Leveraging Sport to Build City Brands

2017 ◽  
pp. 288-303
Author(s):  
Brendon Knott ◽  
Janice Hemmonsbey
Keyword(s):  
Empirical Study ◽  
Global Awareness ◽  
African City ◽  
City Brand ◽  
Strategic Value ◽  
Sport Events ◽  
Brand Ambassadors ◽  
The City ◽  
Depth Interviews

This chapter sets out strategic implications for emerging city brand stakeholders wishing to leverage sport. Sport is already acknowledged as having a significant impact for city brands, particularly through the hosting of sport events, as a means of creating global awareness, improved image and differentiation. However, there has been little examination of the contribution of sport more broadly and especially within an emerging African city context. This chapter identifies the major challenges facing city brands and proposes how sport may provide solutions. It reveals the findings of an empirical study that assessed the strategic value of sport to the Cape Town city brand. The qualitative study featured semi-structured, in-depth interviews (n=12), conducted with definitive stakeholders. The chapter identifies the contribution of sport as a competitive differentiator for a city brand. It further reveals the contribution of the different sport elements to this brand benefit, namely: sport events and facilities (that can be used to showcase a city brand); teams/ franchises and personalities (that act as brand ambassadors for a city and contribute to the city brand identity); and sponsors and sport brands (that can be viewed as brand partners as they play a crucial role of supporting and enabling sport through their investment).

Leveraging Sport to Build City Brands

2017 ◽  
pp. 1033-1048
Author(s):  
Brendon Knott ◽  
Janice Hemmonsbey
Keyword(s):  
Empirical Study ◽  
Global Awareness ◽  
African City ◽  
City Brand ◽  
Strategic Value ◽  
Sport Events ◽  
Brand Ambassadors ◽  
The City ◽  
Depth Interviews

This chapter sets out strategic implications for emerging city brand stakeholders wishing to leverage sport. Sport is already acknowledged as having a significant impact for city brands, particularly through the hosting of sport events, as a means of creating global awareness, improved image and differentiation. However, there has been little examination of the contribution of sport more broadly and especially within an emerging African city context. This chapter identifies the major challenges facing city brands and proposes how sport may provide solutions. It reveals the findings of an empirical study that assessed the strategic value of sport to the Cape Town city brand. The qualitative study featured semi-structured, in-depth interviews (n=12), conducted with definitive stakeholders. The chapter identifies the contribution of sport as a competitive differentiator for a city brand. It further reveals the contribution of the different sport elements to this brand benefit, namely: sport events and facilities (that can be used to showcase a city brand); teams/ franchises and personalities (that act as brand ambassadors for a city and contribute to the city brand identity); and sponsors and sport brands (that can be viewed as brand partners as they play a crucial role of supporting and enabling sport through their investment).

Providing an Attractive Environment for People to Engage in Health Activities

2016 ◽  
Vol 4 (2) ◽  
pp. 38-54
Author(s):  
Hung-Pin Hsu
Keyword(s):  
Green Space ◽  
Green Spaces ◽  
Natural Environments ◽  
Forest Park ◽  
Active Service ◽  
Taipei City ◽  
Use Of Social Media ◽  
The City ◽  
Depth Interviews

Parks and green spaces have been allocated for city residents to offer them healthier natural environments. However, people living in cities may have less opportunity to engage with the natural environment since parks seem to be passive locations of activity. We investigated how to proactively enhance the attraction of green space to improve people's health. First, we surveyed how 683 city residents were engaged in physical activities. From them, 30 people were recruited for depth interviews. Results showed that the park environment and the health activities that feature ‘inner-attraction' could enhance the frequency and persistence of the city residents to engage in healthy activities. We also evaluated the service experience and attraction of 40 users in a 3-month program in the Daan Forest Park of Taipei City in Taiwan. Using the culture probes method, we found that the experience cycle and the use of social media enhanced the park's inner and inter attraction, and that the role of the park was transformed from a passive green space provider to an active service operator.

scholarly journals The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors

2020 ◽  
Vol 12 (3) ◽  
pp. 982
Author(s):  
Eunah Yu ◽  
Junghyun Kim
Keyword(s):  
Brand Experience ◽  
Marketing Environment ◽  
City Brand ◽  
Behavior Intention ◽  
City Population ◽  
Using Data ◽  
Brand Ambassadors ◽  
The Relationship ◽  
The City ◽  
Brand Satisfaction

The city brand experience of residents has emerged as an important topic due to the concentration of the city population and changes in the marketing environment. This study examined the relationship between self-city brand connection, city brand experience, city brand satisfaction, and city brand ambassadorship behavior intention (CBABI) in city residents. An empirical analysis was conducted using data collected through a questionnaire with 328 residents of Seoul and Busan in Korea. The results reveal that self-city brand connection is positively related to city brand experience and city brand satisfaction but is not directly related to CBABI. Next, city brand experience was found to have a significant positive relationship with city brand satisfaction and CBABI, and city brand satisfaction is positively related to CBABI. We also found differences in the effects of city brand satisfaction on CBABI between Seoul and Busan. Although city brand satisfaction had a significant effect on CBABI in both cities, the effect was greater in Busan. This study confirms the effect of citizens’ city brand experiences and identifies the path by which city residents become city brand ambassadors.

scholarly journals Rethinking Multicultural Planning: An Empirical Study of Ethnic Retailing

2021 ◽  
Author(s):  
Zhixi Cecilia Zhuang
Keyword(s):  
Empirical Study ◽  
Inner City ◽  
Policy Support ◽  
Urban Landscapes ◽  
Planning Practice ◽  
Metropolitan Regions ◽  
The Pacific ◽  
Legislative Structure ◽  
The City

The recent waves of immigration have dramatically impacted urban landscapes and economies of Canada’s largest metropolitan regions. One notable phenomenon is the rise of ethnic retail strips and centers as physical markers of increasing multiculturalism. The dynamics of ethnic retailing pose various opportunities and challenges for municipalities; yet, our knowledge of its complexities is limited and current literature on multicultural planning offers little useful guidance in planning practice. This study examines three retail strips in the inner city of Toronto, namely East Chinatown, the Gerrard India Bazaar, and Corso Italia, and one suburban Asian theme mall, the Pacific Mall in the City of Markham in an attempt to identify the role of urban planning in responding to the rise of ethnic retail neighbourhoods. The findings of the four cases indicate that urban planners have been unable to intervene actively in ethnic retail and direct its development and growth. The planning legislative structure and the lack of policy support hinder planners’ capacity to be proactive. Planners cannot work alone to build multicultural cities. This paper concludes on the importance of municipal intervention interdepartmental collaboration as useful implications for multicultural planning practice. Résumé: Les récentes vagues d'immigration ont considérablement affecté les paysages urbains et les économies des plus grandes régions métropolitaines du Canada. Un phénomène remarquable est la montée de bandes ethniques de détail et des centres en tant que marqueurs physiques de multiculturalisme croissant. La dynamique du commerce de détail ethnique posent diverses opportunités et des défis pour les municipalités, et pourtant, notre connaissance de sa complexité est limitée et la littérature actuelle sur la planification multiculturelle offre peu d'indications utiles pour planifier la pratique. Cette étude porte sur trois bandes de détail dans le centre-ville de Toronto, à savoir East Chinatown, le Gerrard India Bazaar et Corso Italia, et un centre commercial de banlieue thème asiatique, Pacific Mall dans la ville de Markham dans une tentative d'identifier le rôle des villes la planification pour répondre à la hausse des quartiers ethniques de vente au détail. Les résultats de ces quatre cas indiquent que les urbanistes ont pu intervenir activement dans ethnique détail et orienter son développement et sa croissance. La structure de la programmation législative et le manque de soutien politique entravent la capacité des planificateurs d'être proactif. Les planificateurs peuvent pas travailler seul à construire des villes multiculturelles. Cet article conclut sur l'importance de l'intervention municipale et la collaboration interministérielle comme conséquences utiles pour la pratique de planification multiculturelle.

scholarly journals Knowledge Management Untuk Menciptakan Daya Saing Bisnis Keluarga Pada Pengelolaan Bisnis Kuliner di Kota Palembang

MBIA ◽  
2020 ◽  
Vol 19 (1) ◽  
pp. 66-74
Author(s):  
Trisninawati Trisninawati ◽  
Dina Mellita
Keyword(s):  
Knowledge Management ◽  
Human Resources ◽  
Family Business ◽  
Human Resources Management ◽  
Family Businesses ◽  
Resources Management ◽  
The Family ◽  
The City ◽  
Depth Interviews

The culinary business in the city of Palembang is one of the family businesses that has been passed down for generations, the culinary business in recent years can create growth opportunities for employment and increase the ability of human resources. Management of many family businesses is controlled and operated by one member or several families and many family businesses have non-family members as employees. This study aims to determine the role of knowledge management in creating human resources who are ready to compete in the culinary industry in the city of Palembang. by analyzing the factors that must be considered such as the next generation development factors, information technology, and business development. This research uses a qualitative approach through in-depth interviews and direct observation. The results of this study indicate that the culinary business in the family business is still carried out traditionally the application of technology is still limited so the need for the role of knowledge management in order to be able to identify knowledge can realize competitiveness and sustainability as a benchmark for the success of the family business especially the culinary business in the city of Palembang   Abstrak Bisnis  kuliner di kota Palembang merupakan salah satu bisnis keluarga yang sudah turun temurun,  bisnis kuliner tersebut dalam beberapa tahun ini dapat menciptakan peluang pertumbuhan bagi lapangan kerja dan peningkatan kemampuan sumber daya manusia. Manajemen bisnis keluarga banyak dikendalikan dan dioperasikan oleh  satu anggota atau beberapa keluarga dan banyak bisnis keluarga memiliki anggota non keluarga sebagai karyawan. Penelitian ini bertujuan untuk mengetahui peran knowledge management dalam  menciptakan sumber daya manusia yang siap untuk berdaya saing  pada industri kuliner di kota Palembang. dengan menganalisis  faktor- faktor yang harus diperhatikan seperti faktor pengembangan generasi penerus, teknologi informasi,dan  pengembangan usaha. Penelitian ini menggunakan pendekatan kualitatif melalui wawancara mendalam dan observasi langsung. Hasil penelitian ini menunjukkan bahwa bisnis kuliner dalam bisnis keluarga masih dilakukan tradisional penerapan teknologi masih terbatas sehingga perlu adanya peran knowledge management agar   mampu mengidentifikasi pengetahuan dapat mewujudkan daya saing dan berkelanjutan  sebagai  tolak ukur keberhasilan bisnis keluarga khususnya bisnis kuliner  di kota Palembang.

scholarly journals Empirical study of the mental representation of the image of the city (on the example of Kazan and Naberezhnye Chelny)

2021 ◽  
Vol 274 ◽  
pp. 01034
Author(s):  
Maria Latypova ◽  
Elvira Mingalimova ◽  
Angelina Rubtsova ◽  
Arthur Tazov
Keyword(s):  
Empirical Study ◽  
Empirical Research ◽  
Urban Space ◽  
Mental Representation ◽  
Public Spaces ◽  
Research Data ◽  
Comprehensive Analysis ◽  
Local Identity ◽  
The City

The purpose of the study is to identify the formed image of the territory in the perception of its inhabitants, using empirical research data for this. The main results of the study are that a comprehensive analysis of the mental representation of the urban space was carried out, on the basis of which the key elements of the image of the territory, the boundaries of the vernacular districts of the city, their urbanonymy were identified, as well as the significant role of urban open public spaces in the formation of the image of the territory. The authors come to the conclusion about the peculiarities of building images of cities, centered on symbolically significant elements and spaces that act as anchors for forming the image of a city in the perception of residents, attaching the population to the territory and constructing local identity.

scholarly journals City branding and museum souvenirs: towards improving the St. Petersburg city brand

2019 ◽  
Vol 12 (4) ◽  
pp. 529-544 ◽  
Author(s):  
Iuliia Trabskaia ◽  
Iuliia Shuliateva ◽  
Rebecca Abushena ◽  
Valery Gordin ◽  
Mariya Dedova
Keyword(s):  
Product Development ◽  
Positive Impact ◽  
Visual Images ◽  
City Branding ◽  
Content Type ◽  
City Brand ◽  
Observation Method ◽  
The City ◽  
Insight Into

PurposeThe purpose of this paper is to identify ways to develop museum shop product, which will possess competitive advantage, and to recommend what should be done to develop such product so that it has a positive impact on the city brand of St. Petersburg.Design/methodology/approachIn total, 76 museums have been studied through the observation method to describe their shops’ inventory in terms of percentages of each product. Mostly St. Petersburg museums were included in the analysis. The observation method enabled the researchers to analyse the inventory of the museum souvenir shops. The findings of the analysis enabled the researchers to reach conclusions about museums’ strategies of product development.FindingsThe research allowed to make the conclusion that although the museum shops in St.Petersburg demonstrate positive tendencies in the development of competitive stores’ products a lot of work is still to be done. Not all museums are characterised by availability of clear strategy for product development. They offer souvenirs (if any) which do not differ from those existing on the market according to topics and functions which are characteristic for them. Recommendations on how to make the product of museum shops more competitive were proposed.Practical implicationsCities need new and fresh ways to create and promote their brands. Museums can contribute to this significantly with the help of souvenirs production. This research will provide insight into the process of how museums can do this by developing their shops’ inventory strategies. Recommendations to improve strategies for creation of competitive product were offered in the paper.Originality/valueIn today’s competitive conditions, museums are creating augmented products and create museum shops. Nevertheless, the role of museum shops in brand creation is underexplored. Museum shops have a high potential for creating high-quality products that may influence the museum and city brand in a positive way, as souvenirs and visual images of museum artifacts play an essential role in making an impression on tourists.

Providing an Attractive Environment for People to Engage in Health Activities

2019 ◽  
pp. 1671-1689
Author(s):  
Hung-Pin Hsu
Keyword(s):  
Green Space ◽  
Green Spaces ◽  
Natural Environments ◽  
Forest Park ◽  
Active Service ◽  
Taipei City ◽  
Use Of Social Media ◽  
The City ◽  
Depth Interviews

Parks and green spaces have been allocated for city residents to offer them healthier natural environments. However, people living in cities may have less opportunity to engage with the natural environment since parks seem to be passive locations of activity. We investigated how to proactively enhance the attraction of green space to improve people's health. First, we surveyed how 683 city residents were engaged in physical activities. From them, 30 people were recruited for depth interviews. Results showed that the park environment and the health activities that feature ‘inner-attraction' could enhance the frequency and persistence of the city residents to engage in healthy activities. We also evaluated the service experience and attraction of 40 users in a 3-month program in the Daan Forest Park of Taipei City in Taiwan. Using the culture probes method, we found that the experience cycle and the use of social media enhanced the park's inner and inter attraction, and that the role of the park was transformed from a passive green space provider to an active service operator.

THE ROLE OF AUGMENTED REALITY IN DESTINATION BRANDING

2020 ◽  
Vol 26 (2) ◽  
pp. 419-436
Author(s):  
Assumpció Huertas ◽  
Jan Gonzalo
Keyword(s):  
Augmented Reality ◽  
Communication Strategies ◽  
Destination Branding ◽  
Tourism Experience ◽  
Destination Brand ◽  
The Impact ◽  
The City ◽  
Depth Interviews

Purpose – The goals of this study are to find out which factors contribute to AR applications generating satisfactory tourism experiences; analyze the impact of AR on destination brand communication; and examine whether the act of communicating the destination brand also increases satisfactory tourist experiences. Design – The research is based on a case study of an AR application that belongs to the city of Tarragona (Spain) that reproduces its main monuments dating from the Roman era. Methodology – The study includes one survey conducted on 150 participants (75 tourists, 75 residents) and 15 in-depth interviews with respondents who used the Imageen application. Approach – The analysis provides detailed information on the users’ experiences and opinions, highlighting the different variables that provide the most satisfactory tourist experiences. Findings – The study shows that the AR application creates highly satisfactory tourism experiences, although not extraordinary. The main contribution of this study has been to demonstrate that the AR application has the potential to communicate the destination brand. Originality of the research – This study provides knowledge on the AR role in constructing a destination brand and its relationship with the tourism experience. Particularly, the findings of this paper have significant implications for DMOs and their marketing and communication strategies.

scholarly journals Transnational gentrification, tourism and the formation of ‘foreign only’ enclaves in Barcelona

Urban Studies ◽  
2020 ◽  
Vol 57 (15) ◽  
pp. 3025-3043 ◽  
Author(s):  
Agustin Cocola-Gant ◽  
Antonio Lopez-Gay
Keyword(s):  
Global Scale ◽  
Division Of Labour ◽  
Transnational Mobility ◽  
Advanced Economies ◽  
Transnational Migrants ◽  
Neighbourhood Change ◽  
The City ◽  
Depth Interviews

In a context of global-scale inequalities and increased middle-class transnational mobility, this paper explores how the arrival of Western European and North American migrants in Barcelona drives a process of gentrification that coexists and overlaps with the development of tourism in the city. Research has focused increasingly on the role of visitors and Airbnb in driving gentrification. However, our aim is to add another layer to the complexity of neighbourhood change in tourist cities by considering the role of migrants from advanced economies as gentrifiers in these neighbourhoods. We combined socio-demographic analysis with in-depth interviews and, from this, we found that: (1) lifestyle opportunities, rather than work, explain why transnational migrants are attracted to Barcelona, resulting in privileged consumers of housing that then displace long-term residents; (2) migrants have become spatially concentrated in tourist enclaves and interact predominantly with other transnational mobile populations; (3) the result is that centrally located neighbourhoods are appropriated by foreigners – both visitors and migrants – who are better positioned in the unequal division of labour, causing locals to feel increasingly excluded from the place. We illustrate that tourism and transnational gentrification spatially coexist and, accordingly, we provide an analysis that integrates both processes to understand how neighbourhood change occurs in areas impacted by tourism. By doing so, the paper offers a fresh reading of how gentrification takes place in a Southern European destination and, furthermore, it provides new insights into the conceptualisation of tourism and lifestyle migration as drivers of gentrification.

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