scholarly journals A Study on Promotion of Alcoholic Beverages

2020 ◽  
Vol 16 (01) ◽  
pp. 12-17
Author(s):  
Pooja Narang ◽  
Ritesh Dwivedi
Keyword(s):  
Social Sciences ◽  
Alcoholic Beverages ◽  
Brand Awareness ◽  
Primary Data ◽  
Consumer Attitude ◽  
Research Model ◽  
The Social ◽  
Promotional Strategies ◽  
Customer Attitude ◽  
The Relationship

India is one of the leading countries in consuming and manufacturing alcoholic beverages in the last few years. Alcohol is one of the major players in contributing an important role in India’s economy. Individuals are aware of the fact that advertisement of tobacco, cigarettes, and alcohol is banned in our country, but the leverage has been granted of promoting the brand through surrogate marketing. There are many traditional methods that are still successful in the promotion of alcohol like hoardings and banner, but some modern ways are promotion through social media, ladies’ night, etc. This study aims to explore the various promotional practices performed by alcohol companies and analyze the customer attitude towards it. A questionnaire survey was used to collect the customers’ primary data by visiting various clubs and bars. The total number of questionnaires that were analyzed is 200 using statistical package for the social sciences (SPSS). The result of SPSS was reviewed based on the hypothesis formed and the relationship is determined between various variables. With the help of results, we connected it to a research model related to consumer attitude. This study concluded that promotional activities play an important role and mostly impact brand awareness. Despite surrogate marketing, the entire liquor brands can target their customer through some memorable promotional strategies and successfully understand the consumer’s attitude towards them.

Emotions and politics of sensibilities in Latin America

2021 ◽  
pp. 026858092199451
Author(s):  
Adrian Scribano
Keyword(s):  
Social Sciences ◽  
Latin America ◽  
The State ◽  
Primary Data ◽  
Qualitative And Quantitative ◽  
The Social ◽  
Multi Method Approach ◽  
Method Approach

The social sciences in Latin America have always had a special connection with the study and analysis of the place of emotions in the social structuration processes. The aim of this article is to offer a synthetic exposition of some inquiries about emotions and the politics of sensibilities in Latin America, emphasizing those that are being felt in the context of the COVID-19 pandemic. To achieve this objective, first we offer a synthesis of the theoretical and methodological points that will guide the interpretation; then we draw on pre-existing inquiries and surveys which allow us to capture the state of sensibilities before and during the pandemic in the region; and finally some conclusions are presented. The work is based on a multi-method approach, where qualitative and quantitative secondary and primary data are articulated in tandem.

scholarly journals RELATIONSHIP PRODUCT QUALITY AND PRICE WITH CONSUMER BUYING INTEREST IN OLE-OLE FUTSAL BUNG TOMO SURABAYA

2019 ◽  
Vol 1 (2) ◽  
pp. 217-223
Author(s):  
Ahedi Syukro Sahudi ◽  
I Nyoman Sudapet ◽  
Hamzah Denny Subagyo
Keyword(s):  
Social Sciences ◽  
Data Analysis ◽  
Product Quality ◽  
Test Analysis ◽  
Spearman Rank ◽  
Analysis Technique ◽  
The Social ◽  
Calculation Process ◽  
The Relationship ◽  
Effect Method

This research was conducted with the aim of knowing the relationship between product quality and price with the interest of buying consumer Ole-Ole Futsal Bung Tomo. This type of research uses a quantitative approach. The sample in this study were 30 respondents taken by the snowball effect method. The data analysis technique in this study usedcorrelation test analysis Spearman rank. The calculation process was aided by theapplication program Statistical Package for the Social Sciences (IBM SPSS Statistics 20). The results of this study indicate that a correlation of 0.877 means that it is very strong and based on calculations, the product quality variable with consumer buying interest has a sig value of 0.000 <0.05, so Ho is rejected, the product quality is significantly associated with consumer buying interest. And the price variable shows that there is a correlation of 0.738 which means strong and based on calculations, the price variable with consumer buying interest has a sig value of 0.000 < 0.05 so Ho is rejected, then the price is significantly associated with consumer buying interest.

scholarly journals Bridging and Bounding Social Capital: Social Interaction Analysis of Islets Islanders in Wakatobi Marine National Park

2020 ◽  
Vol 8 (1) ◽  
pp. 30-46
Author(s):  
Taane La Ola ◽  
Nur Isiyana Wianti ◽  
Muslim Tadjuddah
Keyword(s):  
Social Capital ◽  
National Park ◽  
Interaction Analysis ◽  
Primary Data ◽  
Bonding Social Capital ◽  
Bridging Social Capital ◽  
The Social ◽  
Relationship Of ◽  
The Relationship ◽  
Depth Interviews

The purpose of this paper is to provide an overview of the differences in the strength of social capital that is bonding and bridging two community groups, namely land-dwellers and Sama Bajo boat-dwellers in three islands in Wakatobi Marine National Park. This study used a post-positivistic research paradigm, and the primary data were collected by using a questionnaire to 240 respondents who represented the group of land-dwellers and Sama Bajo boat-dwellers on the islands of Wangi-wangi, Kaledupa, and Tomia. This research was also supported by qualitative data through in-depth interviews from several informants and desk studies. The results showed that bridging social capital relations tend to be weak in the two forms of interactions between the Sama Bajo and the land-dwellers on Wangi-wangi Island and Kaledupa Island, while bridging social capital tend to be secured in Tomia Island. We found that the social context through the historical links in the past and identity played a role in the relationship of bridging social capital and bonding social capital in the three communities as an analytical unit of this research.  

scholarly journals Attitude Towards Shopping Mall Purchasing Behavior

2020 ◽  
Vol 23 (2) ◽  
pp. 207-228
Author(s):  
Raju Bhai Manandhar
Keyword(s):  
Strong Association ◽  
Sampling Technique ◽  
Shopping Mall ◽  
Purchase Behavior ◽  
Primary Data ◽  
Consumer Attitude ◽  
Purchasing Behavior ◽  
Shopping Malls ◽  
The Relationship ◽  
Structured Questionnaire

Consume attitude is multidimensional and it has been one of the main concepts used to explain individual differences. This study aims to examine the relationship between overall attitude and shopping mall purchasing behavior and impact of advertising and purpose to visit on shopping mall purchasing behavior in Nepalese consumers. The present study is descriptive and analytical in nature. Structured questionnaire technique under survey approach was applied for collecting primary data with five point Likert scale questionnaire. The population of this study targeted the consumers of shopping malls in Kathmandu valley. The sample size has been derived for unknown population that is 384. The judgmental sampling technique was used in this research to make this study more inclusive and representatives. Descriptive statistics and inferential statistics (correlation analysis and regression analysis) have been used to analyze the data. It is found that there is strong association between shopping mall purchase behavior and overall consumer attitude. The study found that purpose to visit has impact on shopping mall purchase behavior. The study also found that advertisement has no significant impact on shopping mall purchase behavior.

scholarly journals Making Home(s) in Displacement

2022 ◽  
Author(s):  
Hilde Heynen
Keyword(s):  
Social Sciences ◽  
The Political ◽  
Place Making ◽  
Spatial Practices ◽  
Spatial Practice ◽  
Recent Scholarship ◽  
The Social ◽  
Interdisciplinary Scholarship ◽  
Architectural Perspective ◽  
The Relationship

Making Home(s) in Displacement critically rethinks the relationship between home and displacement from a spatial, material, and architectural perspective. Recent scholarship in the social sciences has investigated how migrants and refugees create and reproduce home under new conditions, thereby unpacking the seemingly contradictory positions of making a home and overcoming its loss. Yet, making home(s) in displacement is also a spatial practice, one which intrinsically relates to the fabrication of the built environment worldwide. Conceptually the book is divided along four spatial sites, referred to as camp, shelter, city, and house, which are approached with a multitude of perspectives ranging from urban planning and architecture to anthropology, geography, philosophy, gender studies, and urban history, all with a common focus on space and spatiality. By articulating everyday homemaking experiences of migrants and refugees as spatial practices in a variety of geopolitical and historical contexts, this edited volume adds a novel perspective to the existing interdisciplinary scholarship at the intersection of home and displacement. It equally intends to broaden the canon of architectural histories and theories by including migrants' and refugees' spatial agencies and place-making practices to its annals. By highlighting the political in the spatial, and vice versa, this volume sets out to decentralise and decolonise current definitions of home and displacement, striving for a more pluralistic outlook on the idea of home.

scholarly journals The contribution of cognitive anthropolinguistics to educational linguistics

1999 ◽  
Vol 1 ◽  
pp. 119
Author(s):  
José Manuel Martín Morillas
Keyword(s):  
Social Sciences ◽  
Cognitive Science ◽  
Cross Cultural ◽  
Social Psychological ◽  
Central Concept ◽  
Educational Linguistics ◽  
The Social ◽  
Pedagogical Grammar ◽  
The Relationship ◽  
And Linguistics

In this paper it is argued that, despite the welcome psycho-social emphasis in educational linguistic theories witnessed in recent decades, and with it, a rapprochement of the social sciences to the psychological sciences, the relationship between these fields has not gone far enough. The actual challenge is a move towards the unification of the social, psychological and language sciences (anthropology and sociology; cognitive science; and linguistics). A step in this interdisciplinary direction is offered by the discipline called 'cognitive anthropolinguistics', and its central concept of 'cultural cognition'. The paper discusses the implication of this concept for the field of educational linguistics, followed by a brief illustration of a cognitive-cultural application of that concept, namely the concept of 'ethnic stereotype', as part of a socio-cultural guide for a cross-cultural pedagogical grammar.

scholarly journals Duše předmětu a tělo modlitby aneb zkoumání sociologických nejistot na případu Sóka Gakkai International

2020 ◽  
Vol 17 (2) ◽  
pp. 53-69
Author(s):  
Petra Tlčimuková
Keyword(s):  
Social Sciences ◽  
Network Theory ◽  
Actor Network Theory ◽  
Sociology Of Religion ◽  
Black Boxes ◽  
The Social ◽  
Soka Gakkai ◽  
The Relationship

This case study presents the results of long-term original ethnographic research on the international Buddhist organization Soka Gakkai International (SGI). It focuses on the relationship between the material and immaterial and deals with the question of how to study them in the sociology of religion. The analysis builds upon the critique of the modernist paradigm and related research of religion in the social sciences as presented by Harman, Law and Latour. The methodology draws on the approach of Actor-Network Theory as presented by Bruno Latour, and pursues object-oriented ethnography, for the sake of which the concept of iconoclash is borrowed. This approach is applied to the research which focused on the key counterparts in the Buddhist praxis of SGI ‒ the phrase daimoku and the scroll called Gohonzon. The analysis deals mainly with the sources of sociological uncertainties related to the agency of the scroll. It looks at the processes concerning the establishing and dissolving of connections among involved elements, it opens up the black-boxes and proposes answers to the question of new conceptions of the physical as seen through Gohonzon.

scholarly journals An examination of the relationship between social intelligence and organisational commitment among the school managers of Kashmar and Khalilabad

2021 ◽  
Vol 11 (2) ◽  
pp. 98-109
Author(s):  
Elahe Mohadesi
Keyword(s):  
Social Sciences ◽  
Social Intelligence ◽  
Affective Commitment ◽  
Correlation Method ◽  
Organisational Commitment ◽  
Continuance Commitment ◽  
Statistical Population ◽  
The Social ◽  
Two Cities ◽  
The Relationship

This research aims to examine the relationship between social intelligence (SI) and organisational commitment (OC) among male and female managers of boys’ and girls’ schools in the two Iranian cities of Kashmar and Khalilabad. The statistical population of the study included all the managers of the aforementioned schools in two cities, with a total of 204 people based on the information received from the local education bureaus. The study is based on the correlation method. Pearson’s correlation coefficient, multiple regressions and independent t-test were carried out using the Statistical Package for the Social Sciences software for data analysis. The results revealed that there was a relationship between SI and OC; meanwhile, SI could somehow predict and explain the alterations in OC. Also, there was a meaningful association between the subscale of patience and OC where patience had an impact on OC and its dimensions.   Keywords: Organisational commitment, affective commitment, continuance commitment, normative commitment, social intelligence.

scholarly journals Bought and Sold: Exploring the Effects of Big Data on User Agency and Commodification

2021 ◽  
Author(s):  
Kristia M. Pavlakos
Keyword(s):  
Social Sciences ◽  
Big Data ◽  
Data Privacy ◽  
Large Data ◽  
Data Sets ◽  
Privacy Regulation ◽  
Scholarly Literature ◽  
User Interests ◽  
The Social ◽  
The Relationship

Big Data1is a phenomenon that has been increasingly studied in the academy in recent years, especially in technological and scientific contexts. However, it is still a relatively new field of academic study; because it has been previously considered in mainly technological contexts, more attention needs to be drawn to the contributions made in Big Data scholarship in the social sciences by scholars like Omar Tene and Jules Polonetsky, Bart Custers, Kate Crawford, Nick Couldry, and Jose van Dijk. The purpose of this Major Research Paper is to gain insight into the issues surrounding privacy and user rights, roles, and commodification in relation to Big Data in a social sciences context. The term “Big Data” describes the collection, aggregation, and analysis of large data sets. While corporations are usually responsible for the analysis and dissemination of the data, most of this data is user generated, and there must be considerations regarding the user’s rights and roles. In this paper, I raise three main issues that shape the discussion: how users can be more active agents in data ownership, how consent measures can be made to actively reflect user interests instead of focusing on benefitting corporations, and how user agency can be preserved. Through an analysis of social sciences scholarly literature on Big Data, privacy, and user commodification, I wish to determine how these concepts are being discussed, where there have been advancements in privacy regulation and the prevention of user commodification, and where there is a need to improve these measures. In doing this, I hope to discover a way to better facilitate the relationship between data collectors and analysts, and user-generators. 1 While there is no definitive resolution as to whether or not to capitalize the term “Big Data”, in capitalizing it I chose to conform with such authors as boyd and Crawford (2012), Couldry and Turow (2014), and Dalton and Thatcher (2015), who do so in the scholarly literature.

scholarly journals RELATIONSHIP BETWEEN IN-STORE PROMOTIONS AND CONSUMER BEHAVIOUR IN SHOPPING MALLS IN SOUTH AFRICA

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Vinessa Naidoo ◽  
◽  
Nkhumeleni Mathivha
Keyword(s):  
Social Sciences ◽  
South Africa ◽  
Consumer Behaviour ◽  
Primary Data ◽  
Shopping Malls ◽  
Price Discounts ◽  
Body Of Knowledge ◽  
The Social ◽  
Point Of Purchase ◽  
Spss Software

Promotions of products and services close to the point of purchase is a reality to many companies. These promotions include the demonstration of products, price discounts and free samples. This paper sets out to determine the influence of in-store promotions on consumer behaviour. The study sampled 200 middle-of-the-month and month-end shoppers in four of the largest shopping malls in Polokwane, South Africa among. The paper was designed along quantitative method dicta and the primary data were collected by means of a questionnaire. Data were analysed via IBM Statistical Package for the Social Sciences (SPSS) software, and presented in graphs and tables for easy interpretation. The results and knowledge gained from this study add to the existing body of knowledge in the discipline, and it might assist shop managers in finding the most suitable methods for in-store promotions. All ethical requirements were considered during the course of the study. The outcome of the study indicated a statistically significant relationship between consumer behaviour and in-store coupon offers. However, the association analysis results for the enjoyment of in-store promotions, in-store free samples, in-store buy-one-get-one-free offers, and in-store price discounts, failed to provide any evidence of association with consumer behaviour.

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