Understanding Social Communication

2017 ◽  
pp. 47-63
Author(s):  
Michael A. Brown Sr.
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Deep Understanding ◽  
Geographical Distance ◽  
George Santayana ◽  
Media Environment ◽  
Historical View ◽  
Computer Mediated ◽  
The Social ◽  
Computer Mediated Communications

George Santayana said, “Those who cannot remember the past are condemned to repeat it.” That statement is the reason social communication is covered here with a historical view. This review of computer mediated communications (CMC) is important in understanding some of the key developments that created the social media environment we know today. A discussion of the portable nature of these communications is relevant as the foundation for a deep understanding of social communication. This is an important analysis in helping people understand the way we can use information technology to interact without the limitations of geographical distance and time.

Social Communication

2018 ◽  
Vol 8 (1) ◽  
pp. 20-34
Author(s):  
Michael A. Brown Sr.
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Geographic Distance ◽  
George Santayana ◽  
Media Environment ◽  
Face To Face ◽  
The Past ◽  
Hybrid Approaches ◽  
Computer Mediated ◽  
Computer Mediated Communications

Scholars continue to analyze the past, present and future of computer mediated communications (CMC) in an attempt to make sense of the pervasive social media environment in which people operate today. George Santayana said, “those who cannot remember the past are condemned to repeat it.” Social media grew, in part, out of a need to overcome communication limitations of geographical distance and time. in the process, human connection has suffered and some may even long for a way to close the geographic distance or approximate face-to-face interactions. this examination looks at hybrid approaches to social communication.

Social Semiotics for Social Media Visuals

2022 ◽  
pp. 548-570
Author(s):  
Hossam Mohamed Elhamy
Keyword(s):  
Social Media ◽  
Social Practice ◽  
Meaning Making ◽  
Deep Understanding ◽  
Social Semiotics ◽  
Media Environment ◽  
Visual Elements ◽  
Social Actions ◽  
The Social ◽  
Semiotic Approach

The social semiotics approach examines the meaning-making process in order to demonstrate how meaning is constructed in social actions and contexts. The rising interest of researchers in social media and its widespread use in society have both highlighted new challenges for data analysis. Social semiotics can provide a deep understanding of the visual grammar of the social media meaning-making process by assuming that this process is considered a social practice. The main objective of this chapter is to guide researchers and enable them to use the social semiotic approach as a research tool for the analysis of visuals in the social media environment. The chapter introduces the key elements, principles, assumptions, and rules of using the social semiotics approach in the analysis, understanding, and interpretations of social media visuals and how to explore the role played by visual elements in the meaning-making process in a social media within a specific social context.

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

Analysis of Customer-Oriented Information for Tourism Enterprises Under the Social Media Environment

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Ziwei Yang
Keyword(s):  
Social Media ◽  
Market Competition ◽  
Virtual Community ◽  
Current Status ◽  
Information Analysis ◽  
Value Analysis ◽  
Media Environment ◽  
The Social ◽  
Study Results ◽  
Tourism Enterprises

Abstract Social media is a virtual community or network platform that the public uses to achieve self-creation and it’s sharing with others; under the social media environment, self-media channels become more abundant, and the autonomy and originality of content dissemination are also continuously enhanced. When tourism enterprises face increasing market competition, personalized and targeted promotional programs will, to a certain extent, have a certain appeal to competitors’ potential customer groups, thereby providing tourism enterprise customers with relevant benefits for oriental information, and also serving as an important way for companies to develop new customers. Based on the summary and analysis of previous literature works, this paper expounded the research status and significance of social media environment, elaborated the development background, current status and future challenges of customer-oriented information analysis for tourism enterprises, introduced the methods and principles of customer’s transfer value and life cycle and social media environment’s cognitive composition, proposed a sentiment model of tourist-oriented information analysis under the social media environment, and analysed the management strategy and scheduling platform of customer-oriented information, constructed an analysis system of customer-oriented information in social media environment, performed the reliability, validity, transfer and perception value analysis of customer-oriented information and finally conducted case simulation and its result analysis. The study results of this paper provide a reference for further researches on the customer-oriented information analysis for tourism enterprises under the social media environment.

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

scholarly journals The Impact of Advertising Appeals on Purchase Intention in Social Media Environment——Analysis of Intermediary Effect Based on Brand Attitude

2018 ◽  
Vol 7 (2) ◽  
pp. 17 ◽  
Author(s):  
Qian He ◽  
Hongjian Qu
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Brand Attitude ◽  
Human Beings ◽  
Communication Tool ◽  
Environment Analysis ◽  
Media Environment ◽  
The Social ◽  
Advertising Appeal ◽  
The Impact

Social media, represented by WeChat and micro-blog, has become an indispensable communication tool for human beings. The social media advertising that extends in this environment has also become the focus of enterprise marketing. Based on the brand attitude as the intermediary variable, this paper studies the influence of advertising appeal on the purchase intention under the socialized media environment, and tries to clarify the influence mechanism between the advertising appeal and the consumer purchase intention. Through the related literature, we find out the relationship between the advertising appeal and the brand state and the purchase intention. Put forward relevant research proposals, to enterprises in the social media environment advertising marketing pointed out a new direction.

KAJIAN SINTAKSIS DALAM PENGGUNAAN FRASA DI JEJARING SOSIAL FACEBOOK

Buana Bastra ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 18-23
Author(s):  
Gosita Ifantias Meisawitri ◽  
Luluk Isani Kulup
Keyword(s):  
Social Media ◽  
Noun Phrase ◽  
Social Communication ◽  
Research Data ◽  
Middle Level ◽  
Arbitrary System ◽  
Verb Phrase ◽  
The Social ◽  
The Status ◽  
Data Source

Every human being would socialize with other humans. Humans interact by using a tool called language. Language itself is often inerpreted as arbitrary system sounds symbol, languageis universal, that language has meaning or has intention to nonvey something. Language as a meansof social communication can be illustrated in the social network facebook. The phrase is notpredicative and does not have verb and phrases are groups of words. The phrase can be dividedinto phrases and phrases eksosentrik and endosentrik. The use of the phrase alone is consideredless sufficiet when used to make facebook social media users use the appropriate phrase. Facebookuser community consists of some society levels, the top level society, middle level society andbottom level society. Many Facebook users do not care about it because each of them has a styleand language in their own words. No exception educated people, for example, teachers also use alot of slang phrase because era development factors which one of them is language. This studyused a qualitative approach because the research aimed to explain itself and to describe errors ofphrase using that appear in the facebook social media. This research data was screenshot of thestatus sentences .The data source was facebook. Based on the findings of the data and data analysis,it is found some the use of noun phrase, verb phrase, the adjecive phrase, numeralia phrases andprepositional phrase as its function in facebook. According to Samsuri, There are five kinds ofphrases: (1) noun phrase, (2) verb phrase, (3) the adjective phrase, (4) the numeralia phrase, and(5) prepositional phrase. Thus, it can be concluded that there are some the use of phrase thatappears in the status which is written by facebook users.  

The Language of Cyberspace

2006 ◽  
pp. 396-403
Author(s):  
Leah P. Macfadyen ◽  
Sabine Doff
Keyword(s):  
Salient Feature ◽  
Communication Technologies ◽  
Social Contexts ◽  
Internet Communication ◽  
Semiotic System ◽  
Human Interface ◽  
Computer Mediated ◽  
The Social ◽  
The Many ◽  
Computer Mediated Communications

Amid the many published pages of excited hyperbole regarding the potential of the Internet for human communications, one salient feature of current Internet communication technologies is frequently overlooked: the reality that Internet- and computer-mediated communications, to date, are communicative environments constructed through language (mostly text). In cyberspace, written language therefore mediates the human-computer interface as well as the human-human interface. What are the implications of the domination of Internet and computer-mediated communications by text? Researchers from diverse disciplines—from distance educators to linguists to social scientists to postmodern philosophers—have begun to investigate this question. They ask: Who speaks online, and how? Is online language really text, or is it “speech”? How does culture affect the language of cyberspace? Approaching these questions from their own disciplinary perspectives, they variously position cyberlanguage as “text,” as “semiotic system,” as “socio-cultural discourse” or even as the medium of cultural hegemony (domination of one culture over another). These different perspectives necessarily shape their analytical and methodological approaches to investigating cyberlanguage, underlying decisions to examine, for example, the details of online text, the social contexts of cyberlanguage, and/or the social and cultural implications of English as Internet lingua franca. Not surprisingly, investigations of Internet communications cut across a number of pre-existing scholarly debates: on the nature and study of “discourse,” on the relationships between language, technology and culture, on the meaning and significance of literacy, and on the liter

scholarly journals Online Discourse in the Context of COVID-19, the First Health Crisis in China after the Advent of Mobile Social Media: A Content Analysis of China’s Weibo and Baidu

2020 ◽  
Vol 9 (10) ◽  
pp. 167
Author(s):  
Christian Carvajal-Miranda ◽  
Luis Mañas-Viniegra ◽  
Li Liang
Keyword(s):  
Social Media ◽  
Online Media ◽  
Online Discourse ◽  
Health Crisis ◽  
Media Environment ◽  
The Social ◽  
Media Platform ◽  
Investigation Period ◽  
Universal Health

The COVID-19 epidemic was the first universal health crisis since China entered the era of mobile social media. When Severe Acute Respiratory Syndrome (SARS) broke out in 2003, it was not until almost six years later that Weibo was born, marking China’s entry into the era of mobile social media (Weixin 2020). In this context, this research analysed the role of the social media platform Weibo and the Internet search browser Baidu, in a government controlled online media environment, during the COVID-19 pandemic. In order to undertake this study, we applied the use of content and sentiment analysis to the discourse identified through the topics published during the investigation period, which encompassed 15 December 2019 until 15 March 2020. From the findings of this study, we concluded that, during the pre- and post-COVID-19 period, there was an important presence of social and lifestyle topic categories dominating the online discourse, which dramatically changed in correlation to the increasing spread of the disease. Additionally, there was a marked absence of topics in relation to economic and political information, and there was a notable absence of an official Government “voice” generating topics.

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