How Is the Personality of Facebook Customers?

Author(s):  
Juan Jose Delgado

This chapter claims to understand the implications of Cloninger´s psychobiological model of temperament in the people behaviour on social networking sites. This study uses secondary information as well as primary data. The author collected and analyzed an online survey with a sample of 365 individuals. The study contributed to bridging the research gap of the correlation between the Cloninger´s psychobiological model of temperament and people behaviour on SNSs. The main findings show that clear correlation exists between Cloninger´s psychobiological temperament dimensions and the way people interacts on Facebook. Mainly, temperament is affecting in almost all the areas that have been tested; Facebook affinity uses of Facebook, motives and barriers of using Facebook.

Pragmatics ◽  
2019 ◽  
Vol 30 (2) ◽  
pp. 247-276
Author(s):  
David Matley

Abstract Social networking sites (SNSs) have changed the way we mourn. Reactions on SNSs to celebrity death in particular have begun to attract the attention of both academic researchers and the broader media, yet so far linguistic studies thereof remain relatively rare. This study addresses this research gap by examining the pragmatics of Instagram posts labelled #bowie following the death of the musician David Bowie on 10 January 2016. It shows how Instagram users engage in affective stance-taking strategies ranging from disbelief to acceptance. It also suggests that the multimodality of Instagram posts functions as a means of combining grief and identity work within a fan community. The findings are relevant for an understanding of mediatised affect and offer further evidence of a renegotiation of norms of mourning online.


2018 ◽  
Vol 8 (1) ◽  
pp. 33-38
Author(s):  
Krishanu Dey ◽  
Parikshit Mondal

With the advent of the online digital mode of communication the traditional communication tools are losing their grounds. The increasing popularity of the Social Networking websites has paved new ways of online communication. But the social networking sites have also eroded some privacy related ethical questions in the mind of the researchers. This paper aims to identify the privacy related issues related to the social networking websites. As a representative of the social networking websites Facebook has been studied along with its usage standards and policies. To fulfill the aim of the study some relevant literatures are studied and an online survey has been conducted. The study reveals, though most of the people are concerned about the privacy issues while using the social networking sites, they hardly practice the safety norms in the actuality.


Author(s):  
Manuel Cargnino

Abstract Social networking sites are suspected to impede the communication between members of different political camps and thereby increase network homogeneity. This homogeneity can be a result of humans’ tendency to process information in confirmatory ways—a characteristic which is also ascribed to populist citizens and those who hold conspiratorial beliefs. It is hypothesized that populist views and conspiratorial beliefs are associated with higher exposure to like-minded information within Facebook. An online survey with German Facebook users (N = 469) revealed that populist attitudes are positively associated with conspiratorial beliefs but negatively associated with homogeneity. Conspiratorial beliefs are unrelated to homogeneity. Findings are discussed in the light of extant research.


2017 ◽  
Vol 3 (2) ◽  
pp. 205630511770440 ◽  
Author(s):  
Sara Santarossa ◽  
Sarah J. Woodruff

The aim of this study was to investigate whether problematic social networking site (SNS) use (i.e., degree of dependent relationship with SNSs), total SNS time/day, total SNS friends, and specific SNS activities were related to body image (BI), self-esteem (SE), and eating disorder (ED) symptoms/concerns. A sample of young adults ( N = 147) completed an online survey which measured SNS usage, problematic SNS use, BI, SE, and ED symptom/concerns. The findings revealed that females and males spent 4.1 ± 3.9 and 2.9 ± 2.8 hr on SNS, respectively, with the majority of time spent lurking (i.e., looking at another users’ profile but not actually communicating with them). Furthermore, problematic SNS use was found to be related to BI, SE, and ED symptoms/concerns. Moreover, SNS activities, such as lurking and posting comments on others’ profiles, were found to be related to BI, whereas SNS total time was found to be related to ED symptoms/concerns. Overall, this study demonstrates the possible correlational influence of SNSs on BI, SE, and ED symptoms/concerns.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chien Wen Yuan ◽  
Yu-Hao Lee

PurposeSocial networking sites (SNSs) offer people the possibility of maintaining larger networks of social ties, which also entails more complex relationship maintenance across multiple platforms. Whom to “friend” and via which platform can involve complex deliberations. This study investigates the relationships between users' perceived friending affordances of five popular SNSs (Facebook, Twitter, Instagram, Snapchat and LinkedIn) and their friending behaviors concerning strong ties, weak ties (existing and latent ties) and parasocial ties.Design/methodology/approachAn online survey using Qualtrics was provided to participants (N = 626) through Amazon's Mechanical Turk (MTurk). The survey asked their SNS use and their friending behaviors with different ties on each of the sites.FindingsUsers' friending decisions are dependent on an interplay of socio-technical affordances of each SNS and specific needs for the ties. The authors found that the affordances of bridging social capital and enjoyment are aligned with friending weak and parasocial ties, respectively. The affordances of bonding social capital were not valued to friend strong ties.Originality/valueThe study extends the affordance and social capital literature by assessing users' perceived, contextualized SNS affordances in relation to actual communication behaviors in friending different social ties. This approach provides contextualized insights to friending decisions and practices on SNSs.


2018 ◽  
Vol 14 (7) ◽  
pp. 324
Author(s):  
Beatrice Adanna Achilike ◽  
Chibueze Utum Mgboro ◽  
Agbasiere, Emmanuel Patrick

Social Networking Sites are a type of virtual community which enables many people to interact and share ideas or interests. Social networking is rapidly changing the way the world is doing virtually everything, from the way people access information to the way people communicate and most importantly, the way they interact. This study investigated the relationship between Social Networking Sites and Observational Learning of Senior Secondary School students in Mbaitoli Local Government Area, Imo State, Nigeria. Four research questions with the corresponding hypotheses were generated. The objectives of the study centered on investigating the relationship between four social networking sites namely: Facebook, Instagram, Twitter and YouTube to observational learning. The correlational study design was adopted for the study. Simple random sampling was used to draw a sample of 560 students from the population of the study. The selfdesigned instrument was of two parts: A and B. Pearson Product Moment Correlation was used to answer the research questions while the hypotheses were subjected to critical probability level of 0.05 alpha levels. Findings to this study revealed that there is a significant positive relationship between social networking sites and observational learning; some of which include enhancement of informative endowment as in the case of Facebook, live-video functionality to stories in the case of Instagram and acquisition of vocational skills from YouTube. The paper at the end recommended that more encouragement should be given to students to enable them benefit adequately and positively from the gains of social networking channels vis-a-vis observational learning.


2019 ◽  
Vol 3 (3) ◽  
pp. 167
Author(s):  
Ronal Watrianthos ◽  
Ibnu Rasyid Munthe ◽  
Rahma Muti’ah

Along with the rapid development of Social Networking Sites (SNS), social media, recently, has become a lifestyle for many people around the world, including in Indonesia. The data in January 2018 showed that in Indonesia out of 132.7 million internet users, almost all (131 million), or up 23% from the data in 2017, were Facebook users with the dominance of 18-24 years old, 35% of whom were the highest active users. The rapid growth of Facebook users annually in Indonesia, especially in the age of students and college students, encourages researchers to conduct many empirical studies of Facebook use among students. There is a tendency for using Facebook continuously to create FAD effects (Facebook Addiction Disorder) among students and can affect the spirit of learning. This study also discusses what is the motivation for using Facebook and seeing the potential for FAD to occur. In this study, an online survey over 375 respondents from several students in Labuhanbatu District was conducted. To explore respondents' motives in using Facebook, respondents were given questions that were divided into the following five motives: social interaction, leisure time, entertainment, friends, and communication. While to look for potential addiction, respondents were given questions using the Bergen Facebook Addiction (BFAD) scale. In getting a connection between the motives for using Facebook and Facebook Addiction, the data was tested by analysis of variants (ANOVA) and partial tests using SPSS software. The results obtained were 65.8% of participants were at a moderate level, while 20.3% were at a low level, and only 13.9% of participants were at a high level. While the most significant motive affecting respondents in using Facebook is the motive to fill the time and motives for communicating.


2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.


2016 ◽  
Vol 18 (2) ◽  
pp. 35-50 ◽  
Author(s):  
Youssef Harrath ◽  
Hadeel Alobaidy

The purpose of this research is to study the impact of Social Networking Sites on student academic performance. An online survey was conducted and 628 students of University of Bahrain replied. This research studies and explores the relationships between the use of SNS and students' academic performance. The survey questions (21) were grouped into 8 variables that identify the interest that the students draw from SNS. Furthermore, these variables aim to show the effects of SNS on students' academic performance and the futuristic online and offline paradigms that can enhance teaching methodology. The Statistical Package for Social Sciences (SPSS) was used to analyse the collected data and find correlations between SNS and the students' academic performance. From this research it was found that the SNS have positive and negative impacts on student academic performance. At the end, the authors came up with fruitful recommendations on how to get benefit from the SNS to improve the learning process.


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