Customer Relationship Management through Communication Strategy

2012 ◽  
pp. 145-155
Author(s):  
Abdel Moneim M. B. Ahmed
Keyword(s):  
Exchange Rates ◽  
Communication Strategy ◽  
Customer Relationship ◽  
Production Methods ◽  
Competitive Edge ◽  
The World ◽  
Low Costs ◽  
Business Changes ◽  
Communication Methods ◽  
Future Business

Changes in today’s organisations are often necessary for survival due to the world becoming smaller and the threat from foreign imports becoming more apparent to businesses. Often the most damaging element of this foreign threat is the low costs at which they can operate. Many factors, including inexpensive labour, exchange rates and economies, make production more efficient and reduce the overall costs significantly to enable a significant competitive edge. For example, Fibres is a polyester manufacturer who faces this threat and has realised the need for change towards more speciality products with differentials other than price. However, this will involve major changes in production, including the production methods and the adoption of TQM to ensure that the differential of quality is utilized. This paper examines communication as an enabler for change and studies the current communication methods within the company against the desired improvement processes from groups within those companies, culminating in a targeted internal marketing strategy to aid future business changes.

Customer Relationship Management through Communication Strategy

2010 ◽  
Vol 1 (3) ◽  
pp. 15-26
Author(s):  
Abdel Moneim M. B. Ahmed
Keyword(s):  
Customer Relationship Management ◽  
Internal Marketing ◽  
Communication Strategy ◽  
Customer Relationship ◽  
Production Methods ◽  
Competitive Edge ◽  
Low Costs ◽  
Business Changes ◽  
Communication Methods ◽  
Future Business

Changes in today’s organisations are often necessary for survival due to the world becoming smaller and the threat from foreign imports becoming more apparent to businesses. Often the most damaging element of this foreign threat is the low costs at which they can operate. Many factors, including inexpensive labour, exchange rates and economies, make production more efficient and reduce the overall costs significantly to enable a significant competitive edge. For example, Fibres is a polyester manufacturer who faces this threat and has realised the need for change towards more speciality products with differentials other than price. However, this will involve major changes in production, including the production methods and the adoption of TQM to ensure that the differential of quality is utilized. This paper examines communication as an enabler for change and studies the current communication methods within the company against the desired improvement processes from groups within those companies, culminating in a targeted internal marketing strategy to aid future business changes.

scholarly journals Business Days Time Series Weekly Trend and Seasonality

2021 ◽  
Vol 5 (1) ◽  
pp. 26
Author(s):  
Karlis Gutans
Keyword(s):  
Time Series ◽  
Global Warming ◽  
Exchange Rates ◽  
Temperature Data ◽  
Adjustment Method ◽  
Currency Exchange ◽  
Currency Exchange Rates ◽  
Time Series Decomposition ◽  
The World

The world changes at incredible speed. Global warming and enormous money printing are two examples, which do not affect every one of us equally. “Where and when to spend the vacation?”; “In what currency to store the money?” are just a few questions that might get asked more frequently. Knowledge gained from freely available temperature data and currency exchange rates can provide better advice. Classical time series decomposition discovers trend and seasonality patterns in data. I propose to visualize trend and seasonality data in one chart. Furthermore, I developed a calendar adjustment method to obtain weekly trend and seasonality data and display them in the chart.

scholarly journals The True Cost of Sugar: Economic trade-offs in conventional, organic and Fairtrade sugarcane and sugar beet production.

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Joris den Boer ◽  
Keyword(s):  
The Netherlands ◽  
Sugar Beet ◽  
Social Economic ◽  
Environmental Aspects ◽  
Production Methods ◽  
Literature Research ◽  
Trade Offs ◽  
The World ◽  
Single Production ◽  
Economic Criteria

Sugar is an important economic commodity that is produced and consumed around the world. The impacts of different production methods differ on social, economic and environmental aspects. This research focuses on the economic trade- offs in conventional, organic and Fairtrade sugarcane production in India and sugar beet production in the Netherlands. Previous research provides insights into single production methods, but a complete comparison between different production methods is currently lacking. Data was collected using both literature research and interviews in the Netherlands and India. After developing a Multi-Criteria Analysis, it is concluded that organic sugarcane and Fairtrade sugarcane rank slightly higher than conventional sugarcane on the economic criteria. However, conventional sugar beet and organic sugar beet rank higher on all economic aspects, with conventional sugar beet ranking the highest. The main differences between the production methods can be seen in the innovation, and to a lesser extent the in the production.

scholarly journals Global Leadership Communication: A Strategic Proposal

2015 ◽  
Vol 1 (1) ◽  
pp. 51 ◽  
Author(s):  
Tom Lawrence
Keyword(s):  
Communication Skills ◽  
Mission Statement ◽  
Employee Development ◽  
Global Leadership ◽  
Cross Cultural ◽  
Communication Strategy ◽  
Leadership Communication ◽  
Global Marketplace ◽  
Development Organizations ◽  
The World

<p>Organizations face a myriad of challenges as the world interconnects through the process of globalization. In order to sustain viability and produce competitive advantage, organizations must develop a global communication strategy. Communication skills need to be developed at all levels of the organization, from a coherent mission statement to individual employee development. Organizations need global leaders, capable of moving in and through divergent cultural environments. Identifying and equipping these future leaders is an antecedent to success in the global marketplace. This paper offers an instructive model to guide organizations as they face increasingly complex, cross-cultural environments.</p>

From Local Information Systems to Global Customer Relationship Management

2014 ◽  
pp. 299-305 ◽  
Author(s):  
Ulas Akkucuk
Keyword(s):  
Eastern Europe ◽  
Customer Relationship Management ◽  
Information Technologies ◽  
Relationship Management ◽  
Local Information ◽  
Customer Relationships ◽  
Customer Relationship ◽  
The World ◽  
Flow Of Information ◽  
Opening Up

Advances in computer and information technologies have been utilized by companies all over the world since the 1990s. Corresponding roughly to the same period, global trade has increased dramatically. The opening up of large markets like China and the Eastern Europe contributed to this trend. National companies turned global and had to manage operations in a number of different countries. Companies strived to maintain better customer relationships through CRM programs aimed at managing the flow of information, interacting with the customers, and in the end, formulating individualized offerings for them. Globalization has led to the development of the new notion of Global Customer Relationship Management as opposed to having independent local CRM programs operating in the subsidiaries. This chapter presents the issues facing the implementation of such Global CRM programs and provides the important conceptual frameworks proposed in the literature.

Creating Superior Knowledge Discovery Solutions

2011 ◽  
pp. 795-799 ◽  
Author(s):  
Nilmini Wickramasinghe
Keyword(s):  
Decision Making ◽  
Knowledge Management ◽  
Decision Support ◽  
Knowledge Discovery ◽  
High Performance ◽  
New Technologies ◽  
Relevant Information ◽  
Customer Relationship ◽  
Business Strategies ◽  
Competitive Edge

The information age has made information communication technology (ICT) a necessity for conducting business. This in turn has led to the exponential increase in the electronic capture of data and its storage in vast data warehouses. In order to respond quickly to fast changing markets, organizations must maximize these raw data and information resources. Specifically, they need to transform them into germane knowledge to aid superior decision-making (Wickramasinghe & von Lubitz, 2006). To do this effectively not only involves the analysis of the data and information but also requires the use of sophisticated tools to enable such analyses to occur. Knowledge discovery technologies represent a spectrum of new technologies that facilitate the analysis of data to find relationships from the data to finding reasons behind observable patterns (i.e., transform the data into relevant information and germane knowledge). Such new discoveries can have a profound impact on decision making in general and the designing of business strategies. With the massive increase in data being collected and the demands of a new breed of intelligent applications like customer relationship management, demand planning, and predictive forecasting, these knowledge discovery technologies are becoming competitive necessities for providing a high performance and feature rich intelligent application servers for intelligent enterprises. Knowledge management (KM) tools and technologies are the systems that integrate various legacy systems, databases, ERP systems, and data warehouse to help facilitate an organization’s knowledge discovery process. Integrating all of these with advanced decision support and online real time events enables an organization to understand customers better and devise business strategies accordingly. Creating a competitive edge is the goal of all organizations employing knowledge discovery for decision support (Thorne & Smith, 2000). The following provides a synopsis of the major tools and critical considerations required to enable an organization to successfully effect appropriate knowledge sharing, knowledge distribution, knowledge creation, as well as knowledge capture and codification processes and hence embrace effective knowledge management (KM) techniques and advanced knowledge discovery.

Analytical Competition for Managing Customer Relations

2011 ◽  
pp. 25-30 ◽  
Author(s):  
Dan Zhu
Keyword(s):  
Data Mining ◽  
World Wide Web ◽  
Text Mining ◽  
World Wide ◽  
Customer Relationship ◽  
Service Access ◽  
Web Content ◽  
The World ◽  
Content Mining ◽  
Automated Tools

With the advent of technology, information is available in abundance on the World Wide Web. In order to have appropriate and useful information users must increasingly use techniques and automated tools to search, extract, filter, analyze and evaluate desired information and resources. Data mining can be defined as the extraction of implicit, previously unknown, and potentially useful information from large databases. On the other hand, text mining is the process of extracting the information from an unstructured text. A standard text mining approach will involve categorization of text, text clustering, and extraction of concepts, granular taxonomies production, sentiment analysis, document summarization, and modeling (Fan et al, 2006). Furthermore, Web mining is the discovery and analysis of useful information using the World Wide Web (Berry, 2002; Mobasher, 2007). This broad definition encompasses “web content mining,” the automated search for resources and retrieval of information from millions of websites and online databases, as well as “web usage mining,” the discovery and analysis of users’ website navigation and online service access patterns. Companies are investing significant amounts of time and money on creating, developing, and enhancing individualized customer relationship, a process called customer relationship management or CRM. Based on a report by the Aberdeen Group, worldwide CRM spending reached close to $20 billion by 2006. Today, to improve the customer relationship, most companies collect and refine massive amounts of data available through the customers. To increase the value of current information resources, data mining techniques can be rapidly implemented on existing software and hardware platforms, and integrated with new products and systems (Wang et al., 2008). If implemented on high-performance client/server or parallel processing computers, data mining tools can analyze enormous databases to answer customer-centric questions such as, “Which clients have the highest likelihood of responding to my next promotional mailing, and why.” This paper provides a basic introduction to data mining and other related technologies and their applications in CRM.

Infrastructure Support for Smart Organizations

2009 ◽  
pp. 897-918
Author(s):  
Peter Bertok ◽  
Xinjian Xu
Keyword(s):  
Web Services ◽  
World Wide ◽  
Value Added ◽  
The Internet ◽  
Service Component ◽  
New Approach ◽  
Competitive Edge ◽  
A Value ◽  
New Organizational Forms ◽  
The World

In a rapidly changing world, continuous adoption of new practices is crucial for survival; organizations embracing the latest technologies have a competitive edge. Smart organizations readily take on board new organizational forms and practices, those in particular that offer agility and responsiveness. The Internet and the World Wide Web offer a new way of collaboration via Web services, but heterogeneity of different service components make cooperation difficult. This chapter describes a new approach to combine Web services by employing a layered structure, in which composition of a value-added service can be built from individual components, and each service component can have semantically equivalent but syntactically different alternatives.

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