Sustainable Business Models of Companies
In a quest for sources of competitive advantage, an insightful tracking and tracing of the changes that take place in their micro and macro environment is a core competence for enterprises to catch up with market trends. Social and economic changes as well as the growing awareness of the negative anthropogenic impact on the climate and the environment increasingly make today's business models evolve towards sustainability. The aim of this chapter is to analyze the concept of a sustainable business model based on the literature review and then to distinguish the driving and limiting factors behind its implementation in enterprises. Based on an empirical study carried out, a diagnosis will be put forward for the awareness of enterprises as regards the business model pursued and the willingness to integrate social, environmental, and governance aspects. The research methods used in this study relied on critical literature review; descriptive, analytic, and synthetic methods; along with in-depth interviews.