Affordances of Business Pages on Social Networking Sites

2020 ◽  
Vol 12 (2) ◽  
pp. 21-41
Author(s):  
Atia Bano Memon ◽  
Kyrill Meyer

This paper initially undertakes a comparative analysis of business page architecture of different SNSs by employing a desktop-based research approach consisting of surveying existing business pages, creating sample business pages, and reviewing official documentations of included SNSs. The observations indicate that the existing SNSs exhibit vast diversity and impose platform-specific boundaries that result in the fragmentation and dispersion of business information across multiple sites. Accordingly, the next part of the paper explores the potential of SNS APIs as an opportunity for the aggregation and centralization of SNS business information and successively proposes a conceptual model of business page integration. The proposed model is validated and evaluated through a web-based application for the integrated business page search and interaction over multiple SNSs. The discussion taken herein should assist the businesses in choosing an appropriate SNS for their web representation and establishes the grounds and guidelines for next generation of integrated data applications.

2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Himanshu Rajput

Social networking sites (SNSs) have become popular in India with the proliferation of Internet. SNSs have gained the interests of academicians and researchers. The current study is an endeavor to understand the continuance of social networking sites in India. The study applies an extended version of theory of planned behavior. Additional factors privacy concerns and habits were incorporated into the standard theory of planned behaviour. A survey was conducted in a Central University in India. Overall, data was collected from 150 respondents. PLS-SEM was used to test the proposed model. All the hypotheses except the moderating role of habits between intentions and continued use of social networking sites, were supported by the results. Habits were found to affect continued use of social networking sites indirectly through continued intentions.


2021 ◽  
pp. 1-21
Author(s):  
Sundas Shahzadi ◽  
Areen Rasool ◽  
Musavarah Sarwar ◽  
Muhammad Akram

Bipolarity plays a key role in different domains such as technology, social networking and biological sciences for illustrating real-world phenomenon using bipolar fuzzy models. In this article, novel concepts of bipolar fuzzy competition hypergraphs are introduced and discuss the application of the proposed model. The main contribution is to illustrate different methods for the construction of bipolar fuzzy competition hypergraphs and their variants. Authors study various new concepts including bipolar fuzzy row hypergraphs, bipolar fuzzy column hypergraphs, bipolar fuzzy k-competition hypergraphs, bipolar fuzzy neighborhood hypergraphs and strong hyperedges. Besides, we develop some relations between bipolar fuzzy k-competition hypergraphs and bipolar fuzzy neighborhood hypergraphs. Moreover, authors design an algorithm to compute the strength of competition among companies in business market. A comparative analysis of the proposed model is discuss with the existing models such bipolar fuzzy competition graphs and fuzzy competition hypergraphs.


2012 ◽  
Vol 01 (08) ◽  
pp. 29-34
Author(s):  
Shih-Chih Chen ◽  
Huei-Huang Chen ◽  
Mei-Tzu Lin ◽  
Yu-Bei Chen

Recently, the social networking applications expand rapidly and attract a lot of users in a short time period. This study attempts to develop a conceptual model to understand the continuance intention in the context of social networking. The conceptual model integrates the post-acceptance model of information system continuance with perceived ease-of-use and perceived usefulness proposed by Bhattacherjee (2001a) and Davis (1989), respectively. In the proposed model, continuance intention is influenced by the relationship quality and information system quality. Additionally, nine propositions are developed based the proposed model and literature review. Finally, conclusions, managerial implications, and future direction of research are also provided.


Author(s):  
Clare Doherty ◽  
Michael Lang ◽  
James Deane ◽  
Regina Connor

This chapter explores how six constructs—control, trust, perceived risk, risk propensity, perceived legal protection, and privacy disposition—affect information disclosure on the Social Networking Site (SNS) Facebook. Building upon previous related work, an extended causal model of disclosure behaviour is proposed. The hypothesised relationships in this model were tested using survey data collected from 278 social networking site users in Ireland. The results of the analysis provide strong support for the proposed model.


Author(s):  
Lydia Kyei-Blankson ◽  
Kamakshi S. Iyer ◽  
Lavanya Subramanian

Social Networking Sites (SNSs) are web-based facilities that allow for social interaction, sharing, communication and collaboration in today's world. In the current study, patterns of use of social media among students at a public Midwestern university are examined. In addition, students were surveyed regarding concerns for privacy and trust and whether concerns differed by gender, ethnicity, employment and relationship status. The survey data gathered from students suggest that students mostly used SNSs from less than one hour to about 3 hours a day and for communication and maintaining relationships. Students also had academic uses for SNSs. Even though concerns for privacy and trust exist, they did not differ by gender, employment and relationship status and students are still willing to use SNSs. The findings from this research have implications for various stakeholders especially instructors who may be considering the use of SNS for academic purposes.


Author(s):  
Madeena Sultana ◽  
Padma Polash Paul ◽  
Marina Gavrilova

In todays world, identity of human beings has expanded beyond the real world to the cyber world. Virtual identity of millions of users is present at various web-based Social Networking Sites (SNSs) such as Myspace, Facebook, and Twitter. Interactions through SNSs have become a part of our daily practices, which eventually leaves a big trail of behavioral pattern in virtual domain. In this paper, the authors examined the feasibility of person identification using such social network activities as behavioral biometrics. Experimentation includes extraction of a number of idiosyncratic features from SNSs and analysis of their performance as novel social behavioral biometric features.


2020 ◽  
Vol 12 ◽  
pp. 312-323
Author(s):  
Nawaf Abdelhay Altamimi

Recent events in Arab countries, particularly in Tunisia, Egypt have shown that new modes of communications such as Mobile phones and social networking sites have facilitated civil society's organization by allowing a timely exchange of opinions and ideas. Youth protesters in uprising societies have recognised the value of Mechanisms in which the public can meet and discuss and share ideas openly, recognise problems and suggest solutions (Caplan and Boyd, 2016). Those Young demonstrators have taken to social media such as Facebook and Twitter online to organize social prodemocracy movements and start the revolution, demonstrating how the Web-based platforms have become a crucial alternative media instrument for advocacy in today's Digital Age. (Kenix, 2009).


Author(s):  
Atia B. Memon ◽  
Arifa Bhutto ◽  
Kirshan K. Luhana ◽  
Altaf H. Abro ◽  
Kyrill Meyer

This research work relates to the paradigm of business pages hosted on social networking sites, as they are increasingly gaining attention among business organizations as a potential source of their community outreach. However, the social networking sites whilst offering several necessary community services, are currently lacking the support for the domain specific features of specific types of organizations such as research and innovation laboratories, educational and training institutes and many others. Undertaking a design science research approach, we investigate the stated problem in more detail in a specific type of organizations termed as Innovation Laboratories. As a result, we propose designing domain specific business directories while simultaneously integrating them with the business pages hosted on existing social networking sites. We demonstrate the feasibility and application of our proposed model through a web-based tool named as “SIDIL - Social networks Integrated Directory of Innovation Laboratories”. The tool has been evaluated by the experts running Innovation Laboratories and found effective in achieving its objectives. As a conclusion, we present a motivation towards designing next generation of online and integrated business networking platforms.


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