SMEs and Branding Strategies

Author(s):  
Neeta Baporikar ◽  
Mukund Deshpande

SMEs, in a competitive world, have been realizing that they are not just selling products or services but a mass of branded products, services and people to sustain in the business. Therefore, movement is captivating in the SMEs to introduce competency through branding for obtaining and enhancing market share. Auto-Component is a great feeder industry in the Automobiles Sector that has put India on Global map. Therefore, studying branding in this industry brings reveals that marketing policies especially branding strategies are significantly helping Pune SMEs become competitive and gain highest market share in the world. The focus of this paper though grounded theory and in-depth literature review, secondary data and close observation is to understand the branding strategies and further understand how core and complimentary instruments are used to improve effectiveness of marketing in SMEs.

Author(s):  
Neeta Baporikar ◽  
Mukund Deshpande

SMEs, in a competitive world, have been realizing that they are not just selling products or services but a mass of branded products, services and people to sustain in the business. Therefore, movement is captivating in the SMEs to introduce competency through branding for obtaining and enhancing market share. Auto-Component is a great feeder industry in the Automobiles Sector that has put India on Global map. Therefore, studying branding in this industry brings reveals that marketing policies especially branding strategies are significantly helping Pune SMEs become competitive and gain highest market share in the world. The focus of this paper though grounded theory and in-depth literature review, secondary data and close observation is to understand the branding strategies and further understand how core and complimentary instruments are used to improve effectiveness of marketing in SMEs.


2020 ◽  
pp. 694-719
Author(s):  
Ishita Ghosh ◽  
Sukalpa Chakrabarti

This chapter is divided into two parts. The first part examines panel data evidence concerning empirical significance of the determinants of Foreign Direct Investment (FDI) in CLMV countries. Theoretical and empirical findings and outcomes on FDI have been considered to test the model for the aforementioned nations. The data has been taken from the World Bank through 2005-2014. Findings accept the four proposed hypotheses and the results are significant. The second part explores the trade and FDI situation in CLMV through secondary data, and establishes that India has potential to augment bi-lateral ties through this route. Literature review for this section also corroborates with the findings of the first part.


2020 ◽  
Vol 8 (5) ◽  
pp. 5208-5215

During March and April 2019, many countries had grounded Boeing’s 737 Max 8 jets following two fatal crashes in a space of five months, between October 2018 and March 2019, killing 346 people. It was widely reported that the problem was with the software called Maneuvering Characteristics Augmentation System (MCAS). Aviation experts across the world accused Boeing of being lax in following safety protocols during 737 Max jet’s development stage. It was reported that the company was in a hurry to face the fast growing competition from archival Airbus. Boeing faced a sever threat of losing its market share in the North American short haul market after the runaway success of Airbus A320. The A320 deployed several first of the kind technologies and grabbed significant market share in European and Asian short haul market. This article explores the strategies that Boeing followed while developing Boeing 737 jet technology over the years. Also the article focuses on the competitive strategy of Boeing in general while playing catch-up with its competitor Airbus. Secondary data was analysed to illustrate cascading effect on the technology development.


2021 ◽  
Vol 12 (2) ◽  
pp. 138-156
Author(s):  
Indrika Dwi Rahma Suryani ◽  
Elia Kurniawati ◽  
Gracia Angelina Nawang Wulan ◽  
Hikmah Cahya Dinniah

So many cases of fraud have accured in Indonesia as well as the world today has entered the digital era. This study aims to determine with the development of information technology their role in audit practice in detecting fraud in Indonesia. The method used in this research is a systematic literature review using secondary data derived from literature and online media. The results of this study indicate that currently many techniques are used in detecting fraud by employing information technology such as general audit software, computer forensics, DFM (Digital Forensic Model) and whistleblowing systems that are now shifthing to digitization.


2020 ◽  
Vol 9 (1) ◽  
pp. 39-54
Author(s):  
Adnan Putra Pratama ◽  
Dwidjono Hadi Darwanto ◽  
Masyhuri Masyhuri

Trade liberalization is currently demanding every country to increase the competitiveness of its products. Indonesia as the largest clove producer in the world has a major competitor in the international market. This study aims to determine the competitiveness of Indonesia's clove exports and competing countries in the international market and determine the factors that affect its competitiveness. The data used in this study are secondary data from five major producing countries namely Indonesia, Madagascar, Tanzania, Sri Lanka, and Comoros during the period 2000-2017 sourced from UNComtrade, FAO and the World Bank. Competitiveness is measured by Revealed Comparative Advantage (RCA), Acceleration Ratio (AR) and Export Product Dynamic (EPD) while the factors that affect competitiveness are used panel data regression methods using E-Views software. The results showed that Indonesia had the lowest RCA index, the AR value showed Madagascar and Tanzania were able to capture market share in the international market and the EPD value showed that all countries occupied the rising star position except Sri Lanka in the falling star position. Panel data regression analysis results show that the market share and GDP variables significantly influence the competitiveness of the main clove producing countries while the production variables and export prices do not significantly influence the country's competitiveness. The government must dare to take policies to limit clove imports and increase exports.


At-Taqaddum ◽  
2020 ◽  
Vol 12 (2) ◽  
pp. 183-200
Author(s):  
Ahmad Rifqi Hidayat ◽  
Aidha Trisanty

The majority of Indonesia's population is Muslim. Ideally, the development of Islamic banking in Indonesia runs significantly, but the facts show that the market share of Islamic banks is still relatively small. This article aims to analyze the market share of Islamic banking in Indonesia. This study uses a descriptive quantitative approach. The data collection method used is the non-communication method, namely in the form of observation, literature review and experimentation through secondary data. Based on the results of the analysis and discussion, it shows that the market share of Islamic banking in Indonesia is still relatively low. The factors causing the low market share of Islamic banks and the improvement strategy are focused on three sides: Islamic banks' internal elements, aspects of government, regulators, and characteristics of society. In the future, there is a need for strategic steps from all parties to increase the market share of Islamic Banking in Indonesia.


2021 ◽  
Vol 5 (1) ◽  
pp. 58-64
Author(s):  
Yura Witsqa Firmansyah ◽  
Mirza Fathan Fuadi ◽  
Farida Sugiester S ◽  
Wahyu Widyantoro ◽  
Muhammad Fadli Ramadhansyah

COVID-19 merupakan penyakit menular baru yang disebabkan oleh virus SARS-CoV-2. Ditetapkan sebagai pandemi pada 12 Maret 2020 karena memiliki sebaran kasus yang tinggi dan cepat dibeberapa negara. Pada 1 Februari 2021 total kasus COVID-19 mencapai 103 juta di dunia, sedangkan di indonesia mencaoai 1,09 juta. Banyak faktor yang mempengaruhi terhadap penularan dan kematian COVID-19, seperti kondisi lingkungan. Penelitian ini bertujuan untuk memberikan gambaran kondisi lingkungan yang dapat menjadi faktor penularan dan kematian akibat COVID-19. Metode dalam penelitian ini adalah literature review, merupakan kajian pustaka dengan kajian data sekunder diperoleh melalui jurnal penelitian yang kemudihan disintesis sehingga didapatkan 23 jurnal sebagai acuan penyusunan kajian pustaka. Hasil kajian pustaka, COVID-19 dan degradasi lingkungan memiliki penurunan pencemaran udara, air, kebisingan, dan pencemaran laut akibat lockdown. Namun, terjadi peningkatan volumen limbah B3 dari pasien COVID-19. Kemudihan COVID-19 dan pencemaran udara didapatkan hasil, karbon monoksida (CO), NO2, dan materi partikulat berdiameter kecil atau sama dengan 10 ?m' (PM10) mengalami penurunan signifikan selama lockdown global. Sedangkan untuk COVID-19 dan Klimatologi-Meteorologi didapatkan hasil, Setiap kenaikan suhu 1oC dari suhu rata-rata dapat menurunkan kasus harian COVID-19 sebesar 36% dan 57% ketika rata-rata kelembaban pada 67% dan 85,5% (%).  Demikian juga kelembaban, setiap kenaikan 1oC relatif menurunkan kasus harian COVID-19 sebesar 11% hingga 22% dengan rentang suhu 5,04oC hingga 8,2oC. Simpulan penelitian ini adalah, kondisi lingkungan pada saat pandemi COVID-19 memiliki polemik tersendiri. Kerusakan lingkungan seperti pencemaran udara, laut mulai berkurang dengan adanya kebijakan lockdown sebagai upaya pencegahan dan pengendalian COVID-19. Namun beberapa polutan seperti PM2,5 , PM10, CO, NO2  dan O3 memiliki hubungan yang signifikan dengan transmisi COVID-19. Selain itu, faktor klimatologi dan meteorologi seperti suhu dan kelembaban memiliki nilai asosiasi yang kuat terhadap kasus harian COVID-19COVID-19 is a new infectious disease caused by the SARS-CoV-2 virus and was designated a pandemic on March 12, 2020, because it has spread cases in several countries. On February 1, 2021, the total number of COVID-19 cases reached 103 million in the world, and in Indonesia it reached 1.09 million. Many factors influence the transmission and death of COVID-19, for example environmental conditions. This study aims to provide an overview of environmental conditions that can be a factor for transmission and death due to COVID-19. The method in this research is literature review, which is a literature review with secondary data obtained through research journals which are then synthesized and obtained 23 articles as a reference for preparing literature reviews. COVID-19 and environmental degradation have decreased air, water, noise and marine pollution due to the lockdown, but there has been an increase in the volume of hazardous and toxic waste from COVID-19 patients. Then from air pollution, the results of decreases in CO, NO2, and PM10 during lockdown. Meanwhile, for climatology and meteorology, the result is that every 1oC increase in temperature from the average temperature can reduce daily cases of COVID-19 by 36% and 57% when the average humidity is at 67% and 85.5%. Likewis,e humidity each 1oC increase relatively reduces daily cases of COVID-19 by 11% to 22% with a temperature range of 5.04oC to 8.2oC. The conclusion of this research is that the environmental conditions at the time of the COVID-19 pandemic had their own polemic. However, several pollutants such as PM2,5, PM10, CO, NO2 and O3 have a significant relationship with the transmission of COVID-19. This literature review can provide recommendations regarding a holistic model policy for governments globally in efforts to prevent and control environmental pollution, and recycle medical waste.COVID-19 is a new infectious disease caused by the SARS-CoV-2 virus and was designated as a pandemic since March 12, 2020, because there are a lot of case in several countries. On February 1, 2021, the total number of COVID-19 cases reached 103 million in the world, and in Indonesia it reached 1.09 million. Many factors influence the transmission and death of COVID-19, for example environmental conditions. This study aims to provide an overview of environmental conditions that can be a factor for transmission and death due to COVID-19. The method in this research is literature review, which is a literature review with secondary data obtained through research journals which are then synthesized and obtained 23 articles as a reference for preparing literature reviews. COVID-19 and environmental degradation have decreased air, water, noise and marine pollution due to the lockdown, but there has been an increase in the volume of hazardous and toxic waste from COVID-19 patients. Then from air pollution, the results of decreases in CO, NO2, and PM10 during lockdown. Meanwhile, for climatology and meteorology, the result is that every 1oC increase in temperature from the average temperature can reduce daily cases of COVID-19 by 36% and 57% when the average humidity is at 67% and 85.5%. Likewis,e humidity each 1oC increase relatively reduces daily cases of COVID-19 by 11% to 22% with a temperature range of 5.04oC to 8.2oC. The conclusion of this research is that the environmental conditions during a pandemic had their own polemic. However, several pollutants such as CO, NO2, O3, PM2,5, and PM10  is closely related to the spread of COVID-19. This literature review can provide recommendations for an overall global government demonstration policy in the prevention and control of environmental pollution and recycling of medical waste.


Author(s):  
Neeta Baporikar ◽  
M. V. Deshpande

Entrepreneurs and entrepreneurship have always been highlighted for overall development. This chapter aims to understand the entrepreneurs' multi-perspective approach as a catalyst for regional development in India. It reviews SMEs' policies and multi-perspective approach adopted by the auto component sector/cluster for regional growth by including a broader range of human resource and leadership-related aspects than is normally found in the SME and entrepreneurship literature. The methodology adopted is exploratory study with the open-ended approach of grounded theory, complemented by secondary data analysis with a focus on entrepreneurs of a particular sector/cluster and limited to Pune region development. The findings hope to provide insights on a multi-perspective approach and suggest that successful entrepreneurial firms that operate as clusters create entrepreneurial leaders who then act as “integrating forces” on two levels: integrating the elements of entrepreneurship and mediating between the regional development and entrepreneurship development.


2019 ◽  
Vol 21 (2) ◽  
pp. 148
Author(s):  
Suma Hayani ◽  
Andi Saputra ◽  
Saidul Amin

Mankind needs to study the creation of the universe because it will deliver them the proof, existence and omnipotence of Allah. Allah created the universe as a sign of His love for mankind. He created the universe for the benefit of mankind so that they could easily understand and learn everything in the world. Throughout history, many Muslim philosophers have explained the creation of the universe on their own respective views. One of them is Al-Ghazali through his works of Tahafut Al-Falasifah, Al-Munqidh min Al-Dhalal, Ihya Ulumiddin and Al-Hikmah fi Makhluqatillah. Al-Ghazali systematically formulated the universe based on the Qur'an and Hadith. He mastered various disciplines such as Islamic theology, philosophy and Sufi. He is also known as the consolidator of these three sciences. This is what makes Al-Ghazali a highly acclaimed figure. His acclaimed figure encouraged the author to discuss his concept of qadim and baharu of the universe and the critics of these concepts by other Muslim philosophers. The method used in this research is the literature review with primary and secondary data. These data were classified and analysed carefully before concluded to get the answers to problems. The results show that according to Al-Ghazali, the world must not be qadim. This means that Allah always exists, whereas the world has not. Allah then created the world and the world exists alongside Allah. In other words, Allah, as the creator, is qadim, while the world as the creature is baharu. Allah and the world are very different from their function and position yet some Muslim philosophers claim that Allah and the world are the same, both of which are qadim


Author(s):  
Ishita Ghosh ◽  
Sukalpa Chakrabarti

This chapter is divided into two parts. The first part examines panel data evidence concerning empirical significance of the determinants of Foreign Direct Investment (FDI) in CLMV countries. Theoretical and empirical findings and outcomes on FDI have been considered to test the model for the aforementioned nations. The data has been taken from the World Bank through 2005-2014. Findings accept the four proposed hypotheses and the results are significant. The second part explores the trade and FDI situation in CLMV through secondary data, and establishes that India has potential to augment bi-lateral ties through this route. Literature review for this section also corroborates with the findings of the first part.


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