Marketing Library Services to Distance Learners

Author(s):  
Allyson Washburn ◽  
Terri Pedersen Summey

“The ACRL Guidelines for Distance Learning Library Services (2000) assert ‘access to adequate library services and resources is essential for the attainment of superior academic skills in post-secondary education, regardless of where students, faculty, and programs are located’ ” (Nicholas and Tomeo, 2005). Additionally, the guidelines include responsibility for promotion of library services to both students and faculty in distance education programs (Association of College and Research Libraries, Distance Learning Section, 2004, p.4). As the number of distance education programs and courses grows, and as methods of delivery evolve, distance education librarians have pro-actively assumed the role of providing equitable services and resources to all distance students using the Guidelines as a framework. However, providing the services and resources accomplishes nothing if faculty and students are not aware of them. Effective marketing efforts are needed to maximize the awareness and use of library services and resources.

2017 ◽  
Vol 24 (2-3) ◽  
pp. 15 ◽  
Author(s):  
Wendy Lowe ◽  
Richard Malinski

As the ranks of distance learners grow and distance programs develop, the differing needs of students enrolled in such courses must be examined and supported. A sample model of how courses are adapted for distance learning at Toronto's Ryerson Polytechnic Umversity show how this institution has addressed these needs by providing a cohesive and unified support infrastructure. Ultimately, a high degree of co-operative collaborationbetween university and college departments is essential in creating effective distance education programs and resources. 


Author(s):  
Ugwunwa Chinyere Esse ◽  
Happiness Ohaegbulam

For Reason of it tested capabilities Open and Distance Learning Education has been widely accepted and adopted in many institutions across the worlds. Knowing that the practice of Library and information service to the ubiquitous distance learners promises to be a clear departure from the traditional library system, Academic libraries have become new actors in the process of distance learning among other factors of education and research. Libraries are reshaping its services and Mobile learning services is now represents exciting new frontiers in education and pedagogy. With the features of ‘wearable' computing and multimedia content delivery via mobile technologies, library services and mobile learning becomes feasible and offers new benefits to instructors and learners. The full cost and complexity of providing quality library services to support open and distance education tend to be underestimated.


2016 ◽  
pp. 1147-1163
Author(s):  
Ugwunwa Chinyere Esse ◽  
Happiness Ohaegbulam

For Reason of it tested capabilities Open and Distance Learning Education has been widely accepted and adopted in many institutions across the worlds. Knowing that the practice of Library and information service to the ubiquitous distance learners promises to be a clear departure from the traditional library system, Academic libraries have become new actors in the process of distance learning among other factors of education and research. Libraries are reshaping its services and Mobile learning services is now represents exciting new frontiers in education and pedagogy. With the features of ‘wearable' computing and multimedia content delivery via mobile technologies, library services and mobile learning becomes feasible and offers new benefits to instructors and learners. The full cost and complexity of providing quality library services to support open and distance education tend to be underestimated.


Author(s):  
Iwona Miliszewska

Distance education is an increasingly common educational alternative, as well as a key contributor to the newly competitive landscape in higher education. Once regarded as an experimental alternative outside mainstream university education, distance education has attained new levels of legitimacy and expansion and has grown into a higher education industry of its own. This article discusses the history and transformation of distance education to create a framework for the sequence of events that have contributed to the distance education movements and shaped modern post-secondary distance education programs. The article outlines the evolution of post-secondary distance education from its inception to the present: its progression from informal programs offered by individual providers to a well-organised formal educational alternative; its purpose and characteristics; its expansion and internationalisation; and the various forces that have shaped its growth. While noting that technology has its limitations—it can facilitate teaching but not replace it—the article highlights the crucial role that advancements in technology have played in propelling the evolution of distance education, and points to the role of technology in blurring the conceptual divide between distance and traditional education.


Author(s):  
Cathy Cavanaugh

The current growth in distance education is a result of a convergence of factors. The delivery technology has become more affordable, available, familiar and interactive. With improvements in the technology, distance courses are now more realistic, engaging, inexpensive, and varied. The audience of learners is more experienced and capable with the technology, due to the increased availability of distance education, and they welcome distance learning into their busy lives. Technology-mediated distance education research has matured enough to produce an extensive body of evidence that distance education can be at least as effective as classroom instruction. The exciting convergence that brought about the growth in distance education also presented distance learners with a challenge: how to choose the best distance learning opportunities from the vast catalog of options. Distance learners can easily compare the costs, technical needs, cognitive requirements, and time demands of distance learning courses. Learners are less well equipped to distinguish high quality courses from the offerings. Distance education programs have the responsibility of communicating to students the quality assurance measures they employ, whether the measures consist of in-house practices or accreditation by outside bodies.


Author(s):  
Tarryn Kille ◽  
Paul Bates ◽  
Patrick S. Murray

This chapter provides a critical examination of the evolution of distance education in tertiary aviation programs. By reviewing the literature and studies associated with Professional Pilot training, the chapter explores the issues affecting the delivery of distance education in university Professional Pilot programs, including the global shortage of Professional Pilots, the nature of work as a Professional Pilot, the importance of simulation, and the integration of assessment. In an effort to address some of the challenges, this chapter also offers recommendations and solutions. The authors contend that tertiary aviation distance education programs need to be adjusted to consider the needs of the student and industry by: (1) implementing action-based learning, (2) considering pedagogy before technology, (3) encouraging interaction and collaboration, and (4) embedding formative assessment. The chapter aims to contribute to the body of literature aimed at enhancing the effective delivery of distance learning in aviation tertiary education.


Author(s):  
Evrim Genc Kumtepe ◽  
Nazife Sen Ersoy

Education is a product of the objects and actors in the process of interaction. Interaction is, therefore, an important factor that affects the quality and sustainability of education. For this reason, this section will focus on interaction and its theories and approaches which are a popular and versatile concept in distance education. In the first part of the chapter, the concept of interaction will be discussed with different dimensions and components. Interaction in the following section will be examined within the framework of Moore's Theory of Transactional Distance, Anderson's Interaction Equivalency Theorem, and Gorsky and Caspi's Theory of Instructional Dialogue. At the end of the chapter, the nature of the interaction in distance learning will be discussed in the context of the studies on instructional dialogue and the cross-cultural comparisons will be addressed to the issue of the role of interaction in distance settings.


Author(s):  
Kim E. Dooley ◽  
James R. Linder ◽  
Chanda Elbert ◽  
Timothy H. Murphy ◽  
Theresa P. Murphrey

Research in the field of distance education has recognized the need for a change and modification of the faculty role in teaching at a distance (Jones, Lindner, Murphy & Dooley, 2002; Kanuka, Collett & Caswell, 2002; Miller & Pilcher, 2001). While technological advancements are an important part of the distance-learning environment, basic changes in teaching methods, technique, and motivation are needed to make distance education more effective (Purdy & Wright, 1992). Many studies cite faculty resistance to instructional technology as a primary barrier to the continued growth of distance education programs (Jones et al., 2002; McNeil, 1990). McNeil (1990) noted that attitudinal issues related to how faculty perceive and interact with technology are a bigger barrier to adoption and diffusion of distance education than is technology infrastructure.


2000 ◽  
pp. 143-156 ◽  
Author(s):  
Caroline Howard ◽  
Richard Discenza

Although distance learning is not a new phenomenon, recently there has been a huge jump in the number of organizations offering on-line instruction. The National Center for Education Statistics released a two-year survey on distance programs for higher education on behalf of the U.S. Department of Education. The survey reported that one-third of U.S. post secondary schools offered distance education in 1995, and an additional 25% planned to offer courses within the next three years.


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