Shopper Segmentation Using Multivariate Risk Analysis for Innovative Marketing Strategies

Shopper buying behaviour is essential for the retailers to segment the shoppers in accordance to their disruptive attitude and perception for better innovative strategies which may lead to higher profits. The major purpose of this study to categorize the shoppers into distinct groups based on their risk-based perception for the organized retail outlets in Bangladesh. Seven hundred eighty-five respondents were responding on 21 variables related to store which influence their buying behaviour. In the present study, the shoppers were classified into three segments such as value seekers and disruptive to please shoppers, quality and style-driven shoppers, sensory-driven, and not interested shoppers by using innovative k-means cluster analysis. The results of the study help to retailers in understanding the various disruptive segments of shoppers in relation to their importance for store attributes affected by their demographic characteristics and guide the retailers to take necessary actions regard redesign of retail mix to provide innovative value to the shoppers.

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COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers

Global Business Review ◽

10.1177/09721509211013512 ◽

2021 ◽

pp. 097215092110135

Author(s):

Arif Hartono ◽

Asma'i Ishak ◽

Agus Abdurrahman ◽

Budi Astuti ◽

Endy Gunanto Marsasi ◽

...

Keyword(s):

Principal Component Analysis ◽

Cluster Analysis ◽

Principal Component ◽

Demographic Characteristics ◽

Depth Information ◽

Factor Scores ◽

Consumer Spending ◽

Consumer Responses ◽

Buying Behaviour ◽

Manova Analysis

Although existing studies on consumers typology are extensively conducted, insights on consumers typology in adapting their shopping attitude and behaviour during the COVID-19 pandemic remain unexplored. Current studies on consumer responses to the COVID-19 pandemic tend to focus on the following themes: panic buying behaviour, consumer spending and consumer consumption. This study explores a typology of adaptive shopping patterns in response to the COVID-19 pandemic. The study involved a survey of 465 Indonesian consumers. Principal component analysis is used to identify the variables related to adaptive shopping patterns. Cluster analysis of the factor scores obtained on the adaptive shopping attitude and behaviour revealed the typology of Indonesian shoppers’ adaptive patterns. Multivariate Analysis of Variance (MANOVA) analysis is used to profile the identified clusters based on attitude, behaviour and demographic characteristics. Results revealed five adaptive shopping patterns with substantial differences among them. This study provides in-depth information about the profile of Indonesian shoppers’ adaptive patterns that would help retailers in understanding consumers and choosing their target group. The major contribution of this study is providing segmentation on shopping adaptive patterns in the context of the COVID-19 pandemic which presents interesting differences compared with previous studies. This study reveals new insights on shoppers’ adaptive attitude and behaviour as consumers coped with the pandemic.

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An Empirical Study to Understand the Consumer Buying Behaviour in Ethnicwear Market in India through the Application of Factor and Cluster Analysis

Drishtikon A Management Journal ◽

10.21863/drishtikon/2015.7.1.012 ◽

2015 ◽

Vol 7 (1) ◽

Author(s):

Sougata Banerjee ◽

Sankar Sarkar

Keyword(s):

Cluster Analysis ◽

Factor Analysis ◽

Exploratory Factor Analysis ◽

Reference Group ◽

Factor Loading ◽

Cluster Method ◽

Store Attributes ◽

Group 5 ◽

And Cluster Analysis ◽

Buying Behaviour

In the study the researchers tried to cover up the present scenario of ethnic wear market in India and the consumer behaviorism. Thirty-one variables were selected from the study of (Gurunathan & Krishnakumar, 2013). 10 variables were taken on consumer characteristics, 3 variables on promotional techniques of the brand, 5 on influence of reference group, 5 on product attributes and 8 on store attributes were chosen from the study and Five point Likert Scale for opinion and responses. Exploratory factor analysis was run to understand the consumer buying styles in ethnic wear market and to identify the important indicators behind the purchase decision. Ten components or ten distinct types of customers were extracted through Varimax method and rotated component matrix namely Rational Purchasers, Influenced Shoppers, Quality Gift Purchasers, Promotion Driven Customers, Unplanned Purchasers, Passionate Consumers, Planned Purchasers, Customers looking for Card Facilities, Customers having Brand Knowledge and Brand Aware Customers. Four indicators on the basis of highest factor loading extracted from exploratory factor analysis were chosen for cluster analysis namely parking facilities, brand consciousness, preferences of parents and advertisement. Cluster analysis was done first by hierarchical method to deduce number of clusters which can be formed, and then the data was further processed through Ward Method in K-Means Cluster Method. Four distinct and differentiating segment namely emotional, rational, value driven and traditional modern were concluded with discrete characteristics.

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Factors Affecting Consumer Buying Behaviour and Consumer Preference towards Organized Retail Outlets in India

Journal of Advances and Scholarly Researches in Allied Education ◽

10.29070/15/57734 ◽

2018 ◽

Vol 15 (5) ◽

pp. 202-211

Author(s):

Sana Khan

Keyword(s):

Consumer Preference ◽

Factors Affecting ◽

Retail Outlets ◽

Buying Behaviour

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Intramural Sport Marketing: An Examination of Effectiveness, Participant Motives, and Demographic Differences

Recreational Sports Journal ◽

10.1123/rsj.2014-0039 ◽

2014 ◽

Vol 38 (2) ◽

pp. 175-187 ◽

Cited By ~ 1

Author(s):

Joseph Ciuffo ◽

James E. Johnson ◽

Daniel R. Tracy

Keyword(s):

Professional Sports ◽

Sport Marketing ◽

Demographic Characteristics ◽

Marketing Strategies ◽

Demographic Differences ◽

Intramural Sports ◽

Marketing Resources ◽

Intramural Sport ◽

Targeted Marketing ◽

Participation Motives

Intramural sports exist as a relevant entity in the recruitment and retention of college students (Byl, 2002). The popularity of intramural sport has caused university recreational departments to increase intramural opportunities, thus increasing the need for more targeted marketing efforts. However, marketing strategies for intramural sport are not as refined, funded, or as thoroughly researched as strategies found within intercollegiate and professional sports (Schneider, Stier, Kampf, Wilding, & Haines, 2007). Therefore, in the current study, we examined the effectiveness of 10 intramural marketing techniques in relation to four participation motives and demographic characteristics for 208 intramural participants. Results revealed promotional items as the most effective marketing technique, whereas social media was the least effective. Regarding gender, men were more motivated by discounts, and women participated more for fitness. Our results could aid intramural sports coordinators to better use their marketing resources in relation to participant motives and avoid erroneous spending on ineffective methods.

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A Study on the Parents Perspective Regarding the Impulse Buying behaviour of Children in Retail Outlets of Cochin City with Special Reference to Snacks

International Journal of Research in Arts and Science ◽

10.9756/ijras.8153 ◽

2017 ◽

Vol 3 (Special Issue, 2017) ◽

pp. 26-28

Author(s):

Sagini Thomas Mathai ◽

Dharmaraj Dr.A.

Keyword(s):

Special Reference ◽

Impulse Buying ◽

Retail Outlets ◽

Buying Behaviour

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Evolving Scenario In Indian Blood Transfusion Industry: Need for a Study on Re Look at Customer Perceptions and Marketing Strategies

International Journal of Research in Pharmaceutical Sciences ◽

10.26452/ijrps.v11i3.2543 ◽

2020 ◽

Vol 11 (3) ◽

pp. 3752-3760

Author(s):

Rejeesh G R ◽

Ramanakumar K P V ◽

Manojkrishnan C G

Keyword(s):

Blood Transfusion ◽

New Technologies ◽

Secondary Data ◽

Marketing Strategies ◽

Point Of View ◽

Blood Collection ◽

Customer Perceptions ◽

Customer Perspective ◽

Promotional Strategies ◽

Buying Behaviour

The purpose of the study is to assess the rapid strides that Blood Transfusion in India is going through currently. The resultant impact on the Industry catering to this sector, and the need for a re-look at the Marketing Strategies under the resulting customer perceptions. The study proposes to reassess these new market influencing factors from a customer perspective, their reach on the buying behaviour from the present, the potential impact on the industry stakeholders to their current marketing & promotional strategies and propose an alternate marketing strategy (if required ) for the new market order. The object of this study was the data on blood collection and related industry post-2012 to date. The blood collection figures and the relevant industry, secondary data were assessed as were the various mergers and acquisitions that happened during the period and the new entrants into the market. The recent amendments in the Drugs & Cosmetics Act of 1940 which govern the Blood Transfusion in India were looked at as well. The resulting assessment is that there is a paradigm shift in the blood transfusion industry in India. There needs to be a reassessment as to the requirements of the benefits from a patient point of view, from a blood centre (customer point of view) and a realtime re-look at the current ways and methods to take the new technologies to the customer most efficiently and affordably.

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Segmentation as a base for digital marketing strategies in blood service: A cluster analysis for classifying healthy regional subjects

E3S Web of Conferences ◽

10.1051/e3sconf/202130703001 ◽

2021 ◽

Vol 307 ◽

pp. 03001

Author(s):

Liliia Khomenko ◽

Liudmyla Saher ◽

Nataliia Letunovska ◽

Adam Jasnikowski

Keyword(s):

Cluster Analysis ◽

Young People ◽

Main Parameter ◽

Effective Interaction ◽

Marketing Strategies ◽

Previous Experience ◽

Recruitment Strategy ◽

Digital Marketing ◽

Study Region ◽

Retention Strategy

The work aims to analyse the youth by lifestyle and divide it into segments for more effective interaction in advertising campaigns. The object of the study is young people aged from 18 to 35 living in Sumy, Ukraine. It was performed a cluster analysis using the k-means method in the program Statistica 10 to divide into segments. There were selected 5 clusters. The main parameter for segment division is the age and previous experience of donation or its absence. There are also important: types of family, existence of children, the type of employment, the number of far trips for rest. Demographics is important first and, to a lesser extent, lifestyle. For two clusters it is recommended to use the recruitment strategy; for others - retention strategy with aspects considered in this work. The clusters of respondents identified by the authors also provide an opportunity to divide the residents of the study region in relation to the health problems of the location of their residence in relation to life and activities.

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Impact of Quality on Customers’ Buying Behaviour towards Point of Purchase Display with reference to Haryana

International Journal of Management Research and Social Science ◽

10.30726/ijmrss/v8.i3.2021.83018 ◽

2021 ◽

Vol 8 (3) ◽

Author(s):

Sukhija Sunita ◽

Sukhija Sunita

Keyword(s):

Age Groups ◽

Retail Industry ◽

The Social ◽

Point Of Purchase ◽

Retail Outlets ◽

And Gender ◽

Buying Behaviour ◽

Gender Groups ◽

The Impact ◽

One Way Anova

The present paper focuses on the impact of quality on customers’ buying behaviour towards point-of-purchase display at various retail outlets in Haryana. Point-of-Purchase Display plays an important role to increase the sale of the retailers. Today customers are rational and prefer quality products at reasonable price. Moreover, due to the emergence of the supermarkets as the dominant retail, the retail industry is experiencing vibrant changes all over the world. Retail industry in India has grown to be more complex and dynamic with an increase rate of speed from unorganized towards being organized. In this research paper data has been collected from 100 respondents and analysed with the help of Statistical Package for the Social Sciences (SPSS) using one way ANOVA and t-test with demographic factors i.e. age-wise, gender-wise, occupation-wise and income-wise. . After analysing the data it was found that, there is neutral relationship in the opinion of different age groups and gender groups over the point-of-purchase display on quality. On the other hand Occupation and income does not have any importance on customers view point regarding ‘quality’. To conclude we can say that point-of-purchase display is not directly related to the quality.

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