The Use of Photographs on Consumer Generated Content Websites

2010 ◽  
pp. 243-260 ◽  
Author(s):  
Doris Schmallegger ◽  
Dean Carson ◽  
Damien Jacobsen
Keyword(s):  
Web 2.0 ◽  
Strong Influence ◽  
Word Of Mouth ◽  
Destination Image ◽  
Marketing Communications ◽  
Substantial Contribution ◽  
Market Penetration ◽  
Source Of Information

Word-of-mouth is an important source of information for tourists making decisions about what destinations to visit. Word-of-mouth has a strong influence on shaping the image of a destination, particularly for remote destinations which are in part characterised by limited market penetration in terms of more formal marketing communications. There has been some research situating consumer generated content in Web 2.0 applications as word-of-mouth that has the potential to influence destination images for some destinations and among some markets. Less attention has been paid to consumer generated photographs although photographs and other non-text media are becoming increasingly pervasive on Web 2.0 websites. This chapter argues that photographs make a substantial contribution to word-of-mouth exchange online, and that there is a need for tools to help destinations interpret photographic content. Mapping photographs to Echtner and Ritchie’s (1993) destination image framework is one approach that shows some promise as it allows for comparison between the images projected by marketing bodies and consumers.

Using travel blogs to examine the postconsumption behavior of tourists

2012 ◽  
Vol 18 (3) ◽  
pp. 207-219 ◽  
Author(s):  
Carmela Bosangit ◽  
Juline Dulnuan ◽  
Miguela Mena
Keyword(s):  
Discourse Analysis ◽  
Identity Construction ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Destination Image ◽  
Self Presentation ◽  
Valuable Source ◽  
Travel Experience ◽  
Word Of Mouth Communication ◽  
Source Of Information

This study proposes that travel blogging has become part of tourist practices, particularly in the postconsumption stage. Travel blogs serve as platforms where tourists can remember, evaluate, store, and enrich their travel experiences. Extant literature has recognized travel blogs as a valuable source of information on tourists’ activities, perceptions of destinations, and word-of-mouth communication. This study suggests that an examination of travel blogs, looking at how tourists reconstruct their travel experiences and the actions behind the blogging, can provide a deeper understanding of the postconsumption behavior of tourists. Recent tourist experience models have emphasized that the postconsumption stage of a travel experience extends beyond the evaluation of the experience by the tourist. In this study, the discourse analysis of travel blogs by 19 British long-haul and multiple-destination travelers reveals three common actions behind travel blogging: representing places, acts of self-presentation, identity construction, and “othering.” The analysis shows bloggers employing linguistic techniques and self-presentation strategies in their travel narratives. Implications of the key findings for marketing strategies and destination image are discussed.

EFEK E-WORD OF MOUTH (E-WOM) TERHADAP DESTINATION IMAGE DI MUSEUM MACAN JAKARTA

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Patricia Samantha ◽  
Maria Pia Adiati
Keyword(s):  
Content Analysis ◽  
Word Of Mouth ◽  
Title Page ◽  
Destination Image ◽  
Font Size

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">Media sosial memiliki pengaruh yang besar dalam kehidupan masa kini dengan banyaknya jumlah pengguna. Media sosial sendiri merupakan tempat untuk melakukan kegiatan e-WOM yang dapat mengafeksi berbagai aspek, salah satunya adalah wisata dan </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">destination image. </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">Tujuan dari penelitian ini adalah untuk mengetahui bagaimana </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">e-Word of Mouth </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">yang merupakan alat pemasaran di era internet dan pengaruhnya terhadap </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">destination image </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">di Museum MACAN yang merupakan museum seni yang memiliki banyak wisatawan sejak pembukaannya. Metode yang digunakan dalam penelitian ini adalah wawancara dan </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">content analysis</span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">. Wawancara digunakan untuk menguji variabel </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">e-WOM </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">dan analisis konten dilakukan dengan meninjau posting Instagram untuk mengetahui lebih lanjut tentang </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">destination image </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">di Museum MACAN Jakarta. Hasil yang ditemukan dalam penelitian menyebutkan bagaimana gambar tujuan berkorelasi dengan </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">e-WOM </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">dan bagaimana masing- masing variabel saling mempengaruhi.</span></p></div></div></div>

How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ida Bagus Putu Purbadharmaja ◽  
Putu Yudi Setiawan ◽  
Toshikatsu Hayashi ◽  
Anak Agung Bagus Putu Widanta
Keyword(s):  
Peer Review ◽  
Word Of Mouth ◽  
Structural Model ◽  
Developed Countries ◽  
Tourism Industry ◽  
Online Discussions ◽  
Theory And Practice ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Content Type

PurposeThe purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit.Design/methodology/approachThis research method is a structural model. Based on the existing literature review, several variables were obtained which were then analyzed by WarpPLS 6.0 software. The sampling method applied in this study is the purposive sampling technique. Samples of 200 potential tourists were collected in Indonesia and 100 potential tourists were collected in Japan. The population in this study was a potential tourist in Indonesia and Japan, with the following criteria: An Indonesian citizen, age between 19 and 60 years, who has never visited Japan and a Japanese citizen who has never visited Indonesia and have ever read or conduct online discussions regarding Japan and Indonesia as a tourist destination.FindingsThe results of the analysis of the two respondents in Japan and Indonesia prove that e-WOM has a positive effect on the image of the destination and intention to visit but not on the confidence of the destination. Destination image was also proven to significantly mediate the influence of e-WOM on intention to visit. These findings bring important implications for the theory and practice of tourism marketing.Originality/valueTheoretically, the result could be used as a reference for further research about the comparison between the effect e-WOM on destination image, destination trust and intention to visit of potential tourist in developed countries and developing countries. Practically, the result could be used as a consideration for the tourism industry and authority in both countries when formulating the destination marketing strategy.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2019-0111

Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions

2018 ◽  
Vol 8 (4) ◽  
pp. 1-14 ◽  
Author(s):  
Basma El-Sayed El-Baz ◽  
Reham Ibrahim Elseidi ◽  
Aisha Moustafa El-Maniaway
Keyword(s):  
Electronic Communication ◽  
Word Of Mouth ◽  
Purchase Intentions ◽  
Internet Usage ◽  
Electronic Word Of Mouth ◽  
Alternative Source ◽  
Brand Credibility ◽  
Usage Patterns ◽  
Research Findings ◽  
Source Of Information

Electronic communication has become an essential part of consumers' everyday lives. Consumers rely on the internet as an alternative source of information pertaining to brands that can be accessed easily. As a result, electronic word of mouth (e-WOM) has become a force to be reckoned with that needs to be understood in order to be properly managed. This research investigates how the credibility of the brand as a source of information might be influenced by consumers' engagement in e-WOM and whether this influence subsequently reflects on their purchase intentions. The research findings indicate that indeed there is a relationship between e-WOM and brand credibility that reflects both directly and indirectly on the consumer's purchase intentions. Based on this, several recommendations are developed to help managers navigate their online presence in a way that specifically suits their consumers' internet usage patterns, in order to effectively manage available e-WOM on their brands.

Co-creating value and developing social capital: Centre of Science for Villages (CSV), Wardha

2017 ◽  
Vol 7 (3) ◽  
pp. 1-22 ◽  
Author(s):  
Anagha Shukre ◽  
Naresh Verma
Keyword(s):  
Social Capital ◽  
Consumer Behaviour ◽  
Word Of Mouth ◽  
Opinion Leaders ◽  
Marketing Communications ◽  
Innovative Technology ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Content Type ◽  
Rural Markets

Subject area Marketing management, consumer behaviour, rural marketing and integrated marketing communications. Study level/applicability The case is for the use of undergraduate and also postgraduate students of management in courses of marketing management, consumer behaviour, rural marketing and integrated marketing communications. This case may also be used in human resources’ management course lectures which focus on social capital. Case overview This case on the Centre of Science for Villages (CSV), Wardha, attempts to identify how value can be co-created through innovative technology and how social capital can be developed for rural markets through the use of integrated marketing communications tools, particularly word-of-mouth and the influence of opinion leaders. Effective campaigns can be designed for the target audience based on the 3A framework (Awareness, Adoption and Addition of Value) and McGuire’s Model of Persuasion. The CSV has been typically chosen for the study because its products are unique, innovative and eco-friendly and blend well with the rural lives. It has been able to enrich the lives of rural population by generating employment and in creating entrepreneurial opportunities. The biggest challenge, however, lies in educating rural consumers to accept and adopt its innovative technology in their daily lives. Expected learning outcomes The case study has been written to enable students to understand the concepts of value co-creation and social capital in the context of Indian rural markets. The students will learn the dynamics of rural markets by pondering over these points: understand the concept of value co-creation for rural markets; comprehend the creation of social ecology for managing knowledge in an organisation; identify the development and role of social capital and use it as a promotional tool, particularly word-of-mouth and opinion leaders(reference groups); recommend the use of different marketing mix variables for an organisation, operating in rural markets; and connote designing of effective campaigns for the target audience, based on the 3A framework and the Persuasion Model (6 steps) suggested by McGuire. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing

Proposing a Model of the Effect of Word of Mouth on Destination Image of Tourists and Travel Intention

2016 ◽  
Vol 6 (2) ◽  
pp. 108-119 ◽  
Author(s):  
Mohammad Reza Hamidizadeh ◽  
Manizheh Gharah Cheh ◽  
Akram Hadizadeh Moghadam ◽  
Sirous Salimipour
Keyword(s):  
Word Of Mouth ◽  
Destination Image

scholarly journals PEMBERDAYAAN PAGUYUBAN BATIK PENDOPO DESA JARUM BERBASIS KOMUNIKASI PEMASARAN VIRTUAL DI ERA PANDEMI COVID-19

Dharma LPPM ◽  
2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Puji Lestari ◽  
Titik Kusumantini ◽  
Elisabet Isyana Rahayu ◽  
Devi Wening Astari ◽  
Muhammad Irfan
Keyword(s):  
Word Of Mouth ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Community Members ◽  
Very High ◽  
Made In

Virtual marketing communication is still something new for the Paguyuban Batik Pendopo Desa Jarum. Marketing is usually done only through word of mouth and occurs offline. However, due to the COVID-19 pandemic, tourist visits to Jarum Village have greatly decreased. Virtual-based marketing communications are needed to survive in this uncertain situation. With an association that accommodates UMKM, the potential to switch from conventional marketing communications to virtual marketing communications is very high. This service stage starts from discussions with community members of Paguyuban Batik Pendopo Desa Jarum, understanding community members about the importance of virtual marketing communication, assistance in making profile videos, assistance in making websites and blogs, and assistance in creating e-commerce accounts. The contribution made in this service is the assistance of the Paguyuban Batik Pendopo Desa Jarum in virtual marketing communications, especially in the era of the COVID-19 Pandemic.

scholarly journals Social Information Retrieval and Recommendation: state- of-the-art and future research

2019 ◽  
Vol Volume 27 - 2017 - Special... ◽  
Author(s):  
Abir Gorrab ◽  
Ferihane Kboubi ◽  
Henda Ghézala
Keyword(s):  
Information Retrieval ◽  
Web 2.0 ◽  
Social Information ◽  
User Profile ◽  
Critical Discussion ◽  
Social Dimension ◽  
Future Research ◽  
Social Recommendation ◽  
The Social ◽  
Source Of Information

The explosion of web 2.0 and social networks has created an enormous and rewarding source of information that has motivated researchers in different fields to exploit it. Our work revolves around the issue of access and identification of social information and their use in building a user profile enriched with a social dimension, and operating in a process of personalization and recommendation. We study several approaches of Social IR (Information Retrieval), distinguished by the type of incorporated social information. We also study various social recommendation approaches classified by the type of recommendation. We then present a study of techniques for modeling the social user profile dimension, followed by a critical discussion. Thus, we propose our social recommendation approach integrating an advanced social user profile model. L’explosion du web 2.0 et des réseaux sociaux a crée une source d’information énorme et enrichissante qui a motivé les chercheurs dans différents domaines à l’exploiter. Notre travail s’articule autour de la problématique d’accès et d’identification des informations sociales et leur exploitation dans la construction d’un profil utilisateur enrichi d’une dimension sociale, et son exploitation dans un processus de personnalisation et de recommandation. Nous étudions différentes approches sociales de RI (Recherche d’Information), distinguées par le type d’informations sociales incorporées. Nous étudions également diverses approches de recommandation sociale classées par le type de recommandation. Nous exposons ensuite une étude des techniques de modélisation de la dimension sociale du profil utilisateur, suivie par une discussion critique. Ainsi, nous présentons notre approche de recommandation sociale proposée intégrant un modèle avancé de profil utilisateur social.

scholarly journals Pengaruh Citra Destinasi dan Electronic Word of Mouth Terhadap Minat Berkunjung Pada Wisata Pantai Tambakrejo Blitar

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Umma Latifa Nur Aziza ◽  
Sugeng Purwanto
Keyword(s):  
Word Of Mouth ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Destination Image ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Significant Positive Effect ◽  
Beach Tourism ◽  
Positive Effect

Purpose of this research was to determine the effect of Destination Image and Electronic Word of Mouth on Tourist Visiting Interests on Tambakrejo Beach tourism in Blitar. This research used a quantitative approach. Nonprobability sampling method with purposive sampling technique was used for sampling with research samples obtained as many as 90 respondents. Types primary data is used in this research. Data processing is done by using Partial Least Square (PLS) analysis technique. Results of research showed that: 1) Destination Image had a significant positive effect on Tourist Visiting Interests at Tambakrejo Beach Blitar. 2) Electronik Word of Mouth has a significant positive effect on Turist Visiting Interests at Tambakrejo Beach Blitar.

Sign in / Sign up

Export Citation Format

Share Document