Innovation in Tourism Service Development in Budapest

2017 ◽  
pp. 203-222 ◽  
Author(s):  
Tamara Rátz
Keyword(s):  
Media Coverage ◽  
Innovation Process ◽  
Global Market ◽  
Service Development ◽  
Factors Affecting ◽  
Literary Tourism ◽  
Tourism Product ◽  
Tourism Service ◽  
Creativity And Innovation

Both food tourism and literary tourism are increasingly popular products in the global market, but there is relatively limited collaboration between the two areas. In addition to providing an overview of the role of creativity and innovation in tourism development, with special emphasis on gastronomic tourism and literary tourism, the paper presents a unique hospitality concept that fuses gastronomy with literature, demonstrating the use of creativity in successful tourism product development. The research is based on qualitative methods: interviews with the business owners were used to explore the innovation process and the factors affecting the company's operations, and content analysis of customers' reviews on social media sites and the restaurant's media coverage were used to evaluate the role of creativity in the restaurant's success.

Innovation in Tourism Service Development in Budapest

2020 ◽  
pp. 605-624
Author(s):  
Tamara Rátz
Keyword(s):  
Media Coverage ◽  
Innovation Process ◽  
Global Market ◽  
Service Development ◽  
Factors Affecting ◽  
Literary Tourism ◽  
Tourism Product ◽  
Tourism Service ◽  
Creativity And Innovation

Both food tourism and literary tourism are increasingly popular products in the global market, but there is relatively limited collaboration between the two areas. In addition to providing an overview of the role of creativity and innovation in tourism development, with special emphasis on gastronomic tourism and literary tourism, the paper presents a unique hospitality concept that fuses gastronomy with literature, demonstrating the use of creativity in successful tourism product development. The research is based on qualitative methods: interviews with the business owners were used to explore the innovation process and the factors affecting the company's operations, and content analysis of customers' reviews on social media sites and the restaurant's media coverage were used to evaluate the role of creativity in the restaurant's success.

scholarly journals Corporate Reputation in Tourism: Customer’s Point of View

2019 ◽  
pp. 1039-1051
Author(s):  
Oleksandr P. Krupskyi ◽  
Maxym M. Kochevoi ◽  
Olha B. Kolomina ◽  
Iryna O. Steblianko
Keyword(s):  
Corporate Reputation ◽  
Reference Group ◽  
Point Of View ◽  
Factors Affecting ◽  
Tourism Product ◽  
Company Reputation ◽  
Grade Scale ◽  
Travel Industry ◽  
Tourism Service ◽  
Typical Consumer

Modern tourism is an industry which role in ensuring the economic development of individual states and the world economy as a whole cannot be overestimated. The success of tourism and travel enterprises often depends on their corporate reputation. This article is devoted to the study of the elements and their connection with the peculiarities of different segments behavior. To assess the consumer’s response to the corporative reputation the ranking methods were used in course of decrease of exponent importance; Likert five-grade scale. There were taken the constituent parts of corporate nature and the main elements of company reputation as the variables, which influence the consumer’s decision on buying the service. Paper examines three issues: the possibility of a connection between the company’s nature and corporative reputation elements; the factors affecting the purchase decision of tourism service; and the corporative reputation’s place in the formation of consumer’s behavior of the tourism company client. During the research there was found the connection between the company’s nature and the corporate reputation elements, there were also found factors that effect the decision about buying the tourism product; the personal experience and the opinion of reference group turned out to be the most important. The essential influence of the corporate reputation on the client’s behavior was found. Nevertheless, the obtained results differ for different groups, which were formed according to gender, age, income rate, belonging to a profession and the typical consumer behavior. The obtained results may be used by the companies of tourism and travel industry for identifying the target audience and for the development of the PR-campaigns.

scholarly journals Sustainable Innovations in Small Enterprises for the Transformation of the Primary Healthcare Sector

2020 ◽  
Vol 12 (16) ◽  
pp. 6391
Author(s):  
Maria Emilsson ◽  
Ulf Ernstson ◽  
Linn Gustavsson ◽  
Ann Svensson
Keyword(s):  
Primary Healthcare ◽  
Small Businesses ◽  
Innovation Process ◽  
Healthcare Sector ◽  
Service Development ◽  
Small Enterprises ◽  
Structured Interviews ◽  
Sustainable Innovation ◽  
Qualitative Thematic Analysis

Small enterprises face multiple and complex challenges when developing digital technologies. The aim of this article is to explore the role of sustainable innovation in small enterprises in relation to the ongoing transformation of the primary healthcare sector. The purpose is to gain understanding of innovation processes within the framework of sustainable development, applied to a local primary healthcare center. Data were collected through seven semi-structured interviews. A qualitative thematic analysis was conducted. Five themes appeared in relation to the ongoing transformation of the primary healthcare sector: (1) The process of sustainable innovation in a long-term perspective; (2) the companies’ views on innovations in healthcare; (3) effects of innovations in healthcare; (4) sustainable product or service development, and (5) the role of collaboration in the innovation process. The companies expressed a positive attitude to new innovations, as a natural part of developing the companies. The article concludes that incremental development of tools in small businesses supports the transformation of processes and services in the primary healthcare sector. Cross-disciplinary teams in collaboration facilitates the necessary learning and the required creation and sharing of knowledge.

scholarly journals The Effect of Innovation on Increasing Business Performance of Smes in Indonesia

2020 ◽  
Vol 17 ◽  
Keyword(s):  
Product Innovation ◽  
Business Performance ◽  
Manufacturing Industry ◽  
Innovation Process ◽  
Global Market ◽  
Survey Method ◽  
Questionnaire Data ◽  
Industry Sector ◽  
National Economic

The purpose of this study is to analyze the effect of innovation on SME business performance, which is motivated by the important role of SMEs in national economic growth should be accompanied by a significant increase in business performance. But in reality SME competitiveness is still low in the global market due to low innovation. This study uses an explanatory quantitative survey method. There are 231,181 SMEs in the manufacturing industry sector in West Java, Indonesia as a population with a sample of 346 respondents. Data collection uses a Likert scale 1-5 questionnaire. Data analysis using SEM. The analysis shows that innovation has a positive and significant effect on business performance. The implication of this research is that the performance of SME businesses can be improved through increased product innovation, process innovation, and distribution innovation.

scholarly journals Marketing management activities of domestic firms in the Ukrainian market of tourist services

2013 ◽  
Vol 2 (43) ◽  
pp. 176-186
Author(s):  
I. Zhuk
Keyword(s):  
Market Research ◽  
Marketing Management ◽  
Domestic Firms ◽  
Tourism Marketing ◽  
Tourism Product ◽  
Marketing Analysis ◽  
Business Entities ◽  
Tourism Service ◽  
Product Promotion

The article deals with the management of domestic marketing in the tourism business. The author conducted a marketing analysis business of Ukrainian tourist market. The role of marketing tools in business entities is highlighted. The conclusions of market research into entities are given. Keywords: tourism service, tourism product, tourism product promotion, tourism market, tourism, marketing, marketing management, marketing tools, entities.

Researching the factors influencing the satisfaction of master students at VNU School of Interdisciplinary Studies

2019 ◽  
Vol 35 (3) ◽  
Author(s):  
Do Huy Thuong ◽  
Nguyen Thi Phuong Hong
Keyword(s):  
Service Industry ◽  
Interdisciplinary Studies ◽  
Number Of Solutions ◽  
Factors Affecting ◽  
Training Institutions ◽  
Market Needs ◽  
Market Strategies ◽  
Students Satisfaction ◽  
Training Service

Improving the quality in order to keep up with the trend in the world is the vital task of training institutions today. Training institutions need to grasp market needs and satisfy the requirements of customers - learners. Nadiri, H., Kandampully, J & Hussain, K. (2009) argue that the managers in education need to apply market strategies that are being used by manufacturing and business enterprises and need to be aware that the role of training institutions is a service industry which is responsible for satisfying learner needs (Elliott & Shin, 2002). Currently, there have been many researches on students’ satisfaction. However, each research has its own objectives and is conducted on different scales. This study is implemented to provide information about the factors affecting master students’ satisfaction with the training service at VNU School of Interdisciplinary Studies (VNU SIS). Through it, the research offers a number of solutions to improving the satisfaction level of the master students at VNU SIS in the coming time.

The importance of human resources to the innovative capacity of portuguese firms

2014 ◽  
Author(s):  
Armando Silva
Keyword(s):  
Human Resources ◽  
Innovation Process ◽  
Community Innovation Survey ◽  
Innovative Process ◽  
Qualified Personnel ◽  
Main Effect ◽  
Innovation Capacity ◽  
Innovative Capacity ◽  
Training Of Personnel

In this study I test the importance of several Human Resource variables to the innovation capacity of portuguese firms but also the effects that the innovation process generates on Human Resources. A branch of the innovation literature states that the ability of firms to innovate relies on an innovative capacity, which, in turn, depends on several factors, both internal and external to enterprises. One of those factors is the effort of firms to train their personnel specifically in order to enable them to innovate. The present test is applied to 4818 Portuguese enterprises for the period 2002-2004 through the use of the fourth Community Innovation Survey data. In order to evaluate the contribution of Human Resources to innovation I have estimated several knowledge Production Functions, mainly using probits and tobits. In that framework it is assumed that innovation depends on some inputs (as the training of personnel) and on information-flows from the existing knowledge stock (as clients). I have found significant the role of personnel training for the innovative process of Portuguese firms. Moreover, I also found that the lack of qualified personnel hinged critically more innovative performance of firms and, in addition, it is noticed that the improvement of productivuty (cost reduction) was the main effect of innovation in Portuguese firms.

Sign in / Sign up

Export Citation Format

Share Document