Evaluating the Relevance of Contextual Hyper-Advertising on Social Media

2016 ◽  
Vol 5 (2) ◽  
pp. 39-47
Author(s):  
Dhote Tripti ◽  
Zahoor Danish
Keyword(s):  
Social Media ◽  
Middle Class ◽  
Key Words ◽  
Internet Culture

The ever-rising middle class coupled with high disposable incomes and burgeoning internet culture in the country has driven the e- commerce industry like never before. The resultant cluttered scenario has put pressures on the competing players & a rapid desperation to rise across social media and create relevance for their brand. Contextual hyper advertising by leveraging technology to own up key words is one such strategic formula applied by major players to make their brands more meaningful for optimally reaching out to consumers in the fastest and most economical way possible. The paper aims at evaluating the overall appeal of Contextual hyper-advertising as a strategy in creating Brand Relevance by adapting to certain models in integrating communication.

Evaluating the Relevance of Contextual Hyper-Advertising on Social Media

2017 ◽  
pp. 1600-1609
Author(s):  
Dhote Tripti ◽  
Zahoor Danish
Keyword(s):  
Social Media ◽  
Middle Class ◽  
Key Words ◽  
Internet Culture

The ever-rising middle class coupled with high disposable incomes and burgeoning internet culture in the country has driven the e- commerce industry like never before. The resultant cluttered scenario has put pressures on the competing players & a rapid desperation to rise across social media and create relevance for their brand. Contextual hyper advertising by leveraging technology to own up key words is one such strategic formula applied by major players to make their brands more meaningful for optimally reaching out to consumers in the fastest and most economical way possible. The paper aims at evaluating the overall appeal of Contextual hyper-advertising as a strategy in creating Brand Relevance by adapting to certain models in integrating communication.

Infaq In Times Of Pandemic: The New Norm Of Islamic Eschatology

2021 ◽  
pp. 131-150
Author(s):  
Abdul Mutalib Embong ◽  
Azelin Mohamed Noor ◽  
Hezlina Mohd Hashim ◽  
Syahrul Alim Baharuddin ◽  
Norasyikin Binti Abdul Malik
Keyword(s):  
Social Media ◽  
Middle Class ◽  
Social Welfare ◽  
Movement Control ◽  
Qualitative Approach ◽  
Structured Interviews ◽  
Hard Time ◽  
Control Order ◽  
The Needy

This study reveals the currents social welfare which includes the uprising practice of Islamic charity, namely Infaq (voluntary alms giving), an instrument to help the unfortunate people (asnaf). It used qualitative approach involving semi-structured interviews focusing on six themes with six respondents. They engage in Infaq during the MCO or Movement Control Order. The results showed that there was a rise of contemporary fame of Infaq among Malaysian middle-class Muslims and charity body or organisation that specialise in sedekah/Infaq programmes . These parties make use of the platform of social media to record their activities and raise funds activity to help the needy who demand immediate and non-bureaucratic donations especially in a form of material help like food and daily necessities. This indeed has changed the course of how sedekah or Infaq used to be done back then. More Muslims who perform these Islamic charities display their efficiency and transparency in their donations as in Islam, sedekah is as a spiritual ‘investment’ to the donors despite the hard time people face during pandemic. 

scholarly journals Hegemoni Ideologi Konsumtif Sebagai Gaya Hidup Remaja

2020 ◽  
Vol 6 (1) ◽  
pp. 65-75
Author(s):  
Yofiendi Indah Indainanto
Keyword(s):  
Social Media ◽  
Middle Class ◽  
New Media ◽  
Class Group ◽  
Qualitative Studies ◽  
Dominant Group ◽  
Group Content ◽  
Similar Content ◽  
Channel Analysis

The new media provides a powerful influence in shaping the knowledge and character of adolescents as a middle class group. Content packaging is represented as naturally as possible in capturing its influence, so that a hegemony practice takes place. Content that emphasizes and accentuates consumptive culture is used as a mainstay to attract the attention of audiens through Youtube channel to increase the number of viewrs to gain profit. This practice is what makes consumptive hegemony make audines subject to approval. This study describes how the practice of hegemony in shaping consumptive ideology, uses qualitative studies with a literary approach to strengthen Gramsci's hegemony explanations. Ria Ricis official Youtube channel analysis object with colorful and squsihy shopping content themes. The results show that the account packages content by cultivating the effect of pleasure in emphasizing consumptive ideology and uploading similar content with the same theme because of the approval. Social media provides a closeness between audiens and content owners so that the practice of hegemony is easily subjected to approval. In defending consumptive ideology, the dominant group makes representations that allow good responses. the hegemony made the consumptive ideology develop into a lifestyle.

scholarly journals Fathers on Leave: Experiences of Middle-Class Fathers on Parental Leave in the City of Zagreb

2021 ◽  
Vol 28 (3) ◽  
pp. 391-413
Author(s):  
Mirna Varga
Keyword(s):  
Middle Class ◽  
Key Words ◽  
Parental Leave ◽  
Work And Family ◽  
Sudden Increase ◽  
Initial Decision ◽  
Leave Policy ◽  
The City ◽  
Insight Into

Parental leave reforms that aimed at higher father’s involvement in childcare began in the 1970s. However, the number of fathers who took parental leave increased only in the 1990s when Scandinavian countries began introducing father’s quotas or paternity leaves, that is, earmarked leave periods to be used by fathers or otherwise lost. Croatia introduced the two-month father’s quota as late as in 2013. Although the reform did not contribute to a sudden increase in the number of fathers on parental leave, there is always a steady, albeit small, number of fathers taking up leave. This article aims to provide an insight into fathers’ experiences on parental leave in Croatia. Relying on interviews with 11 middle-class fathers in the City of Zagreb, the article explores father’s motives for taking leave, their experience regarding the initial decision and the procedure of exercising their right to leave and their experience of being on leave. Results suggest that the fathers were very eager to use their right to leave and spend time with their children. They mostly used longer leaves (more than 3 months) and the experience of being home alone with the child made the fathers learn new skills in relation to childcare and housework, but also rethink their relation to work and family. Key words: parental leave policy, parental leave, father’s quotas, fathers’ experiences, Croatia

Online Sisterhood

2016 ◽  
pp. 208-227 ◽  
Author(s):  
Ariane J. Utomo
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Developing Countries ◽  
Middle Class ◽  
Social Networking ◽  
Social Networking Sites ◽  
Personal Income

Across developing countries, the role of social networks and social capital in facilitating women's access to income is well documented. However, less is known about how networks facilitated by social networking sites (SNS) may transform women's economic opportunities in these regions. In this chapter, I draw upon a relatively recent phenomenon of the use of SNS as a medium of trade in urban Indonesia. In 2010, I conducted preliminary interviews to examine the dynamics of Facebook-facilitated trade among urban middle-class married women residing in Jakarta, the capital of Indonesia. The interviews highlighted beneficial links between social media, social capital, and productivity – by means of increased personal income. However, this effective link between SNS and income-generating social capital is likely to be a rather distinctive example, as it depends largely on the class, gender, and cultural specificities that shape the nature of online and offline social interactions among my target group.

Zika-Virus-Related Photo Sharing on Pinterest and Instagram

2017 ◽  
Vol 11 (6) ◽  
pp. 656-659 ◽  
Author(s):  
Isaac Chun-Hai Fung ◽  
Elizabeth B. Blankenship ◽  
M. Elizabeth Goff ◽  
Lindsay A. Mullican ◽  
Kwun Cheung Chan ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Key Words ◽  
San Francisco ◽  
Zika Virus ◽  
Public Health Preparedness ◽  
Photo Sharing ◽  
Social Media Platforms

AbstractObjectivePinterest (San Francisco, CA) and Instagram (Menlo Park, CA) are 2 popular photo-sharing social media platforms among young individuals. We assessed differences between Instagram and Pinterest in relaying photographic information regarding Zika virus. Specifically, we investigated whether the percentage of Zika-virus-related photos with Spanish or Portuguese texts embedded therein was higher for Instagram than for Pinterest and whether the contents of Zika-virus-related photos shared on Pinterest were different from those shared on Instagram.MethodsWe retrieved and manually coded 616 Pinterest (key words: “zika” AND “virus”) and 616 Instagram (hashtag: #zikavirus) photos.ResultsAmong the manually coded samples, 47% (290/616) of Pinterest photos and 23% (144/616) of Instagram photos were relevant to Zika virus. Words were embedded in 57% (164/290) of relevant Pinterest photos and all 144 relevant Instagram photos. Among the photos with embedded words, photos in Spanish or Portuguese were more prevalent on Instagram (77/144, 53%) than on Pinterest (14/164, 9%). There were more Zika-virus-related photos on Instagram than on Pinterest pertinent to Zika virus prevention (59/144, 41%, versus 41/290, 14%; P<0.0001), the effects of Zika virus on pregnancy (27/144, 19%, versus 32/290, 11%; P=0.04), and Zika-virus-associated deaths (4/144, 2%, versus 0/290, 0%; P=0.01).ConclusionsPinterest and Instagram are similar platforms for Zika virus prevention communication. (Disaster Med Public Health Preparedness. 2017;11:656–659)

Visual Culture and Islam in Kazakhstan: The Case of Asyl Arna’s Social Media

2016 ◽  
Vol 3 (4) ◽  
pp. 301-329
Author(s):  
Wendell Schwab
Keyword(s):  
Social Media ◽  
Middle Class ◽  
Visual Culture ◽  
Division Of Labor ◽  
Television Channel ◽  
Gendered Division Of Labor ◽  
The Social ◽  
Authority Figures ◽  
Simple Rules ◽  
Media Company

Asyl Arna is the most popular Islamic television channel in Kazakhstan and the dominant Islamic media company in Kazakhstan. This article examines how images on the social media pages of Asyl Arna create a way of understanding and engaging in contemporary Islamic life in Kazakhstan. I examine four kinds of images: lists, portraits of authority figures, illustrations or photos of the Qur’an, and images related to a middle-class life with a strongly gendered division of labor. The visual culture of Asyl Arna’s social media promote Islam as an achievable part of a middle-class lifestyle that can provide simple rules for a pious, economically successful life and a connection to the numinous through the Qur’an.

scholarly journals Religious Expression of Hijrah Celebrity: Accommodating Protest and Political Economy of Public Piety

2020 ◽  
Vol 6 (1) ◽  
pp. 76
Author(s):  
Afrida Arinal Muna
Keyword(s):  
Social Media ◽  
Political Economy ◽  
Middle Class ◽  
Upper Class ◽  
Religious Expression ◽  
Economic Strategy ◽  
The Public ◽  
Digital Era ◽  
To Come ◽  
Political Economic

<p>The <em>hijrah</em> campaign or massive movement that invites Muslims to become a better person by practicing religious teachings is more vigorously voiced in the digital era, including on social media, as we can find on ‘detiknews’ that the hastag #<em>hijrah</em> in the instagram search box more than 1,7 million posts. The <em>hijrah</em> account on facebook has also been followed by more than 300 thousand accounts. This phenomenon cannot be denied also by the artists, because this phenomenon is massive in the middle to upper class, who have the opportunity to consume issues trending or viral on social media. The trend in <em>hijrah</em> activities also influenced a series of celebrities who decided to <em>hijrah</em> with different processes. I assume that celebrities who do <em>hijrah</em> actually want not only to show their new religious expression by showing their peity to the public but also to be  a form of ‘accomodating protest’ that before they decide to <em>hijrah</em>, there is a kind of bullying that is the emergence of stigmas of a fear of a decline in their image in public when an artist <em>hijrah</em> with his new hijab style, but instead there is a kind of resistance that celebrities want to come out to public that they can still exist in even though wearing the hijab. There is also an political economic strategy played by the artists by making some innovations such as halal industry. This is their target because the trends have been becoming a massive consumerism trend by the millenial Muslim middle class, which is believed to be economic booster of the 21<sup>st</sup> century.</p><p> </p><p><em>Kampanye hijrah atau gerakan massif yang mengajak kaum </em><em>M</em><em>uslim untuk menjadi pribadi yang lebih baik dengan menjalankan ajaran agama semakin gencar disuarakan di era digital. di era digital, termasuk di media sosial, sebagaimana dapat kita temukan di ‘detiknews’ bahwa tagar #hijrah di kotak pencarian instagram terdapat lebih dari 1,7 juta postingan, akun hijrah di facebook juga sudah diikuti lebih dari 300 ribu akun. Fenomena ini tidak bisa dinafikan juga dari kalangan artis, karena fenomena ini masif ditemui di kalangan kelas menengah ke atas yang berkesempatan mengonsumi isu-isu yang menjadi tren atau viral di media sosial. Tren aktivitas hijrah ini pun mempengaruhi sederet selebriti yang memutuskan untuk hijrah dengan proses yang berbeda-beda. Saya berasumsi bahwa selebriti yang melakukan hijrah sebenarnya tidak hanya ingin menunjukkan ekspresi keberagamaan barunya dengan menunjukkan kesalehannya terhadap publik, tetapi juga sebagai sebuah bentuk ‘accomodating protest‘ bahwa sebelum mereka memutuskan untuk hijrah ada sejenis bully-an yaitu munculnya stigma-stigma ketakutan menurunnya citra mereka di hadapan publik ketika seorang artis melakukan hijrah dengan style hijab barunya, tetapi justru ada semacam perlawanan yang ingin ditunjukkan oleh para selebriti kepada masyarakat bahwa mereka tetap bisa eksis walaupun memakai jilbab dan juga ada strategi politik ekonomi yang dimainkan oleh artis-artis hijrah tersebut dengan membuat inovasi-inovasi industri halal, tren hijab yang semakin down-to-earth, dan yang lainnya. Industri halal tersebut menjadi sasaran mereka karena tren tersebut menjadi tren konsumerisme yang masif oleh kelas menengah </em><em>M</em><em>uslim milenial yang diyakini sebagai penggerak ekonomi abad-21. </em></p>

scholarly journals MENGADU GAGASAN LEWAT IKLAN (Analisis Semiotika Political Campaign Jokowi dan Prabowo)

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Thibbur Ruhany
Keyword(s):  
Social Media ◽  
Economic System ◽  
Key Words ◽  
Political Advertising ◽  
Communication Styles ◽  
The Political ◽  
Presidential Candidate ◽  
Infrastructure Development ◽  
Political Campaign ◽  
Presidential Candidates

The 2019 election is so special, apart from the rising political temperature in Indonesia, the elections is also like a rematch of the 2014 elections that brought together two strong candidates, Joko Widodo and Prabowo Subianto as presidential candidates. Each candidate collides with ideas to win public sympathy and influence voter behavior through political advertising. This study will examine the ideas of Jokowi and Prabowo's government through political advertising. The advertisement that will be used as the main analytical material in this paper is political advertising on social media through the Youtube platform, namely the Sarjana Kerja Kerja Kerja! and the advertisement of Arwah si Manis Jembatan Ancur. Findings suggest that in packaging the ideas related to their campaign programs, each candidate has different communication styles and approaches. Sarjana Kerja Kerja Kerja! contains criticism of Indonesia Kerja slogan. This advertisement conveys reality criticism that is not in accordance with Jokowi's Nawacita expectations and offers solutions to changes in the economic system, prosperous, and independent Indonesia. Whereas through the political campaign si Manis Jembatan Ancur, a message was found on the success of infrastructure development in the Jokowi era which was not only focused on big cities but also to remote villages as illustrated in the background of the advertisement. In this advertisement there is a campaign content where one of them is the figure of cleric who has many similarities with Jokowi's vice-presidential candidate, K.H. Ma'ruf Amin is synonymous with santri. Key Words; Semiotics, Sanders Pierce, Political Campaign, Jokowi Prabowo

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