When is Standardization Slow?

2011 ◽  
pp. 128-137 ◽  
Author(s):  
M. H. Sherif
Keyword(s):  
Political Marketing ◽  
The Political ◽  
Technical Aspects

This chapter presents an analysis of the political, marketing, and technical aspects associated with the perception that standardization is slow. A framework is defined to evaluate the rate of standardization in terms of meeting users’ needs.

scholarly journals MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014

2018 ◽  
Vol 9 (1) ◽  
pp. 60 ◽  
Author(s):  
Fahmi Nurdiansyah
Keyword(s):  
Middle Class ◽  
Political Party ◽  
Political Marketing ◽  
The Political ◽  
Legislative Elections ◽  
Public Figure ◽  
Wide Range ◽  
The Government

The purpose of this research is to know the implementation in the political marketing of Gerindra Party and some factors encouraging the party to gain a wide range of constituent voters in the legislative elections 2014. The aforementioned evidence reveals that Gerindra Party approached middle class down society and youth, on determining intended voters and this party also focusing on small society (farmer, fisherman, labour, teacher and small trader). In terms of positioning, Gerindra Party put themselves in outside of the government and acknowledge them as the party for small society. In Indonesian political constellation, it can be seen that political party has a high correlation with the power of public figure to increase popularity and electability. Gerindra Party is still introduced Prabowo Subianto as a public figure who can be used to gain a number of voters for the party.

scholarly journals THE POLITICAL ACTOR’S BRAND IN THE 2012 BACĂU ELECTORAL CAMPAIGN

2013 ◽  
Author(s):  
Cristina Cirtita-Buzoianu
Keyword(s):  
Political Communication ◽  
Human Dimensions ◽  
Two Dimensions ◽  
Political Marketing ◽  
The Political ◽  
Human Dimension ◽  
Political Dimension ◽  
Political Actors ◽  
Electoral Campaign ◽  
Political Project

This paper aims to analyze the image and identity of political actors during an electoral campaign, as these two elements are defining for political marketing in attracting and convincing voters. With that in mind we will monitor the image of the two candidates for the position of mayor in the 2012 electoral campaign in Bacău, as it appeared in the written local press. The analysis of the two politicians will be made from the perspective of two pre-established image indicators: the political and the human dimensions. Each of the two dimensions has sub indicators pre-established in order to validate the general mediatized image of the candidate. Regarding the political dimension we will measure the sub indicators: political communication, attitude towards corruption, interest for civil problems, the ability to negotiate and political project, while the human dimension has the following sub indicators: faith, empathy, morality, honesty, charisma, consistency and leadership. Thus, we will try to identify if there are major differences between the two dimensions, for the two candidates, from a quantitative as well as a qualitative perspective.

scholarly journals Political Marketing dalam Pemilihan Gubernur Sumatera Selatan Tahun 2018 (Studi Kasus Tim Pemenangan Herman Deru-Mawardi Yahya di Kota Palembang)

2020 ◽  
Vol 1 (1) ◽  
pp. 14-23
Author(s):  
Anggi Septiyanti
Keyword(s):  
Direct Interaction ◽  
Political Marketing ◽  
The Political ◽  
City Community ◽  
Marketing Process ◽  
The People ◽  
Successful Team ◽  
The City ◽  
The Voice

The title of this research is "Political Marketing in Pilkada (Case Study: Victory of the Herman Deru-Mawardi Yahya Pair in the Election of the Governor of South Sumatra 2018 in the City of Palembang)". This study examines the phenomenon of political marketing as a strategy in a campaign. This paper elaborates and discusses how the political marketing process carried out by the successful team of the couple Herman Deru-Mawardi Yahya in Palembang City. The findings obtained from this study indicate that the political marketing process carried out by the success team of Herman Deru-Mawardi Yahya in Palembang City was very structured and managed to get the voice of the people of Palembang City. The political marketing process carried out by the success team of Herman Deru-Mawardi Yahya in the city of Palembang is first, showing the political products of this couple to the community such as spreading the vision and mission program of this couple to the entire Palembang City community. Secondly, to promote the people of Palembang City both through direct interaction and through print media, electronic media, and social media carried out directly by successful teams. Third, determine prices in the campaign, both in the campaign funding process and to build the price of the image of the couple. Fourth, the location of the campaign which was not only focused on one place but spread throughout the corner of the city of Palembang, because there was no major campaign in the city of Palembang.

scholarly journals Democracy and Political Marketing in Nigeria: 2015, The Critical Turning Point

2021 ◽  
Vol 5 ◽  
pp. 106
Author(s):  
Akinola Olanrewaju Olugbenga ◽  
William Heuva
Keyword(s):  
Presidential Elections ◽  
Turning Point ◽  
Relevant Literature ◽  
The Body ◽  
Political Marketing ◽  
The Political ◽  
Electoral Process ◽  
Critical Juncture ◽  
General Elections ◽  
Critical Turning Point

Nigeria’s current democratic dispensation which started in 1999 entered its sixteenth year with the general elections held between March 28 and April 11, 2015. This study takes a retrospective look at Nigeria’s democratic journey since independence, with particular emphasis on the 2015 Presidential elections won by the opposition All Progressive Congress’ (APC) candidate, General Mohammadu Buhari. The processes leading to the 2015 general elections; its results and reactions to the results and the electoral process are reviewed from the political marketing perspective. Survey, observation and review of relevant literature formed the body of data for the study. The study submits that market-oriented strategy is starting to evolve in Nigeria and also that the country has reached a critical juncture in her democratic journey and she cannot afford to slide back.

scholarly journals POLITICAL MARKETING IN THE ELECTION FOR GOVERNOR IN THIS DIGITAL AGE

2020 ◽  
Vol 1 (5) ◽  
pp. 750-761
Author(s):  
Reynold William ◽  
Nur Endah Retno Wuryandari
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Competition ◽  
Political Life ◽  
Political Marketing ◽  
The Political ◽  
Significant Shift ◽  
The West ◽  
Unit Of Analysis ◽  
Personal Branding

After reformation era, there is a very significant shift towards the political life in Indonesia. So politicians and political parties need to redesign competing strategies to win political competition. The purpose of this study is to find out whether the Personal Branding, Political Marketing, Politic of Identity and Social Media have an influence on the decision of the community's option. The unit of analysis which been studied was the individuals, they are the individuals who had taken part in the general election of the West Java election. There are 216 respondents with dissemination in 5 cities (Bekasi, Bandung, Tasikmalaya, Bogor, Depok) and 1 district (Garut). The result, Political Marketing and Politic of Identity have a positive and significant effect on the decision of the communities. Personal Branding and Social Media have a positive but not significant effect on the decision to vote.

Exploring Kapferer's Brand Identity Prism Applicability in Indian Political Marketing Aspect With Special Focus to Youth Voters

2019 ◽  
pp. 288-303
Author(s):  
Subhajit Bhattacharya ◽  
Rohit Vishal Kumar ◽  
Anindya Dutta
Keyword(s):  
Political Parties ◽  
Empirical Data ◽  
Brand Identity ◽  
Political Marketing ◽  
The Political ◽  
Special Focus ◽  
Research Article ◽  
Political Branding ◽  
Brand Perception ◽  
The Voice

India demographic pattern is changing so fast with the growth of youth segment. it is true that today youth generation of Indian are not interested in politics or in casting the votes. There may be a possible reason the political parties are not able to understand the requirements of the Indian youth segment. This research article is a sincere attempt to study the political brand perception and political brand selection behaviour of Indian youth with the empirical data. RIDIT approach is being used to analyse the empirical data. The results of this present study have depicted a deep insights of Indian political branding aspect from the voice of the Indian youth voters'.

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