Web 2.0 Model in Cultural Organization

Author(s):  
Lucia Aiello

The chapter proposes an organizational model that is based on web 2.0 and the role of new technologies. The author presents the organizational model of Peepul, whose mission is awareness of the “culture accessible to all.” It is necessary to consider models that address the choices of men and women in their various roles, ambitions and aspirations. The chapter focuses on the revolution of the concept of physical and virtual space and its role in the organizational model of reality that offer products, cultural goods and services and/or related to them. The simulated environment and the physical one can both be explored so they are on an equal balance; in particular, they can be parallel or complementary, i.e. a market (e-Bay), a square (Facebook). Therefore, if each subject attributes to a virtual market the same meaning than the physical, we can argue that it is necessary to define the characteristics of the organizational model web: network-2.0.

ReCALL ◽  
2008 ◽  
Vol 20 (2) ◽  
pp. 124-140 ◽  
Author(s):  
Gráinne Conole

AbstractWhat does learning in today's technology-enhanced environment mean? Is learning as an activity fundamentally changing as a result of the opportunities offered by new technologies and tools? How are the new communicative channels and increased social dimensions possible through Web 2.0 technologies impacting on the way students work and learn? And what does this mean for the role of teachers and institutions in terms of how they support students? This paper considers these questions and reports on findings from current research evaluating how students are actually using technologies and what this research tells us about the ways in which patterns of learning might be changing. It will consider the implications for individual teachers (in terms of designing and supporting learning activities for students) and institutions in terms of the impact on policy and the associated infrastructure needed to provide an appropriate environment that maximises the potential offered by new technologies.


2019 ◽  
Vol 42 (4) ◽  
pp. 76-80
Author(s):  
T. V. SKIBA

  The article examines the role of creative marketing in a market economy. The essence and content of the concepts of creativity, creative marketing are considered, the conditions of its introduction, the types of marketing creativity are proposed. Creativity, innovation in socio-economic processes are the basis of high competitiveness in various activities is proved. In traditional goods and services, an increasing percentage of value added is original innovation. Creative marketing acts as a result of the creative thinking of a marketing professional. In general, it is the freedom to make a marketing decision based on the current environment, experience, knowledge, consumer behavior in each of the market segments are determined. Creative marketing as a marketing activity, which is based on innovative, non-standard solutions that allow to achieve significant results without dramatic changes in the available opportunities are characterized. The creative approach to marketing instruments is described as a reaction to the harsh unusual conditions of the foreign market and the practical lack of resources for development. Low effectiveness of traditional marketing tools creates the preconditions for the formation of new marketing tools and tools, develops new technologies for their implementation in practice, methods, techniques, and the institutional basis of new types of marketing are proved. Particular attention is paid to the practical component of creative marketing, which should prevail over the creative component of a process or result, since the evaluation of the effectiveness of a marketing idea will be carried out not by the degree of its originality, but by the degree of innovation, that is economic efficiency. While any results of creative marketing are affected by the perception of the brand of the company and the product itself, its ability to turn into an economic result creates the preconditions for the successful promotion of the product in the market. The groups of marketing creativity that provide stable high economic result: organizational marketing creativity and applied marketing creativity are covered.


2020 ◽  
Vol 23 (3) ◽  
pp. 320-328 ◽  
Author(s):  
Aminreza Iranmanesh ◽  
Resmiye Alpar Atun

This article aims to explore whether or not digital space assumes the role of the spatial urban grid when movement of people is restricted under quarantine. The era of Web 2.0 and the increasingly easy access to mobile devices and the internet has created alternative virtual space for urban socio-spatial interactions. The article addresses these concepts in three parts. First, it adapts a theoretical framework that can address the emerging digital public and spatial restrictions. Second, it explores the possible inflation of digital space. Third, it questions the possibility of transfer of spatiality into virtual space. The finding shows significant inflation of digital space after quarantine, but no significant spatial characteristic can be identified among those interactions. The study emphasizes the importance of adapting existing theories for evolving urban challenges.


2014 ◽  
Vol 13 (2) ◽  
pp. 109-128
Author(s):  
Berta Ermila Madrigal Torres ◽  
Rosalba Madrigal Torres ◽  
Elia Marún Espinosa

Ante el reto que establece la visión de sustentabilidad de La Organización de las Naciones Unidas para la Educación, la Ciencia y la Cultura (UNESCO) y la Organización Internacional del Trabajo (OIT) es elemental que cada miembro de la sociedad respete a los demás, el rol de la universidad es importante en la formación y transmisión del conocimiento con una filosofía de equidad de género. Este trabajotrata sobre el papel que desempeñan las universidades ante el compromiso de la sociedad de conformar una cultura de equidad de género. A partir de la publicación de la Ley general para la igualdad entre mujeres y hombres, en diferentes países, nos hemos planteado las preguntas de investigación ¿Qué ha pasado desde la aprobación de la mencionada Ley?, ¿qué políticas han implementado lasUniversidades?, ¿cuál es el compromiso de la Universidad? Los hallazgos, se realizó una investigación documental de lo que están haciendo algunas universidades en España, Latinoamérica y México. Desde hace más de dos décadas de las políticas internacionales en pro de la igualdad entre hombres y mujeres, no se ha logrado instaurar una política de equidad de género en las estructuras organizacionalesuniversitarias.PALABRAS CLAVEIgualdad de género, equidad de género, universidad, propuesta ABTRACTFaced with the challenge of establishing sustainability vision of the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the International Labour Organization (ILO) is elementary that every member of society respects others, the role of the university is important in the formation and transmission of knowledge with a philosophy of gender equity. This paper deals with the role of universities to society is commitment to shape a culture of gender equality. Since the publication of the General Act on equality between women and men, in different countries, we have considered the research questions What happened since the adoption of the Law?, ¿what universities have implemented policies?, ¿what is the commitment of the University? The findings, documentary research was carried what they are doing someuniversities in Spain, Latin America and Mexico. For more than two decades of international policies towards equality between men and women, has not succeeded in establishing a policy of gender equity in university organizational structures.KEY WORDSGender equality, gender equity, university, proposed


2018 ◽  
Vol 2018 (11-12) ◽  
pp. 82-103
Author(s):  
Volodymyr SIDENKO ◽  

The article covers the issues of development of electronic (digital) commerce (EDC) as a key trend in transformation of the world economy. The emphasis is on multidimensional manifestations of the EDC and on a clear tendency towards further diversification of forms of this commerce under conditions of intensive technological transformations of modernity. Its spread is associated with the growing role of the EDC and it is proved that the pace and efficiency of its spread in the sphere of trade and economic operations is largely due to availability of information and communication infrastructure of adequate quality. It is shown that new prospects for the development of e-commerce are related to the key new technologies of the Fourth Industrial Revolution: analytics based on large databases, blockchain technologies, Internet of things and artificial intelligence. The author argues that the latest technologies create the foundation for a systemic change in the very nature of economic and non-economic relations. It is proved that the process of e-commerce spread is controversial and related to the possible presence of both positive results and negative consequences. Positive effects are primarily owing to a significant reduction in costs and expansion of the range of supply, increasing opportunities for promoting goods and services on the market (especially for small and medium-sized businesses) and a significant reduction of time of commercial operations. At the same time, the importance of security of economic development and protection of the rights of individual is emphasized, as in the context of the spread of e-commerce, the risks in these aspects are increasing. Particular attention is paid to the importance of coordinating the e-commerce policy development. The role of the leading international organizations – the UN (UNCTAD and UNCITRAL), the WTO, the OECD, the World Customs Organization, the Universal Postal Union – in the development and regulation of e-commerce is also described. Taking the European Union (the policy of forming a single digital market) and the Eurasian Economic Union (Digital Agenda of the EAEU until 2025) as an example, the growing importance of international regional policy in addressing this problem is shown.


2020 ◽  
Vol 1 (2) ◽  
pp. 67-70
Author(s):  
Valeriy Shiposha

The article deals with the role of clusters in today’s global economy. It is noted that in today’s economic environment it is difficult to overestimate the role of clusters in competition, which has changed significantly and continues to change due to the increased amount of information and knowledge about risk in the global economy. Considering the role of clusters in today’s global economy, it is noted that in modern scientific literature there is no single and generally accepted definition of a cluster as such. Different scholars and economists understand and interpret this concept variously. M. Porter gives the most accurate definition of the cluster. The main characteristics of clusters are considered, namely: geographical concentration, specialization, multiplicity of economic agents. The goals for which clusters are usually directed are given, namely: increase of competitiveness of cluster participants due to introduction of new technologies; reducing costs and improving the efficiency of relevant high-tech services through the synergy effect and unification of approaches in logistics, engineering, information technology, quality management, etc.; providing employment in the context of largescale enterprise reforming and outsourcing; consolidated lobbying of the cluster members’ interests in different authorities. The advantages of the cluster model for the development of the Ukrainian industry are considered and it is stated that among all the advantages of the cluster approach, the most important is the access to innovations, knowledge. It is stated that clusters can be formed in both traditional industries and high-tech areas, and very often different educational establishments or research structures serve as a specific center for cluster formation. It is concluded that within the state, clusters play the role of points of growth of the internal market and ensure the promotion of goods and services produced by them to international markets. This, in turn, contributes to the enhancement of the country’s international competitiveness on the whole, due to a number of advantages inherent in the cluster form of interaction between large, medium and small enterprises in all areas of business relations. One of the directions of socio-economic development of Ukraine, to increase its competitiveness, should be the support and development of territorial production clusters.


2020 ◽  
Vol 21 (specjalny) ◽  
pp. 71-86
Author(s):  
Magdalena Sobocińska

The coronavirus pandemic has a number of consequences for the management of various types of market entities. This also applies to the sphere of culture, the specificity of which is expressed, among others, in the processes of creation and reception of artworks, as well as the functions performed by cultural goods, the multiplicity of forms of participation in culture and high uncertainty of demand. New technologies that find application in the sphere of culture, including the Internet, cause that the processes of creating, distributing, and promoting cultural goods have been changing over time. It has also been associated with redefining the divisions and roles performed by professional creators and consumers of their works. However, during the coronavirus pandemic, the importance of the Internet in managing the value for culture consumers has changed. The purpose of the paper is to show the role of the Internet at various stages of the process of management of the value for a participant in culture during the coronavirus pandemic and the potential of new media from the point of view of maintaining relationships with consumers. The paper is based on in-depth studies of literature and research reports, the analysis of activities conducted on the Internet by selected cultural institutions, as well as the results of own empirical research of a qualitative nature, which were performed among participants in culture.


2020 ◽  
Vol 64 (2) ◽  
pp. 251-261
Author(s):  
Jessica E. Fellmeth ◽  
Kim S. McKim

Abstract While many of the proteins involved in the mitotic centromere and kinetochore are conserved in meiosis, they often gain a novel function due to the unique needs of homolog segregation during meiosis I (MI). CENP-C is a critical component of the centromere for kinetochore assembly in mitosis. Recent work, however, has highlighted the unique features of meiotic CENP-C. Centromere establishment and stability require CENP-C loading at the centromere for CENP-A function. Pre-meiotic loading of proteins necessary for homolog recombination as well as cohesion also rely on CENP-C, as do the main scaffolding components of the kinetochore. Much of this work relies on new technologies that enable in vivo analysis of meiosis like never before. Here, we strive to highlight the unique role of this highly conserved centromere protein that loads on to centromeres prior to M-phase onset, but continues to perform critical functions through chromosome segregation. CENP-C is not merely a structural link between the centromere and the kinetochore, but also a functional one joining the processes of early prophase homolog synapsis to late metaphase kinetochore assembly and signaling.


Author(s):  
Lena Wånggren

This book examines late nineteenth-century feminism in relation to technologies of the time, marking the crucial role of technology in social and literary struggles for equality. The New Woman, the fin de siècle cultural archetype of early feminism, became the focal figure for key nineteenth-century debates concerning issues such as gender and sexuality, evolution and degeneration, science, empire and modernity. While the New Woman is located in the debates concerning the ‘crisis in gender’ or ‘sexual anarchy’ of the time, the period also saw an upsurge of new technologies of communication, transport and medicine. This book explores the interlinking of gender and technology in writings by overlooked authors such as Grant Allen, Tom Gallon, H. G. Wells, Margaret Todd and Mathias McDonnell Bodkin. As the book demonstrates, literature of the time is inevitably caught up in a technological modernity: technologies such as the typewriter, the bicycle, and medical technologies, through literary texts come to work as freedom machines, as harbingers of female emancipation.


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