A Survey on the Adoption and Usage of Broadband Internet

2011 ◽  
pp. 448-464
Author(s):  
Roya Gholami ◽  
John Lim ◽  
Sang-Yong Tom Lee
Keyword(s):  
Behavioral Control ◽  
National Level ◽  
Strong Support ◽  
Influential Factors ◽  
Perceived Behavioral Control ◽  
Research Papers ◽  
Broadband Internet ◽  
Internet Adoption ◽  
Adoption Decision ◽  
Insight Into

In spite of the increasing significance of broadband Internet, there are not many research papers explicitly addressing issues pertaining to its adoption and postadoption. Previous research on broadband has mainly focused on the supply side aspect at the national level, ignoring the importance of the demand side which may involve looking more deeply into the use, as well as factors impacting organizational and individual uptake. In an attempt to fill this gap, the current study empirically verifies an integrated theoretical model comprising the theory of planned behavior and the IS continuance model to examine factors influencing broadband Internet adoption and postadoption behavior of some 1,500 organizations in Singapore. Overall, strong support for the integrated model has been manifested by our results, providing insight into influential factors. At the adoption stage, perceived behavioral control has the greatest impact on behavioral intention. Our findings also suggest that, as compared to attitude, subjective norms and perceived behavioral control more significantly affect the broadband Internet adoption decision. At the postadoption stage, intention is no longer the only determinant of broadband Internet continuance; rather, initial usage was found to significantly affect broadband Internet continuance.

Mobile Internet Adoption by Spanish Consumers

2009 ◽  
pp. 221-236 ◽  
Author(s):  
Carla Ruiz-Mafe ◽  
Silvia Sanz-Blas ◽  
Adrian Broz-Lofiego ◽  
Daniel Marchuet
Keyword(s):  
Financial Risk ◽  
Internet Use ◽  
Mobile Internet ◽  
Internet Adoption ◽  
Adoption Decision ◽  
Internet Industry ◽  
Internet Users ◽  
Depth Study ◽  
Key Drivers ◽  
Insight Into

The chapter aims to present an in-depth study of the factors influencing Mobile Internet adoption. The authors analyse the influence of Internet use experience, compatibility, perceived financial risk, credibility and attitude towards Mobile Internet in the M-Internet adoption decision. After identifying the key drivers of M-Internet adoption, the second part of the chapter presents an empirical study of the Spanish market. Results based on a sample of 213 Internet users show that Internet use experience, MInternet compatibility, credibility and attitude are positive key drivers of M-Internet adoption. Perceived financial risk influences negatively on M-Internet usage intention. This chapter will give managers and students insight into the M-Internet industry and the different factors that influence M-Internet adoption. In addition, these factors can be applied to the specific context of the Spanish market.

scholarly journals The Continuous Intention of Older Adult in Virtual Reality Leisure Activities: Combining Sports Commitment Model and Theory of Planned Behavior

2020 ◽  
Vol 10 (21) ◽  
pp. 7509 ◽  
Author(s):  
Mei-Yuan Jeng ◽  
Tsu-Ming Yeh ◽  
Fan-Yun Pai
Keyword(s):  
Older Adults ◽  
Virtual Reality ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Leisure Activities ◽  
Strong Support ◽  
Positive Influence ◽  
Perceived Behavioral Control ◽  
Continuance Intention

Digital devices are being increasingly adopted for healthcare purposes. The present study investigates the continuous intention of older adults in virtual reality leisure activities by using a sports commitment model and the theory of planned behavior to develop a new planned behavior model, and by testing the model using a sample of 388 older adults following three months of firsthand experience. The results show that sports commitment has a positive influence on continuance intention, and subjective norms and perceived behavioral control are the strongest predictors of continuous intention in virtual reality leisure activities. Further, the participation of the older adults in virtual reality leisure activities requires strong support from society as well as friends and family in order to produce continued participation. Perceived behavioral control shows that when individuals have more resources and opportunities, they face fewer expected obstacles and have greater continuance intention. In addition, the present study demonstrates that attitude influences behavioral intentions.

The Factors that Affect Accountants' Decisions to Seek Careers with Big 4 versus Non-Big 4 Accounting Firms

2012 ◽  
Vol 26 (2) ◽  
pp. 239-264 ◽  
Author(s):  
Penelope L. Bagley ◽  
Derek Dalton ◽  
Marc Ortegren
Keyword(s):  
Behavioral Control ◽  
Data Availability ◽  
Accounting Students ◽  
Perceived Behavioral Control ◽  
Additional Insight ◽  
Accounting Firms ◽  
Accounting Professionals ◽  
Big 4 ◽  
Different Types ◽  
Insight Into

SYNOPSIS Finding qualified accounting staff has consistently been a top issue facing CPA firms. However, little is known about the factors that influence accountants' decisions to seek careers with different types of firms. In our paper, we use Ajzen's (1991) theory of planned behavior to examine the reasons why some accountants seek careers at Big 4 firms, while other accountants seek careers at non-Big 4 firms. We survey accounting students and find that attitudes, subjective norms, and perceived behavioral control each influence firm-choice decisions. To provide additional insight into our results, we survey accounting professionals from Big 4 and non-Big 4 accounting firms. We find that, overall, students' perceptions, while more limited, are similar to those of accounting professionals. Further, we find that accounting professionals provide a number of insightful comments that offer several important implications for accounting firms. Finally, we assess whether accounting professionals perceive that certain types of accounting students are more likely to succeed at Big 4 versus non-Big 4 firms, and whether recruiting efforts are consistent with these perceptions. Data Availability: Data are available upon request.

Understanding Tailored Internet Smoking Cessation Messages

2012 ◽  
Vol 640 (1) ◽  
pp. 136-149 ◽  
Author(s):  
Brenda Curtis
Keyword(s):  
Reasoned Action ◽  
Behavioral Control ◽  
Integrative Model ◽  
Perceived Behavioral Control ◽  
Reasoned Action Approach ◽  
Cognitive Mechanisms ◽  
Message Tailoring ◽  
Normative Pressure ◽  
Direct Measures ◽  
Insight Into

Although message tailoring has been shown to produce experimental effects in previous studies, the cognitive mechanisms through which tailoring works have not been sufficiently studied. Using the integrative model to predict intentions to use the nicotine replacement patch among adult smokers, this study examines how tailoring theoretical elements of the integrative model is effective in changing the theoretical mediators. Participants were randomized into one of two conditions. In the experimental condition, participants received messages tailored to some or all of the underlying behavioral, injunctive normative, or self-efficacy beliefs with the expectation that changing the underlying beliefs would result in experimental differences in the integrative model’s direct measures. This expectation was confirmed. The integrative model also worked well in predicting intentions to perform the target behavior; attitude, perceived normative pressure, and perceived behavioral control accounted for 53 percent of the variance in intentions. Attitude and normative pressure were the strongest predictors of intention. These results provide support for tailoring messages using a reasoned action approach and provide insight into the mechanism through which message tailoring operates.

scholarly journals COMMUNITY-BASED ENTREPRENEURSHIP: A COMMUNITY DEVELOPMENT MODEL TO BOOST ENTREPRENEURIAL COMMITMENT IN RURAL MICRO ENTERPRISES

2018 ◽  
Vol 8 (2) ◽  
pp. 429
Author(s):  
Ambara Purusottama ◽  
Teddy Trilaksono ◽  
Agus W. Soehadi
Keyword(s):  
Rural Areas ◽  
Environmental Influence ◽  
Behavioral Control ◽  
Influential Factors ◽  
Perceived Behavioral Control ◽  
Community Based ◽  
Main Determinant ◽  
Demographic Profiles ◽  
Effective Instrument ◽  
Micro Enterprises

Abstract. Micro enterprises (MEs) have been proven to be significant contributors to the national economy, particularly for marginal communities. However, only a few programs are aimed to encourage ME improvement, especially in rural areas. The community-based entrepreneurship (CBE) program led by higher education institutions has been recognized as an effective instrument to accelerate capacity building for marginal communities. This research aims to determine the effectiveness of this program in boosting entrepreneurial commitment of rural MEs to help them develop their business. Applying the theory of planned behavior (TPB) framework, this research applies a direct survey to respondents from rural MEs. Then to analyze both data and output, this study applies PLS-SEM tool with SmartPLS software. Results reveal that social factors (social pressure and environmental influence) do not incline rural ME entrepreneurs to develop their business. Attitude factors (entrepreneurial benefit and willingness to take a risk) become the most dominant variables, and consistently have an impact on rural ME entrepreneurs in developing their business. To implement the business development of rural ME, perceived behavioral control becomes a main determinant. Demographic profiles (age, gender, and eduction) is also heavily as influential factors.

scholarly journals Effects of Influential Factors on Entrepreneurial Intention of Postgraduate Students in Malaysia

2015 ◽  
Vol 51 ◽  
pp. 115-124 ◽  
Author(s):  
Omid Yaghmaei ◽  
Iman Ghasemi
Keyword(s):  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
Economic Benefits ◽  
Influential Factors ◽  
Entrepreneurial Intentions ◽  
Perceived Behavioral Control ◽  
Postgraduate Students ◽  
Inverse Effect ◽  
Control Education ◽  
Entrepreneurial Activities

Entrepreneurship leads to massive economic benefits, such as economic growth, reduction in unemployment, and development of economies. Understanding the factors that impact on entrepreneurial intention is the primary and critical step towards predicting and developing entrepreneurial activities. Due to economic and social developments, entrepreneurial intention is gaining more importance in developing countries like Malaysia. The aim of this study is twofold; first, to find out the relationship between respondents’ attitude, subjective norms, perceived behavioral control, education, previous experience and age with intention to own a business; and second, to examine what particular factors are more influential on entrepreneurial intentions of postgraduate students in Malaysia. The study was carried out with master students. Data was collected from 380 male and female master students in Universiti Teknologi Malaysia (UTM) who were in their final year of study and were considered appropriate for a decision in entrepreneurship. The analysis of the results showed that, firstly, attitude has direct effect on entrepreneurial intention but age has inverse effect. Secondly, it was concluded that these two variables were more important than others in modeling and predicting entrepreneurial intention among postgraduate students in Malaysia.

scholarly journals Towards Building Sustainable Consumption: A Study of Second-Hand Buying Intentions

2020 ◽  
Vol 12 (3) ◽  
pp. 875 ◽  
Author(s):  
Barbara Borusiak ◽  
Andrzej Szymkowiak ◽  
Elena Horska ◽  
Natalia Raszka ◽  
Elżbieta Żelichowska
Keyword(s):  
Second Life ◽  
Online Survey ◽  
Positive Impact ◽  
Behavioral Control ◽  
Sustainable Consumption ◽  
Environmental Issues ◽  
Perceived Behavioral Control ◽  
Research Model ◽  
Personal Norm ◽  
Insight Into

As the natural resources of the Earth are rapidly depleting, there is an urgent need to encourage people to adopt self-restrictive behaviors, one of which is giving products a second life. The aim of this study is to examine the consumers’ intention to buy used products and to visit a second-hand shop using the extended Theory of Planned Behavior (TPB). Additional variables were adopted to give a better insight into the nature of the personal norm. Two variables derived from the Norm Activation Model (NAM) were included in the research model: the awareness of consequences and the ascription of responsibility. In order to collect the data, an online survey was conducted in Poland on 333 participants. SEM was applied for data analysis. The research revealed that the following constructs are positively related to second-hand buying (SHB) intention: the attitude towards the positive impact of SHB on sustainable consumption, and the perceived behavioral control over SHB and the personal norm regarding SHB. Subjective norms regarding SHB are negatively related to SHB intention. An awareness of the consequences of SHB and the ascription of responsibility for the environmental issues are positively related to the personal norm regarding SHB. The intention to buy second-hand products (SHP) is positively related to the intention to visit a second-hand shop.

Training Adherence in Adolescent Competitive Swimmers: An Application of the Theory of Planned Behavior

1999 ◽  
Vol 21 (4) ◽  
pp. 313-328 ◽  
Author(s):  
W. Kerry Mummery ◽  
Leonard M. Wankel
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Competitive Swimming ◽  
Training Cycle ◽  
Two Measures ◽  
Direct Measures ◽  
Competitive Swimmers ◽  
Insight Into

This study examined the ability of the theory of planned behavior (TPB) to predict training adherence in a sample of adolescent competitive swimmers. Participants (N= 116, mean age = 14.8 years), who were drawn from 19 competitive swimming clubs from across Canada, completed measures relating to TPB before a major training cycle in their swim season. Results showed that training intention was significantly related to training behavior and that the direct measures of TPB (attitude, subjective norm, and perceived behavioral control) predicted a significant portion of the variance in the measure of training intention. Subsequently splitting the attitude measure into affective and instrumental components revealed that the instrumental portion of the attitudinal measure contributed significantly to predicting training intention, whereas the affective portion did not. These findings suggest that TPB offers insight into training behavior and that the two measures of evaluative attitude contribute differently to predicting training intention.

A Multi-Facet Analysis of Factors Affecting the Adoption of Multimedia Messaging Service (MMS)

2009 ◽  
Vol 5 (4) ◽  
pp. 18-36 ◽  
Author(s):  
Judy Chuan-Chuan Lin ◽  
Chin-Lung Hsu
Keyword(s):  
Intrinsic Motivation ◽  
Behavioral Control ◽  
Critical Mass ◽  
Strong Support ◽  
Internet Survey ◽  
Perceived Behavioral Control ◽  
Behavioral Models ◽  
Factors Affecting ◽  
Personal Innovativeness ◽  
Multimedia Messaging Service

Mobile applications such as multimedia messaging service (MMS) promises a new way to share rich content of information that enhances its users’ personal connectivity experiences as well as productivity. However,the adoption of MMS seems to be unexpectedly slow (Bonte, 2008). As mobile phones become ever smarter (or complex) in functions, understanding the adoption behaviors of complex mobile services such as MMS becomes utterly important to both practitioners and academic. This paper introduces a multi-facet model for MMS adoption by integrating the well-known behavioral models such as TAM and TPB with other factors including intrinsic motivation, personal innovativeness and critical mass. An internet survey of 213 subjects with prior experience in MMS usage found strong support for the proposed model. The results show that the adopter’s attitude toward MMS is the most dominating factor in shaping his/her intention to use MMS, followed by subjective norm and perceived behavioral control. Moreover, the results further suggest adopter’s intrinsic motivation is the most important motivating factor for attitude toward using MMS. Implications of these findings are discussed for researchers and practitioners.

Perspectives on Unethical Behaviors among Accounting Students in Emerging Markets

2021 ◽  
Vol 4 (4) ◽  
pp. 247-257
Author(s):  
Noor Afza Amran ◽  
Mohamad Naimi Mohamad Nor ◽  
Pupung Purnamasari ◽  
Rudy Hartanto
Keyword(s):  
Unethical Behavior ◽  
Direct Relationship ◽  
Behavioral Control ◽  
Strong Support ◽  
Perceived Behavioral Control ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Unethical Behaviors ◽  
Regulatory Bodies ◽  
The Impact

Unethical activities have a diverse impact on society. Such activities, if not properly curbed, can destroy the values and culture of an organization. Thus, an understanding of the attitude of young people towards unethical behavior is necessary because they are the future leaders who will determine the direction and success of nations. This study investigates the factors that stimulate unethical behavior among university students in Malaysia and Indonesia. A survey questionnaire was distributed to accounting student respondents in selected universities. This study applies the Partial Least Squares technique to confirm the results. The findings show strong support for a direct relationship between attitude and unethical behavior in the Malaysian setting and a significant direct relationship between perceived behavioral control and subjective norm with unethical behavior in the Indonesian setting. In terms of contribution, this study has raised the awareness to the relevant regulatory bodies of the need to seriously educate society, especially the youth, on the impact of unethical behavior on a nation's development. Severe penalties and fines must be imposed on individuals committing unethical behavior. Educators need to revamp existing syllabi and embed ethical behavior content into them. Society needs to support anti-corruption activities carried out by regulatory bodies, the community, and non-governmental organizations (NGOs), so the presence of unethical activities can be minimized, and the dignity of society can be elevated.

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