Romanian Young Adults' Attitudes Regarding Luxury Fashion Brands

2021 ◽  
Vol 10 (1) ◽  
pp. 1-21
Author(s):  
Andreea-Ionela Puiu
Keyword(s):  
Young Adults ◽  
Present Article ◽  
Financial Constraints ◽  
Consumer Attitude ◽  
Social Mechanisms ◽  
Statistical Procedures ◽  
Need For Uniqueness ◽  
The Social ◽  
The Relationship ◽  
Significant Mediator

The luxury fashion market has gained significant notoriety in the actual Romanian society, attracting the interest of consumers from heterogeneous societal structures. Despite the existing financial constraints, the monthly amount spent on clothes slightly increased in the last years in the Romanian space, with consumers becoming more interested in investing more money on luxury fashion brands. However, there is limited research conducted on the behavioural motives that underly attitudes regarding luxury fashion brands among young adults. The present article proposes to investigate the social mechanisms that underly young adults' attitudes toward luxury fashion brands. The applied statistical procedures revealed that the fashion innovativeness partially mediates the relationship among the need for uniqueness and consumers attitude regarding luxury fashion goods. Also, fashion innovativeness is not a significant mediator in the relationship between proneness to normative and informative influence and consumer attitude toward luxury fashion brands.

From paradise to brand

2009 ◽  
Vol 8 (1) ◽  
pp. 112-135
Author(s):  
Rainer Hülsse
Keyword(s):  
Present Article ◽  
Social Reality ◽  
Social World ◽  
Social Actors ◽  
Financial Centre ◽  
The Social ◽  
International Image ◽  
The Relationship ◽  
Considerable Body

Metaphors construct social reality, including the actors which populate the social world. A considerable body of research has explored this reality-constituting role of metaphors, yet little attention has been paid to the attempts of social actors to influence the metaphorical structure by which they are constituted. The present article conceptualises the relationship between actor and metaphorical structure as one of mutual constitution. Empirically, it analyses how until the late 1990s Liechtenstein was constructed as an attractive financial centre by metaphors such as haven and paradise, how then a metaphorical shift constituted the country more negatively, before Liechtenstein finally fought back: with the help of the new brand-metaphor and also a professional image campaign the country tried to repair its international image.

The Erosion of Patron-Client Bonds and Social Change in Rural Southeast Asia

1972 ◽  
Vol 32 (1) ◽  
pp. 5-37 ◽  
Author(s):  
James C. Scott
Keyword(s):  
Southeast Asia ◽  
Bargaining Power ◽  
Colonial Period ◽  
Class Relations ◽  
Social Mechanisms ◽  
Goods And Services ◽  
The Social ◽  
Client Relationships ◽  
Demographic Impact ◽  
The Relationship

This paper attempts to explain how, in Southeast Asia, the strong patron-client bonds which joined peasants to local elites tended to break down during the colonial period—particularly in directly-ruled low-land areas. By examining the effects of social differentiation, the commercialization of subsistence agriculture, and the growth of colonial administration on day-to-day class relations in the countryside, it is possible to show how a relationship the peasant once viewed as collaborative and legitimate came increasingly to be seen as one of simple, if unequal, bargaining or of outright exploitation.Patron-client relationships are seen as a pattern of exchange of goods and services in which the balance of exchange is related to the legitimacy of the relationship. In particular, physical security and subsistence insurance are minimal services the peasant anticipates in exchange for his deference. In the pre-colonial period the greater availability of alternative social mechanisms such as the kindred and village, the existence of unclaimed land, and the absence of strong outside backing of local powerholders served to provide minimal guarantees for clients, with the social and demographic impact of colonialism strengthened, the bargaining power of elites and moved the balances of reciprocity to their advantage the protective power and coverage of deference relations eroded. The result was a loss of legitimacy by agrarian elites.

scholarly journals Creativity: The Influence of Cultural, Social, and Work Contexts

2010 ◽  
Vol 6 (3) ◽  
pp. 351-370 ◽  
Author(s):  
Miriam Erez ◽  
Rikki Nouri
Keyword(s):  
Social Context ◽  
Conceptual Framework ◽  
Cultural Differences ◽  
Present Article ◽  
Two Dimensions ◽  
Future Research ◽  
Task Structure ◽  
The Social ◽  
The Relationship ◽  
Contextual Characteristic

The present article aims to answer the question of whether creativity is universal or culture-specific. We develop a conceptual framework that expands the existing knowledge in two ways. First, it distinguishes between the two dimensions of creativity – novelty and usefulness, and their relationship to culture. Second, it clarifies how the social context moderates the relationship between culture and creativity. We focus on the social context where cultural differences are likely to be more salient because of the presence of others, relative to the private work context where no one observes whether a person performs in a normative or a unique way. In addition, we propose that task structure, whether a task is tightly or loosely structured, is an important contextual characteristic that moderates the relationship between culture and creativity. Lastly, we offer several propositions to guide future research.

scholarly journals The relationship between intelligence and creativity: On methodology for necessity and sufficiency

2017 ◽  
Author(s):  
Michael John Ilagan ◽  
Welfredo Patungan
Keyword(s):  
Present Article ◽  
Methodological Problem ◽  
Probability Model ◽  
Necessary Condition ◽  
Classic Theory ◽  
The Social ◽  
Left Corner ◽  
The Relationship ◽  
Novel Model ◽  
Positive Results

Plain English Abstract A classic theory in psychology is that intelligence is necessary but not sufficient for creativity: unintelligent people are only uncreative; but intelligent people may be creative or uncreative. Many other theories in the social sciences invoke the same asymmetric necessary-but-not-sufficient relationship. Whereas the theory is simple enough to state, statistically confirming it—as scientists aim to do with their theories—is a complicated matter, as statistical methods conventional to psychologists are inappropriate for asymmetric relationships. For decades, this methodological problem left researchers stumped, and the present article sheds light on it. In particular, the present article does the following: argues that previous methods purported to statistically confirm the theorized relationship are lacking; proposes a novel model that elucidates the notions of necessity and sufficiency between a pair of variables; and demonstrates this model on a dataset from a published study of intelligence and creativity. Of the two creativity variables analyzed, the classic theory was confirmed for only one of them. It is important that social science researchers carefully think about methodology, as doing so guards against false-positive results in their respective fields.Scientific Abstract On the relationship between intelligence and creativity, a classic theory is that intelligence is necessary but not sufficient for creativity. Graphically, this theory is represented by a triangular shape of bivariate scatter between the two. As conventional linear methods are known to be inappropriate, a long-standing problem has been how to substantiate this theory. One innovation purported to solve this problem is the use of Necessary Condition Analysis (NCA), a method that confirms the relationship on the basis of an empty upper left corner in the scatterplot. The present article elaborates a novel take on this methodological problem. What it takes to account for necessity and sufficiency is tackled, and it is argued that NCA is not an appropriate method. As an alternative, a probability model of creativity as a function of IQ was posited, in particular for double-bounded creativity variables. Using the model proposed, intelligence vs. creativity data from Jauk et al. (2013b) were reanalyzed. A formal hypothesis based on the theorized relationship was supported for one of the two creativity variables analyzed.

scholarly journals No Longer Discrete: Modeling the Dynamics of Social Networks and Continuous Behavior

2019 ◽  
Vol 49 (1) ◽  
pp. 295-340 ◽  
Author(s):  
Nynke M. D. Niezink ◽  
Tom A. B. Snijders ◽  
Marijtje A. J. van Duijn
Keyword(s):  
Social Networks ◽  
Peer Influence ◽  
Continuous Variables ◽  
Social Mechanisms ◽  
Modeling Framework ◽  
The Social ◽  
Explained Variance ◽  
Continuous Attribute ◽  
The Relationship ◽  
Categorical Scale

The dynamics of individual behavior are related to the dynamics of the social structures in which individuals are embedded. This implies that in order to study social mechanisms such as social selection or peer influence, we need to model the evolution of social networks and the attributes of network actors as interdependent processes. The stochastic actor-oriented model is a statistical approach to study network-attribute coevolution based on longitudinal data. In its standard specification, the coevolving actor attributes are assumed to be measured on an ordinal categorical scale. Continuous variables first need to be discretized to fit into such a modeling framework. This article presents an extension of the stochastic actor-oriented model that does away with this restriction by using a stochastic differential equation to model the evolution of a continuous attribute. We propose a measure for explained variance and give an interpretation of parameter sizes. The proposed method is illustrated by a study of the relationship between friendship, alcohol consumption, and self-esteem among adolescents.

Reflexive Dialogues: Interaction and Writing as External Components of Personal Reflexivity

2017 ◽  
Vol 22 (4) ◽  
pp. 66-86 ◽  
Author(s):  
Ana Caetano
Keyword(s):  
Qualitative Research ◽  
Present Article ◽  
Social Space ◽  
Social Mechanisms ◽  
Differential Activation ◽  
Writing Practices ◽  
The Social ◽  
External Component

Margaret Archer’s work suggests that reflexivity is exercised through internal dialogues, in which subjects talk to themselves in order to clarify ideas, mull over problems, make plans, and take decisions. The present article argues that the exercise of reflexive competences is not limited to the privacy of individual minds, but that there is also an external component, which can lend the concept a broader analytical scope. Using the results of qualitative research focused on the social mechanisms of personal reflexivity, including biographical interviews, the article examines two other modalities of exercising reflexivity: external conversations in interaction contexts and writing practices (autobiographical, creative, communicational, and organisational). It also looks at the differential activation of reflexivity according to both the subjects’ different positions in social space and inter- and intra-contextual variations.

scholarly journals A Study on Promotion of Alcoholic Beverages

2020 ◽  
Vol 16 (01) ◽  
pp. 12-17
Author(s):  
Pooja Narang ◽  
Ritesh Dwivedi
Keyword(s):  
Social Sciences ◽  
Alcoholic Beverages ◽  
Brand Awareness ◽  
Primary Data ◽  
Consumer Attitude ◽  
Research Model ◽  
The Social ◽  
Promotional Strategies ◽  
Customer Attitude ◽  
The Relationship

India is one of the leading countries in consuming and manufacturing alcoholic beverages in the last few years. Alcohol is one of the major players in contributing an important role in India’s economy. Individuals are aware of the fact that advertisement of tobacco, cigarettes, and alcohol is banned in our country, but the leverage has been granted of promoting the brand through surrogate marketing. There are many traditional methods that are still successful in the promotion of alcohol like hoardings and banner, but some modern ways are promotion through social media, ladies’ night, etc. This study aims to explore the various promotional practices performed by alcohol companies and analyze the customer attitude towards it. A questionnaire survey was used to collect the customers’ primary data by visiting various clubs and bars. The total number of questionnaires that were analyzed is 200 using statistical package for the social sciences (SPSS). The result of SPSS was reviewed based on the hypothesis formed and the relationship is determined between various variables. With the help of results, we connected it to a research model related to consumer attitude. This study concluded that promotional activities play an important role and mostly impact brand awareness. Despite surrogate marketing, the entire liquor brands can target their customer through some memorable promotional strategies and successfully understand the consumer’s attitude towards them.

scholarly journals The Role of Motives in Understanding the Link Between Personality and Cannabis Misuse

2021 ◽  
Author(s):  
Karen Tang ◽  
Elijah Otis ◽  
Alexandra Loverock ◽  
Cameron Wild ◽  
Igor Yakovenko
Keyword(s):  
Risk Factors ◽  
Young Adults ◽  
Substance Misuse ◽  
Cannabis Use ◽  
Cannabis Use Disorder ◽  
Mediating Role ◽  
Problem Severity ◽  
The Relationship ◽  
Significant Mediator

Background and aim: A robust association exists between substance use and personality, with personality risk factors representing phenotypes of vulnerability to substance misuse. As such, personality risk factors may be valuable constructs for understanding specific motivations for substance misuse. Given the loosening of restrictions on cannabis worldwide, research focusing on understanding cannabis use in young adults, a particularly at-risk population, remains a vital area of research. The existing data provides extensive support for the mediating role of coping motives on personality risk factors and problematic cannabis use; however, the role of other types of motives has remained largely unexplored. Our study examined the mediating role of cannabis use motives between personality and cannabis misuse among university students. We also explored the predictive value of personality phenotypes for cannabis use problems. Research question and hypothesis: Do motivations for cannabis use mediate or explain the relationship between personality type and cannabis use problem severity? Hypothesis 1: sensation-seeking (SS) and impulsivity (IMP), but not anxiety sensitivity and hopelessness, will be associated with greater cannabis use problem severity. Hypothesis 2: motives for use (i.e., coping, conformity, social, enhancement, expansion) will mediate the association between personality risk and cannabis use problem severity. Method: A survey was administered to 1073 undergraduate students. We examined whether motivations for use (mediator variable) explained the relationship between personality (predictor variable) and cannabis use disorder severity (outcome variable) using an ordinary least-squares (OLS) based mediation analysis. Results: As hypothesized, SS and IMP predicted greater cannabis use problems. A noteworthy finding was that conformity motives were a significant mediator between SS and IMP and cannabis use, whereby higher levels of SS/IMP led to greater endorsement of conformity motives, which in turn led to lower cannabis misuse. Enhancement motives were also a significant mediator between IMP and cannabis use. Expansion motives were a significant mediator between SS and cannabis use. Conclusion: Understanding reasons for use (i.e., motives) allows us to identify those at greatest risk for cannabis misuse. Findings from this study may help explain the underlying mechanisms by which personality risk factors lead to cannabis use disorder in young adults. A greater understanding of these personality phenotypes may have implications for the development of personality-specific interventions for cannabis use.

scholarly journals Power and Influence: Assessing the Conceptual Relationship

2020 ◽  
Vol 85 (1) ◽  
Author(s):  
Johan Zaaiman
Keyword(s):  
Social Sciences ◽  
Present Article ◽  
Academic Literature ◽  
The Social ◽  
Final Answer ◽  
The Relationship ◽  
Conceptual Relationship ◽  
Power And Influence

Power and influence are fundamental concepts used in the social sciences. As closely-related concepts it is not easy to distinguish them clearly. There are diverse definitions for power and influence in academic literature. Different views are also held on the relationship between these concepts. The present article revisits these debates. The researcher explains the difficulties to define concepts in general and those of power and influence in particular. This is done by referring to academic attempts to clarify the meaning of the mentioned concepts and thereby their conceptual relationship. It is demonstrated that the debate is complicated and a final answer cannot be found that easily. However, this article explores the differences in meaning between the concepts from the literature. Based on these distinctions, the researcher identifies the concepts’ primary meanings as well as the areas where these meanings overlap. This article contributes by providing users of these concepts with conceptual markers that could help them use and integrate the concepts meaningfully.

Green living and the social media connection: The relationship between different media use types and green lifestyle politics among young adults

2020 ◽  
Vol 1 (1) ◽  
pp. 33-57 ◽  
Author(s):  
Laura Leissner
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Media Use ◽  
Social Media Use ◽  
Environmental Engagement ◽  
The Social ◽  
Original Survey ◽  
Use Of Social Media ◽  
The Relationship ◽  
Green Lifestyle

Today, environmental issues are not only communicated by traditional mass media, but they are also posted, shared and discussed in social media. This raises the question of the extent to which social media use also influences real environmental engagement. Using original survey data collected among young adults in Germany, this study demonstrates that social media use is clearly associated with stronger engagement in green lifestyle politics. Further, regarding different motives and forms of social media use, the findings of the study show that active use of social media for informational purposes predicts green lifestyle politics.

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