The Effect of Consumer Emotions on Online Purchasing Behavior

Author(s):  
Dilaysu Cinar

This chapter was written to demonstrate the effect of consumer emotion on online purchasing behavior. According to the results obtained from 418 data, it was observed that both positive and negative emotions impacted online buying behavior. In this context, as the positive emotions of the online consumer increases, the frequency of purchases increases, but as the negative emotions of the online consumer increases, the frequency of purchases decreases. In addition, user interface quality, product information quality, service information quality, site awareness, security perception, information satisfaction, and relational benefit factors are factors that negatively affect consumers emotionally in purchasing online. On the other hand, only product information quality, user interface quality, and security perception factors positively affect emotions of online consumers.

2021 ◽  
Vol 5 (1) ◽  
pp. 14-30
Author(s):  
Rizki Adhani ◽  
RR Yulianti Prihatiningrum

This study aims to analyze the influence of User Interface Quality (X1), Information Quality (X2), Privacy Perception (X3) and Price (X4) on Satisfaction (Y1), analyze the influence of User Interface Quality (X1), Information Quality (X2), Privacy Perception (X3) and Satisfaction (Y1) on Trust (Y2) and analyze the influence of Satisfaction (Y1) and Trust (Y2) on Customer Loyalty (Y3).This research is a quantitative study using a survey approach. This research method uses a questionnaire with 150 respondents who are Instagram followers with kasasiur_banjar accounts. In this study using the Non Probability Sampling technique by purposive sampling. Measurement of variables using a Likert scale technique with a scale of weights from 1 to 5. To determine the effect of the studied variables Structural Equation Modeling (SEM) analysis tools are used.The results of the study concluded that User Interface quality has a significant positive effect on customer satisfaction. User Interface quality has a significant positive effect on customer trust. Information quality has a significant positive effect on customer satisfaction. The quality of information t has a significant positive effect on customer trust. Privacy perception has a significant positive effect on customer satisfaction. Privacy perception has a significant positive effect on customer trust. Price has a significant positive effect on customer satisfaction. Customer satisfaction has a significant positive effect on trust. Customer satisfaction has a significant positive effect on customer loyalty. Customer trust has a significant positive effect on customer loyalty. 


Author(s):  
Wianadhira Nur Hasna ◽  
Indira Rachmawati

This research aims to recognize any factors that might affect the customer loyalty on Tokopedia with its related variables such as service user interface, service information quality, perceived security, e-commerce service feedback, perceived privacy, perceived risk, perception of website quality, e-customer satisfaction, and e-customer trust. The process of collecting data uses a questionnaire with a purposive sampling method and 385 respondents are Tokopedia users. The data analysis technique used in this research is SEM-PLS (Partial Least Square). The result of this research mentions that variables of e-commerce service user interface, perceived privacy, perceived risk, perception of website quality influence the variables of e-commerce satisfaction and e-commerce trust while e-commerce service information quality variable only has a positive influence on e-commerce satisfaction variable. On the other hand, e-commerce satisfaction does not have a positive influence on e-commerce customer loyalty while e-commerce trust positively influences e-customer loyalty.


2020 ◽  
Vol 4 (6) ◽  
pp. 885-899
Author(s):  
Wianadhira Nur Hasna ◽  
Nurvita Trianasari

Internet menjadi hal yang sangat penting dalam kehidupan. Dengan adanya internet menjadikan e-commerce semakin marak. E-commerce Bukalapak merupakan salah satu e-commerce asal Indonesia dan menjadi e-commerce dengan peringkat cukup tinggi dalam industri e-commerce di Indonesia. Persaingan yang ketat menjadikan tiap e-commerce di Indonesia harus memiliki keunggulan kompetitif supaya dapat meningkatkan pengunjung situs e-commerce dan loyalitas dari pengguna. Penelitian ini bertujuan untuk mengetahui apa saja faktor-faktor yang mempengaruhi loyalitas pelanggan terkait dengan variabel perceived reputation, perceived size, user interface quality, information quality, perceived security, perceived privacy, trust, dan satisfaction. Jumlah sampel pada penelitian ini adalah sebesar 400 responden. Analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Berdasarkan hasil penelitian yang diperoleh menunjukan bahwa terdapat pengaruh antara perceived reputation, perceived size, information quality, perceived security, perceived privacy terhadap trust, trust terhadap satisfaction, trust terhadap loyalty, dan satisfaction terhadap loyalty.


2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Herison Halim

E-Commerce or better known as electronic commerce is the dissemination, buying, selling, marketing of goods and services through electronic systems. In Indonesia, E-Commerce began to show a fairly rapid development. Factors Knowledge them about E-Commerce that makes the users of E-Commerce in Indonesia feel unsure to make transactions on the E-Commerce website. In addition to Knowledge factors, other factors such as User Interface Quality, Information Quality, Perceived Security and Perceived Privacy, are factors that can trigger a person to be able to perform transactions in E-Commerce. Then the factor of trust, attitude can also affect a person in doing transactions on E-Commerce website. This study aims to find out how the influence of user interface quality, information quality, perceived security, perceived privacy variables via trust variables, and belief variables, and knowledge through attitude variable to purchase intention in E-Commerce website in Indonesia. analysis method used is path analysis method, data source used is primary data. in this study also carried out the distribution of questionnaires as much as 300 respondents with the requirement that the prospective respondents must have or often give goods on E-Commerce website. The results There are variables that significantly affect the trust variables of User Interface Quality, Information Quality, Perceived Privacy. While other variables such as Belief, and Knowledge, significant effect on the Attitude someone to act or conduct transactions in E-Commerce website in Indonesia.


Author(s):  
Chung-Hoon Park ◽  
Young-Gul Kim

Among the potential determinants of consumers’ commitment to on-line shopping site are information features of the web site because on-line shopping consumers have to base their judgment solely on the product or service information presented on the site. When consumers are satisfied with such information features and perceive clear benefits from their relationships with the site, we can expect them to be more committed to the site. In this study, we investigate the relationship between such determinants and consumers’ commitment to an on-line shopping site. Results of the on-line survey with 1,278 Korean customers of on-line bookstores and ticketing services indicate that information satisfaction and relational benefit are highly predictable of consumers’ commitment to an on-line shopping site. In addition, we found that information satisfaction is affected most by product information quality while relational benefit is strongly related to service information quality. These results seem to reflect the consumers’ different perceptual weights to different information contents of the web sites in forming their web site perceptions.


2017 ◽  
Vol 19 (1) ◽  
pp. 1
Author(s):  
Petra Surya Mega Wijaya ◽  
Ety Istriani

Temuan dari penelitian diharapkan dapat memberikan masukan yang berharga pada pengembangan teori belanja online dan bagi perusahaan yang akan melakukan penjualan secara online. Penelitian ini mencoba untuk menggabungkan penelitian yang dilakukan oleh Wang dan Yang (2008), Eid (2011) dan Campbell (2013). Adapun variabel penelitian yang akan digunakan adalah e-customer loyalty, e- customer satisfaction, e-customer trust, compulsive buying, user interface quality, information quality, perceived security, perceived privacy, dan competent behavior. Rumusan masalah penelitian adalah (1) apakah e-customer loyalty dipengaruhi oleh e- customer satisfaction, e-customer trust, dan compulsive buying, dan (2) apakah e- customer satisfaction dan e-customer trust dipengaruhi user interface quality, information quality, perceived security, perceived privacy, dan competent behavior. Sebanyak 200 kuesioner dibagikan secara purposive kepada masyarakat Yogyakarta yang berusia 15 tahun hingga 30 tahun dan pernah melakukan transaksi online sedikitnya satu kali dalam 6 bulan terakhir. Response rate penelitian ini adalah 100% karena penarikan kuesioner dilakukan saat itu juga sesaat setelah pengisian selesai. Pengujian hipotesis menggunakan alat analisis Structural Equation Modeling (SEM). Hasil penelitian menyatakan bahwa semua hipotesis yang diajukan dapat didukung, sehingga dapat disimpulkan bahwa (1) e-customer loyalty dipengaruhi oleh e-customer satisfaction, e-customer trust, dan compulsive buying, dan (2) e-customer satisfaction dan e-customer trust dipengaruhi oleh user interface quality, information quality, perceived security, perceived privacy, dan competent behavior.This study tries to combine research conducted by Wang and Yang (2008), Eid (2011) and Campbell (2013). Formulation of research problems are: (1) whether the e-customer loyalty is influenced by the e-customer satisfaction, customere-trust, and compulsive buying, and (2) whether the e-customer satisfaction and customer trusteinfluenced user interface quality, information quality, perceived security, perceived privacy, and competent behavior. A total of 200 questionnaires were distributed to the people of Yogyakarta purposive lyaged 15 years to 30 year sand never done an online transaction at least oncein thelast 6 months. Hypothesis testing using analytical tools. Structural Equation Modeling (SEM). The study states that all proposed hypothesis can be supported, so itcanbe concluded that (1) e-customer loyalty is influenced by the e- customer satisfaction, customere-trust, and compulsive buying, and (2) the e-customer satisfaction ande-customer trustis influencedbythe user interfacequality, information quality, perceived security, perceived privacy, andcompetentbehavior.


2019 ◽  
Vol 50 (2) ◽  
pp. 80-93
Author(s):  
Jort de Vreeze ◽  
Christina Matschke

Abstract. Not all group memberships are self-chosen. The current research examines whether assignments to non-preferred groups influence our relationship with the group and our preference for information about the ingroup. It was expected and found that, when people are assigned to non-preferred groups, they perceive the group as different to the self, experience negative emotions about the assignment and in turn disidentify with the group. On the other hand, when people are assigned to preferred groups, they perceive the group as similar to the self, experience positive emotions about the assignment and in turn identify with the group. Finally, disidentification increases a preference for negative information about the ingroup.


Author(s):  
Jill M. Hooley ◽  
Sara R. Masland

Borderline personality disorder (BPD) is a severe form of personality pathology characterized by high levels of negative emotionality. Because negative emotions are so central to the clinical presentation of BPD, the issue of how people with this disorder process and experience positive emotional experiences is relatively unexplored. This chapter provides an overview of what is currently known about positive emotions and BPD. Although the literature is characterized by many inconsistencies, our review suggests that people with BPD do indeed experience positive emotions. However, their recall of positive emotional experiences appears to be reduced, perhaps because such experiences are more transient, less stable, and more likely to be quickly replaced by negative emotions. Problems with the identification and accurate differentiation of positive emotions may also play a role. Such difficulties may conspire to create a psychological world for people with BPD that is characterized by a focus on negative mood and negative emotional experiences. In addition to focusing on negative affect, we suggest that it might also be clinically beneficial to make problems with positive affect a specific clinical target.


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