Digital Storytelling and Public Relations

Author(s):  
Beris Artan Özoran

The human experience consists of stories. We tell and listen to millions of stories throughout our lives. Not only humans but also organization use stories to explain their values and create meanings for their constituents. With the increased competition, stories became inevitable in order for organizations to form and to maintain relations. The main purpose of this chapter is to explain through cases analysis what “digital storytelling” means and why it has become essential in the public relations field. Firstly, the concept of “digital storytelling” will be discussed. Secondly, the reason why storytelling has become vital for organizations will be emphasized. Finally, three digital storytelling campaigns (Airbnb's “Breaking Down Walls,” Land Rover's “The Vanishing Game,” and UNICEF's “The Worst Soap Opera”) will be analyzed through multiple case study method. The aim is to examine how different companies are using storytelling for different purposes, and to find out the similarities and differences between the campaigns.

Author(s):  
Mor Hodaya Or ◽  
Izhak Berkovich

Despite the popularity of distributed leadership theory, the investigation of the micro-political aspects of such models have scarcely been explored, and insights on the cultural variety of distributed practices in schools are limited. The present study aimed to explore what micro-political aspects emerge in participative decision making in collectivist and individualist cultures. To this end, a multiple case study method was adopted, focusing on four Israeli public high schools. Schools were chosen to represent an ‘extreme’ case selection rationale: two non-religious urban schools representing individualist cases, and two communal schools in religious kibbutzim representing communal schools. The analysis shed light on three micro-political points of comparison between the prototypes of participative decision making in collectivist and individualist cultures related to control, actors, and stage crafting. The findings and implications are discussed.


2020 ◽  
Author(s):  
Matshediso Elizabeth Mohapeloa ◽  
Mmankitseng Lerato Mametsi

Abstract Accelerators help accelerate startups through formal education and mentorship connections during intensive, temporally-compressed programmes for a period of three -six months.This paper investigate how Resource Based Theory (RBT) posits accelerators for sustained competitive advantage of startups. Our research question was to determine the value (in terms of resources offered) that accelerators bring to benefit startups that have been through the acceleration programmes. Our focus was to uncover what value gets created by accelerator programme and how. Through this qualitative study we selected a multiple case study method of 5 accelerator programmes in South Africa. For analysis we linked the RBT (tangible and intangible resources) for each accelerator’s entrepreneurial ecosystem, to determine if the phenomenon of the burgeoning accelerator industry can be better understood. Document reviews were explored to determine intended impact that sustain success for startup (technology) companies. Findings revealed that accelerators ensure that fewer startups fail and more SME’s become sustainable into the future. Secondly accelerators help startup companies define and build their initial products. Thirdly upscale is achieved through, identification of promising customer segments. Finally mentorship and accelerator process enhanced and securing resources is strengthening necessary resources available to startups.


INFORMASI ◽  
2017 ◽  
Vol 47 (1) ◽  
pp. 97
Author(s):  
Choirul Fajri

Universitas Ahmad Dahlan (UAD) have formed the public relations as liaison tooutsiders (spokesman). With the UAD’s Public Relations, expected various publicinterest and the interests of the organization can run together. Programs and strategyhas been conducted by UAD’s Public Relations to have good relations with stakeholdersof UAD. This research own, intended to see how the role of public relations UAD tobolster loyalty of stakeholders. By using the case study method, with data collectionmethod using focus group disscussion, it is hoped the result of research is could becomebasic to improving UAD’s Public Relations. This research result indicates that publicrelations are expected to draw up strategies appropriate to enhance loyalty stakeholders,both in terms of the management of its own organization, communication pattern, andmanagement of media connection.AbstrakUniversitas Ahmad Dahlan (UAD) telah membentuk bidang kehumasan sebagaipenghubung dengan pihak luar (juru bicara). Dengan adanya Humas UAD tersebut,diharapkan berbagai kepentingan publik dan kepentingan organisasi dapat berjalanbersama. Berbagai program maupun strategi telah dilakukan oleh Humas UAD untukmenjalin hubungan baik dengan pihak-pihak (stakeholders) UAD. Penelitian ini sendiri,dimaksudkan untuk mengetahui bagaimana peran humas UAD guna meningkatkanloyalitas dari stakeholders. Dengan menggunakan metode studi kasus, dengan metodepengumpulan data dengan menggunakan focus group disscussion, diharapkan hasildari penelitian ini dapat dijadikan acuan untuk perbaikan kinerja humas UAD itusendiri. Hasil penelitian ini menunjukkan bahwa humas diharapkan mampu menyusunstrategi-strategi yang tepat untuk dalam meningkatkan loyalitas stakeholders, baikdari segi pengelolaan organisasi sendiri, komunikasi yang dijalankan, dan pengelolaanmedia komunikasinya.


2013 ◽  
Vol 41 (3) ◽  
Author(s):  
Yael de Haan ◽  
Jo Bardoel

Ten years after Pim Fortuyn: criticism and accountability at Dutch newsrooms Ten years after Pim Fortuyn: criticism and accountability at Dutch newsrooms Pressures from politicians and the public have led to greater demands for media accountability. Moreover, structural shifts such as media concentration, increasing competition and the advent of new technologies have obliged media to strengthen the relationship with their reader, viewer and listener and to be more responsive to them. This article shows the results of a multiple case-study at three leading newsrooms in the Netherlands on how they cope with criticism on their performance and increasing pressures for accountability and responsiveness. It shows that new accountability policies and instruments were introduced, mainly at the initiative of editors-in-chief, while journalists in the newsroom showed more reluctance.


2020 ◽  
Author(s):  
◽  
Evgeniya Lupova

This research develops insight into the functioning of self-aware and organised clusters seeing these as ‘context-embedded meta-organisations’. Specifically, it builds a theoretical framework for strategy-making in organised clusters, elaborates on their ‘agentic’ nature and ability to shape their environments. Contrary to a more ‘traditional’, determinist, approach in cluster studies, viewing clusters solely as ‘geographic concentrations’ of organisations, the perspective adopted in this research conceptualises clusters as ‘organisations of organisations’. This suggests a more voluntarist stance where self-aware and organised clusters are perceived as intentional actors within their environments implementing deliberate strategies and pursuing system-level goals. This perspective is rather novel in cluster studies and opens up interesting research directions. This thesis explores two major implications of the ‘meta-organisational’ view of clusters: (1) the deliberate nature of collective strategy-making in these and (2) clusters’ ‘actorhood’ and their interactions with their contexts. First, seeing clusters as ‘organisations of organisations’, suggests that these can be deliberately managed and calls for the application of management studies to the cluster context. However, to date, most strategy tools and frameworks have been developed with an individual firm in mind. As a consequence, these cannot reflect the complexity of the ‘meta-organisational’ setting where a number of interests are at play, and strategy-making is a collective exercise. Thus, the ‘meta-organisational’ perspective on clusters calls for the adaptation of the extant strategy frameworks to account for the specifics of the setting. To answer the need for strategy tools and approaches adapted to the context of clusters seen as meta-organisations, this thesis proposes a novel framework of the ‘cluster business model’. This topic is addressed in Article 1 adopting a design science approach to develop a practical tool for strategy- and decision-making in clusters. The article proposes a model describing value creation in the cluster context, develops a method for its application in practice as well as a visual representation of both. Moreover, as clusters are increasingly seen as drivers of innovations and mechanisms for a transition towards the knowledge economy, this thesis develops a set of interventions for cluster business model design fostering the innovativeness of its members. Article 2 addresses this topic and applies a mixed methodology combining a systematic literature review with a design-oriented synthesis. This allows to uncover the generative mechanisms of cluster innovativeness and formulate a set of interventions aimed at shaping cluster business model elements with a view to fostering its innovativeness. Second, the meta-organisational perspective on clusters raises important questions about their intentionality and ‘actorhood’. Indeed, seeing clusters as ‘organisations of organisations’ implies that these can deliberately act, just as individual organisations. This view, again, has not yet been explored in the cluster studies, still dominated by the ‘traditional’, determinist, approach. Recent research in the field of organisation studies suggests that organisations may display different levels of ‘organisationality’ depending on the extent to which the attributes of formal organisations are present. Applying this knowledge to clusters allows uncovering the yet unexplored mechanisms of cluster ‘actorhood’ and its limitations. Article 3 explores this topic and applies a theory-elaborating multiple case study method to gather insight into the clusters’ ability to shape their environments mediated by their level of ‘organisationality’. The article develops a set of theoretical propositions based on the case studies of two clusters in Australia. It suggests that clusters can deliberately ‘construct’ themselves both as organisations and social actors. However, their ‘organisationality’ design choices influence the locus of their actorhood resulting in more or less collaborative approaches to social action. Finally, and related to the previous point, viewing clusters as intentional actors capable of interaction with their environments, suggests that these can adopt deliberate strategies in response to external pressures. Going further, clusters can be seen as change agents or institutional entrepreneurs in unsupportive institutional settings. Article 4 explores this topic and adopts a theory-elaborating embedded multiple case study method. It studies two clusters in the context of a transition economy (Russia) presenting a range of institutional barriers to innovation. The article uncovers the dual role of clusters as institutional entrepreneurs. It suggests that clusters may both act collectively due to their powerful position grouping a number of players, and, at the same time, these can contribute to creating enabling conditions for the individual acts of institutional entrepreneurship. While this thesis offers a range of implications for research and practice in the cluster field, its most broad and significant contribution lies in the further development of the novel ‘meta-organisational’ perspective on self-aware and organised clusters. This research thus contributes to the consolidation of the ‘meta-organisational’ perspective and coins new language for addressing the topic of ‘managed’ or ‘organised’ clusters. This perspective has not yet drawn wide attention in cluster research and practice but can be valuable for empowering clusters and giving them practical tools to exercise their collective power and shape their environments. In a way, this ‘meta-organisational’ view of clusters might become ‘self-fulfilling’ by contributing to shaping the perception of clusters as deliberate and organised actors, triggering a reflection of cluster practitioners and providing them with adapted conceptual frameworks and practical tools


2013 ◽  
Vol 25 (3) ◽  
pp. 207-224 ◽  
Author(s):  
Robert I. Wakefield ◽  
Kenneth Dean Plowman ◽  
Alex Curry

2019 ◽  
Vol 21 ◽  
pp. 104-132
Author(s):  
Muhammad Safdar ◽  
Syeda Hina Batool ◽  
Kanwal Ameen ◽  
Abid Hussain ◽  
Fakhar Abbas

This contribution attempts to discuss the current scenario of rare material available in the libraries of Lahore city. Lahore is capital of Punjab province of Pakistan. The study seeks to explore the various aspects such as acquisition, organization, access, preservation & conservation of rare material of libraries of Lahore, Pakistan. The study is qualitative in nature; based on multiple case study design. A multiple case study helps the researchers in finding the differences among cases. Semi-structured interview guide was used as data collection tool. The observation and document analysis of log registers of the cases (libraries) were also done wherever facilitated. It was found that rare collection is underutilized in the libraries of Lahore. Findings also established that separate funds are not allocated to the public libraries of Lahore for acquisition and management of the rare material. This paper identifies the current status and issues in acquisition, management, access and use of rare material at public libraries of Lahore, Pakistan.


2021 ◽  
Vol 5 (S3) ◽  
pp. 133-143
Author(s):  
Wafa Khalfan Obaid Alghoul Alsalami ◽  
Qamar Al-Zaman

The purpose of this paper is demonstrating the value of the public relations and media role in the industry of tourism and to justify its position. The research is survey depending and adopting a Sharjah case-study method by quantities approaches. It shows the growth of media activities and public relations within the tourism industry.


Lumina ◽  
2021 ◽  
pp. 205-220
Author(s):  
Estíbaliz García-Taboada ◽  
Ainara Larrondo-Ureta ◽  
Simón Peña-Fernández

With the expansion of connected devices (tablets, smartphones, etc.), a leap in multiplatform technologies is occurring, bringing about changes in many areas of the communications professions. In this context, values based on flexible, multiplatform, cooperative work that takes the audience into consideration are increasingly important. Professional photography coexists with — and is even rivaled by — images taken by citizens, which are often used by the mass media. For that reason the need is greater than ever for photographers and graphic professionals who, in one way or another, adapt to the new media Using a multiple case study method, this article examines the digital resources used by photographers who have won a World Press Photo Award. It studies the ways in which they exploit the medium, extending the photographic narrative beyond the website, to promote themselves and their personal brand. The results show photographers’ preference for unidirectional communication models and superimposed strategies that have limited engagement and viralisation. The acquisition of digital expertise by photojournalists is at an intermediary stage, since the cases analyzed reveal that these professionals’ web 2.0 activity is limited or underexploited.


2018 ◽  
Vol 71 (3) ◽  
pp. 1194-1197
Author(s):  
Lara Adrianne Garcia Paiano da Silva ◽  
Nen Nalú Alves das Mercês

ABSTRACT Objective: To report the experience of using the method of multiple case study. Method: We used the method of multiple case study, conducted with children and adolescents assisted in the pediatric oncology inpatient unit. Results: The steps used for the development of a multiple case study were: Step 1 - Define and design; Step 2 - Prepare, collect and analyze; Step 3 - Analyze and complete. The steps included the development of a research project with the definition of its components, preparation of protocol for the case study, data collection, individual report of cases, data analysis and final report with data cross-referencing. Conclusion: The case study method can be used by nurses and contribute to the advancement in knowledge of nursing as a science and therefore contribute to a full care practice in the context in which the phenomenon happens.


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