Effect of Online Second-Hand Shopping Experience on Repurchase Intention

2018 ◽  
Vol 9 (4) ◽  
pp. 36-47
Author(s):  
Murali Swapana ◽  
Chandrasekaran Padmavathy
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Repurchase Intention ◽  
The Past ◽  
Shopping Experience ◽  
Positive Effect

Research on online shopping experience has been studied intensively over the past years. However, there are only few studies related to online second-hand shopping experience. The present study aims to investigate the effect of online second-hand shopping experience on trust, attitude, and repurchase intention. The results indicate that online second-hand shopping experience has a significant and positive effect on attitude, trust, and repurchase intention. Attitude and trust also have a positive influence on repurchase intention. This study provides implications to second-hand e-retailers to develop marketing strategies to retain the existing customers.

Effect of Online Second-Hand Shopping Experience on Repurchase Intention

2021 ◽  
pp. 1598-1611
Author(s):  
Murali Swapana ◽  
Chandrasekaran Padmavathy
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Repurchase Intention ◽  
The Past ◽  
Shopping Experience ◽  
Positive Effect

Research on online shopping experience has been studied intensively over the past years. However, there are only few studies related to online second-hand shopping experience. The present study aims to investigate the effect of online second-hand shopping experience on trust, attitude, and repurchase intention. The results indicate that online second-hand shopping experience has a significant and positive effect on attitude, trust, and repurchase intention. Attitude and trust also have a positive influence on repurchase intention. This study provides implications to second-hand e-retailers to develop marketing strategies to retain the existing customers.

scholarly journals PENGARUH PERSEPSI KUALITAS PRODUK, PENGALAMAN BELANJA ONLINE, DAN AKSES INFORMASI TERHADAP NIAT BELI ULANG ( Studi Pada Pembelian Online Sepatu Sepak Bola Merek Specs Di Kota Denpasar)

2019 ◽  
Vol 8 (4) ◽  
pp. 2524
Author(s):  
Wayan Sudangga Aditya ◽  
Made Jatra
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Online Shopping ◽  
Product Information ◽  
Information Access ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Shopping Experience ◽  
Influence Perceptions ◽  
Positive Effect

This study aims to explain the influence perceptions of product quality, online shopping experience, and access to information on repurchase intentions. This research was conducted in Denpasar involving 100 respondents. To obtain data, this study used questionnaires, observation and interviews. Data analysis techniques used multiple linear regression. The results of this study state that product quality, online shopping experience, and information access have a significant positive effect on repurchase intention. Specs management should provide detailed information on each product, information that’s always updated, carefully re-examine the goods sent. that consumers are interested in repurchasing and not getting the wrong information. Keyword: perception of product quality, online shopping experience, infromation access, purchase intention

scholarly journals Persepsi keamanan, persepsi privasi, pengalaman serta kepercayaan terhadap belanja online

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Arman - Efendi ◽  
Rahmiati - Rahmiati
Keyword(s):  
Online Shopping ◽  
Total Sample ◽  
Positive Influence ◽  
Point Of View ◽  
Significant Positive Effect ◽  
Shopping Experience ◽  
Online Stores ◽  
Empirical Point ◽  
The Relationship ◽  
Positive Effect

This study aims to analyze: (1) The effect of security perception on trust in online shopping (2) The effect of privacy perception on trust in online shopping (3) The effect of online shopping experience on trust in online shopping. The type of research is descriptive causative. The population in this study is all Padang city communities who have made purchases through online stores. In this study the number of samples is determined using the Slovin formula with the acquisition of a total sample of 150 people taken using non-probability sampling. This research was conducted by multiple regression analysis. Regarding the proposed causal model, the data confirms the relationship established in the hypothesis. Therefore, it can be stated that (1) Security perception has a significant positive effect on online shopping trust (2) Privacy Perception has a significant positive effect on online shopping trust (3) online shopping experience has a significant positive effect on online shopping trust. This analysis highlights the positive influence of security perceptions, privacy perceptions and online shopping experiences on online shopping trust. This is clearly seen in this relationship from an empirical point of view. Keywords: Trust; security perception; privacy perception; online shopping; experience.

THE ROLE OF RISK ATTITUDE ON ONLINE SHOPPING: EXPERIENCE, CUSTOMER SATISFACTION, AND REPURCHASE INTENTION

2007 ◽  
Vol 35 (4) ◽  
pp. 453-468 ◽  
Author(s):  
Wann-Yih Wu ◽  
Man-Ling Chang
Keyword(s):  
Consumer Behavior ◽  
Consumer Satisfaction ◽  
Online Shopping ◽  
Risk Preference ◽  
Risk Attitude ◽  
Personality Characteristic ◽  
Positive Influence ◽  
Repurchase Intention ◽  
Shopping Experience

Risk attitude is a stable personality characteristic that is inherent in an individual, and may be the cause of differences in decisions to shop online. This article records an attempt to explore the direct and moderate effects of risk attitude on consumer behavior in the online context. The results show that risk attitude is positively associated with online shopping experience, consumer satisfaction, and repurchase intention for online shopping. Furthermore, the risk attitude promotes a positive influence of online shopping experience on satisfaction. Finally, the evaluation and emotion-based satisfaction would enhance online buyers' repurchase intention when they are characterized as having higher risk preference.

Factors affecting online repurchase intention

2014 ◽  
Vol 114 (4) ◽  
pp. 597-611 ◽  
Author(s):  
Chinho Lin ◽  
Watcharee Lekhawipat
Keyword(s):  
Customer Satisfaction ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Self Report ◽  
Repurchase Intention ◽  
Content Type ◽  
Shopping Experience ◽  
Online Shoppers ◽  
The Impact

Purpose – The purpose of this paper is to investigate the effects of online shopping experience and habit in relation to adjusted expectations for enhancing online repurchase intention. Design/methodology/approach – The authors employed partial least square (PLS) as a technique used to analyze the measurement and structural models. Data for this research were collected from 240 Taiwanese online shoppers who had experienced online shopping at least four times. Findings – The result of this study indicates that online shopping habit acts as a moderator of both customer satisfaction and adjusted expectations, whereas online shopping experience can be considered a key driver for customer satisfaction. Furthermore, the research findings confirm that customer satisfaction is a vital driver of adjusted expectations and online repurchase intention. Adjusted expectations do mediate the impact of online repurchase intention. Research limitations/implications – This paper highlights the effect of online shopping experience and online shopping habit on enhancing repurchase intention. The result implies that the acquisition of usage experience and spontaneous purchases not only leads to higher customer satisfaction and customer expectations, but also strengthens online repurchase intention. The use of self-report scales suggests the possibility of a common method bias. Future studies may further test the robustness of this study in the interplay of experience and habit to shed more light on their relative importance in explaining online repurchase intention. Originality/value – This study extends expectancy-disconfirmation paradigm, especially in the context of online shopping, by emphasizing cognitive, affective, and behavioral change on the attitude-intention behavior of online shoppers.

Empirical Study on Multi-Channel Service Quality and Customer Loyalty of Retailers

2014 ◽  
Vol 12 (4) ◽  
pp. 1-12 ◽  
Author(s):  
Qi Yong-zhi
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Online Shopping ◽  
Positive Influence ◽  
Equation Model ◽  
Channel Integration ◽  
Shopping Experience ◽  
Integration Service ◽  
Channel Service

This paper studies the influence of offline RSSQ (retailing store service quality), online store ESQ (E-service quality) and O2O MCISQ (multi-channel integration service quality) on traditional retailers' customer loyalty as well as the relation of them three in multi-channel retailing. 380 customers with both offline and online shopping experience at the same retailer's store are investigated. Through the structural equation model, we find out that in multi-channel retailing, RSSQ and MCISQ have a positive influence on customer loyalty; RSSQ and ESQ have a positive influence on MCISQ; the influence of ESQ on customer loyalty is not significant; ESQ has a strong correlation with RSSQ. These conclusions indicate that on one hand, retailers should focus more on RSSQ and ESQ, because they contribute to improve MCISQ. On the other hand, retailers should strengthen the coordination between RSSQ and ESQ in order to further enhance MCISQ and as a result, the customer loyalty.

scholarly journals ONLINE CONSUMER ANALYSIS OF INDONESIAN TRADITIONAL BATIK PRODUCTS

2020 ◽  
Vol 22 (1) ◽  
pp. 11-20
Author(s):  
Hatane Semuel
Keyword(s):  
Behavioral Intentions ◽  
Online Shopping ◽  
User Behavior ◽  
Positive Influence ◽  
Online Marketing ◽  
Shopping Behavior ◽  
Intention To Use ◽  
Visual Appeal ◽  
Online Shopping Behavior ◽  
Positive Effect

This study aims to understand website user behavior and online shopping behavior intentions through website facilities and to address the problems of Indonesian traditional batik SMEs in carrying out online marketing. Web services are seen from the security, navigation capabilities, and visual appeal of the website. The study was conducted on 150 students and 96 SME batik owners who have positioned themselves as potential consumers. The respondents were asked to visit the Legendabatik.com website and then answer the questionnaire in the google form. The results found that all website facilities have a positive effect on intention to use, only visual appeal has a direct positive effect on online behavioral intentions, while intention to use has a strong positive influence on online behavioral intentions. So website management needs to prioritize the visual appeal to increase online shopping behavior intention

scholarly journals Pengaruh Konformitas dan Konsep Diri (Prestige) terhadap Minat Beli Online Mahasiswa dengan Perilaku Konsumtif Mahasiswa sebagai Variabel Pemediasi

2018 ◽  
Vol 5 (3) ◽  
pp. 346-363
Author(s):  
Shita Lusi Wardhani ◽  
Bambang Setia Wibowo
Keyword(s):  
University Students ◽  
Online Shopping ◽  
Electronic Media ◽  
Positive Influence ◽  
Self Concept ◽  
Consumptive Behavior ◽  
Positive Effect

This study examined the influence of conformity and self-concept to consumptive behavior and its impact to online shopping intention. This study is the integration of previous studies to determine the effect of simultaneous  between variables. Respondents of this study were 142  university students who have ever seen e-commerce advertisements on electronic media participated in this reseach. There are several findings in this study. First, conformity has positive influence to the consumptive behavior. Second, self-concept has postive effect to consumptive behavior. Third, consumptive behavior has positive effect to online shopping intention. Fourth, consumptive behavior perfect mediate the effect of conformity and self-concept to the online shopping intention.   Keywords : conformity, self-concept, consumptive behavior, online shopping intention

scholarly journals Peluang Revolusi Industri 4.0 Bidang Pemasaran: Pemanfaatan Aplikasi E-commerce, Sosial Media Instagram dan Digital Marketing terhadap keputusan Instant Online Buying Konsumen Generasi Millenial

2020 ◽  
Vol 3 (2) ◽  
pp. 86
Author(s):  
Bambang Setia Wibowo ◽  
Diaz Haryokusumo
Keyword(s):  
Social Media ◽  
Millennial Generation ◽  
Industrial Revolution ◽  
Online Shopping ◽  
Electronic Media ◽  
Positive Influence ◽  
Digital Marketing ◽  
Online Purchases ◽  
Online Buying ◽  
Positive Effect

<p><br />This study examined the influence of e-commerce application, social media instagram and digital marketing to online purchases of millennial generation consumers. Respondents of this study were 152 university students who have already shopped online at e-commerce applications, have ever seen e-commerce advertisements on electronic media and have used social media instagram for online shopping participated in this reseach. There are several findings in this study. First, e-commerce application has positive influence to online purchases of millennial generation consumers. Second, social media instagram has postive effect to online purchases of millennial generation consumers. Third, digital marketing has positive effect to online purchases of millennial generation consumers.<br />Keywords : industrial revolution 4.0, e-commerce, instagram, digital marketing, instant online buying, millennial generation consumers</p>

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