scholarly journals role of media and public relations departments in effective tourism marketing in sharjah

2021 ◽  
Vol 5 (S3) ◽  
pp. 133-143
Author(s):  
Wafa Khalfan Obaid Alghoul Alsalami ◽  
Qamar Al-Zaman
Keyword(s):  
Public Relations ◽  
Tourism Industry ◽  
Case Study Method ◽  
The Public ◽  
Tourism Marketing

The purpose of this paper is demonstrating the value of the public relations and media role in the industry of tourism and to justify its position. The research is survey depending and adopting a Sharjah case-study method by quantities approaches. It shows the growth of media activities and public relations within the tourism industry.

scholarly journals PERAN HUMAS DALAM MENINGKATKAN LOYALITAS STAKEHOLDERS UNIVERSITAS AHMAD DAHLAN

INFORMASI ◽  
2017 ◽  
Vol 47 (1) ◽  
pp. 97
Author(s):  
Choirul Fajri
Keyword(s):  
Focus Group ◽  
Public Relations ◽  
Research Result ◽  
Communication Pattern ◽  
Case Study Method ◽  
The Public ◽  
Organization Communication

Universitas Ahmad Dahlan (UAD) have formed the public relations as liaison tooutsiders (spokesman). With the UAD’s Public Relations, expected various publicinterest and the interests of the organization can run together. Programs and strategyhas been conducted by UAD’s Public Relations to have good relations with stakeholdersof UAD. This research own, intended to see how the role of public relations UAD tobolster loyalty of stakeholders. By using the case study method, with data collectionmethod using focus group disscussion, it is hoped the result of research is could becomebasic to improving UAD’s Public Relations. This research result indicates that publicrelations are expected to draw up strategies appropriate to enhance loyalty stakeholders,both in terms of the management of its own organization, communication pattern, andmanagement of media connection.AbstrakUniversitas Ahmad Dahlan (UAD) telah membentuk bidang kehumasan sebagaipenghubung dengan pihak luar (juru bicara). Dengan adanya Humas UAD tersebut,diharapkan berbagai kepentingan publik dan kepentingan organisasi dapat berjalanbersama. Berbagai program maupun strategi telah dilakukan oleh Humas UAD untukmenjalin hubungan baik dengan pihak-pihak (stakeholders) UAD. Penelitian ini sendiri,dimaksudkan untuk mengetahui bagaimana peran humas UAD guna meningkatkanloyalitas dari stakeholders. Dengan menggunakan metode studi kasus, dengan metodepengumpulan data dengan menggunakan focus group disscussion, diharapkan hasildari penelitian ini dapat dijadikan acuan untuk perbaikan kinerja humas UAD itusendiri. Hasil penelitian ini menunjukkan bahwa humas diharapkan mampu menyusunstrategi-strategi yang tepat untuk dalam meningkatkan loyalitas stakeholders, baikdari segi pengelolaan organisasi sendiri, komunikasi yang dijalankan, dan pengelolaanmedia komunikasinya.

scholarly journals Kegiatan Government Public Relation dalam Membangun Komunikasi dengan Dunia Pers: Studi Kasus Humas Pemerintah Kota Administrasi Jakarta Timur

Humaniora ◽  
2014 ◽  
Vol 5 (2) ◽  
pp. 1056
Author(s):  
Muhammad Aras
Keyword(s):  
Public Relations ◽  
Local Governments ◽  
City Government ◽  
Press Releases ◽  
Good Communication ◽  
The Public ◽  
The Press ◽  
The Government

This study focuses on the communications that was built by the Public Relations (PR) in East Jakarta Administration City Government with the Press community through their roles in the administrative activities of government. The purpose of this study was to determine the PR activities of East Jakarta Administration City Government in establishing good communication with the Press as the government's partner in promoting the various activities that are beneficial to society. The research method used in this study is a case study (case study). The results showed that the role of Public Relations of East Jakarta Administration City Government in establishing good communication with the press, is done through activities, such as press conferences, press releases, and press gathering. All activities are done well, so as to create a communication and a good relationship, in any cooperation between the Press and the Government of East Jakarta, making it easier for local governments in disseminating various work programs. 

scholarly journals Rural Woman and Food Security: Diversification of Cassava-Based Foods in Gunungkidul District, Yogyakarta

2020 ◽  
Vol 8 (2) ◽  
pp. 1-14
Author(s):  
Suharko Suharko ◽  
Bambang Hudayana
Keyword(s):  
Food Security ◽  
Rural Women ◽  
Rural Woman ◽  
Local Foods ◽  
Staple Food ◽  
Case Study Method ◽  
The Public ◽  
The Third

ABSTRACT This article outlines the role of rural women in diversification of local foods in Indonesia, specifically cassava. Cassava is the third main staple food in Indonesia, after rice and corn. By referring to the concept of food security and food diversification, and using the case study method, this article describes and discusses rural women’s innovations and business initiatives in developing nutritious processed cassava products in Gunungkidul Regency. These products are available at various outlets and are accessible and affordable to the public. Rural women have become the main actors in the diversification of local foods while also playing an important role in creating food security that has become a strategic agenda in Indonesia.

Determinants of collaboration between digital volunteer networks and formal response organizations in catastrophic disasters

2019 ◽  
Vol 22 (2) ◽  
pp. 155-173 ◽  
Author(s):  
Chul Hyun Park ◽  
Erik Johnston
Keyword(s):  
Information Age ◽  
Organizational Factors ◽  
Red Cross ◽  
Case Study Method ◽  
Content Type ◽  
The Public ◽  
Emergency Response System ◽  
Disaster Data

Purpose When catastrophic disasters recently occurred, digital volunteer networks formed by the public emerged across the globe. They aggregated, analyzed and visualized disaster data. Those volunteer networks sometimes shared their data with formal response organizations. Such data sharing and integration increased the capacity of formal response organizations for dealing with disasters. However, despite the emergence and contributions of digital volunteer networks, the literature has been focused primarily on the role of formal response organizations such as emergency management agencies and the Red Cross. The purpose of this paper is to describe how technical and organizational factors influence collaboration between digital volunteer networks and formal response organizations. Design/methodology/approach This research employs a case study method, focusing on the 2015 Nepal earthquake. Findings This study found that information technology and a shared understanding of disaster situations and how to address disasters are key determinants of collaboration between digital volunteer networks and formal response organizations. Originality/value This research is expected to contribute to building an integrated emergency response system in the information age.

scholarly journals Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan

2019 ◽  
Vol IV (IV) ◽  
pp. 95-104
Author(s):  
Ejaz Ahmed ◽  
Abdul Wajid Khan
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Survey Method ◽  
Good Image ◽  
The Public ◽  
Active Feedback ◽  
Image Building ◽  
The Relationship

The Public Relations is becoming more demanding with the diverse practices during recent years. An organization is considered stronger because of effective PR. PR experts are working to enhance the effectiveness of an organization while eliminating the deficiencies of PR which directly affects the organizational strength. This paper aims to explore how effectively public relations build image of its organization, how it gratify its public, refining its policies on the basis of active feedback. Specifically, the purpose was to measure the relationship among organization, employees and its publics. The data was collected through survey method from Coca Cola Pakistan via closed ended questionnaire and taking into account the influence of public opinion. This study concludes with the importance of the prime position of public relations in an organization and its publics in constructing a quality relation and a good image.

scholarly journals Resilience Endangered: The Role of Regional Airports in Remote Areas in Sweden

2021 ◽  
Vol 6 (12) ◽  
pp. 167
Author(s):  
Christine Große ◽  
Pär M. Olausson ◽  
Bo Svensson
Keyword(s):  
Crisis Management ◽  
Tourism Industry ◽  
Civil Defense ◽  
Public Institutions ◽  
Crisis Preparedness ◽  
The Public ◽  
Probation Service ◽  
Regional Airports

This paper examines the role of regional airports in regional and municipal crisis preparedness based on evidence from a case study in Sweden. During the summer of 2018, Sweden experienced some of the most extensive wildfires in modern time. Aerial suppression, for which airports provided the essential preconditions, played an important role in extinguishing these fires. This study includes analyses of public policies that shape the Swedish airport system as well as evidence from interviews and a workshop with stakeholders. The results show that an efficiently operated network of regional airports is critical not only for crisis management but also to ensure important societal services such as health care in sparsely inhabited regions. Moreover, access to quick transportation by air is necessary for the Swedish Prison and Probation Service, tourism industry, public institutions and private businesses. Additionally intensified by effects of both the public debate on flight shame and the COVID-19 pandemic on air-based transportation, the insights arising from this study emphasise that the currently one-sided focus on the number of passengers is an insufficient foundation for the Swedish airport system to construct a resilient base for regional development, crisis management and civil defense.

scholarly journals Press Release by Medco E&P Malaka on Serambi Indonesia Online News Coverage

2020 ◽  
Vol 12 (1) ◽  
pp. 14
Author(s):  
Suraya Mansur ◽  
Sari Anggaraini Harsono
Keyword(s):  
Public Relations ◽  
News Coverage ◽  
Online News ◽  
Press Release ◽  
Community Empowerment ◽  
Point Of View ◽  
Case Study Method ◽  
The Public ◽  
A Company

<em>The study aims to analyze the public relations work suitability of PT Medco E&amp;P Malaka related to community empowerment and social responsibility on Education and Training of 40 Acehnese Children in PPSDM-Cepu. International Standard Ambulance given for Pidie Jaya and the support from Medco E&amp;P Malaka in the event Sail Sabang 2018 conducted by the company and press-released by Serambi Indonesia online in 2018. A qualitative approach with a case study method was employed in this study. The results showed that the point of view of journalists/media is dissimilar from the point of view of a company in writing a text. When media tend to publish articles based on a press release distributed by a company, then the company’s image and reputation will be affected and become positive.</em>

scholarly journals Cyber Public Relations for Building Image Restoration of President of Indonesia Joko Widodo Based on Blasphemy Case of Jakarta Governor Candidate Basuki Tjahaja Purnama (Ahok)

2020 ◽  
Vol 5 (SI1) ◽  
pp. 41-46
Author(s):  
Umaimah Wahid ◽  
Arif Budiwinarto
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Publishing House ◽  
Case Study Method ◽  
Media Audiences ◽  
The Public ◽  
Negative Comments ◽  
International Publishing ◽  
Open Access Article

The report aimed to investigate activities of the Public Relations Bureau of Press, Media, and Information of the Indonesia State Secretariat Ministry through social media to overcome the crisis and restore the image of President Joko Widodo after Islamic Action 212. The case study method was used to reveal and explain the disrupted image of President Joko Widodo. The study result showed two-way communication could not develop and receive negative comments from social media audiences of the State Secretariat Facebook. It disrupted the image of the President. The bureau activities are limited to upload press releases on websites and not  yet communicating with the cyber communities.    Keywords:  Cyber public relations, Peaceful action 212, Blasphemy-Ahok, President Joko Widodo’s, Image Restorations eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.   DOI: https://doi.org/10.21834/ebpj.v5iSI1.2295

Strategi Membangun Citra Melalui Program Edu Wisata Batik

2020 ◽  
Vol 2 (2) ◽  
pp. 121-140
Author(s):  
Anjar Martiana ◽  
Imron Rosyidi ◽  
Lida Imelda Cholidah
Keyword(s):  
Public Relations ◽  
Corporate Identity ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Identity Recognition ◽  
The Public ◽  
The Social ◽  
Tourism Activity ◽  
Research Show

Penelitian ini bertujuan untuk mengetahui dan menggambarkan tentang Strategi Membangun Citra Melalui Program Edu Wisata Batik, yang terdiri dari tiga rangkaian kegiatan yang menjadi strategi membangun citra perusahaan. Penelitian ini menggunakan paradigma konstruktivisme. Pendekatan yang digunakan adalah pendekatan kualitatif. Metode yang digunakan pada penelitian ini adalah metode studi kasus. Teknik pengumpulan datanya melalui observasi, wawancara, dan analisis dokumen.Hasil penelitian ini menunjukkan bahwa Strategi Membangun Citra yang dilakukan oleh Rumah Batik Komar adalah melalui program Edu Wisata Batik yang terbagi menjadi tiga rangkaian kegiatan. Yang pertama, pengenalan identitas perusahaan, yang mana Public RelationsOfficer Rumah Batik Komar menjelaskan sejarah singkat, visi misi, struktur organisasi, sumber daya manusia, dan prestasi yang pernah diraih. Kegiatan pengenalan identitas perusahaan ini dapat dikategorikan menjadi pengenalan identitas fisik dan pengenalan identitas non-fisik. Kedua, kegiatan edukasi sebagai upaya dalam menanamkan nilai-nilai falsafah batik dan melatih kesabaran melalui pelatihan membatik. Ketiga, kegiatan wisata yang terdiri dari tour ke tempat produksi dan tour showroom Rumah Batik Komar. Strategi Membangun Citra Melalui Program Edu Wisata Batik ini dirasakan cukup efektif dalam mengenalkan perusahaan kepada masyarakat, sehingga cukup efektif dalam membangun citra Rumah Batik Komar. This research aims to find out and describe about strategy to build its image Through Edu Wisata Batik. This research uses a paradigm of Constructivism. The approach used is a qualitative approach. The methods used in this research is a case study method. This study raised the uniqueness of the program a different company with other companies. On the research of it only exposes the social symptoms of an existing course. The results of this research show that the strategy of building up the image of Batik Home performed by Komar is through Edu Wisata Batik is divided into three series of activities. First, the introduction of corporate identity, which is the Public Relations Officer of Rumah Batik Komar describes a brief history, vision and mission, organizational structure, human resources, and achievement ever earned. This corporate identity introduction activities can be categorized into the introduction of the identity of physical and non-physical identity recognition. Second, educational activities as an effort in instilling the values the philosophy of batik and batik training through patience to train. Third, the tourism activity consists of production to the place of the tour and tour the showroom Rumah Batik Komar.

scholarly journals The role of social media in institutional communication. Case study: The Facebook page of Constanta City Hall

2021 ◽  
Vol 16 ◽  
pp. 124-139
Author(s):  
Mihaela Rus ◽  
Tanase Tasente ◽  
Bianca-Irina Ilie
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Institutions ◽  
Public Institution ◽  
The Public ◽  
City Hall ◽  
Important Means ◽  
Institutional Communication

In this research paper I chose to make a detailed analysis of the role of Social Media in institutional communication, focusing in the case study on observing the Facebook page of Constanta City Hall, this page being an important means of communication with citizens of the public institution concerned. In other words, I chose this topic because I consider extremely important the public relations department within a public institution, such as Constanta City Hall, after completing undergraduate studies applying for a position in this field being a main option for me. The main objective of the paper was to analyze institutional communication in its various forms, but especially the external communication of public institutions, the way of transmitting information from them to citizens being a very important aspect in terms of proper functioning of public administration.

Sign in / Sign up

Export Citation Format

Share Document