The Dark Side of Multi-Platform Advertising in an Emerging Economy Context

2019 ◽  
pp. 14-32
Author(s):  
Abena Animwaa Yeboah-Banin ◽  
Margaret Ivy Amoakohene
Keyword(s):  
Resource Constraints ◽  
Emerging Economy ◽  
Dark Side ◽  
Media Consumption ◽  
Negative Consequences ◽  
Primary Method ◽  
Complex Media ◽  
Holistic View ◽  
Consumption Habits

Consumers' complex media consumption habits mean that advertising must, of necessity, be multi-platform to boost reach and engagement levels. Several benefits of multi-platform advertising have been highlighted in the literature. However, it is unclear whether there are any inherent challenges. Particularly in developing African economies such as Ghana where firms face resource constraints, advertisers cannot afford to miss the mark with the advertising spend. As such, practitioners must carefully off-set any dangers of multi-platform advertising. Given the subject's absence in the literature, there is little scholarly guideline with which to do this. This chapter contributes insights into the issue by asking the questions: (1) are there negative consequences to multi-platform advertising and (2) how may practitioners counter such? Then, using Ghana as empirical setting and exploratory interviews as primary method, the chapter engages the experiences of advertisers, advertising practitioners and audiences to gain a holistic view of the challenges of multi-platform advertising.

The Dark Side of Multi-Platform Advertising in an Emerging Economy Context

2018 ◽  
pp. 30-53 ◽  
Author(s):  
Abena Animwaa Yeboah-Banin ◽  
Margaret Ivy Amoakohene
Keyword(s):  
Resource Constraints ◽  
Emerging Economy ◽  
Dark Side ◽  
Media Consumption ◽  
Negative Consequences ◽  
Primary Method ◽  
Complex Media ◽  
Holistic View ◽  
Consumption Habits

Consumers' complex media consumption habits mean that advertising must, of necessity, be multi-platform to boost reach and engagement levels. Several benefits of multi-platform advertising have been highlighted in the literature. However, it is unclear whether there are any inherent challenges. Particularly in developing African economies such as Ghana where firms face resource constraints, advertisers cannot afford to miss the mark with the advertising spend. As such, practitioners must carefully off-set any dangers of multi-platform advertising. Given the subject's absence in the literature, there is little scholarly guideline with which to do this. This chapter contributes insights into the issue by asking the questions: (1) are there negative consequences to multi-platform advertising and (2) how may practitioners counter such? Then, using Ghana as empirical setting and exploratory interviews as primary method, the chapter engages the experiences of advertisers, advertising practitioners and audiences to gain a holistic view of the challenges of multi-platform advertising.

scholarly journals Body Image and Voluntary Gaze Behaviors towards Physique-Salient Images

2021 ◽  
Vol 18 (5) ◽  
pp. 2549
Author(s):  
April Karlinsky ◽  
Holly Howe ◽  
Melissa de Jonge ◽  
Alan Kingstone ◽  
Catherine M. Sabiston ◽  
...  
Keyword(s):  
Body Image ◽  
Media Consumption ◽  
Negative Consequences ◽  
Body Appreciation ◽  
Men And Women ◽  
Physical Strength ◽  
Adult Men ◽  
Self Perceptions ◽  
Before And After ◽  
Image Variables

The purpose of this study was to explore body image correlates of voluntary consumption of physique-salient media. A secondary aim was to assess changes in affect following media consumption. Young adult men (n = 47; mean age = 20.2 years) and women (n = 87; mean age = 19.5 years) were discretely exposed to images of same-sex models with idealized- and average-physiques while completing an irrelevant computer task. Voluntary gaze at the images was covertly recorded via hidden cameras. Participants also completed measures of affect before and after the computer task. Measures of body-related envy, body appreciation, and self-perceptions of attractiveness, thinness, and physical strength were completed. Men and women did not differ in how often nor for how long they looked at the images overall, but body image variables were differentially associated with their voluntary gaze behaviors. For men, higher body-related envy and lower body appreciation were correlated with more looks at the average-physique model. Although women reported higher body-related envy than men, envy and body appreciation were not significant correlates of gaze behaviors for women. Both men and women experienced a general affective decrease over time, but only for men was the change in negative affect associated with their time spent looking at the ideal-physique image. Overall, these findings suggest that body-related envy and body appreciation influence how men choose to consume physique-salient media, and that media consumption may have negative consequences for post-exposure affect. Body image factors appear to be more strongly associated with behavior in men, perhaps because men are generally less often exposed to physique-salient media and, in particular, to average-physique images.

scholarly journals Heroes or Villains? The Dark Side of Charismatic Leadership and Unethical Pro-organizational Behavior

2020 ◽  
Vol 17 (15) ◽  
pp. 5546
Author(s):  
Xue Zhang ◽  
Liang Liang ◽  
Guyang Tian ◽  
Yezhuang Tian
Keyword(s):  
Organizational Behavior ◽  
Social Information Processing ◽  
High Performance ◽  
Psychological Safety ◽  
Charismatic Leadership ◽  
Dark Side ◽  
Negative Consequences ◽  
Workplace Behavior ◽  
Processing Theory ◽  
Time Lagged

Although prior research has emphasized the disproportional contributions to organizations of charismatic leadership, an emerging line of research has started to examine the potentially negative consequences. In this paper, a theoretical framework was proposed for a study of unethical pro-organization behavior through psychological safety based on social information processing theory, which reveals the detrimental effect that charismatic leadership can have on workplace behavior. To explore this negative possibility, a time-lagged research design was applied for the hypotheses to be verified using 214 pieces of data collected from a service company in China. According to the results, unethical pro-organizational behavior was indirectly influenced by charismatic leadership through psychological safety. Moreover, when employees experienced high performance pressure, charismatic leadership was positively associated with unethical pro-organizational behavior through psychological safety. The implications of these findings were analyzed from the perspectives of charismatic leadership theory and organizational ethical activities to alter the unethical pro-organizational behavior.

Relationship closeness paradox: contingency analysis in B2B sales

2020 ◽  
Vol 35 (6) ◽  
pp. 971-982 ◽  
Author(s):  
Yonggui Wang ◽  
Daniel Peter Hampson ◽  
Myat Su Han
Keyword(s):  
Social Exchange ◽  
Social Exchange Theory ◽  
Sales Performance ◽  
Dark Side ◽  
Negative Consequences ◽  
Contingency Analysis ◽  
Content Type ◽  
Market Expansion ◽  
Relationship Closeness ◽  
Business Customers

Purpose This study aims to examine the positive and negative consequences of relationship closeness between salespersons and their business customers in a B2B sales context: sales performance and salesperson passive opportunism. Design/methodology/approach Drawing on the social exchange theory, the authors develop a conceptual model of positive and negative consequences of relationship closeness. The authors empirically test the model using matched survey data from 269 salesperson-sales supervisor dyads and individual sales performance ratings from one of the largest distribution and market expansion companies in Myanmar. Findings Results provide evidence of positive (i.e. sales performance) and negative (i.e. salesperson passive opportunism) consequences of salesperson’s perceived relationship closeness. These relationships are, however, contingent on organization-level and employee-level factors. High extent of supervision enhances the effects of salesperson’s perceived relationship closeness on sales performance but attenuates its influence on salesperson passive opportunism. The effect of salesperson’s perceived relationship closeness on salesperson’s passive opportunism is stronger for salespersons with a promotion (vs prevention) focus. Research limitations/implications The results offer guidelines to firms seeking to optimize the efficacy of close relationships between their salespersons and customers. For example, higher levels of supervision could increase the likelihood of positive outcomes of relationship closeness while minimizing its negative consequences. Originality/value To the best of the authors’ knowledge, this study is the first to demonstrate not only the benefits of relationship closeness between salespersons and customers but also its dark side: the relationship closeness paradox.

scholarly journals Power Imbalance and the Dark Side of the Captive Agri-food Supplier–Buyer Relationship

2021 ◽  
Author(s):  
Richard Glavee-Geo ◽  
Per Engelseth ◽  
Arnt Buvik
Keyword(s):  
Financial Performance ◽  
Negative Impact ◽  
Positive Impact ◽  
Dark Side ◽  
Curvilinear Relationship ◽  
Power Imbalance ◽  
Negative Consequences ◽  
Key Informants ◽  
Economic Satisfaction

AbstractThis paper highlights the dark side of power imbalance regarding its consequences in agri-food supplier–buyer relationships. We report on findings from two studies. The first study is based on a sample of 105 key informants, while study 2 is based on a sample of 444 key informants, all from the cocoa agri-food supply market of Ghana. While the first study focuses on the antecedents of power imbalance and its consequences, the second study explores the role of cooperatives/collective action in minimizing supplier exploitation. Data from these studies were analysed using the partial least squares technique (SmartPLS). Analysis of these findings shows switching costs’ impact on power imbalance to be curvilinear, while power imbalance has a curvilinear relationship with opportunism. The negative consequences of power imbalance are further exacerbated by dependency and the lack of joint action. Furthermore, we found the negative impact of power imbalance on financial performance to be stronger for non-cooperative members than for cooperative members, while, counterintuitively, we found the positive impact of economic satisfaction on financial performance to be stronger for non-cooperative members than for cooperative members.

Dark side of instant messaging: an empirical investigation from technology and society perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sheshadri Chatterjee ◽  
Ranjan Chaudhuri ◽  
Demetris Vrontis
Keyword(s):  
Instant Messaging ◽  
Dark Side ◽  
Survey Method ◽  
Negative Consequences ◽  
Common People ◽  
Cross Sectional ◽  
Content Type ◽  
The Common ◽  
Society Perspective ◽  
Unique Study

PurposeThe purpose of this study is to examine the dark side of instant messaging from the technological and societal perspectives.Design/methodology/approachWith the help of literature review and different theories, a model has been developed conceptually. Later the model has been validated using statistical method. The authors have used 304 responses from the survey method, and this sample has been used to statistically validate the conceptual model.FindingsThis paper has been able to explicitly investigate and identify how different instant messaging platforms such as WhatsApp, WeChat in the form of electronic word of mouth (e-WOM) are contributing toward increase of mob lynching cases. The paper also highlights the important to have effective and enforceable regulation to regulate instant messaging services to the citizens.Research limitations/implicationsThe findings cannot be generalized as the data is collected from India only. Moreover, the study is cross-sectional in nature. To get the comprehensive results, a longitudinal study needs to be conducted. This study considered seven constructs with one moderator. Having more predictors with other boundary conditions might have increased the explanative power of the model.Practical implicationsInstant messaging platforms such as WhatsApp, WeChat and so on are disseminating quick unverified information to the common people. This information sometimes is disseminated in inappropriate and exaggerated forms. This makes the instant messaging (WhatsApp) users' sentiment readily heated in some cases. They take such an action as mob lynching. This study determines the predictors of mob lynching along with the moderator impact of instant messaging in the society.Originality/valueThere are only a few studies those have explored the dark side of instant messaging. The proposed theoretical model is a unique model, which shows the predictors of mob lynching along with the negative consequences of the instant messaging (WhatsApp) in the society. From this perspective, this study can be considered as a unique study.

Examining the dark side of human resource analytics: an empirical investigation using the privacy calculus approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sheshadri Chatterjee ◽  
Ranjan Chaudhuri ◽  
Demetris Vrontis ◽  
Evangelia Siachou
Keyword(s):  
Theoretical Model ◽  
Human Resource ◽  
Partial Least Square ◽  
Dark Side ◽  
Equation Modeling ◽  
Negative Consequences ◽  
Content Type ◽  
Employee Privacy ◽  
Proposed Model ◽  
Privacy Calculus

PurposeThe purpose of this study is to explore the negative consequences of human resource analytics applications using the privacy calculus approach.Design/methodology/approachBy using the existing literature and privacy calculus theory, a theoretical model has been developed. This model helps to examine the benefits and risks associated with HR analytics applications. The theoretical model was validated using the partial least square structural equation modeling (PLS-SEM) technique with 315 respondents from different organizations.FindingsHR analytics provides multiple benefits to employees and organizations. But employee privacy may be compromised due to unauthorized access to employee data. There are also security concerns about the uncontrolled use of these applications. Tracking employees without their consent increases the risk. The study suggests that appropriate regulation is necessary for using HR analytics.Research limitations/implicationsThis study is based on cross-sectional data from a specific region. A longitudinal study would have provided more comprehensive results. This study considers five predictors, including other boundary conditions that could enhance the model’s explanative power. Also, data from other countries could improve the proposed model.Practical implicationsThe proposed model is useful for HR practitioners and other policymakers in organizations. Appropriate regulations are important for HR analytics applications. The study also highlights various employee privacy and security-related issues emerging from HR analytics applications. The study also discusses the role of leadership support for the appropriate usage of HR analytics.Originality/valueOnly a few research studies have explored the issues of HR analytics and its consequences. The proposed theoretical model is the first to consider the negative consequence of HR analytics through privacy calculus theory. In this perspective, the research is considered to be novel.

scholarly journals The Role of Digital Media in Shaping Youth Planetary Health Interests in the Global Economy

2020 ◽  
Vol 6 (3) ◽  
pp. 49 ◽  
Author(s):  
Ibrahim Niankara ◽  
Muhammad Noor Al adwan ◽  
Aminata Niankara
Keyword(s):  
Disease Prevention ◽  
Digital Media ◽  
Global Economy ◽  
Policy Implications ◽  
Media Consumption ◽  
Random Utility ◽  
Strong Positive Correlation ◽  
Web Browsing ◽  
Holistic View ◽  
Planetary Health

Despite revolutionizing the work of practicing economists by providing a direct link between neo-classical economic theory and revealed market preference data, Random Utility Theory has yet to guide research applications in global market sustainability. With the worldwide adverse socio-economic effects of the 2019 coronavirus disease (COVID-19), such application now becomes timely. Therefore, relying on a Random Utility theoretic formulation of youths’ preferences for the biosphere (ecosystem services, sustainability) and science-based disease prevention to characterize their planetary health interests, this paper adopts a micro-based planetary view of markets to retrospectively analyze the health and ecological implications of digital media consumption among youths in the global economy. Empirically, we rely on a mixed bivariate ordered probit specification, which is estimated using Markov Chain Monte Carlo methods. Our findings reveal a strong, positive correlation coefficient (0.835) between youths’ interests in the biosphere and science-based disease prevention. Moreover, digital media consumption in the form of increased frequency of ecological website visits, news blogs visits, and web-browsing on broad science, significantly reduce youths’ interests in the biosphere. A similar reduction in youths’ interest in science-based disease prevention is observed, from news blogs visits and web-browsing on broad science. Conversely, ecological website visits appear to raise youths’ interests in science-based disease prevention. Furthermore, we find a gender-based gradient in youths’ planetary health interest, in favor of the female gender. Overall, our findings confirm the appropriateness of a holistic view of health, and suggests a couple of policy implications for the long-term sustainability of our planet.

scholarly journals Cooperatives and Agriculture in Buddhism

2018 ◽  
Vol 1 (2) ◽  
pp. 169-177 ◽  
Author(s):  
Kiran Shrestha
Keyword(s):  
Economic Development ◽  
Literature Review ◽  
Market Competition ◽  
Current Situation ◽  
Dark Side ◽  
Negative Consequences ◽  
Economic Depression

Modern liberal economics is against the Buddhists economics. Unhealthy market competition, greed of money, top most professionalisms and economic depression and recessions are the dark side but reality of modern liberal economics. To avoid such negative consequences from livelihood, right livelihood, from a philosophy of noble eightfold path, Buddhists Economics will be a new dimension of new economic development. To check the current situation of Buddhists Economics in Nepalese Cooperatives and Agriculture a small literature review was conducted. From this review above specified hypothesis over the drawbacks of contemporary liberal economics have serious hegemony over small Nepalese Economy. Buddhists scholars must be able to impose the philosophy of Buddhists Economics in day to day life of people linked with business, production, cooperatives and agriculture.

Helping That Hurts Intended Beneficiaries: A New Perspective on the Dark Side of Helping Organizational Citizenship Behavior

2017 ◽  
Author(s):  
Anna Lennard ◽  
Linn Van Dyne
Keyword(s):  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Performance Outcomes ◽  
Dark Side ◽  
Citizenship Behavior ◽  
Affective States ◽  
Negative Consequences ◽  
Negative Effects ◽  
New Perspective ◽  
And Behavior

Organizational citizenship behavior (OCB) is essential for organizations to gain and maintain competitive advantage in environments with constantly evolving demands. Although most of the literature implicitly assumes that OCB predicts positive work attitudes, affective states, cognitions, and behavior for employees and organizations, some work raises the question of when OCB fails to produce positive consequences, and scholars have called for a more balanced perspective that acknowledges possible negative consequences of OCB. In this chapter, we focus on the unintended negative outcomes of helping OCB to recipients. More specifically, we consider factors that paradoxically cause positively intended helping to backfire and have negative effects on recipients. To date, most research on outcomes of OCB has focused on performance outcomes. In contrast, we focus on nonperformance outcomes for recipients of helping because nonperformance outcomes are more proximal and can shed light on processes that influence more distal outcomes, such as performance.

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