A Look at the New Online Consumer Behavior on Social Media Platforms

Technological Advances ◽

New Business ◽

Online Consumer ◽

Technology Tool ◽

Consumer Habits

Technological advances have caused great business changes. In this new business environment, the internet has become an indispensable technology tool in the creation of new business models, based on the exchange relations between customers/suppliers/distributors/partners, with a significant increase in online purchasing transactions. This virtual environment has provided the development of e-commerce and efficiency gains and influences changes in consumer habits, thus changing consumer behavior. The online purchase presents an important change in consumer behavior; thus, the understanding of online consumer behavior is essential to understand the impact of this behavior on business. This chapter follows a systematic analysis of the literature with a qualitative approach to online consumer behavior in the last 5 years (2015-2020) in order to verify research topics and development patterns. The aim is to identify trends in online consumer behavior and recognize research gaps by providing avenues for further research into online consumer behavior.

Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era

Journal of theoretical and applied electronic commerce research ◽

10.3390/jtaer16050098 ◽

2021 ◽

Vol 16 (5) ◽

pp. 1740-1767

Author(s):

Xi Zhang ◽

Hongda Liu ◽

Pinbo Yao

Keyword(s):

Consumer Behavior ◽

Web 2.0 ◽

Research Network ◽

Analysis Model ◽

Economic Changes ◽

Consumption Behavior ◽

Traditional Research ◽

Online Consumer ◽

Development Paths

In recent years, the study of online consumption behavior has gradually formed its research system and analysis model based on the inheritance of traditional research paradigms, focusing on the inner mechanism of consumption models explained by consumption activities. Online consumption is based on the research scenario of social e-commerce and forms a broad research network through the extension of consumer objects, consumer psychology, and consumer concepts. Although the theoretical constructs of online consumer behavior continue to improve, the relevant studies still do not fully grasp the research frontiers due to the lagging research nature. In the context of Web 2.0, it is impossible to run through the latest developments in online consumption research. Moreover, the study of online consumer behavior has shown a trend of diversification and multiple schools of thought, and a research jungle has emerged, which in essence is the perfection and new height of the study of consumerism. This paper analyses the origins, frontiers, and prospects of online consumer behavior research to clarify the formation principles, development paths, and future directions of the online consumer behavior research jungle. Ultimately based on the economic changes in the post-pandemic context, this paper integrates and proposes an evolving mechanism for studying online consumption behavior, intending to achieve a peek into and reveal the jungle of online consumption research.

Proceedings of the Symposium on Eye Tracking Research and Applications - ETRA '14 ◽

The role of processing fluency in online consumer behavior

10.1145/2578153.2583037 ◽

2014 ◽

Cited By ~ 3

Author(s):

Nina Chrobot

Keyword(s):

Consumer Behavior ◽

Processing Fluency ◽

Gender Gaps and the Social Inclusion Movement in ICT - Advances in Human and Social Aspects of Technology ◽

Understanding the Reasons for Gender Difference in Online Information Processing of Consumers

10.4018/978-1-5225-7068-4.ch012 ◽

2019 ◽

pp. 230-252

Author(s):

Ceyda Tanrikulu

Keyword(s):

Gender Differences ◽

Information Processing ◽

Consumer Behavior ◽

Gender Difference ◽

Theoretical Perspective ◽

Future Research ◽

Online Information ◽

Strategic Decisions ◽

This chapter aims to provide proposals about understanding the gender difference in online information processing that have been developed based on the theories and the findings of the current research. Major findings in the literature indicate the gender difference in online information processing. This chapter can be used to help gain insight about the online consumer behavior based on gender approach by presenting theoretical perspective, providing basis for future research, enrich the understanding about gender differences in online information processing, and to give suggestion for implications requiring strategic decisions.

Apps Management and E-Commerce Transactions in Real-Time - Advances in E-Business Research ◽

Apps-Commerce in Emerging Markets

10.4018/978-1-5225-2449-6.ch003 ◽

2017 ◽

pp. 51-69 ◽

Cited By ~ 1

Author(s):

Sajad Rezaei ◽

Maryam Emmi

Keyword(s):

Information Technology ◽

Consumer Behavior ◽

Emerging Markets ◽

Marketing Strategies ◽

Current Understanding ◽

The Internet ◽

Online Consumer ◽

Flow Of Information ◽

Large Flow

The Internet and Apps related technologies are considered as information “super highway” since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business ◽

A Review of Antecedents of Online Repurchase Behavior in Indian E-Commerce Paradigm Shift

10.4018/978-1-7998-8957-1.ch080 ◽

2021 ◽

pp. 1578-1597

Author(s):

Syed Habeeb ◽

K. Francis Sudhakar

Keyword(s):

Systematic Review ◽

Consumer Behavior ◽

Customer Satisfaction ◽

Marketing Research ◽

Journal Articles ◽

Exclusion Criteria ◽

Repurchase Intentions ◽

Research Areas ◽

The purpose of this chapter is to highlight research areas of customer satisfaction and repurchase intentions and their antecedents in the Indian e-commerce industry. To retain, attract, and satisfy customers, e-retailers need to understand how and why online customers evaluate a web store. The relevant areas of consumer behavior and marketing research were derived to explain the possible gaps to study with respect to e-commerce in India. To do so, a systematic review of online consumer behavior literature is conducted. Following inclusion and exclusion criteria, a total of 109 journal articles are analyzed. The major finding of the chapter was that there is very less amount of research considering the areas of customer satisfaction, trust, loyalty along with repurchase behavior of the online customer in specific to the Indian context. Therefore, it is a need of the hour to extend the study to know the repurchase behavior of the online consumer in present time.

Impact of Globalization and Advanced Technologies on Online Business Models - Advances in E-Business Research ◽

Online Consumer Behaviors Trigger Drastic Distribution Changes

10.4018/978-1-7998-7603-8.ch017 ◽

2021 ◽

pp. 303-321

Author(s):

Mitsunori Hirogaki

Keyword(s):

Consumer Behavior ◽

Case Studies ◽

Distribution Channel ◽

Retail Market ◽

Online Technology ◽

Channel Strategy ◽

Retail Strategy ◽

Online Consumer ◽

The Impact

In this chapter, the author investigated the characteristics of online consumer behavior regarding the grocery retail market and their impact on retailers' distribution channel strategies. It examined the impact of recent innovations and the globalization of online technology on retail strategy. To achieve these goals, this study analyzed case studies of online consumer behavior in the Japanese online grocery market. Not only has there been a dramatic increase in sales over the last decade, but there have also been significant changes in both online technology and distribution channel strategy in this market. Underlying this transformation is the influence of Japan's characteristic online consumer behavior. Based on an empirical analysis of Japanese consumers and several case studies, this chapter predicts the future features of the online grocery market.

Online Consumer Behavior

The SAGE Encyclopedia of Quality and the Service Economy ◽

10.4135/9781483346366.n129 ◽

2015 ◽

Keyword(s):

Consumer Behavior ◽

A Critical Review of Online Consumer Behavior

Contemporary Research in E-Branding ◽

10.4018/978-1-59904-813-0.ch017 ◽

2011 ◽

pp. 262-279 ◽

Cited By ~ 2

Author(s):

Christy M.K. Cheung

Keyword(s):

Consumer Behavior ◽

Theoretical Model ◽

Critical Review ◽

Research Agenda ◽

Research Area ◽

Integrative Model ◽

Review Of The Literature ◽

The Past ◽

The topic of online consumer behavior has been examined under various contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical model is found in this research area. In view of this, we provide an exhaustive review of the literature and propose an integrative model of online consumer behavior so as to analyze the online consumer behavior in a systematic way. This proposed framework not only provides us with a cohesive view of online consumer behavior, but also serves as a salient guideline for researchers in this area. We conclude our paper with a research agenda for the study of online consumer behavior.

A Meta-Analysis Approach toward the Development of an Integrative Framework for Online Consumer Behavior Research

Advances in End User Computing - Advanced Topics in End User Computing, Volume 3 ◽

10.4018/9781591402572.ch005 ◽

2011 ◽

Author(s):

Khawaja A. Saeed ◽

Yujong Hwang ◽

Mun Y. Yi

Keyword(s):

Consumer Behavior ◽

Meta Analysis ◽

Analysis Approach ◽

Integrative Framework ◽

Understanding Online Consumer Behavior and eWOM Strategies for Sustainable Business Management in the Tourism Industry

Sustainability ◽

10.3390/su12218972 ◽

2020 ◽

Vol 12 (21) ◽

pp. 8972

Author(s):

Ana Reyes-Menendez ◽

Marisol B. Correia ◽

Nelson Matos ◽

Charlene Adap

Keyword(s):

Consumer Behavior ◽

Social Networking Sites ◽

Web Of Science ◽

Relevant Literature ◽

Online Reviews ◽

Tourism Industry ◽

Digital Platforms ◽

Scientific Database ◽

Electronic word of mouth (eWOM) has been widely used by most consumers on different digital platforms. This review aimed to obtain further insights into online consumer behavior through social networking sites and online reviews sites to help tourism businesses develop sustainable eWOM strategies. To this end, an exploratory study was developed to analyze available literature on eWOM strategies and online consumer behavior. The systematic literature review analysis focused on the following two main topics: (i) tourism and (ii) eWOM. The scientific database, Web of Science, was used to collect relevant literature on the subject. The search terms “Tourism” and “eWOM” were used. Searching the database, Web of Science, yielded a total of 124 articles; upon application of different filters, a total of 14 studies were included in the final dataset. The results of the present study provide new insights into consumer behavior for social sciences and businesses for the adoption of sustainable strategies to increase the influence of eWOM on the tourism industry.