Impact and Usage of Social Media Among the Post Graduate Students of Arts in Alagappa University, Karaikudi, India

2020 ◽  
pp. 99-110
Author(s):  
P. Pitchaipandi
Keyword(s):  
Social Media ◽  
Graduate Students ◽  
Survey Method ◽  
Age Group ◽  
Postgraduate Students ◽  
Post Graduate ◽  
The Social ◽  
The University ◽  
The Impact

This chapter tries to analyse the impact and usage of social media among the postgraduate students of arts in Alagappa University, Karaikudi, under survey method for the study. The study identified the majority (69.79%) of the respondents under female category, and 72.92% of the respondents belong in the age group between 21 and 23 years. It is observed that 32.29% of the respondents use the social media, preferably YouTube. The plurality (48.96%) of the respondents use smartphone/mobiles compare to iPod, desktop, laptop, and others. 35.42% of the respondents' spent between 1 and 5 hours weekly using social media. Further, the study also observes the positive and negative aspects of using social media in postgraduate students of arts disciplines in the university.

scholarly journals Efektivitas Social Media Marketing E-Commerce dalam Meningkatkan Brand Image Perusahaan (Survei Pada Pelanggan Tokopedia)

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 505
Author(s):  
Defrianto Defrianto ◽  
Riris Loisa
Keyword(s):  
Social Media ◽  
Communication Theory ◽  
Brand Image ◽  
Social Media Marketing ◽  
Survey Method ◽  
Marketing Communication ◽  
Purposive Sampling ◽  
Image Dimension ◽  
The Social ◽  
The Impact

The research was done to determine the impact the of social media marketing will have on brand image Tokopedia. The research uses marketing communication theory, social media marketing, and brand image. Tokopedia is an e-commerce that offers a variety of products for its users starting with bill payment, electronics, beauty, automotive, and daily necessities. The approach used for this study is a quantitative approach with a survey method. The population in this study is the user of Tokopedia and the number of samples taken as much as 218 individuals and are using nonprobability sampling techniques with the purposive sampling approach. The data collected in this study is from a questionnaire. Based on the results of the research, it has been obtained that partial, there is an impact that social media marketing has had on the brand image Tokopedia. On the dimension of social media marketing, communication indicators are the highest indicator, and on the brand image dimension, brand benefit and competence indicators are the highest indicator. The relation that happened is only 28,3%. The rest of the 71,7% are affected by other factors outside the social media marketing activity.Penelitian ini dilakukan untuk mengetahui pengaruh social media marketing terhadap brand image Tokopedia. Penelitian ini menggunakan teori komunikasi pemasaran, social media marketing, dan brand image. Tokopedia merupakan e-commerce yang menawarkan berbagai macam produk-produk untuk penggunanya dimulai dari pembayaran tagihan, elektronik, kecantikan, otomotif, dan kebutuhan sehari-hari. Pendekatan yang digunakan untuk penelitian ini adalah pendekatan kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah pengguna Tokopedia dan jumlah sampel yang diambil sebanyak 218 orang dan menggunakan teknik nonprobability sampling dengan pendekatan purposive sampling. Data yang dikumpulkan dalam penelitian ini dengan menggunakan kuisioner. Berdasarkan hasil penelitian, maka diperoleh hasil bahwa secara parsial, ada pengaruh social media marketing terhadap brand image Tokopedia. Pada dimensi social media marketing, indikator komunikasi merupakan indikator yang tertinggi, dan pada dimensi brand image, indikator brand benefit and competence merupakan indikator tertinggi. Hubungan yang terjadi hanya sebesar 28,3%. Sisanya 71,7% dipengaruhi oleh faktor lain diluar kegiatan social media marketing. 

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

scholarly journals Global monitoring of the impact of the COVID-19 pandemic through online surveys sampled from the Facebook user base

2021 ◽  
Vol 118 (51) ◽  
pp. e2111455118 ◽  
Author(s):  
Christina M. Astley ◽  
Gaurav Tuli ◽  
Kimberly A. Mc Cord ◽  
Emily L. Cohn ◽  
Benjamin Rader ◽  
...  
Keyword(s):  
Social Media ◽  
Local Community ◽  
Cross Sectional ◽  
University Of Maryland ◽  
Participant Engagement ◽  
Local Resources ◽  
The Social ◽  
The University ◽  
The Impact ◽  
Social Media Network

Simultaneously tracking the global impact of COVID-19 is challenging because of regional variation in resources and reporting. Leveraging self-reported survey outcomes via an existing international social media network has the potential to provide standardized data streams to support monitoring and decision-making worldwide, in real time, and with limited local resources. The University of Maryland Global COVID-19 Trends and Impact Survey (UMD-CTIS), in partnership with Facebook, has invited daily cross-sectional samples from the social media platform's active users to participate in the survey since its launch on April 23, 2020. We analyzed UMD-CTIS survey data through December 20, 2020, from 31,142,582 responses representing 114 countries/territories weighted for nonresponse and adjusted to basic demographics. We show consistent respondent demographics over time for many countries/territories. Machine Learning models trained on national and pooled global data verified known symptom indicators. COVID-like illness (CLI) signals were correlated with government benchmark data. Importantly, the best benchmarked UMD-CTIS signal uses a single survey item whereby respondents report on CLI in their local community. In regions with strained health infrastructure but active social media users, we show it is possible to define COVID-19 impact trajectories using a remote platform independent of local government resources. This syndromic surveillance public health tool is the largest global health survey to date and, with brief participant engagement, can provide meaningful, timely insights into the global COVID-19 pandemic at a local scale.

scholarly journals The Impact of The Intensity of Social Media Use, Self Confidence, and Time Management on Procrastination of Thesis Preparation in S1 Students of Faculty of Economics, State University of Jakarta

2020 ◽  
Author(s):  
Tuty Sariwulan ◽  
Agus Wibowo ◽  
Siti Dahlianti Utami
Keyword(s):  
Social Media ◽  
Time Management ◽  
Sampling Method ◽  
Media Use ◽  
Survey Method ◽  
State University ◽  
Social Media Use ◽  
Self Confidence ◽  
The Social ◽  
The Impact

This research was conducted at the Faculty of Economics, State University of Jakarta for three months, starting from May through July 2019. The method used in this research was the survey method. The data used in this research is quantitative data and path analysis was conducted. The population in this study were all students ofthe S1 Faculty of Economics, State University of Jakarta force in 2015. The sampling in this study uses the Proportional Stratified Random Sampling method. The sample in this study amounted to 130 students of the Faculty of Economics, State University of Jakarta force in 2015. The results of this study are: (1) There was a negative and significant effect on the Intensity of the Social Media Use on Time Management. (2) There is a positive and significant effect of Self-Confidence on Time Management. (3) There is a positive and significant effect on the Intensity of the Social Media Use on the Procrastination of Thesis Preparation. (4) There is a negative and significant effect of Self-Confidence on the Procrastination of Thesis Preparation. (5) There is a negative and significant effect of Time Management on Procrastination of Thesis Preparation. (6) There is a positive and significant effect on the Intensity of the Social Media Use on the Procrastination of Thesis Preparation through Time Management. (7) There is a negative and significant effect of Self-Confidence in the Procrastination of Thesis Preparation through Time Management. (8) There is an effect of the Intensity of Social Media Use, Self-Confidence and Time Management on the Procrastination of Thesis Preparation. Keywords: Intensity of Social Media Use, Self-Confidence, Time Management, Procrastination

scholarly journals Students’ loyalty in higher education: the roles of affective commitment, service co-creation and engagement

2017 ◽  
Vol 33 (57) ◽  
Author(s):  
Francisca C. Encinas Orozco ◽  
Judith Cavazos Arroyo
Keyword(s):  
Graduate Students ◽  
Affective Commitment ◽  
Customer Engagement ◽  
Educational Services ◽  
Postgraduate Students ◽  
Emotional Dimension ◽  
University Participation ◽  
The University ◽  
The Impact

Aspects related to the emotional dimension begin to be considered in order to generate loyalty in the provision of educational services. This contributes to the establishment of a dynamic long-term relationship with the organization. Therefore, this study sought to analyze the impact of affective commitment to the university, participation in service co-creation and customer engagement on the loyalty of graduate students. To examine this an empirical, explanatory and transversal research was conducted, and personal surveys were applied to 484 graduate students in Mexico. The results show that loyalty of postgraduate students to the university is explained by both affective commitment and participation in co-creating the service. In addition, there is an indirect effect between affective commitment and loyalty through participation in co-creation; however, in this context, the effect of engagement on loyalty could not be confirmed.

New Wars and Their Visual Representation: Dead Bodies without Graves/Mourne

2020 ◽  
Vol 2 ◽  
pp. 1-18
Author(s):  
Tuncay Şur ◽  
Betül Yarar
Keyword(s):  
Social Media ◽  
Visual Representation ◽  
Human Beings ◽  
The Public ◽  
Photographic Images ◽  
War Photography ◽  
New Wars ◽  
The Social ◽  
History Of ◽  
The Impact

This paper seeks to understand why there has been an increase in photographic images exposing military violence or displaying bodies killed by military forces and how they can freely circulate in the public without being censored or kept hidden. In other words, it aims to analyze this particular issue as a symptom of the emergence of new wars and a new regime of their visual representation. Within this framework, it attempts to relate two kinds of literature that are namely the history of war and war photography with the bridge of theoretical discussions on the real, its photographic representation, power, and violence.  Rather than systematic empirical analysis, the paper is based on a theoretical attempt which is reflected on some socio-political observations in the Middle East where there has been ongoing wars or new wars. The core discussion of the paper is supported by a brief analysis of some illustrative photographic images that are served through the social media under the circumstances of war for instance in Turkey between Turkish military troops and the Kurdish militants. The paper concludes that in line with the process of dissolution/transformation of the old nation-state formations and globalization, the mechanism and mode of power have also transformed to the extent that it resulted in the emergence of new wars. This is one dynamic that we need to recognize in relation to the above-mentioned question, the other is the impact of social media in not only delivering but also receiving war photographies. Today these changes have led the emergence of new machinery of power in which the old modern visual/photographic techniques of representing wars without human beings, torture, and violence through censorship began to be employed alongside medieval power techniques of a visual exhibition of tortures and violence.

scholarly journals The Perceived Impact of Social Networking Sites and Apps on the Social Capital of Saudi Postgraduate Students: A Case Study

2021 ◽  
Vol 13 (1) ◽  
pp. 20
Author(s):  
Abdulelah A. Alghamdi ◽  
Margaret Plunkett
Keyword(s):  
Social Capital ◽  
Life Satisfaction ◽  
Social Networking ◽  
Social Networking Sites ◽  
Civic Participation ◽  
Social Trust ◽  
Political Engagement ◽  
Postgraduate Students ◽  
The Social ◽  
The Impact

With the increased use of Social Networking Sites and Apps (SNSAs) in Saudi Arabia, it is important to consider the impact of this on the social lives of tertiary students, who are heavy users of such technology. A mixed methods study exploring the effect of SNSAs use on the social capital of Saudi postgraduate students was conducted using a multidimensional construct of social capital, which included the components of life satisfaction, social trust, civic participation, and political engagement. Data were collected through surveys and interviews involving 313 male and 293 female postgraduate students from Umm Al-Qura University (UQU) in Makkah. Findings show that male and female participants perceived SNSAs use impacting all components of social capital at a moderate and mainly positive level. Correlational analysis demonstrated medium to large positive correlations among components of social capital. Gender differences were not evident in the life satisfaction and social trust components; however, females reported more involvement with SNSAs for the purposes of political engagement while males reported more use for civic participation, which is an interesting finding, in light of the norms and traditional culture of Saudi society.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

Legal Information and the Social Media: Some Current Issues

Libri ◽  
2018 ◽  
Vol 68 (4) ◽  
pp. 345-359
Author(s):  
Vicki Lawal ◽  
Peter G Underwood ◽  
Christine Stilwell
Keyword(s):  
Social Media ◽  
Legal Education ◽  
Preliminary Evidence ◽  
Survey Method ◽  
Law Firms ◽  
Legal Practice ◽  
Legal Research ◽  
Legal Information ◽  
The Social ◽  
Study Population

Abstract This article examines the effect of the adoption of social media in legal practice in Nigeria. It discusses some of the major challenges that have recently been experienced in the use of legal information in Nigeria within the context of the social media revolution, particularly with respect to ethics. A survey method was employed and data was collected through self-administered questionnaires to the study population comprising practicing lawyers located in various law firms in Nigeria. Outcomes from the study provide preliminary evidence on the nature of the application of social media in legal practice and the prospects for its inclusion as an important aspect of legal research in the legal education system in Nigeria.

scholarly journals Learning strategies used by undergraduate and postgraduate students in hybrid courses in the area of health

2012 ◽  
Vol 20 (3) ◽  
pp. 551-558 ◽  
Author(s):  
Henry Maia Peixoto ◽  
Mariana Maia Peixoto ◽  
Elioenai Dornelles Alves
Keyword(s):  
Graduate Students ◽  
Learning Strategies ◽  
Quantitative Data ◽  
Study Habits ◽  
Hybrid Courses ◽  
Postgraduate Students ◽  
Post Graduate ◽  
Course Content

This study aimed to investigate the learning habits and strategies of undergraduate and post-graduate students matriculated in hybrid courses in the area of healthcare at a Brazilian university. 220 graduate students were invited to participate in the research, of whom 67.27% accepted. An exploratory methodology was utilized, which analyzed quantitative data collected by a structured instrument. A similarity may be observed between undergraduate and postgraduate students concerning the majority of education habits and learning strategies, such as the large proportion of those who read more than half of the course content and of those who preferred to study alone, as well as in the high use of the majority of strategies evaluated. It is concluded that both the groups present appropriate study habits and satisfactorily used the learning strategies investigated.

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