Application of SMAC Technology

Author(s):  
Manu Venugopal

The current digital age is primarily driven by four technology forces namely, Social Media, Mobility, Analytics and Cloud computing. These technologies continue to evolve and shape the digital world, giving people and businesses newer experiences and opportunities that they were not exposed to in the past. Digital technology has the potential to change the world significantly which in turn has a disruptive impact in the world of business. Hence, ‘digitizing' its business must be one of top priorities in the medium and long term of every business to ensure a successful future. This chapter begins with by defining each of the four technologies, its benefits and what it means to the key stakeholders in the healthcare business. It also covers many use cases of SMAC with a specific focus on clinical development and pharmacovigilance. The later part of the chapter lays the foundation for setting up a SMAC organization including key strategies, conceptual framework, technology and regulatory compliance considerations.

Author(s):  
Manu Venugopal

The current digital age is primarily driven by four technology forces namely, Social Media, Mobility, Analytics and Cloud computing. These technologies continue to evolve and shape the digital world, giving people and businesses newer experiences and opportunities that they were not exposed to in the past. Digital technology has the potential to change the world significantly which in turn has a disruptive impact in the world of business. Hence, ‘digitizing' its business must be one of top priorities in the medium and long term of every business to ensure a successful future. This chapter begins with by defining each of the four technologies, its benefits and what it means to the key stakeholders in the healthcare business. It also covers many use cases of SMAC with a specific focus on clinical development and pharmacovigilance. The later part of the chapter lays the foundation for setting up a SMAC organization including key strategies, conceptual framework, technology and regulatory compliance considerations.


Author(s):  
Asaf Nissenbaum ◽  
David Freud ◽  
Limor Shifman

Our study examines user-generated global humor through an analysis of comic items spread on Twitter. By addressing the inherent conflict between the locality of humor and the globalizing digital participatory sphere, we aim to uncover the features of global user-generated humor. A long-term sample of humor keywords in multiple languages was used to locate 734 items reaching global audiences, which were analyzed quantitatively and qualitatively (a subset of 143). We found that such items focused on “the universal,” rather than a multicultural exchange. Additionally, the texts were characterized by five types of comic failures, each accompanied by some form of redemption: $2 – slapstick acts featuring shortcomings in basic human behavior but accompanied by daring attitudes; $2 , displaying “backstage” unattractive behavior but enjoying an aura of authenticity; $2 – lacking popularity or charisma but inviting sympathy; $2 – misinterpreting the world and your place in it but compensating through basic human communicability; and $2 – using nonsense humor that is nevertheless appreciated through communal understanding. Our findings chart the meaning of human failure in the digital age as a balancing act: while individuals fail in fundamental aspects of life, shared laughter through social media offers collective ways for overcoming their failures. This dynamic exists in a liminal space, seeming to existing both everywhere and nowhere. By building on globally recognizable content and situations, global humor evokes empathy or identification from broad crowds without committing to specific identities.


2019 ◽  
Vol 6 (2) ◽  
pp. 1-12
Author(s):  
Gesoon j.k Al-Abass ◽  
Huda R. ALkifaey

"Internet of things (IoT) domain targets human with smart resolutions through the connection of “M2M” in all over the world, effectively. It was difficult to ignore domain importance field of IoT with the new deployment of applications such as smartphone in recent days. The most important layer in architecture of IoT is network layer, because of various systems (perform of cloud computing, switching, hub, gateway, so on), different technologies of connection (Long-Term Evolution (LTE), WIFI, Bluetooth, etc.) gathered in layer. Network layers should transfer the information from or to various applications/objects, via gateways/interfaces between networks that are heterogeneous, therefore utilizing different connection technologies, protocols. Recent work highlighted IoT technologies state-of-the-art utilized in architectures of IoT, some variations among them in addition to the applications of them in life."


2018 ◽  
Vol 4 (3) ◽  
pp. 205630511879340 ◽  
Author(s):  
Barbara L. Ley ◽  
Paul R. Brewer

Recent studies have explored how the US public responded to the March for Science protests that took place around the world on April 22, 2017, as well as why individuals participated in these protests. Yet, little research has examined how participants used social media and other channels to learn, communicate, and form behavioral intentions regarding the movement. In addressing these questions, the present study conceptualizes the March for Science as a “networked protest.” It then analyzes data from two surveys: one distributed through social media in the month preceding the March for Science events, and one conducted at the Washington, DC event. The results suggest that social media—particularly Facebook—played key roles in how respondents learned and communicated about the protest. At the same time, respondents also learned and communicated about it through other channels, including texting, email, and face-to-face conversations. Both social media respondents and in-person respondents reported that their experiences with the March had increased their likelihood of undertaking future online and offline actions. Furthermore, communicating through Facebook and Twitter predicted a range of self-reported effects of March experiences on intentions to undertake future actions, whereas learning through social media largely failed to do so. Thus, some—but not all—social media uses may have encouraged participants to sustain both online and offline engagement. Taken together, the findings carry potential implications for how the March for Science and other networked protests can use social media and other communication forms to mobilize supporters and facilitate long-term engagement.


Author(s):  
Trywell Kalusopa

As the digital world unfolds, Africa continues to grapple with the issues of preservation and access of digital materials. This chapter demonstrates through a systematic literature review how Africa could learn from other efforts in the world to develop and guide their own strategic and policy options to deal with issues of preservation and access of digital materials. The chapter reviews literature on global or universal collaborative strategies and efforts on digital preservation initiated in the developed world as a learning curve for Africa. The current challenges of national and institutional capacities regarding the preservation of digital materials in selected African countries that have made some visible efforts and impact are also discussed. The chapter then makes several recommendations on the strategic and policy options for improving the state of material preservation, human and material requirements in order to improve the long-term preservation, and standards for the longer-term usability and interoperability of digital materials in Africa.


Author(s):  
Mesut Aytekin ◽  
Damla Akar

The importance of promotion and marketing activities increases every day alongside the production process of the films in the cinema industry. The resourcefulness of the digital world has big advantages in conducting promotional activities for cinema. This chapter to evaluates social media, which is used in film promotions around the world. Also examined will be Facebook, which accounts. While deciding the variables, the year of 2016 was chosen because it had the most movies to come out and it was the year in which Facebook was the most used social platform. There is not many studies about the relationship between the Turkish cinema industry and social media in last ten-year span. While providing new and up-to-date information this chapter will create a foundation for different ideas to form on how social media can be used more effectively in the cinema industry.


Author(s):  
Pamela Singla

This chapter describes how presently, India has the largest proportion of youth population in the world and will continue to hold for the next 20 years. The challenge for the country is to increase the human resource potential for the country. The demographic data of the country's youth is a challenge which needs to be addressed, one of the challenges is not being able to access the digital world due to illiteracy, lack of knowledge on computer technology and social media, and proficiency in manual work. The chapter examines youth work in the context of the Indian sub-continent.


Author(s):  
Clara Moningka

In this chapter, the author is interested in studying self-comparison in social media and its effect to the self-esteem in emerging adults. In Indonesia, social media are widely used by various groups. Jakarta is even referred as the capital of a text-based social media. Data in 2016 indicated that social media users in Indonesia have reached high ranking. Indonesia ranked fourth in the world for social media users and ranked first with Facebook with 111 million users, followed by Twitter. Indonesian Internet Service Provider Association explained that the biggest users were dominated by adolescents, amounting to 75.50% of the total users. The use of social media can be influenced by collective culture. This culture can influence how individuals evaluate themselves, including their self-esteem. The topic of the psychological effects of social media has been much discussed. A lot of research conducted on the effect of social on development of self-esteem. Social media becoming a place for comparing oneself to others and it turn out it has a great effect.


Author(s):  
Cathy Moran Hajo

Scholarly editions must be used for generations; by nature they require a stable long-term publication format. Some editors have eagerly embraced digital editing and XML, but many more editors remain unconvinced that digital publications can last as long as printed books. Community standards and DTDs for editions have not been widely adopted and editors lack consensus about what a digital edition should be. XML's stability and sustainability is critical to efforts to go beyond “the book,” and to develop new ways of presenting texts and scholarly commentary. To build 21st century editions, we need tools to make XML encoding easier, to encourage collaboration, to exploit social media, and to separate transcriptions of texts from the editorial scholarship applied to them.


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