has led to a decreasing number of studies on the subject. This article summarizes the results of a study on working women in Spanish TV fiction, part of a larger project on the construction of female identities. The research uses an original methodology that combines quantitative techniques and qualitative methods (socio-semiotics) to analyse the sample of 709 female characters. The results show a coexistence of the traditional stereotypes of working women in customer service and care-giving positions with those of highly skilled female professionals. However, the empowerment of women in positions of responsibility is often associated with a negative portrayal of the character, while the problems of reconciling family and work are systematically avoided. La reducida presencia de la mujer en la esfera pública durante los años sesenta y setenta se reflejaba en el limitado repertorio de roles (madre y esposa principalmente) que le atribuía la ficción televisiva. El impulso feminista de las décadas sucesivas estimuló las representaciones de los personajes femeninos en el ámbito laboral y la reflexión académica sobre la construcción social de la mujer trabajadora. Pero, a pesar de la relevancia del rol profesional en las protagonistas de la ficción actual, la relevancia de las relaciones sentimentales y de la sexualidad ha revertido en el reducido número de estudios sobre el tema. Este artículo sintetiza los resultados de un análisis de la mujer trabajadora en la ficción televisiva española, integrado en un proyecto sobre construcción de identidades femeninas. La investigación propone una metodología original, que combina métodos cuantitativos y cualitativos (socio-semiótica) para afrontar el estudio de 709 personajes femeninos. La investigación revela la convivencia de estereotipos ligados a las representaciones tradicionales de los empleos de las mujeres (trabajos relacionados con la atención al público y el cuidado de las personas) con otras profesiones altamente cualificadas. Sin embargo, el empoderamiento de las mujeres con cargos de responsabilidad se asocia frecuentemente con una caracterización negativa del personaje, al tiempo que los problemas de conciliación de los roles familiares y profesionales se eluden sistemáticamente.

Entre Ave y Eva: las mujeres de las Cantigas de Santa María. II. Las trabajadoras. III. Las Evas

Medievalia ◽  
2021 ◽  
Vol 53 (2) ◽  
pp. 155-175
Author(s):  
Elvira Fidalgo Francisco ◽  
Keyword(s):  
Working Women ◽  
Urban Environments ◽  
Domestic Sphere ◽  
Commercial Activity ◽  
Cantigas De Santa Maria ◽  
The Public ◽  
Las Mujeres ◽  
The Public Sphere ◽  
Santa Maria ◽  
The Church

The Church, heavily present in medieval society, contributed to consolidate the patriarchal allocation of spaces: women in the domestic sphere, men in the public sphere. The works of the wife and of the mother had to be carried out within the household, which extended beyond the intimacy of the house, so that she had to take care of the farm, the animals and the land, without neglecting the education of the children. The Cantigas de Santa María, which gather versions of ancient legends but also make up others contemporary to the compilation of the work, offer a panoramic view of these working women, but also of those who developed a commercial activity in an urban environments as befits a work that portrays the society that has evolved over a century. Thus, we find women working in the most varied trades, thus participating in different productive sectors, mainly commerce, hospitality and the textile sector; but we also find women who, driven by a situation of extreme poverty, are forced to carry out the oldest trade in the world.

Female Professionals and (Neo-)Victorianism: The Case ofThe Good Wife

2016 ◽  
Vol 6 (1) ◽  
pp. 5-24
Author(s):  
Isabel Santaularia i Capdevila
Keyword(s):  
Television Series ◽  
The Public ◽  
Bleak House ◽  
Professional Success ◽  
The Law ◽  
Good Wife ◽  
Woman In White ◽  
The Public Sphere ◽  
Female Professionals ◽  
Nineteenth Century Novels

The article examines The Good Wife (CBS 2009–), as well as other recent television series with female professionals as protagonists, alongside nineteenth-century novels such as Wilkie Collins's The Woman in White and The Law and the Lady, Charles Dickens's Bleak House, or Bram Stoker's Dracula, which, like The Good Wife, place ‘the law’ and ‘the lady’ in direct confrontation. This comparative analysis reveals that current television series, even those that showcase women's professional success, articulate a discourse that valorises domestic stability and motherhood above professional achievements and, therefore, resonate with Victorian ideologies about the conflicted relation between women and the public sphere. Contemporary television series are not so different from Victorian texts that grant their heroines freedom to move outside home-boundaries, while treating women's public ascendancy as a transgression of normative femininity and using a number of strategies devised to guarantee women's return home and/or an appreciation of what they have to sacrifice in order to advance in their careers.

scholarly journals Conspicuous Invisibility: Votive Offerings from Female Dedicators on the Athenian Acropolis

2021 ◽  
Author(s):  
◽  
Stacey Wellington
Keyword(s):  
Working Women ◽  
Status Quo ◽  
Financial Resources ◽  
Significant Extent ◽  
The Public ◽  
Patriarchal Ideology ◽  
Essential Components ◽  
The Status ◽  
The Public Sphere ◽  
Votive Offerings

<p>The mechanics of Athenian society in many ways empowered citizen women as essential components of their community. This reality, being at odds with Athens’ pervasive patriarchal ideology, was obscured by men anxious to affirm the status quo, but also by women who sought to represent themselves as ‘ideal’ examples of their sex. Using the votive offerings dedicated by women to Athena on the Athenian Acropolis in the Archaic and Classical periods as a basis, this thesis explores such tensions between the implicit value of Athenian women, which prompted them to engage meaningfully with their wider community, and the ideological edict for their invisibility. This discussion is based primarily on two points: firstly, that the naming of a male family member in votive inscriptions denotes female citizen status, thus articulating citizen women’s independent value and prestige within the polis; and secondly that the ubiquity of working women among the dedicators, and value of the offerings themselves, reveals women as controlling financial resources to a more significant extent than other sources would have us believe. In both cases, the actual value and authority of the female dedicators is concealed as the women aimed for a perception of conspicuous invisibility to legitimise their engagement with the public sphere.</p>

Thinking About the Concept of Social Gender With a Film

2020 ◽  
pp. 228-247
Author(s):  
Berceste Gülçin Özdemir
Keyword(s):  
Social Order ◽  
Female Characters ◽  
The Public ◽  
Male Characters ◽  
Making Sense ◽  
The Social ◽  
Narrative Cinema ◽  
Feminist Film ◽  
The Subject ◽  
The Public Sphere

The concept of social gender is an interdisciplinary matter of debate and is still questioned today. Making sense of this concept is understood by the ongoing codes in the social order. However, the fact that men are still positioned as dominating women in the contrast of the public sphere/private sphere prevents the making sense of the concept of gender. This study questions the concept of social gender through the female characters and male characters presented in the film Tersine Dünya (1993) within the framework of Judith Butler's thoughts regarding the notion of the subject. The thoughts of feminist film theorists also bring the strategies of representation of female characters up for discussion. Butler's thoughts and the discourses of feminist film theorists will enable both making sense of social gender and a more concrete understanding of the concept of the subject. The possibility of deconstruction of patriarchal codes by using classical narrative cinema conventions is also brought up for discussion in the examined film.

Difficult Women: Changing Representations of Female Characters in Contemporary Television Series

2019 ◽  
Vol 67 (2) ◽  
pp. 109-129
Author(s):  
Svenja Hohenstein ◽  
Katharina Thalmann
Keyword(s):  
Female Characters ◽  
Television Series ◽  
Female Representation ◽  
Time Period ◽  
Feminist Discourse ◽  
Tv Shows ◽  
Representations Of Women

Abstract Starting out with a brief overview of recent TV series that feature complex and complicated female characters – or, as we call them, ‘difficult women’ – this introduction investigates the changing manner in which women have been represented on TV in previous decades. Demonstrating that especially TV shows of the 2010s undermine and work against traditional and stereotypical portrayals of women on TV and instead establish feminist discourses, we argue that this time period can be defined as a pivotal moment with regard to changing representations of women on TV. Using Netflix’s Orange Is the New Black as an example, we also show that TV series that feature difficult women make use of the very techniques and conventions of what Jason Mittell has described as ‘Complex TV’ in order to consciously engage with questions of female representation on TV and to create a feminist discourse that works against sexist tropes and stereotypes.

scholarly journals J.R.R. TOLKIEN’S CONSTRUCTION OF MULTIPLE MASCULINITIES IN THE LORD OF THE RINGS

2017 ◽  
Author(s):  
Beatriz Domínguez Ruiz
Keyword(s):  
Point Of View ◽  
Female Characters ◽  
60Th Anniversary ◽  
Lord Of The Rings ◽  
The Third ◽  
Male Characters ◽  
Fantasy Novels ◽  
Las Mujeres

Abstract: The Lord of the Rings is one of the most widely acclaimed fantasy novels in history and since it was first published in the fifties, the analysis of the work from the perspective of gender has mainly focused on its female characters. In this article, written on the 60th anniversary of the first publication of the third and last volume, The Return of the King, my aim is to focus rather on the most relevant male characters and what types of masculinities they perform, offering thus a new re-reading of the text from the point of view of masculinities. Title in Spanish: “La construcción de masculinidades múltiples en El Señor de los Anillos, de J.R.R. Tolkien”Resumen: El Señor de los Anillos es una de las novelas de fantasía más aclamadas de la historia. Desde que fue publicada en los cincuenta, el análisis de esta obra desde el punto de vista del género se ha centrado fundamentalmente en las mujeres. En este artículo, escrito en el sexagésimo aniversario de la primera publicación del tercer y último volumen de la obra, El Retorno del Rey, mi intención es centrarme sin embargo en los tipos de masculinidades representados por algunos de los personajes más relevantes, ofreciendo una nueva relectura del texto desde el punto de vista de las masculinidades.

scholarly journals Peran key opinion leader dalam pemasaran film bertema kekerasan seksual

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Fadliyya Syifa Nurulita ◽  
Intan Primadini
Keyword(s):  
Public Relations ◽  
Violence Against Women ◽  
Opinion Leader ◽  
The Public ◽  
True Story ◽  
Women In The Workplace ◽  
Large Audience ◽  
Key Opinion Leader ◽  
The Public Sphere ◽  
Public Relations Strategy

Violence against women does not only occur in the private sphere, but also in the public sphere, for example in the workplace and educational institutions. Bombshell, a based on true story movie raises the issue of violence against women in the workplace. Promoting movies on violence against women theme in a country that still adheres to a patriarchal system is not easy. However, in Indonesia, it turned out that this movie not only attracted a large audience, but also received positive reviews from various parties. That success can be achieved due to the Marketing Public Relations strategy carried out by Cinema XXI as its distributor. This study aims to find out the Marketing Public Relations strategy of Cinema XXI in promoting Bombshell. This study is a qualitative research and data is obtained through in-depth interviews. Based on the result of this study, it is known that in order to get positive coverage, Bombshell’s marketing campaign also aimed to shape perceptions as well as to educate the audience regarding the issue of violence against women in the workplace. Furthermore, there was a significant role of Key Opinion Leaders in creating awareness about the raised issues as well as inviting audiences to watch the movie. Keywords: Bombshell  ; Key Opinion Leader; Marketing Public Relations; Violence against Women.

scholarly journals Dramatizing Ethnographic Fieldwork. Collaborative Laboratory and the Act of Intervening

Journal ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 17-27
Author(s):  
Magdalena Sztandara ◽  
Grzegorz Niziołek
Keyword(s):  
Public Sphere ◽  
Public Space ◽  
Cultural Practices ◽  
Academic Research ◽  
Ethnographic Research ◽  
The Public ◽  
Social Actions ◽  
Transformative Potential ◽  
Research Findings ◽  
The Public Sphere

What does it mean when an ethnographer intervenes in the public sphere or when a dramaturgist or theatre director conducts ethnographic research? What are the possibilities and values of such collaboration, and how it might be turned into engaged activities? In the following article, we attempt to answer these questions drawing from our pedagogical experience resulted from a joint effort of running and supervising a collaborative laboratory. For a year, groups of students (anthropologists, dramaturgists and theatre directors) jointly conceptualised, problematised and worked on the project about different masculinities. Throughout the project, all of us have been discussing, negotiating and exchanging our research methods, strategies and ways of exploring social practices by combining ethnography and performative. The outcome included thirteen interventions, understood as immediate social actions performed in the public space. The article aim is to engage with our teaching experiences and collaborative research efforts critically, as well as to problematise the real potential of the drama-based approach to ethnographic research. We argue that the form of collaboration between ethnography and performative arts opens not only new possibilities in methodological and pedagogical approach but also has transformative potential. The interventions performed in the public sphere might be understood as new modalities for disseminating research findings, which distort rather static and normative protocols of academic research presentations in Poland. They also allow reaching broader audiences and enabling more critical, intimate and involved understanding of different social and cultural practices.

scholarly journals Inserção do enfermeiro obstetra no parto e nascimento

2018 ◽  
Vol 12 (11) ◽  
pp. 3089
Author(s):  
Rosângela da Conceição Sant’Anna Amaral ◽  
Valdecyr Herdy Alves ◽  
Audrey Vidal Pereira ◽  
Diego Pereira Rodrigues ◽  
Maria Bertilla Lutterbach Riker Branco ◽  
...  
Keyword(s):  
Best Practices ◽  
Customer Service ◽  
Pubmed Central ◽  
Analysis Technique ◽  
Obstetric Nurses ◽  
Quality Health ◽  
Las Mujeres ◽  
Obstetric Labor ◽  
Quality Health Services

RESUMO Objetivo: analisar a inserção dos enfermeiros obstétricos no cenário do parto. Método: trata-se de estudo bibliográfico, tipo revisão integrativa de literatura. Realizou-se a coleta de dados nas bases de dados Medline, PUBMED Central e Biblioteca Scielo, entre o período de 2004 a 2017, nos idiomas inglês, espanhol e português, submetendo-se os à Técnica de Análise de Conteúdo na Modalidade Temática. Resultados: obtiveram-se quatro artigos. Promove-se a qualidade na assistência com a inserção do enfermeiro no cenário do parto e do nascimento e implementam-se as boas práticas no parto. Conclusão: recomenda-se, pelos estudos, a necessidade da atuação do enfermeiro no cenário de parto e do nascimento, com a aplicação dos conhecimentos de boas práticas no parto como, também, o trabalho em conjunto com a equipe médica, com trocas de conhecimentos para melhor atendimento e organização de serviços de saúde de qualidade à gestante. Descritores: Obstetrícia; Enfermagem Obstétrica; Trabalho de Parto; Parto; Parto Humanizado; Humanização da Assistência.ABSTRACT Objective: to analyze the insertion of obstetric nurses in the scenario of childbirth. Method: this is a bibliographical study of integrative review type of literature. The collection of data in the databases Medline, Pubmed Central and Scielo Library, between the period of 2004 to 2017, in English, Spanish and Portuguese, submitting the Content Analysis Technique, Thematic Modality. Results: four articles. Promotes the quality of the assistance with the insertion of nurses in the scenario of childbirth labor and birth and implement the best practices in the birth. Conclusion: it is recommended that, by studies, the need of the nurse’s performance in the scenario of labor and birth, with the application of the knowledge of good practices in childbirth, but also work in conjunction with the medical team, with exchanges of knowledge for better customer service and organization of quality health services to pregnant women. Descriptors: Obstetrics; Obstetric Nursing; Obstetric Labor; Parturition; Humanized Birth; Humanization of Assistance.RESUMEN Objetivo: analizar la inserción de las enfermeras obstétricas en el escenario del parto. Método: este es un estudio bibliográfico, tipo examen integrador de la literatura. La recopilación de datos en las bases de datos Medline, Pubmed Central y la Biblioteca Scielo, entre el período de 2004 a 2017, en inglés, español y portugués, presentando la técnica de Análisis de Contenido, Modalidad Temática. Resultados: cuatro artículos. Promueve la calidad de la asistencia con la inserción de las enfermeras en el escenario del parto y nacimiento y aplicar las mejores prácticas en la prestación. Conclusión: se recomienda que, en los estudios, la necesidad de la actuación de la enfermera en el escenario de trabajo de parto y el nacimiento, con la aplicación de los conocimientos acerca de las buenas prácticas en el parto, pero también trabajan conjuntamente con el equipo médico, con intercambios de conocimientos para un mejor servicio al cliente y la organización de los servicios de salud de calidad a las mujeres embarazadas. Descriptores: Obstetricia; Enfermería Obstétrica; Trabajo de Parto; Parto; Parto Humanizado; Humanizacíon de la Atención.      

scholarly journals Representatividad de las mujeres en los organismos de cogobierno de las instituciones de Educación Superior de Ecuador. El caso de la Universidad Laica Eloy Alfaro de Manabí

2019 ◽  
Vol 5 (1) ◽  
pp. 52-62
Author(s):  
Jhesenia Sacoto Loor ◽  
Mercedes Osuna Rodríguez
Keyword(s):  
Gender Equality ◽  
Women Teachers ◽  
Educación Superior ◽  
The Public ◽  
Representation Of Women ◽  
Educacion Superior ◽  
Politica Publica ◽  
Las Mujeres ◽  
The Public Sphere ◽  
Feminist Movements

La representatividad de las mujeres en las instituciones de Educación Superior subyace en los logros de los movimientos feministas durante los años 70 por la participación de las mujeres en el ámbito público. El presente estudio analiza la representatividad de las mujeres docentes, con una muestra de 341 mujeres docentes, cuya información fue obtenida del Sistema Integrado de Información de Talento Humano, que participan en varias funciones de cogobierno y direcciones departamentales administrativas y académicas de la Universidad Laica Eloy Alfaro de Manabí (ULEAM). Los resultados muestran que a pesar de que existen normativas que garantizan la igualdad de género en la práctica no se cumple, pues la representatividad de la mujer en la ULEAM es del 9.3% de acuerdo a la población de mujeres docentes (341). Se recomienda indagar en los factores que impiden la aplicación efectiva de la política pública e interna de la institución respecto a representatividad y principio de igualdad de género. The representativeness of women in higher education institutions underlies the achievements of feminist movements during the 70s by the participation of women in the public sphere. The present study analyzes the representation of women teachers, with a sample of 341 women teachers, whose information was obtained from the Integrated Human Talent Information System, participating in various co-government functions and administrative and academic departmental directions of the University Laica Eloy Alfaro de Manabí (ULEAM). The results show that although there are regulations that guarantee gender equality in practice, it is not fulfilled, since the representativeness of women in ULEAM is 9.3% according to the population of women teachers (341). It is recommended to investigate the factors that impede the effective application of the public and internal policy of the institution regarding representativeness and the principle of gender equality.

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