Does the Future Really Matter?

2016 ◽  
pp. 41-68
Keyword(s):  
Autobiographical Memory ◽  
Adam Smith ◽  
Market Performance ◽  
Consumer Perception ◽  
Complex Nature ◽  
Reference Groups ◽  
Brand Association ◽  
Brand Relationship ◽  
The Future ◽  
The Relationship

In Chapter 2, we have discussed about consumer perception on future anticipation to understand the trends for customer's potential needs and wants in the future, especially regarding the relationship between brand association and future anticipation to develop brand loyalty. In this chapter, we will expand the discussion by attempting to understand the complex nature regarding the influence of future anticipation and reference groups towards autobiographical memory, brand relationship, as well as market performance. The study conducted in this chapter was co-authored with Luiz Moutinho (Adam Smith School of Business, University of Glasgow, Glasgow, Scotland) and Joaquin Aldas (Business School, University of Valencia, Valencia, Spain).

Is Brand Loyalty Really Present in the Children's Market?

2016 ◽  
pp. 69-102
Keyword(s):  
Autobiographical Memory ◽  
Brand Loyalty ◽  
Adam Smith ◽  
Market Performance ◽  
Consumer Perception ◽  
Reference Groups ◽  
Brand Relationship ◽  
Key Concepts ◽  
The Future

In Chapters 2 and 3, we have discussed about consumer perception on future anticipation to understand the trends for customer's potential needs and wants in the future by incorporating and analysing various key concepts such as reference groups, autobiographical memory, brand relationship, and market performance. We have also established that a better understanding of future anticipation could ultimately develop consumer's brand loyalty. In this chapter, we are going to focus on brand loyalty in the children's market, which is very challenging but also poses great potential. Specifically, this chapter attempts to identify factors which are recognised as the antecedents of brand loyalty in the children's market. The study conducted in this chapter was co-authored with Luiz Moutinho (Adam Smith School of Business, University of Glasgow, Scotland) and Arnaldo Coelho (Faculty of Economics, University of Coimbraw, Portugal).

What If the Future Never Comes?

2016 ◽  
pp. 15-40
Keyword(s):  
Brand Loyalty ◽  
Consumer Perception ◽  
Research Subjects ◽  
Complex Concept ◽  
Brand Association ◽  
Long Run ◽  
The Future ◽  
Ethical Norms ◽  
The Relationship

In Chapter 1, we have established the importance of adhering to ethical norms in research, especially when dealing with children both as research subjects and consumers, since we do not want them to be exploited. In this chapter and the next, we will shift gear to comprehend consumer perception on future anticipation. This is essential in order to develop a better understanding about customer's potential needs and wants in the future, thus enabling marketers to stay ahead of competitors. Specifically, this chapter will attempt to present the relationship between brand association and future anticipation to develop brand loyalty. Since future anticipation is a complex concept, this chapter will use adults as research subjects. However, the findings should still be relevant to comprehend children's future anticipation and develop brand loyalty in the long run as they grow up and get exposed to a lot of different advertorial messages.

scholarly journals Trust in Virtual Teams: A Multidisciplinary Review and Integration

2019 ◽  
Vol 23 ◽  
Author(s):  
Janine Viol Hacker ◽  
Michael Johnson ◽  
Carol Saunders ◽  
Amanda L. Thayer
Keyword(s):  
Virtual Teams ◽  
Integrated Model ◽  
Complex Nature ◽  
Trust Development ◽  
Extant Literature ◽  
Organizational Issues ◽  
The Future ◽  
The Relationship ◽  
Team Trust ◽  
Insight Into

Organizations have increasingly turned to the use of virtual teams (VTs) to tackle the complex nature of today’s organizational issues. To address these practical needs, VTs researchers from different disciplines have begun to amass a large literature. However, the changing workplace that is becoming so reliant on VTs comes with its own set of management challenges, which are not sufficiently addressed by current research on VTs. Paradoxically, despite the challenges associated with technology in terms of its disruption to trust development in VTs, trust is one of the most promising solutions for overcoming myriad problems. Though the extant literature includes an abundance of studies on trust in VTs, a comprehensive multidisciplinary review and synthesis is lacking. Addressing this gap, we present a systematic theoretical review of 124 articles from the disparate, multidisciplinary literature on trust in VTs. We use the review to develop an integrated model of trust in VTs. Based on our review, we provide theoretical insights into the relationship between virtuality and team trust, and highlight several critical suggestions for moving this literature forward to meet the needs of workplaces of the future, namely: better insight into how trust evolves alongside the team’s evolution, clarity about how to adequately conceptualize and operationalize virtuality, and greater understanding about how trust might develop differently across diverse types of virtual contexts with various technology usages. We conclude with guidelines for managing VTs in the future workplace, which is increasingly driven and affected by changing technologies, and highlight important trends to consider.

Positive and negative effects of affective and continuance brand commitment in a service context

2017 ◽  
Vol 9 (2) ◽  
pp. 133-148 ◽  
Author(s):  
Sekar Raju
Keyword(s):  
Structural Equation ◽  
Investment Model ◽  
Equation Modeling ◽  
Brand Commitment ◽  
Marketing Manager ◽  
Continuance Commitment ◽  
Content Type ◽  
Brand Relationship ◽  
The Future ◽  
The Relationship

PurposeThe findings from the brand commitment literature suggest that the outcomes of commitment are not always favorable to the brand. This research aims to integrate the multi-component view of commitment with the relationship investment model to suggest a possible explanation to understand the mixed findings in the literature. Design/methodology/approachA random mall intercept method was used. A total of 1,000 surveys were distributed to participants to answer and mail back. The data were analyzed using structural equation modeling. FindingsThis research finds that consumers in affective and continuance commitment relationships differ significantly from each other both from an antecedent and an outcome perspective. Specifically, affective commitment consumers were more willing to make sacrifices, felt better about their brand relationship, held less favorable impressions about a competitor brand and were likely to continue patronizing the brand in the future. Continuance commitment consumers were unwilling to make sacrifices for the relationship, did not feel that their brand relationship was superior, were not keen on continuing the brand relationship in the future and were more favorable toward a competitor brand. Originality/valueThis paper contributes to the development of theory on brand commitment and provides a way to understand the mixed findings in the literature. Importantly, by examining the antecedents and outcomes, a more complete understanding of affective and continuance commitment is possible. The marketing manager benefits by understanding that not all brand commitments are the same. This research might help them to think more broadly about important brand-related outcomes in a service setting.

Executive Insights: Globalization—Scale versus Sensitivity

1995 ◽  
Vol 3 (3) ◽  
pp. 97-101
Author(s):  
Martin Sorrell
Keyword(s):  
Brand Relationship ◽  
Marketing Professional ◽  
The Future ◽  
The Relationship

This article focuses on a subject with far-reaching implications for every business: the future of the relationship between consumers and the brand. At present, the marketing professional is faced with an important, gradually emerging dilemma. At a time when the consumer/brand relationship is most valued—for in its understanding lies success and profitability in every market—this relationship is simultaneously under threat of being seriously weakened.

What if the future never comes? Understanding consumer perceptions of future anticipatory efforts of brands

2017 ◽  
Vol 29 (3) ◽  
pp. 669-685 ◽  
Author(s):  
Jony Haryanto ◽  
Muhammad Kashif ◽  
Luiz Moutinho ◽  
Yusepaldo Pasharibu
Keyword(s):  
Autobiographical Memory ◽  
Group Discussion ◽  
Structured Interview ◽  
Consumer Perceptions ◽  
Content Type ◽  
Qualitative Research Study ◽  
Brand Relationship ◽  
The Future ◽  
Near Future ◽  
A Company

Purpose The contemporary organizations invest a lot of funds to gain a better understanding of the emerging needs of customers in near future. However, customers sometimes do not appreciate these hard efforts which lead to some unanticipated results for the firm. The purpose of this paper is to identify the customers’ perceptions about the future anticipatory measures done by a company. Design/methodology/approach The authors employed triangulation of methods to develop credibility of techniques and the findings of this qualitative research study. A semi-structured interview with six participants is used to explore the phenomena. After the authors gained a better understanding about the phenomena, a focus group discussion with eight participants was held to gain a better understanding of perceptions of future. Finally, the digital ethnography was employed to better explore customer behavior. Findings The results show that future anticipatory efforts conducted by a company are highly appreciated by the customers. This, in turn, builds a positive autobiographical memory for customers that lead to the development of a brand relationship. Originality/value The application of futurology to study within a marketing context and the employment of autobiographical memory are unique products of this study.

A Meta-Analysis of Interviews and Cognitive Ability

2013 ◽  
Vol 12 (4) ◽  
pp. 157-169 ◽  
Author(s):  
Philip L. Roth ◽  
Allen I. Huffcutt
Keyword(s):  
Cognitive Ability ◽  
Meta Analysis ◽  
Incremental Validity ◽  
Employment Interviews ◽  
Moderator Analysis ◽  
The Future ◽  
Research Questions ◽  
Meta Analyses ◽  
The Relationship

The topic of what interviews measure has received a great deal of attention over the years. One line of research has investigated the relationship between interviews and the construct of cognitive ability. A previous meta-analysis reported an overall corrected correlation of .40 ( Huffcutt, Roth, & McDaniel, 1996 ). A more recent meta-analysis reported a noticeably lower corrected correlation of .27 ( Berry, Sackett, & Landers, 2007 ). After reviewing both meta-analyses, it appears that the two studies posed different research questions. Further, there were a number of coding judgments in Berry et al. that merit review, and there was no moderator analysis for educational versus employment interviews. As a result, we reanalyzed the work by Berry et al. and found a corrected correlation of .42 for employment interviews (.15 higher than Berry et al., a 56% increase). Further, educational interviews were associated with a corrected correlation of .21, supporting their influence as a moderator. We suggest a better estimate of the correlation between employment interviews and cognitive ability is .42, and this takes us “back to the future” in that the better overall estimate of the employment interviews – cognitive ability relationship is roughly .40. This difference has implications for what is being measured by interviews and their incremental validity.

Using the alveograph in developing requirements for the quality of flour for wafer sheet production

2020 ◽  
Vol 29 (12) ◽  
pp. 52-58
Author(s):  
E.P. Meleshkina ◽  
◽  
S.N. Kolomiets ◽  
A.S. Cheskidova ◽  
◽  
...  
Keyword(s):  
Rheological Properties ◽  
Quality Indicators ◽  
Wheat Flour ◽  
Mathematical Statistics ◽  
Intended Purpose ◽  
The Future ◽  
Relationship Of ◽  
The Relationship

Objectively and reliably determined indicators of rheological properties of the dough were identified using the alveograph device to create a system of classifications of wheat and flour from it for the intended purpose in the future. The analysis of the relationship of standardized quality indicators, as well as newly developed indicators for identifying them, differentiating the quality of wheat flour for the intended purpose, i.e. for finished products. To do this, we use mathematical statistics methods.

Editor’s Pick: Regulatory and Ethical Issues in the New Era of Radiomics and Radiogenomics

EMJ Radiology ◽  
2020 ◽  
Author(s):  
Filippo Pesapane
Keyword(s):  
Ethical Issues ◽  
Medical Images ◽  
Practical Significance ◽  
Innovative Technology ◽  
New Era ◽  
Naked Eye ◽  
Disease Characteristics ◽  
The Future ◽  
Using Data ◽  
The Relationship

Radiomics is a science that investigates a large number of features from medical images using data-characterisation algorithms, with the aim to analyse disease characteristics that are indistinguishable to the naked eye. Radiogenomics attempts to establish and examine the relationship between tumour genomic characteristics and their radiologic appearance. Although there is certainly a lot to learn from these relationships, one could ask the question: what is the practical significance of radiogenomic discoveries? This increasing interest in such applications inevitably raises numerous legal and ethical questions. In an environment such as the technology field, which changes quickly and unpredictably, regulations need to be timely in order to be relevant.  In this paper, issues that must be solved to make the future applications of this innovative technology safe and useful are analysed.

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