Communication and Marketing in the Fight Against Racism in the Sports Context

2022 ◽  
pp. 333-351
Author(s):  
Bruno Barbosa Sousa ◽  
Filipa Costa Magalhães ◽  
Ana Teresa Pedreiro ◽  
Vasco Ribeiro Santos ◽  
Adrian Lubowicki-Vikuk
Keyword(s):  
Social Media ◽  
Research Topic ◽  
Marketing Ethics ◽  
Future Research ◽  
Social Phenomenon ◽  
Colonial History ◽  
The World ◽  
Football Fans ◽  
Social Marketing Campaigns ◽  
Theoretical Reflection

Racism is a global hierarchy of superiority and inferiority that has been politically, culturally, and economically produced and reproduced for centuries by the institutions, in different countries, depending on their colonial history. In that sense, racism cannot be seen as a concept that is equal in every region of the world. Racism in sport is a research topic that has been particularly valued in recent years (and decades). There are several episodes of racism that occur in sport (among fans and athletes). In this sense, sports institutions (European and global) regularly invest in social marketing campaigns to raise awareness of this social phenomenon. Therefore, social media has allowed football fans to engage in discussions concerning football and other subjects. This chapter presents a brief theoretical reflection with three (European) examples of marketing campaigns against racism in sport (UEFA, Premier League, and F.C. Porto). This chapter presents inputs for marketing, ethics, and management in sport. At the end, lines of future research will be presented.

Facework on Social Media in China

2021 ◽  
Author(s):  
Xiaoli Tian ◽  
Qian Li
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Future Research ◽  
Sociological Research ◽  
Interpersonal Interactions ◽  
The World ◽  
Online Spaces ◽  
The Face ◽  
Different Parts

With more social interactions shifting to online venues, the different attributes of major social media sites in China influence how interpersonal interactions are carried out. Despite the lack of physical co-presence online, face culture is extended to online spaces. On social media, Chinese users tend to protect their own face, give face to others, and avoid discrediting the face of others, especially when their online and offline networks overlap. This chapter also discusses the different methods used to study facework online and offline and how facework is studied in different parts of the world. It concludes with a brief discussion of how sociological research has contributed to the study of social media in China and directions for future research.

scholarly journals Factors Affecting Customer Satisfaction and Repurchase Intention: A Study of Full-Service Trendy Restaurants in Vietnam

2021 ◽  
Vol 1 ◽  
Author(s):  
Chen Ho ◽  
Huei-Sheng Tu ◽  
Nguyen Ngoc Anh ◽  
Pham Minh Tuan ◽  
Nguyen Thi Ngoc Anh ◽  
...  
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Engagement ◽  
Future Research ◽  
Repurchase Intention ◽  
Factors Affecting ◽  
The World ◽  
Food And Beverage ◽  
Social Media Platforms

“Trendy restaurants” have emerged in the food and beverage industry as the popularity of social media arose rapidly. For consumers enjoy sharing pictures or videos taken in restaurants, providing trendy space turned out to be an effective way of customer engagement. A growing number of consumers all over the world are always sharing their experiences as well as using these platforms to discover food and beverage trends. Among different parts of the world, Vietnam has a significant number of consumers, especially younger age, are considering social media platforms as a powerful medium in their decision-making. In order to explore the factors behind customer satisfaction at trendy restaurants, this study investigates narcissism personality together with food/drink and service quality as potential predictors to satisfaction and repurchase intention in Vietnamese full-service trendy restaurants. Samples of 213 Vietnamese guests from trendy restaurants were surveyed. SPSS was used to analyze collected data and the findings point out that, in general, food quality, service quality and narcissism personality traits have significant impacts on customer satisfaction and repurchase intention. Customer satisfaction mediates the relationships between predictors and repurchase intention. The implications of these findings, limitations of the study and future research suggestions are also discussed

scholarly journals Analysis of Social Media Based on Terrorism — A Review

2020 ◽  
Vol 08 (01) ◽  
pp. 1-21
Author(s):  
Pooja N Jain ◽  
Archana S Vaidya
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Terrorist Attack ◽  
Public Communication ◽  
Future Research ◽  
Online Social Media ◽  
The World ◽  
Social Media Platforms ◽  
Social Media Tools ◽  
Use Of Social Media

With the ever-growing number of online social media platforms, the world has shrunk even further with regards to communication and knowledge-sharing perspective. However, communication, at times, can be deterrent when misused using such widespread social media tools. The acts of terrorism become seemingly convenient as the barrier of communication is nullified. This propagation of hateful content becomes much more easier and even recruiting anti-socials gets easier. Oddly, these social media platforms are the ones that prove essential during such crisis situations. This paper reviews most of the works reported by various authors in the last 10 years on the use of social media during a time of terrorist attack to addressing how to use social media for public communication with the emergency organization and military or police during terrorist attack, how to perform post-attack social media analytic and how to detect acts of terrorism, unrest, and hatred using social media analytic. With this objective, the authors also hope to inspire other researchers to work in this direction and use this review as a guide for instigating future research to counter-attack terrorism as it is the need of the hour for our country in the wake of recent Uri and Pulwama attack.

Mobile social media: Future challenges and opportunities

2013 ◽  
Vol 1 (1) ◽  
pp. 20-25 ◽  
Author(s):  
Lee Humphreys
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Future Research ◽  
Mobile Social Networks ◽  
Research Opportunities ◽  
The World ◽  
Challenges And Opportunities ◽  
Future Challenges ◽  
Disciplinary Programs

This article explores the future research opportunities and challenges of mobile social media. First, I problematize what constitutes the boundaries of mobile social media. Distinctions between location-based mobile social networks and non-location-based mobile social networks are established to suggest that the mobility of social media is in fact much broader than location alone. Second, several key theoretical questions are identified for future exploration, including micro, meso, and macro-level theories. Lastly, methodological challenges and opportunities are reflected upon and culminate in the call for multi-disciplinary programs of research to fully understand the role of mobile social media in the world today.

scholarly journals Defining the elements of the communication paradigm in higher education under the influence of social media: Literature review

2021 ◽  
Vol 06 (01) ◽  
pp. 46-67
Author(s):  
Tihana Babić
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Literature Review ◽  
New Technologies ◽  
Holistic Approach ◽  
Future Research ◽  
Conceptual Foundation ◽  
Literature Overview ◽  
Communication Paradigm ◽  
The World

Although social media provide many opportunities to improve teaching processes, and today’s students do not know the world without them, there is still a trend of non-adaptation of new technologies in higher education institutions. The existing communication paradigm of social media is multidimensional, and thus complex and covers a wide theoretical and practical area. The main objective of this paper, based on the literature overview, is the conceptual foundation of social media and their main characteristics; to determine general elements of the existing communication paradigm in higher education under the influence of social media, and to identify gaps which can serve as an impetus for future research aimed at a holistic approach to changing the communication paradigm in higher education under the influence of social media.

Framing #Ferguson: A comparative analysis of media tweets in the U.S., U.K., Spain, and France

2019 ◽  
Vol 81 (6-8) ◽  
pp. 623-643 ◽  
Author(s):  
Summer Harlow
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Computer Analysis ◽  
News Media ◽  
Police Brutality ◽  
Future Research ◽  
The Public ◽  
News Organizations ◽  
The World ◽  
The U.S

Following the killing of unarmed teenager Michael Brown in Ferguson, Missouri, protests around the world—online and offline—grabbed headlines. Considering that previous research suggests that the news media tend to follow a protest paradigm of coverage that delegitimizes protesters, this study examined #Ferguson coverage on social media to re-assess the relevance of the paradigm. Using computer analysis, this study analyzed thousands of tweets posted by news organizations and individual journalists in the U.S., U.K., Spain, and France, as well as the general public’s tweets, to compare how race, police brutality, and the protests were discussed across countries. Findings fill the gap in the literature as to whether delegitimizing, paradigmatic coverage extends to Twitter, pointing to differences not just between countries, but also between media outlets and individual journalists, and between the public and the journalism industry. Implications for future research are discussed.

A Systematic Review of Social Media Acceptance From the Perspective of Educational and Information Systems Theories and Models

2018 ◽  
Vol 57 (8) ◽  
pp. 2085-2109 ◽  
Author(s):  
Noor Al-Qaysi ◽  
Norhisham Mohamad-Nordin ◽  
Mostafa Al-Emran
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Information Systems ◽  
Technology Acceptance ◽  
Social Constructivism ◽  
Research Direction ◽  
Research Topic ◽  
Future Research ◽  
The Social ◽  
New Research

The study of social media acceptance and adoption is not a new research topic. However, the analysis of the educational and information systems (IS) theories/models that are used to examine the social media acceptance and adoption is considered an important research direction. To examine these theories/models and provide researchers with a clear vision of this research topic, we should be aware of the leading educational and IS theories/models used in this line of research. To this end, this systematic review retrieved and analyzed 2,382 articles. The retrieved articles were then critically examined to meet the inclusion and exclusion criteria, in which 122 articles published between 2009 and 2018 were eventually selected for further critical analysis. The main findings indicated that the uses and gratifications theory (U&G) and the social constructivism theory were considered the most widely used educational theories in social media. Besides, the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) were considered the most extensively used IS models in studying the social media acceptance and adoption. These results afford a better understanding of social media studies related to the educational and IS theories/models and form a constructive reference for future research.

scholarly journals Mapping methods of research on consumer engagement with brands on social media: A literature review

2021 ◽  
Vol 14 (1) ◽  
pp. 205979912098538
Author(s):  
Petra Audy Martínek
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Literature Review ◽  
Research Methods ◽  
Research Topic ◽  
Future Research ◽  
Consumer Engagement ◽  
Research And Practice ◽  
Brand Engagement ◽  
Over Time

Consumer-brand engagement on social media is a widely studied research topic with high relevance for marketing practitioners. However, the discipline is affected by a conceptual divergence and limited understanding of applicable research methods. The purpose of this article is to review the extant empirical research in the marketing literature that investigates consumer engagement with brands on social media, provide an overview of the research methods employed, and suggest implications for future research. Through systematic review of 66 published studies, this article aims to explore what methods are used to empirically investigate consumer engagement with brands on social media and asks how these methods have evolved over time. The study categorises the current research and demonstrates the evolution of research methods and themes from 2011 until 2019. This literature review revealed three observations: (a) low methods’ diversity, (b) dominant reliance on visible social media metrics and (c) negative aspects of consumer brand engagement as an emerging theme. The insights developed and the observed trends can be helpful in shaping future research and practice in the field of consumer brand engagement.

Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation

2017 ◽  
Vol 5 (1) ◽  
pp. 70-82
Author(s):  
Soumi Paul ◽  
Paola Peretti ◽  
Saroj Kumar Datta
Keyword(s):  
Social Media ◽  
New Product Development ◽  
Value Creation ◽  
Large Scale ◽  
Customer Orientation ◽  
Customer Relationships ◽  
Future Research ◽  
Management Competencies ◽  
Business Decisions ◽  
Prime Concern

Building customer relationships and customer equity is the prime concern in today’s business decisions. The emergence of internet, especially social media like Facebook and Twitter, changed traditional marketing thought to a great extent. The importance of customer orientation is reflected in the axiom, “The customer is the king”. A good number of organizations are engaging customers in their new product development activities via social media platforms. Co-creation, a new perspective in which customers are active co-creators of the products they buy and use, is currently challenging the traditional paradigm. The concept of co-creation involving the customer’s knowledge, creativity and judgment to generate value is considered not only an upcoming trend that introduces new products or services but also fitting their need and increasing value for money. Knowledge and innovation are inseparable. Knowledge management competencies and capacities are essential to any organization that aspires to be distinguished and innovative. The present work is an attempt to identify the change in value creation procedure along with one area of business, where co-creation can return significant dividends. It is on extending the brand or brand category through brand extension or line extension. This article, through an in depth literature review analysis, identifies the changes in every perspective of this paradigm shift and it presents a conceptual model of company-customer-brand-based co-creation activity via social media. The main objective is offering an agenda for future research of this emerging trend and ensuring the way to move from theory to practice. The paper acts as a proposal; it allows the organization to go for this change in a large scale and obtain early feedback on the idea presented. 

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

Sign in / Sign up

Export Citation Format

Share Document