Brave Old World
This chapter, effectively being the conclusive one in the whole research insight, attempts a prognostic revision of all the major challenges further researches of universal codes of media might face, both ones connected to international political communication and indigenous to media platforms. Its main purpose is to streamline book's assorted factual and conceptual notions into five main challenges, that of universality, information resistance, codes, media, and absence of challenge. The chapter includes a plethora of cases which might serve as a warning, a guideline and/or additional verified facts regarding universal codes of media in international political communication, aligned with main problematic features of definition and theory in media studies paradigm.