The Neuromarketing Revolution

2020 ◽  
pp. 449-464
Author(s):  
Elissa Moses ◽  
Kimberly Rose Clark
Keyword(s):  
Machine Learning ◽  
Learning Curve ◽  
Market Research ◽  
Consumer Response ◽  
Steep Learning Curve ◽  
Potential Value ◽  
The Past ◽  
And Behaviors ◽  
Technology Transformation ◽  
The Way

This chapter examines the advent of the neuromarketing revolution, which over the past 10 years changed the way market research is conducted worldwide to include nonconscious measures in everyday studies. It required a form of technology transformation as traditional researchers and marketers came to accept that nonconscious response and emotion are critical in driving brand perceptions and behaviors. Moreover, it demanded a steep learning curve for understanding and adopting new types of scientifically driven methodologies such as EEG and Biometrics. Now with experience and extensive research by academics and practitioners, neurometrics are considered of high value for understanding consumer response and of great potential value for improving prediction leveraging AI and machine learning.

scholarly journals Operative Technique for Single Incision Robot-Assisted Transaxillary Thyroid Surgery

2011 ◽  
Vol 3 (2) ◽  
pp. 83-88 ◽  
Author(s):  
Nancy D Perrier ◽  
Christine S Landry ◽  
David S Kwon ◽  
Elizabeth G Grubbs ◽  
G Stephen Morris ◽  
...  
Keyword(s):  
Learning Curve ◽  
Thyroid Surgery ◽  
Single Incision ◽  
Robotic Arm ◽  
Team Approach ◽  
Robot Assisted ◽  
Steep Learning Curve ◽  
The Past ◽  
Axillary Incision ◽  
The Ideal

ABSTRACT During the past five years, transaxillary approaches to thyroid surgery have been introduced into surgical literature. These techniques were initially performed using traditional endoscopy, and most recently with a surgical robot. This manuscript describes our approach to robotassisted transaxillary surgery (RATS) for thyroidectomy using a single axillary incision. Because of the steep learning curve, this procedure is best implemented with a team approach. The ideal team consists of a console surgeon who operates the robot, a bedside surgeon who assists with retraction and troubleshoots robotic arm collisions and a circulating assistant who helps optimize the efficiency of the operation.

Rationale for Independent Site Clean-Up and Radiological Clearance Standards

2003 ◽  
Author(s):  
Paul H. Genoa
Keyword(s):  
Learning Curve ◽  
Nuclear Power ◽  
Nuclear Regulatory Commission ◽  
Large Power ◽  
Steep Learning Curve ◽  
The Public ◽  
The Past ◽  
Regulatory Commission ◽  
The U.S ◽  
Independent Site

Over the past few years, the U.S. nuclear power industry has gained substantial experience and appreciation of the technical complexity and rigor required to meet a performance-based site clean-up standard. Five large power reactors and several smaller ones are now well along the path to license termination. They have not been on this journey alone. There has been a steep learning curve for all stakeholders involved in the process including state and federal radiation regulators, legislators, and the public. We have all learned that the translation of results from a post remediation survey interpreted through pathway modeling for comparison with a dose-based clean-up standard is for many a leap of faith. Our regulator has an understandable desire to address this uncertainty by demanding conservative analysis at each turn. As a result, it is extremely demanding to demonstrate that a clean-up standard in the 0.15–0.25 mSv/a range has been met. It is not likely that a standard in the 10 μSv/a level, typically associated with radiological clearance standards, can be practically demonstrated while still meeting the current expectations of U.S. Nuclear Regulatory Commission for technical rigor.

Remembering the Past in Nineteenth-Century Scotland

2014 ◽  
Author(s):  
James J. Coleman
Keyword(s):  
Nineteenth Century ◽  
National Identity ◽  
19Th Century ◽  
21St Century ◽  
Collective Memories ◽  
The Past ◽  
Prevailing View ◽  
The Way

At a time when the Union between Scotland and England is once again under the spotlight, Remembering the Past in Nineteenth-Century Scotland examines the way in which Scotland’s national heroes were once remembered as champions of both Scottish and British patriotism. Whereas 19th-century Scotland is popularly depicted as a mire of sentimental Jacobitism and kow-towing unionism, this book shows how Scotland’s national heroes were once the embodiment of a consistent, expressive and robust view of Scottish nationality. Whether celebrating the legacy of William Wallace and Robert Bruce, the reformer John Knox, the Covenanters, 19th-century Scots rooted their national heroes in a Presbyterian and unionist view of Scotland’s past. Examined through the prism of commemoration, this book uncovers collective memories of Scotland’s past entirely opposed to 21st-century assumptions of medieval proto-nationalism and Calvinist misery. Detailed studies of 19th-century commemoration of Scotland’s national heroes Uncovers an all but forgotten interpretation of these ‘great Scots’ Shines a new light on the mindset of nineteenth-century Scottish national identity as being comfortably Scottish and British Overturns the prevailing view of Victorian Scottishness as parochial, sentimental tartanry

Profilometry. Using Corneo-scleral topography for scleral lens fitting

The Eye ◽  
2019 ◽  
Vol 21 (128) ◽  
pp. 19-22
Author(s):  
Gregory DeNaeyer
Keyword(s):  
Ocular Surface ◽  
World Wide ◽  
Contact Lenses ◽  
The Past ◽  
The World ◽  
The Future ◽  
The Way

The world-wide use of scleral contact lenses has dramatically increased over the past 10 year and has changed the way that we manage patients with corneal irregularity. Successfully fitting them can be challenging especially for eyes that have significant asymmetries of the cornea or sclera. The future of scleral lens fitting is utilizing corneo-scleral topography to accurately measure the anterior ocular surface and then using software to design lenses that identically match the scleral surface and evenly vault the cornea. This process allows the practitioner to efficiently fit a customized scleral lens that successfully provides the patient with comfortable wear and improved vision.

The Southern Slope of Monsalvat: How Spanish Wagnerism Became Catalan

2017 ◽  
Vol 41 (1) ◽  
pp. 31-47
Author(s):  
Clinton D. Young
Keyword(s):  
Economic Development ◽  
Political Institutions ◽  
Late Nineteenth Century ◽  
Southern Slope ◽  
Modern Music ◽  
The Past ◽  
Late Nineteenth ◽  
Symphonic Culture ◽  
Similar Dynamic ◽  
The Way

This article examines the development of Wagnerism in late-nineteenth-century Spain, focusing on how it became an integral part of Catalan nationalism. The reception of Wagner's music and ideas in Spain was determined by the country's uneven economic development and the weakness of its musical and political institutions—the same weaknesses that were responsible for the rise of Catalan nationalism. Lack of a symphonic culture in Spain meant that audiences were not prepared to comprehend Wagner's complexity, but that same complexity made Wagner's ideas acceptable to Spanish reformers who saw in the composer an exemplar of the European ideas needed to fix Spanish problems. Thus, when Wagner's operas were first staged in Spain, the Teatro Real de Madrid stressed Wagner's continuity with operas of the past; however, critics and audiences engaged with the works as difficult forms of modern music. The rejection of Wagner in the Spanish capital cleared the way for his ideas to be adopted in Catalonia. A similar dynamic occurred as Spanish composers tried to meld Wagner into their attempts to build a nationalist school of opera composition. The failure of Tomás Bréton's Los amantes de Teruel and Garín cleared the way for Felip Pedrell's more successful theoretical fusion of Wagnerism and nationalism. While Pedrell's opera Els Pirineus was a failure, his explanation of how Wagner's ideals and nationalism could be fused in the treatise Por nuestra música cemented the link between Catalan culture and Wagnerism.

The End of History Museums: What's Plan B??

2008 ◽  
Vol 30 (4) ◽  
pp. 9-27 ◽  
Author(s):  
Cary Carson
Keyword(s):  
Historic Sites ◽  
The Public ◽  
End Of History ◽  
House Museums ◽  
The Past ◽  
History Museums ◽  
Plan B ◽  
The End Of History ◽  
The Way

Abstract Are historic sites and house museums destined to go the way of Oldsmobiles and floppy disks?? Visitation has trended downwards for thirty years. Theories abound, but no one really knows why. To launch a discussion of the problem in the pages of The Public Historian, Cary Carson cautions against the pessimistic view that the past is simply passéé. Instead he offers a ““Plan B”” that takes account of the new way that learners today organize information to make history meaningful.

SIEĆ PARAFIALNA W DIECEZJI EŁCKIEJ

2017 ◽  
Vol 14 (2) ◽  
pp. 67-88
Author(s):  
Ryszard Skawiński
Keyword(s):  
Catholic Church ◽  
Major Change ◽  
The Past ◽  
Russian State ◽  
The Way

The Diocese of Ełk was established in 1992 as a major change in the structure of the Churchin Poland. It connects the land belonging in the past to various forms of the Polish state and theGerman state, as well as the Russian state. As a result of these conditions, the parishes of theRoman Catholic Church in this area have arisen in different circumstances and have distincttraditions. Parishes are currently experiencing similar problems. Within the Diocese of Ełk therewas an increase in the number of parishes and the process of unifying the way they functioned.

Recent Progress in Machine Learning-based Prediction of Peptide Activity for Drug Discovery

2019 ◽  
Vol 19 (1) ◽  
pp. 4-16 ◽  
Author(s):  
Qihui Wu ◽  
Hanzhong Ke ◽  
Dongli Li ◽  
Qi Wang ◽  
Jiansong Fang ◽  
...  
Keyword(s):  
Machine Learning ◽  
Drug Discovery ◽  
Large Scale ◽  
Recent Progress ◽  
High Specificity ◽  
Learning Approaches ◽  
Anticancer Peptides ◽  
The Past ◽  
Traditional Approaches ◽  
Large Scale Screening

Over the past decades, peptide as a therapeutic candidate has received increasing attention in drug discovery, especially for antimicrobial peptides (AMPs), anticancer peptides (ACPs) and antiinflammatory peptides (AIPs). It is considered that the peptides can regulate various complex diseases which are previously untouchable. In recent years, the critical problem of antimicrobial resistance drives the pharmaceutical industry to look for new therapeutic agents. Compared to organic small drugs, peptide- based therapy exhibits high specificity and minimal toxicity. Thus, peptides are widely recruited in the design and discovery of new potent drugs. Currently, large-scale screening of peptide activity with traditional approaches is costly, time-consuming and labor-intensive. Hence, in silico methods, mainly machine learning approaches, for their accuracy and effectiveness, have been introduced to predict the peptide activity. In this review, we document the recent progress in machine learning-based prediction of peptides which will be of great benefit to the discovery of potential active AMPs, ACPs and AIPs.

INFORMING HISTORICAL RESEARCH IN ACCOUNTING AND MANAGEMENT: TRADITIONS, PHILOSOPHIES, AND OPPORTUNITIES

1997 ◽  
Vol 24 (2) ◽  
pp. 111-149 ◽  
Author(s):  
Lee D. Parker
Keyword(s):  
Historical Research ◽  
Business History ◽  
Historical Knowledge ◽  
The Past ◽  
Field Of Inquiry ◽  
Historical Thought ◽  
The Way

Historical research in accounting and management, hitherto largely neglected as a field of inquiry by many management and accounting researchers, has experienced a resurgence of interest and activity in research conferences and journals over the past decade. The potential lessons of the past for contemporary issues have been rediscovered, but the way forward is littered with antiquarian narratives, methodologically naive analyses, ideologically driven interpretation and ignorance of the traditions, schools and philosophy of the craft by accounting and management researchers as well as traditional and critical historians themselves. This paper offers an introduction to contributions made to the philosophies and methods of history by significant historians in the past, a review of some of the influential schools of historical thought, insights into philosophies of historical knowledge and explanation and a brief introduction to oral and business history. On this basis the case is made for the philosophically and methodologically informed approach to the investigation of our past heritage in accounting and management

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