Web 2.0 Goes Mobile

2012 ◽  
pp. 109-146
Author(s):  
Carla Ruiz-Mafé ◽  
Silvia Sanz-Blas ◽  
José Martí-Parreño
Keyword(s):  
Social Networks ◽  
Developing Countries ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Developed Countries ◽  
Mobile Social Networks ◽  
Social Networking Services ◽  
Mobile Social Networking ◽  
Information Systems Research

Mobile social networking sites have become one of the fastest growing Web 2.0 services worldwide both in developing and developed countries and have a major interest for the information systems research community. This chapter aims to give managers and students insight into the mobile social networking industry and the different drivers and barriers to mobile social networking sites adoption. The chapter’s specific goals are to: (i) Identify consumer segments more likely to adopt mobile social networking services; (ii) Analyze the perceived benefits and barriers that encourage/discourage the adoption of mobile social networking services; (iii) Provide empirical research on the Spanish market that analyses the influence of uses and gratifications in attitude and usage behavior of mobile social networks; (iv) Provide future trends on the mobile social networking services industry and use the study’s findings to develop strategies for managers of developing countries on how to maximize the rate of mobile social networking adoption. The chapter is divided into three parts. In the first section, the authors include the literature review on key drivers of consumer adoption of mobile social networks and present a conceptual model, focusing on the rationale of the constructs used. In the second part, methodology design using a sample of 220 Spanish teenagers is presented and validated. Finally, the results are presented and implications for developing countries are discussed.

scholarly journals Servicios Web 2.0 en el portal UNICA

Telos ◽  
2019 ◽  
Vol 21 (3) ◽  
pp. 643-660
Author(s):  
Rigo Grimaldos Olmos ◽  
Anny Paz Baptista
Keyword(s):  
Social Networks ◽  
Knowledge Management ◽  
Web 2.0 ◽  
Social Networking ◽  
21St Century ◽  
Catholic Church ◽  
Social Networking Services ◽  
Catholic University ◽  
The University ◽  
The Catholic Church

This investigation aimed to determine the use of web 2.0 services in the Catholic University Cecilio Acosta (UNICA) site by the institution, located in Maracaibo city, Venezuela. The theoretical contributions were supported by O'Reilly (2007), Lévy (2004), Rheingold (2004), Surowiecki (2005), Cobo (2007a), among other authors. The investigation comes from a project attached to the UNICA Research and Postgraduate Deanery, was descriptive, an observation guide was applied to collect information from the UNICA website and the 2.0 services to which it is associated as the platforms for vertical social networks YouTube, Instagram and SoundCloud, and platforms for horizontal social networks Facebook and Twitter. Among the most relevant findings was the exclusive use of social networking services for interaction with the university community, without including other services that seek to generate knowledge. It is concluded that UNICA uses web 2.0 services in its site in a limited and non-strategic way, with a purely informative nature that includes specific topics of the university and the catholic church, which could hinder the knowledge management as process of 21st century universities.

Online Sisterhood

2016 ◽  
pp. 208-227 ◽  
Author(s):  
Ariane J. Utomo
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Developing Countries ◽  
Middle Class ◽  
Social Networking ◽  
Social Networking Sites ◽  
Personal Income

Across developing countries, the role of social networks and social capital in facilitating women's access to income is well documented. However, less is known about how networks facilitated by social networking sites (SNS) may transform women's economic opportunities in these regions. In this chapter, I draw upon a relatively recent phenomenon of the use of SNS as a medium of trade in urban Indonesia. In 2010, I conducted preliminary interviews to examine the dynamics of Facebook-facilitated trade among urban middle-class married women residing in Jakarta, the capital of Indonesia. The interviews highlighted beneficial links between social media, social capital, and productivity – by means of increased personal income. However, this effective link between SNS and income-generating social capital is likely to be a rather distinctive example, as it depends largely on the class, gender, and cultural specificities that shape the nature of online and offline social interactions among my target group.

Mobile social networking in theory and practice

First Monday ◽  
2008 ◽  
Author(s):  
Giuseppe Lugano
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Mobile Applications ◽  
Theory And Practice ◽  
Mobile Social Networks ◽  
Community Studies ◽  
Mobile Social Networking ◽  
The Media ◽  
Mobile Market

Mobile social networks have gained the attention of the media, academy and mobile market. Despite of the robust tradition of network and community studies, mobile social networks are often addressed improperly. This paper presents a theoretical framework to study mobile social networking and examines the design implications of results of an exploratory study conducted with a group of 18 young adults in Finland. The findings of this study indicate that the quality of mobile applications offering social networking could be greatly increased by integrating the knowledge of two traditions that so far developed in parallel, namely the mathematical as well as social approaches to social networks.

scholarly journals Opportunistic mobile social networks: architecture, privacy, security issues and future directions

2019 ◽  
Vol 9 (2) ◽  
pp. 1145
Author(s):  
Vimitha R. Vidhya Lakshmi ◽  
Gireesh Kumar T.
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Future Research ◽  
Mobile Social Networks ◽  
Privacy And Security ◽  
Research Directions ◽  
Security Issues ◽  
Mobile Social Networking ◽  
Future Research Directions ◽  
Opportunistic Mobile Social Networks

Mobile Social Networks and its related applications have made a very great impact in the society. Many new technologies related to mobile social networking are booming rapidly now-a-days and yet to boom. One such upcoming technology is Opportunistic Mobile Social Networking. This technology allows mobile users to communicate and exchange data with each other without the use of Internet. This paper is about Opportunistic Mobile Social Networks, its architecture, issues and some future research directions. The architecture and issues of Opportunistic Mobile Social Networks are compared with that of traditional Mobile Social Networks. The main contribution of this paper is regarding privacy and security issues in Opportunistic Mobile Social Networks. Finally, some future research directions in Opportunistic Mobile Social Networks have been elaborated regarding the data's privacy and security.

MARKETING COMMUNICATION STRATEGIES OF THE ENTERPRISE IN THE CONDITIONS OF ECONOMY DIGITALIZATION

2018 ◽  
Author(s):  
Anastasiia Zerkal ◽  
◽  
Viktoriia Holomb ◽  
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Communication Strategies ◽  
Mobile Technologies ◽  
Customer Engagement ◽  
User Engagement ◽  
Marketing Communication ◽  
Internet Users

The article considers the peculiarities of the formation of marketing communication strategies of the enterprise in terms of digitalization of the economy. The main directions of mass media in the twentieth century are determined and the delimitation of modern social media is presented. The conditions of compliance of the website have been determined so that it can be considered as a part of web 2.0: the ability to independently contribute to the content of the site; User control of your own information and website design -interactive and useful. The influence of digital and mobile technologies on the peculiarities of users' communication, as well as their attitude to the interactivity of social networks is proved. The potential of social networks to support their brands, increase the customer base and promote goods and services of enterprises has been identified. It is determined that due to its popularity, social networking sites have had a significant impact on ways of social communication and as a result have changed the sales channels of enterprises. It is estimated that the number of people using social networks is growing very fast, and at the time of writing, more than 2.62 billion people are using social networking sites. The largest social networks were analyzed: Facebook, Pinterest, Twitter, LinkedIn, Instagram. Their features and advantages for both users and professional marketers of enterprises are determined. It is estimated that in 2021, 71% of the total number of Internet users were users of social networks, and this percentage is projected to increase. The most popular activity among Internet users is social networking, and it has a high level of user engagement, which has a positive impact on the sales of businesses that work with digital marketing tools. The ease and low cost of Internet marketing compared to conventional advertising has proven that businesses in all sectors of the economy can more effectively reach their target audience, and social networks help influence other potential customers, and allow businesses to get useful feedback on their product or service. Ultimately, this leads to improved products / services and customer engagement, ie improves the company's marketing communication strategies in today's digital economy.

scholarly journals Policy gaps and technological deficiencies in social networking environments: Implications for information sharing

2013 ◽  
Vol 15 (1) ◽  
Author(s):  
Stephen M. Mutula
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Business Education ◽  
Social Networking Sites ◽  
Internet Security ◽  
Literature Survey ◽  
Digital Networks ◽  
Education Politics ◽  
The Social ◽  
User Trust

Background: With the growing adoption and acceptance of social networking, there are increased concerns about the violation of the users’ legitimate rights such as privacy, confidentiality, trust, security, safety, content ownership, content accuracy, integrity, access and accessibility to computer and digital networks amongst others.Objectives: The study sought to investigate the following research objectives to: (1) describe the types of social networks, (2) examine global penetration of the social networks, (3) outline the users’ legitimate rights that must be protected in the social networking sites (SNS), (4) determine the methods employed by SNS to protect the users’ legitimate rights and (5) identify the policy gaps and technological deficiencies in the protection of the users’ legitimate rights in the SNS.Method: A literature survey and content analysis of the SNS user policies were used to address objective four and objective five respectively.Results: The most actively used sites were Facebook and Twitter. Asian markets were leading in participation and in creating content than any other region. Business, education, politics and governance sectors were actively using social networking sites. Social networking sites relied upon user trust and internet security features which however, were inefficient and inadequate.Conclusion: Whilst SNS were impacting people of varying ages and of various professional persuasions, there were increased concerns about the violation and infringement of the users’ legitimate rights. Reliance on user trust and technological security features SNS to protect the users’ legitimate rights seemed ineffectual and inadequate.

scholarly journals Use of Web 2.0 Social Networking Sites for Collaborative Sharing Research Information by the Social Science Research Scholars at Alagappa University, Karaikudi.

2020 ◽  
Vol 9 (3) ◽  
pp. 70-74
Keyword(s):  
Social Science ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Research Collaboration ◽  
Social Science Research ◽  
Science Research ◽  
Research Information ◽  
The Social ◽  
Strongly Agree

This study attempts to the Web 2.0 Social Networking Sites for Collaborative Sharing Research Information by the Social Science Research Scholars at Alagappa University, Karaikudi. A sample size 97 Scholars was selected by random sampling method. The data required for the study were collected through a questionnaire. The findings of the study: 30.9% of the respondents using Facebook/ WhatsApp along with most highly used in the popular web browser used for Google chrome 72.2% Google chrome. 48.5% of respondents’ preference of “Very Strongly Agree” Collaborate with Research projects and Teams. Whereas 46.4% “Research Collaboration “Strongly agree” of the respondents respectively. 30.9% purpose of Web 2.0 for Collaborations of Research Communication while 19.6% Opportunities and Learning for Web 2.0 tools support social interaction in the learning process of the respondents respectively.

Social Networking in Academic Libraries

2013 ◽  
pp. 226-248
Author(s):  
Sudhanshu Joshi
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Academic Libraries ◽  
Full Text ◽  
Social Networking Sites ◽  
Empirical Studies ◽  
Impact Factors ◽  
Future Research ◽  
Theory Approach ◽  
Thomson Reuters

The chapter provides a snapshot on the use of social networking in academic libraries through a systematic review of the available literature and an examination of the libraries’ presence on the most popular social networking sites. The chapter initially reviews 819 articles of empirical research, viewpoints, and case studies, based on keyword(s) search “Web 2.0 + Academic Libraries” since 2006 found in the Library Literature and Information Full Text Database. Out of full text research papers, articles with empirical studies, 328 (40% of 819), are shortlisted; all articles are from journals having impact factors (as per ISI Thomson Reuters rating 2011-12), 0.8 and above. The articles are collected from four major management and library science publishers: Ebscohost, Science Direct, Taylor and Francis, Emerald Insight (including EarlyCite articles, Backfiles content). The potential limitation of the study is that it does not attempt to trace out trends using any regression techniques. The extension of this study could be statistically testing the figures observed in this chapter and laying down a grounded theory approach for future research in Web 2.0 applications in libraries. The important finding is that the popularity of the various social networking sites can change quickly on the basis of e-World of Month (e-WoM).

Empirical Study of Cyber Harassment among Social Networks

2014 ◽  
pp. 1717-1730
Author(s):  
Joanne Kuzma
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Electronic Media ◽  
Protective Measures ◽  
Cyber Harassment ◽  
The Social ◽  
Negative Effect ◽  
Communication Methods

The growth of Online Social Networking sites has brought new services and communication methods to consumers. However, along with benefits, serious problems such as online cyber harassment have recently come to the forefront of the electronic media. This behavior can have significant negative effect on individuals, businesses and the social networks. Some sites have begun to provide some levels of protection and create specific anti-harassment policies in their terms of service along with implementing protection technologies. However, these protective measures are not consistent among social media, leaving some consumers at greater risk. This study analyzed 60 worldwide social sites and determined the level of cyber-harassment protection. It reviewed statistical differences among geographical-based social networks. The results showed significant gaps among various social networks, but suggests methods for improving consumer safeguards to provide consistent levels of protection.

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